• 가정과삶의질연구
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• 제16권2호
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• pp.53-70
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• 1998

This study asserted the need and reasonableness to enforce the consumer support administration especially in local government and also examine the area of service to help consumer the service providing system and the current situation. Based on this literature review survey on consumer need current situation in Pucheon city and case study of two other city this study propose the strategies on how the local government of Pucheon city can improve the service to support consumer.

• 한국광학회:학술대회논문집
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• 한국광학회 2000년도 하계학술발표회
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• pp.224-226
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• 2000

Consumer electronics is rapidly digitalized invoking the necessity of digital signal transmission. Moreover, even in consumer electronics, occasionally signal speed is over 1Gbps and long distance transmission(over 5 meters) is required. For these requirements, even though optical transmission is ideal, cost problem has blocked up its entrance to consumer market. However, inexpensive and high speed optical devices such as VCSEL, PIN or MSN PD with large detecting area and low capacitance and Plastic Optical Fiber have been developed so that optical solution can be compete with electrical one in consumer electronics.

• 복식
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• 제50권8호
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• pp.165-175
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• 2000

The Purposes of this study are to analyze fashion trading area's conditions of Busan area to establish fashion marketing strategies for the conditions of location in choosing the new retailers and to propose the most efficient, optimum fashion trading area(FTA) under the management mind of low cost and high efficiency according to the changes of 21C management paradigm. The subjects of investigation for this study were 1083 women visited FTA in Busan. The data were analyzed by using MANOVA, ANOVA, frequency and trend analysis, and the Cronabach $\alpha$ and Turkey HSD were also applied. The results of this study were summarized as follows. 1 The characteristics of consumer spatial behavior according to fashion trading area show significant difference in starling position, movement means, movement time, visit purpose and visit frequency. 2 The buying behavior of fashion items according to fashion trading area shows difference in fashion trading area shows difference in fashion trading area, store and buying behavior.

• 한국생활과학회지
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• 제12권5호
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• pp.669-685
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• 2003

This research examined the work performance by consumer counselors, evaluations of their counseling work, the level of their satisfaction, and willingness to sustain consumer counseling work among Consumer Agencies and also identified the variables influencing the evaluation scores on those. The results were summarized as follows. First, the evaluation scores on the work performance of consumer counseling were generally high and they turned out to be generally satisfied with their work. On the other hand, most counselors responded that they would continue their counseling work. Second, there were differences in evaluation scores about speed and specialized area of counseling among Consumer Agencies. Counselors who worked for the Korea Consumer Protection Board recorded high scores in those both criteria. There were differences in the willingness of counselors to continue their counseling work among Consumer Agencies, too. Third, the evaluation scores in six areas of counseling tasks were high when the degree of satisfaction of counselors were high or when agencies treated the counseling important. Fourth, when counselors earned more salaries and owned the experience of in-firm training and when the Consumer Agencies highly valued counseling as consumer tasks, the degree of satisfaction among counselors increased. Finally, when counselors were old, major in consumer science, and held regular work-schedule, they exhibited high degree of satisfaction in their counseling work and they showed greater willingness to sustain their counseling work.

• 한국생활과학회지
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• 제13권4호
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• pp.569-579
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• 2004

This study categorizes consumers by the style of consumers' purchase behavior, and examines the differences in consumers' attitudes toward environment and pro-environmental behavior in the stage of purchase, usage, and disposal. The results of this study are summarized below: First, The style of consumers' purchase behavior can be categorized on a basis of four factors: fashioned-demonstrative consumer group focusing on fashion and demonstration effects when purchasing; rational consumer group more likely to concern price, quality, and product function; indifferent consumer group having no interest in purchasing; and fashioned-functional consumer group who values not only fashion but function. Second, the result of investigating the differences of consumers' attitudes toward environment reveals that the level of concern and awareness for environment is highest in rational consumer group, but lowest in indifferent consumer group. Also, it is higher in fashioned-functional consumer group than in fashioned-demonstrative consumer group. Lastly, the level of pro-environmental behavior in the stage of purchase, usage, and disposal is highest in rational consumer group, but lowest in indifferent consumer group. The level of pro-environmental behavior in usage stage is inactive in fashioned-demonstrative consumer group, whereas that in disposal stage is active in fashioned-functional consumer group for fashioned-demonstrative consumer group. It was so, especially in the area of not-being-a-litterbug.

