• 가족자원경영과 정책
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• 제10권3호
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• pp.131-148
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• 2006

The purpose of this study is to examine the allocation of time between work and leisure by the rural elderly in Korea. The data used for this study are collected from fm households during the peak ($17^{th}\;to\;30^{th}$ June) and off-peak ($28^{th}$ November to $10^{th}$ December) farming seasons of 2005 using time diary. The sample for this study consists of 120 elderly over 65 years old living in rural area in eight provinces. The major findings are as follows. (1) The time spent of farm work by rural elderly in much longer than average work hours of elderly in general regardless of farming season. The indicates that the elderly farmers are the sustaining forces of agriculture as the urban industrial sector absorbs the younger labor force rural area. (2) There are significant differences in the work time(including form work, housework, and farm work plus house work) by gender, age, education, marital status, living arrangements. (3) The rural elderly spends less time in leisure compared to the elderly in general even during the off-peak season. (4) Especially during the peak season, time allocation between work and leisure by the rural elderly is heavily skewed, resulting in an inadequate amount of time for reproduction of labor. (5) There is only significant age difference in the amount leisure time regardless of farming season. (6) Male elderly farmers work approximately 30 minutes to 1 hour longer on farm than the females do, but the total work time (farm work plus housework) of female elderly is longer than that of the male elderly. There is no significant gender difference in the amount of leisure time during the peak season, whereas the men have more leisure than the women during the off-peak season. To conclude, the gender differences in time allocation among the rural elderly are minimal. However, the rural elderly of both genders suffers from excessive work hours and heavy workload compared to the urban counterpart.

• 한국동물위생학회지
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• 제35권4호
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• pp.313-319
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• 2012

Consumer's preference and microbial inspections on fresh raw beef were carried out to understand the actual market status in Gwanju, Korea. Over 15 questions on questionnaire by 1,111 randomly selected respondents between April and May in 2011, results showed 65.5% positive on eating fresh raw beef, 63.8% negative on good hygiene condition of fresh raw beef, and 72.5% positive on the secure of the hygiene-safety for priority program, respectively. For microbial inspections, a total of 302 samples were collected from fresh raw beef purchased from slaughterhouse (n=122), transport (n=69) and consumer (n=81) stage, from lettuce (n=30) at consumer stage. The aerobic plate count (APC), E. coli count and food borne bacteria such as Salmonella spp., Listeria monocytogenes, Staphylococcus(S.) aureus and E. coli O157:H7 were tested in the samples. As results, the level of count on APC of fresh raw beef ranged $6{\times}10^1{\sim}1.8{\times}10^5CFU/g$ from slaughterhouse, $2{\times}10^2{\sim}8.3{\times}10^5CFU/g$ from transport stage and $1{\times}10^2{\sim}4{\times}10^5CFU/g$ from consumer stage. The level of count on E. coli of fresh raw beef ranged $1{\sim}9{\times}10^1CFU/g$ from slaughterhouse, $1{\sim}7{\times}10CFU/g$ from transport stage and $1{\sim}5.5{\times}10CFU/g$ from consumer stage. In total, 26 S. aureus were isolated, 10 (14.5%) from fresh raw beef at transport stage, 12 (14.8%) from fresh raw beef and 4 (13.3%) from lettuce at consumer stage. Enterotoxin of S. aureus was not detected among 26 isolates. All S. aureus isolates were typed using a DiversiLab$^{TM}$ rep-PCR system for genetic similarity test, showing over 95% of genetic relationship amon isolates.

• 유통과학연구
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• 제13권11호
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• pp.59-67
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• 2015

