• 한국의류학회지
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• 제46권6호
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• pp.963-986
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• 2022

This article surveys the fashion forecasting industry in Korean domestic markets. With the rise of new media and devices with high technology, the paradigm of fashion trends forecasting systems has dramatically changed. New perspectives of trend forecasting are required to understand the trend flow and consumer behavior of the MZ generation. The research questions are as follows: 1) Major trend forecasting companies studied the development of their strategies and new forecasting methods. 2) The consumers' needs in the domestic market were analyzed. The influence of the trend companies' forecasting on the market was investigated. The results are as follows: 1) International trend forecasting significantly affected the domestic market. The concordance rate between consumers' online searches about fashion trends was approximately 70.14%. The match rate by category is as follows: The highest rate, 85.06% is from pattern and print, color is 83.92%, the item is 80.39%, and style is 54.32%. 2) Specialized information such as the Pantone color chart is being widely consumed, leading to a trend among the masses. 3) The Korean-specific socio-cultural background has an impact on domestic trends.

• 한국실내디자인학회논문집
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• 제14권1호
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• pp.168-176
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• 2005

As the pluralistic value in which various cultures and trends exist develops the world at large, development of interior design is required to examine consumers by group. This requirement purports to set up a strategic model of operating interior design organizations under cross-cultural (past and present) enviroment, not to express new researches of interior design following the direction of the developed media service. Based on the educational and complex cultural approach to design matters - the key issue in solving the cross-cultural design matters, this paper has suggested the structure of semi-centralized design process and the system for finding out consumers' trends under the new media-based cultural design environment. This study presents some expected effects. First, it will be able to enhance the consumer-oriented design mind by providing the information on the interior design system and design trend. Through analyzing the lifestyle in the 21st century and providing the relevant information, it will lead irrlprovement in living environment. And further, by using the program of searching consumers' new preference, the system of grasping consumers' propensity and making decisions will be materialized. Secondly, based on the background database of forecasted consumers' trends, marketing strategies can be established. Thirdly, through the better technology of designing living environment, efficiency will be increased and the economic foundations through use of new database will be constructed. Fourth, systematic interior design can be developed. Strategic correspondence to consumers' desires and reinforcement of competitiveness will become possible with development of database. By encouraging consumers' participation under digital environment, their trends can be forecasted, and by efficiently using information and new technology, resources can be saved and further, additional costs for promotion and sales will be reduced.

• Journal of Dental Anesthesia and Pain Medicine
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• 제21권2호
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• pp.113-118
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• 2021

Background: Consumers and patients in the last two decades have increasingly turned to various internet search engines including Google for information. Google Trends records searches done using the Google search engine. Google Trends is free and provides data on search terms and related queries. One recent study found a large public interest in "dental anesthesia". In this paper, we further explore this interest in "dental anesthesia" and assess if any patterns emerge. Methods: In this study, Google Trends and the search term "dental pain" was used to record the consumer's interest over a five-year period. Additionally, using the search term "Dental anesthesia," a top ten related query list was generated. Queries are grouped into two sections, a "top" category and a "rising" category. We then added additional search term such as: wisdom tooth anesthesia, wisdom tooth general anesthesia, dental anesthetics, local anesthetic, dental numbing, anesthesia dentist, and dental pain. From the related queries generated from each search term, repeated themes were grouped together and ranked according to the total sum of their relative search frequency (RSF) values. Results: Over the five-year time period, Google Trends data show that there was a 1.5% increase in the search term "dental pain". Results of the related queries for dental anesthesia show that there seems to be a large public interest in how long local anesthetics last (Total RSF = 231) - even more so than potential side effects or toxicities (Total RSF = 83). Conclusion: Based on these results it is recommended that clinicians clearly advice their patients on how long local anesthetics last to better manage patient expectations.

• 디지털융복합연구
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• 제15권6호
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• pp.133-143
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• 2017