• 유통과학연구
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• 제13권2호
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• pp.45-53
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• 2015

Purpose - This study strives to discern trends in research productivity in the Journal of Consumer Behavior. It will identify prolific authors and institutions in articles over ten years (2004-2013). Research design, data, and methodology - The Journal of Consumer Behavior was chosen and articles over ten years were analyzed. Research productivity was determined by categorizing the data into four themes: number of authors per article, author affiliated institutions, a list of prolific authors over a ten-year period, and author-affiliated countries. Results - Authors have a propensity to collaborate on a research paper, yielding a high frequency of articles with two or three authors in a single publication. In addition, author and institution productivity was highest in North America and Europe. Conclusions - The research productivity of the Journal of Consumer Behavior is unprecedented. The trends and insights from this study will allow academics in the area of consumer behavior to observe leading authors and institutions. Moreover, speculations about the leading countries and institutions, not to mention top prolific authors in consumer behavior, will be elucidated in this study.

• 복식문화연구
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• 제16권4호
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• pp.709-721
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• 2008

The purpose of this study is to identify different consumer clusters based on clothing involvement and to examine the differences in consumer characteristics related to clothing purchasing. As consumer behavior characteristics, this study included visiting purpose of Internet shopping malls, purchasing situation, consumer confidence, and clothing satisfaction. Data were gathered by surveying university students living in Seoul metropolitan area using convenience sampling, and 321 questionnaires were used in the statistical analysis. In analyzing data, cluster analysis and one-way ANOVA were conducted. The cluster analysis identified four different consumer clusters, and there were significant differences in the consumer behavior characteristics among the four clothing involvement clusters.

• 대한가정학회지
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• 제29권1호
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• pp.159-176
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• 1991

The purpose of this study is to assess the Consumer Information Needs and the Related Factors. For this purpose, a suvey was conducted using questionnaires. The data used in this study include 535 consumers who live in Daijon. Major findings are as follows : First, the overall level of Consumer Information Needs was relatively high. This implies that more Consumer Information should be provided to consumers. Second, each level of need for Consumer Information content was very high except for one subject area(information of existence of brands in market). Third, in methods of consumer information acquisition, consumer wants to examine goods by oneself and to use his own experience and knowledge. Consumer did not want clerks' advices.

• 패션비즈니스
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• 제6권4호
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• pp.17-31
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• 2002

This study is, to the special company with corporate brand, to investigate the effect of its reputation, credibility and the similarity of business area on consumer's attitude toward its clothing products. It is another topic of the study to reveal statistical significance in comsumer's attitude when naming new product with two different brand strategy. The major findings of this study can be summarized as follows. First, there was positive relationship between corporate reputation and consumer's attitude toward new brand and also between corporate credibility and consumer's that. Second, corporate credibility is proven to be grown in proportion to company's reputation. In other words, a corporate credibility is grown with a corporate reputation. Third, the influence of similarity or fitness of business area has a positive effect on a attitude toward new brand. The case of use the new brand name, the variable had low effect on attitude toward new brand, comparing to the case of use the existing brand name but seems to be statistically significant. Fourth, comparing to the inclination toward company's product based on brand name, strategy of supporting brand extension is more effective than that of new brand name on evaluating company's reputation, credibility and the similarity of business area. Fifth, the similarity of business area and the interaction of brand name on the basis of the strategy of use the existing brand name(;brand extension strategy) and new one have significant effect on the inclination to a brand. When participating a new business, it is more effective that a company is extending its business where the similarity of business area is growing. For the case of low similarity, the brand-new strategy is proven to be effective.

• 한국의류학회지
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• 제16권1호
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• pp.137-146
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• 1992

As a preliminary work for the interrelations between individuals' learning style and their consumer decision-making styles in purchasing apparel, its theoretical backgrounds were reviewed. Several major approaches to measuring and characterizing learning styles were theories of Hunt, Schroder, Kolb, and sproles. - Relevant literature suggests several consumer decision-making styles including Morchis' and Sproles'. Researches on the practical' implication of theoretical learning styles model in the area of consumer decision-making styles were also explored.