A Study on the Consumer Decision-Making Styles in Purchasing Apparel as a Function of Individual Learning Styles

의복구매시 소비자 의사결정 스타일과 개인의 학습스타일에 관한 이론적 연구

As a preliminary work for the interrelations between individuals' learning style and their consumer decision-making styles in purchasing apparel, its theoretical backgrounds were reviewed. Several major approaches to measuring and characterizing learning styles were theories of Hunt, Schroder, Kolb, and sproles. - Relevant literature suggests several consumer decision-making styles including Morchis' and Sproles'. Researches on the practical' implication of theoretical learning styles model in the area of consumer decision-making styles were also explored.