Purpose - The number of consumers adopting a lifestyle of health and sustainability has recently increased with the rise of trends in healthy living. The size of the organic agricultural product market has also increased given that these consumers prefer consuming environmentally friendly products that promote family health. However, awareness of organic agricultural products remains insufficient because of the characteristics of the Korean organic agriculture system, which only focuses on food safety inspection. The object of this research is to suggest a policy approach to increase understanding and to expand the purchasing of organic agricultural products by analyzing the influence of customer recognition of such products on their willingness to repurchase. Research design, data, and methodology - This study used binomial logistic regression analysis with the aim of explaining the effects of consumers' socio-demographic characteristics, their awareness of the equivalence arrangement for organic food and of the abolishment of low-pesticide agricultural product certification, and their viewing of negative broadcasts about organic agricultural products on their repurchase intention of such products. A questionnaire survey was conducted with 655 respondents who were in their 20s, lived either in Seoul or in its metropolitan area, and had purchased organic agricultural products. Result - From the results of the analysis, the majority of the respondents recognized organic agricultural products, but they found their prices to be expensive. The majority of the respondents were also aware of the certification system and the reliability of organic agricultural products. However, the results indicate that efforts need to be made to recover consumer trust as many respondents stated that their trust levels in these products were low. In general, those purchasing organic agricultural products were satisfied, but those answering "very satisfied" were not in the majority. Binomial logistic regression analysis results revealed that repurchase intention decreased as consumers viewed a greater number of negative broadcasts about these products. On the other hand, repurchase intention increased as they became more aware of the abolishment of low-pesticide certification. Repurchase intention also increased as income increased, as the number of family members decreased, and when a consumer was a member of a consumer organization. In addition, the older the consumers were who watched the TV programs, the smaller the number of family members that were aware of the abolishment of low-pesticide agricultural product certification and, the higher the income of the consumers aware of organic equivalence arrangement, the greater their repurchase intention. Conclusion - External stimuli, such as negative TV programs on organic agricultural products and the abolishment of the low-pesticide agricultural product certification, relevant social issues and systems, influence consumer repurchase intention. To that end, positive environmental and ecological broadcasting about organic agricultural products would contribute to an increase in purchasing. Additionally, this could be used for promotion and marketing plans as the results indicate that trust in organic agricultural products would cause a positive repurchasing effect.

• 유통과학연구
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• 제13권11호
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• pp.101-109
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• 2015

Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.

• 시큐리티연구
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• 제34호
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• pp.57-88
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• 2013

본 연구는 민간경비업체와 이용고객간의 관계적 특성, 서비스 품질과 소비행동 간의 관계를 구조모형을 통하여 규명하여 동종업체의 생존경쟁에서 신규고객 유치와 기존고객의 유지와 동시에 충성도를 높일 수 있는 실질적인 서비스를 제공함과 동시에 공격적인 관계마케팅 전략을 세우기 위한 학문적 기초자료를 제공하는데 연구의 목적이 있다. 이러한 목적달성을 위하여 충청남도 천안시의 민간경비업체를 이용하고 있는 상점 직원을 대상으로 편의표집법을 이용하여 229명을 대상으로 연구를 수행하였다. 조사도구는 설문지로서 국내 외 선행연구를 기초로 하여 재구성하여 사용하였으며, 자료 처리는 SPSS version 18.0과 AMOS 18.0 통계패키지를 이용하여 빈도 분석, 신뢰도 분석, 확인적 요인분석, 구조모형 분석을 실시하였다. 이상의 연구방법과 절차에 따른 자료 분석을 통하여 다음과 같은 결론을 얻었다. 첫째, 민간경비업체의 관계적 특성은 서비스품질에 영향을 미친다. 둘째, 민간경비업체의 서비스품질은 소비행동에 영향을 미친다. 셋째, 민간경비업체의 관계적 특성은 소비행동에 영향을 미친다. 넷째, 민간경비업체의 관계적 특성과 소비행동 간에 매개효과로써 서비스품질은 영향을 미친다.

• 유통과학연구
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• 제13권3호
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• pp.51-60
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• 2015