데이터는 금융업에서 가장 중요한 자산으로 평균 71%의 금융기관이 데이터 분석으로 경쟁우위를 창출하고 있다. 특히, 금융업 중 카드 업종에서는 전체 고객의 소비행위 패턴 및 선호 트랜드 분석에 의한 가맹점 정보, 경기 변동 상황, 상권정보 제공 서비스 개발에 빅데이터가 폭 넓게 활용되고 있지만 데이터의 융복합을 통한 새로운 가치 창출은 미흡한 편이다. 본 연구는 소셜 데이터와 BC 카드 매출데이터의 융합 분석한 신용카드 회사의 '소비 트랜드 분석 및 예측' 사례를 다룬다. BC카드는 소셜 데이터를 활용한 트랜드 프로파일링 작업과 카드 및 소셜 데이터를 연계하는 알고리즘 개발 및 분석 내용 시각화 시스템을 개발하였다. 성과 검증을 위해 '식스포켓' 관련 트랜드를 분석하고 마케팅을 시행해 본 결과 40~100%이상의 마케팅 승수 증대 효과를 거두었다. 본 연구는 그동안 개별적으로 이루어져 오던 정형, 비정형데이터 분석을 융합하여 분석하는 방법론과 사례를 창출한 의의가 있으며 이는 앞으로 카드 업종 뿐만 아니라 타 업종에도 변화하는 트랜드에 유용하게 대응할 수 있는 시사점을 제공할 것이다.

• 디지털융복합연구
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• 제18권4호
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• pp.411-417
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• 2020

본 연구는 옥외 Interactive Digital Signage 의 Interactive 광고를 연구 대상으로 하고, 옥외 Interactive Digital Signage 의 광고를 전통적인 형태의 광고와 비교하여 소비하는 경향에 미치는 영향을 연구한다. 문헌 자료와 실 사례 분석의 연구방법으로 선행 연구는 아울러 인터넷 및 인공지능의 발전이 Interactive Digital Signage 광고 생산에 미치는 영향을 분석하였다. 소비 추세와 습관을 결합하여 Interactive Digital Signage 광고의 특징과 199IT Interactive Digital Signage 인터넷 자원 데이터 창고의 데이터를 근거로 하여 실례 분석 방법으로 Interactive의 광고에 소비자의 소비 경향 영향의 3가지 요인이 있다는 것을 제출한다. 목적은 이후 기업이 Interactive Digital Signage를 사용하여 광고 투자에 대한 참고를 진행한다. 기업을 도와 생산품의 판매량을 높이고, 상품 가치와 거래처에게 브랜드에 대한 신뢰도를 높인다.

• 한국식품영양학회지
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• 제27권1호
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• pp.136-146
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• 2014

A study was performed on the consumption of prepackaged meals (Dosirak) sold by food service providers through Importance-Satisfaction Analysis (ISA) to determine the factors that consumers seek in quality Dosirak. According to the analysis, food service providers need to concentrate on food freshness and temperature while maintaining food taste. As for food packaging, consumers were found to prefer microwaveable plastic containers the most (29.3%). Nonetheless, they found that packaging needed improvements in securing food content during transportation and in food labeling, especially for expiration dates. The study also investigated which factors, including menu selection and advertising, affected the sales of food service provider Dosirak the most. The most important factor was determined to be price. Regarding menu selection, the quality of food seasoning and ingredients, daily specials and the variety of combination sets were found to be important. Availability of delivery (3.83/5.00), advance ordering (3.82/5.00) and discounts (3.75/5.00) were important factors in advertising. The conclusions of the study point to a consumer base that recognizes the ease and benefits of Dosirak but desires high quality food items at low cost. To expand the consumer base, food service providers must continually develop new menu items that satisfy consumer tastes and trends, maintain sanitary conditions and improve food labelling.

• 한국의상디자인학회지
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• 제26권2호
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• pp.57-72
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• 2024

Currently, Korea is on the verge of entering into an ultra-aged society and the associated market size is growing. In this regard, customer-centered design that understands the consumer needs of the new silver generation, which is emerging as a new consumer group, and reflects them in products is the key to the success of the high-value-added fashion industry. Therefore, this study reviewed the changes in physical, biological, social, and psychological characteristics of the new silver generation, through a review of related books and previous studies, and secured the direction for clothing product development for the new silver generation. The literature review was supplemented by group interviews to accurately identify the needs of silver consumers. In addition, the study conducted case analysis through web searches of fashion magazines, newspaper articles, brand web sites, and trend information sites to investigate the market trends of one-mile wear products that have emerged due to the COVID-19 pandemic, the characteristics of one-mile wear brands, and products for new silver women, including size specification analysis and sewing techniques that minimize skin irritation while reflecting the consumer's characteristics. Based on the results of this study, a competitive design and product development were proposed from an economic and industrial perspective that can enhance the product value and maximize the marketing effect by developing consumer-oriented one-mile comfort wear products with aesthetic, practical, functional, and economic values that satisfy the characteristics and needs of new silver women.

