Consumer Shopping. Orientation toward Foreign Brands (I) - in the context of clothing involvement, ethnocentrism and country-of-origin effects - (외국상표 의류에 대한 소비자 쇼핑성향 연구(I) -의복관여, 자민족중심주의, 원산지효과와의 관련을 중심으로-)
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- Journal of the Korean Society of Clothing and Textiles
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- v.21 no.3
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- pp.559-570
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- 1997