Purpose - Among potential marketing strategies, the most efficient method to encourage purchase intention is through sales promotions. Sales promotions also serve to enhance customer satisfaction, which is closely related to the incidence of repurchases. Therefore, the success of retail stores greatly depends on the effectiveness of their promotional activities. The present study aimed to obtain the necessary information for apparel stores to establish more effective promotional activities. To this end, the study's specific research questions were to examine 1) consumer satisfaction with the recent sales promotions of retail apparel stores, 2) the levels of consumer preferences for different types of sales promotions (cash discounts, promotional gifts, prize drawings, discount coupons, stamp cards, or mileage cards), and 3) the differences in purchase intention according to preference levels for different types of sales promotions. Research design, data, and methodology - The research employed a descriptive survey method using a self-administered questionnaire. The sample consisted of 700 men (n=234) and women (n=466) ranging in age from their 20s to their 50s and residing in the Seoul area. Data were analyzed through methods including factor analysis as well as Cronbach's α coefficients, the t-test, ANOVA, and the Duncan test. Results - Differences among consumer preferences were identified for each type of sales promotion according to the purchase amount and the customer's age. In relation to purchase amounts below 500,000 won, participants in their 50s have lower preferences for price discounts than those in their 20s or 30s, whereas participants in their 40s or 50s have lower preferences for stamp cards and mileage cards than those in their 20s. When the purchase amount is greater than 500,000 won, housewives have higher preferences for promotional gifts than respondents with other occupations. However, no gender differences were found with regard to preference levels for the different types of sales promotions. Respondents generally exhibited mediocre satisfaction with the sales promotion events of retail apparel stores. They also expressed negative opinions about sales promotions when such promotions lead to high prices, as well as dissatisfaction with the poor quality of promotional gifts. It was also found that, regardless of the purchase amount, the groups with higher preferences for discount coupons and mileage cards displayed higher purchase intentions. Only when the purchase amount is greater than 200,000 won did the group with higher preferences for lottery system promotional gifts express higher purchase intentions. On the other hand, for all purchase amount sizes, there were no differences in purchase intentions according to preferences for cash discounts, promotional gifts, or stamp cards. Conclusions - The results revealed that greater effort must be devoted to enhancing consumers' satisfaction levels with the promotional activities performed by apparel retail stores. The results also showed that it is necessary to differentiate among sales promotion strategies according to preference levels for different types of sales promotions, purchase amounts, and target consumer ages.

• 지적과 국토정보
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• 제52권2호
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• pp.211-231
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• 2022

본 연구는 거시경제변수인 전산업생산지수, 소비자물가지수, CD금리, KOSPI지수가 전국, 서울, 광역, 지역으로 구분된 아파트 전세가격에 미치는 영향을 파악하고 LSTM(Long Short Term Memory)을 활용하여 지역별 아파트 전세가격의 방법론적 예측모형을 제시하고자 하였다. VAR분석결과에 따르면 Lag1, 2에서 전국 아파트 전세가격지수와 소비자물가지수는 전국 아파트 전세가격에 유의미한 영향을 주는 것으로 나타났고, 마찬가지로 Lag1,2에서 서울 아파트 전세가격지수와 소비자물가지수, CD금리는 서울 아파트 전세가격에 영향을 주는 것으로 나타났다. 또한, 광역 아파트 전세가격은 Lag1에서 광역 아파트 전세가격지수, 소비자물가지수가 유의미한 영향을 보였으며 지역 아파트 전세가격은 Lag1에서 지역 아파트 전세가격지수, 소비자물가지수가 유의미한 영향을 나타냄을 확인하였다. LSTM예측모델 구축 결과, 지역 아파트 전세가격 예측모델의 RMSE 0.008, MAE 0.006, R-Suared값은 0.999로 예측력이 가장 높았다. 향후, 주요 정책변수들을 포함하여 딥러닝 기반의 발전된 모형을 적용한다면 더욱 의미 있는 결과를 얻을 수 있을 것으로 기대된다.

• Asia Marketing Journal
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• 제15권4호
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• pp.33-49
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• 2014

Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers' willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers' WTP for eco-friendly cosmetics. Consumers' WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer's WTP for eco-friendly cosmetics. Survey questions were designed using both dichotomous choice and payment card method of CVM. Through face to face interviews and on-line surveys, the data were collected from women between 20 and 49 years old residing in Seoul and Kyeonggi area, Korea, in May 2010. A total of 226 questionnaires (132 from interviews and 94 from on-line) were included for the analytical sample in this study. The data were analyzed using descriptive analysis, T-test and Log-Logit analysis. The findings are as follows: First, the WTP measured by dichotomous choice method was estimated using the Log-Logit analysis. The results showed that the estimated WTP for low-priced skin care cosmetics was 19,152 won, which was 27.7% higher than the reference price, 15,000 won. For low-priced makeup cosmetics, the estimated WTP was 18,524 won, and its green premium was 21.0%. The estimated WTP for high-priced skin care cosmetics was 59,128 won, which was 18.3% higher than the reference price, 50,000 won. For high-priced makeup cosmetics was 57,666 won, and its green premium was 15.3%. Second, the WTP measure by payment card method was estimated using descriptive analysis. The results showed that the respondents were willing to pay 17,955 won for low-priced skin care cosmetics, which was 19.7% higher than the reference price, 15,000 won and 17,595 won for low-priced makeup cosmetics, which was 17.3% higher than the reference price. For high-priced skin care cosmetics, the average WTP was 56,950 won which was 13.9% higher than the reference price, 50,000 won. For high-priced makeup cosmetics, the average WTP was 55,650 won, which was 11.3% higher than the reference price. Overall, the WTP was higher in order of low-priced skin care, low-priced makeup, high-priced skin care, and high-priced makeup. It means that consumers decide degree of premium based on the price and the attributes of eco-friendly products. Third, the findings showed that age, monthly income, and having children or not were statistically significant factors that influenced consumers' willingness to pay for eco-friendly cosmetics. Other explanatory variables such as education, marital status, job, purchase experience of eco-friendly products, and environmental concerns did not show any statistical significance. The major contribution of this study is the investigation of the value of green attributes of the products by using CVM. Unlike most previous researches, this research used two methods of CVM, the dichotomous choice and the payment card, so it enhanced the reliability of research. According to this study, consumers showed price sensitivity when they pay green premium. These findings can be used as useful information to establish marketing strategies for green cosmetics.