• 한국의류산업학회지
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• 제22권5호
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• pp.551-560
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• 2020

Due to the nature of fashion design that responds quickly and sensitively to changes, accurate forecasting for upcoming fashion trends is an important factor in the performance of fashion product planning. This study analyzed the major phenomena of fashion trends by introducing text mining and a big data analysis method. The research questions were as follows. What is the key term of the 2010SS~2019FW fashion trend? What are the terms that are highly relevant to the key trend term by year? Which terms relevant to the key trend term has shown high frequency in news articles during the same period? Data were collected through the 2010SS~2019FW Pre-Trend data from the leading trend information company in Korea and 45,038 articles searched by "fashion+material" from the News Big Data System. Frequency, correlation coefficient, coefficient of variation and mapping were performed using R-3.5.1. Results showed that the fashion trend information were reflected in the consumer market. The term with the highest frequency in 2010SS~2019FW fashion trend information was material. In trend information, the terms most relevant to material were comfort, compact, look, casual, blend, functional, cotton, processing, metal and functional by year. In the news article, functional, comfort, sports, leather, casual, eco-friendly, classic, padding, culture, and high-quality showed the high frequency. Functional was the only fashion material term derived every year for 10 years. This study helps expand the scope and methods of fashion design research as well as improves the information analysis and forecasting capabilities of the fashion industry.

• 만화애니메이션 연구
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• 통권38호
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• pp.29-51
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• 2015

초고속 인터넷 망과 모바일 디바이스의 발달, 그리고 그를 통한 소셜 네트워크의 확산으로 대중 미디어 생태계는 생산자가 소비자에게 콘텐츠를 제공하는 일방성에서 벗어나 소비자가 직접 콘텐츠를 생산하고 소비하는 미디어 프로슈머 문화로 확대되고 있다. 그러한 시대적 경향에 더불어 유튜브를 위시한 다양한 동영상 공유 플랫폼은 콘텐츠 생산자에게 광고수익을 배분하는 방식으로 콘텐츠 프로슈머들과 윈-윈(win-win)하는 모델의 플랫폼을 제공함으로써 개인의 동영상 콘텐츠 배급 채널이 수천만 명의 구독자를 확보하고 연간 100억 원 이상의 수익을 얻는 등 콘텐츠 산업에 일대 변혁이 일어나고 있다. 본 논문은 꾸준한 성장세를 보이고 있는 동영상 배급 채널과 숏폼 미디어 콘텐츠들 그리고 숏폼 미디어에서의 애니메이션 콘텐츠의 특성들을 다각도로 분석하여 온라인 동영상 미디어 플랫폼의 시대에 애니메이션 콘텐츠가 뻗어나갈 수 있는 새로운 시장을 모색하고자한다. 나아가 기존 애니메이션 콘텐츠와 구별되는 숏폼 미디어에서의 애니메이션 콘텐츠의 특징적 요소들과 성공사례를 제시함으로써 1인 창작자 또는 소규모 팀 애니메이션 창작자들에게 창작 애니메이션을 통한 자생의 방향성을 제시하는데 본 연구의 목적이 있다.

• 한국콘텐츠학회논문지
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• 제16권5호
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• pp.428-439
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• 2016

최근 온라인 상거래에서는 오프라인 상에서 어느 정도 이름이 알려진 쇼핑몰이 온라인 채널까지 동시에 운영하는 것이 보편화되어 있다. 이와 같은 멀티채널 상거래 상황에서 사용자의 온라인 상거래 지속사용의도를 분석하기 위해서는 오프라인 채널에서 발생된 신뢰가 온라인 구매행동에 미치는 영향을 분석할 필요가 있으며, 또한 온라인 채널에 대한 불확실성이 고려된 연구가 필요하다. 한편, 개인들이 가지고 있는 부정 감정은 멀티채널 상황 하에서 사용자 행위에 다양한 조절효과를 미치는 것으로 파악되지만, 이러한 개인의 부정감정이 충분히 반영된 연구가 부족한 상황이다. 본 연구에서는 멀티채널상황에서 오프라인 신뢰, 불확실성, 전환비용, 그리고 개인의 부정감정이 사용자 온라인 상거래 지속사용의도에 미치는 영향을 실증적으로 분석하였다. 406부의 설문지를 분석한 결과 만족과 전환비용, 그리고 개인의 부정감정이 온라인 쇼핑몰에서의 구매경험자들의 지속구매의도에 매우 유의한 영향을 미치는 요인으로 입증되었다.