• KIEAE Journal
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• 제12권1호
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• pp.11-19
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• 2012

The subject of this study is capital area including Seoul and Incheon, and metropolitan area including Daejeon and Busan among urban redevelopment project district that are currently promoting urban redevelopment project. Data for analysis is implemented collected through visiting each households in project district. Resettlement decision characteristics are analyzed with considering householder's characteristic, house member's characteristic, residential space's characteristic, and area characteristic of families residing in urban redevelopment project area. Through researching characteristics and preferences of residents in project area by urban redevelopment business, improvement were found and implications were provided. Consequently, there are many factors to consider resettlement when deciding household's resettlement when deciding on household's resettlement after the redevelopment project depending on household's characteristics. So, political methods are needed to accomplish urban redevelopment project by resident's position through characteristic and preference survey of resident on project district. Therefore, the study can be utilized as basic data that considers characteristic of each households and region when establishing house policy in order to correspond to housing market that satisfies future consumer's demand.

• 한국가정과교육학회지
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• 제27권4호
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• pp.37-50
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• 2015

본 연구는 중학교 가정과 교과서 중 소비생활 영역의 교육내용 변천 및 내용특성을 분석하고, 시사점을 도출하여 소비생활 영역의 교육과정 편성 및 교육내용 선정을 위한 기초자료를 제공하는데 그 목적이 있다. 본 연구의 분석 대상은 1차 교육과정부터 2009 개정 교육과정의 가정과 교과서 중 소비생활 영역이며, 분석 방법은 내용분석법과 워드 클라우드 기법을 사용하여 각 시기별 소비생활 영역의 교육내용 변천 및 특성을 심층적으로 분석하였다. 본 연구에서 설정한 연구문제는 다음과 같다. 연구문제 1: 교육과정 시기에 따른 가정과 교과서 소비생활 영역의 핵심 교육내용은 무엇인가? 연구문제 2: 교육과정 시기에 따른 가정과 교과서 소비생활 영역의 내용특성은 어떻게 변천하였는가? 분석결과 시기별 소비생활 영역의 교육내용 변천과 특성을 요약하면 다음과 같다. 첫째, 1차시기는 경제생활 중심의 절약과, 2-4차시기는 가사노동 및 자원관리를 교육내용으로 강조하고 있다. 이는 시기적으로 볼 때 우리나라가 1962년 경제개발 5개년 계획을 시작으로 자원관리를 통한 근검절약을 강조하는 시기와 교육내용을 함께하고 있다고 볼 수 있다. 둘째, 4차시기 교과서에 소비생활 단원이 중단원으로 도입되고 5차시기에 소비생활 영역이 독립단원으로 분리되어 강조되었다. 이는 1987년 소비자보호법이 개정되고, 한국소비자보원이 설립되는 등 정부차원에서 소비자보호에 대한 관심이 성숙단계에 이른 시기이다. 이를 바탕으로 6-7차 시기에는 청소년의 소비생활이 강조되었다. 셋째, 2007개정 교육과정 시기는 2007년 소비자보호법이 소비자기본법으로 전환되고, 소비자 주권을 강조하는 등 소비자교육 패러다임이 전환된 시기로 소비자권리와 함께 책무가 강조되고 있다.