• 가정과삶의질연구
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• 제26권6호
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• pp.193-207
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• 2008

This study analyzed the impact of the well-being trends and the attributes of the choice of the walnut-cookie on the consumer's purchasing intention. The results of this study would enhance newly revised product so that brand and product marketing strategy would be strengthened. This study also would contribute for the consumer related management through systematic and exploring research regarding consumers' expectation of products' values and trends. Specific results are as followings. Well-being oriented trends had various meanings such as "Commercial Well-being", "Eco-friendly Well-being", "Physical Well-being", and " Favors for leisure". Consumer's attributes of choice for the walnut-cookie were "Branding", "The Value of Traditional Food", "Environmental Position", and "The Function of Products". And the "Popularity", "Nutrition". and the "Service" were most preferred factors to be chosen. The multiple regression analysis was tried to test the impact of demographics, well-being trend, and the attributes of choice for walnut-cookie influence on the consumer's purchasing intention. The statistically significant factors were age, job, and leisure oriented consumer style of consumer's characteristics as well as corporation's brand strategy on a basis of marketing aspects. The younger groups, leisure pursing groups, and student groups showed the higher level of purchasing intention for the walnut-cookie compared to other groups.

• 가정과삶의질연구
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• 제24권4호
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• pp.103-116
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• 2006

This study reviews trends of Japanese consumer policies, with particular attention to the situations of operating local consumer centers, in an effort to find ways to develop rapidly changing local consumer administration practices in Japan. Budget cut on consumer administration by the Japanese government has resulted in a reduction of consumer centers in Todohuken, while new consumer policy, which seeks greater consumer independence, has encouraged civil consumer groups' participation in consumer administration. In particular, entrustment of consumer centers to civil groups has increasingly stimulated more region-oriented local consumer policies and enhanced the efficiency of consumer administration. To activate local consumer administration, it seems necessary to provide assistance to entrusted civil groups, strengthen business regulations of Todohuken administration, and ensure more effective operation practices of civil consumer groups.

• 가정과삶의질연구
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• 제18권1호
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• pp.217-230
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• 2000

This study is purposed for examine the trends and social contributions in the field of consumer studies during the 1980's and 1990's All the 420 articles on the consumer studies published in the Journal of Korean Home Management Association the Journal of Korean Home Economics Association the Journal of Family Resource Management Association and the Journal of Consumer Studies are analysed by the themes the published journals and published years. The consumer areas are divided into two major sub areas. They are family economics(which is including consumption theory and pattern and family financial management ) and consumer affairs (which includes consumer behavior consumer policy and consumer education) The proportion of publishing is about 40% in former area and about 60% in latter area. And the evaluation of the social contributions of consumer studies and the strategies to enhance are also discussed.

• 복식
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• 제56권2호
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• pp.134-146
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• 2006

Modern society is a multi-cultural consumer society, and there are multiple trends to cater to the tastes of diverse consumers with different sociocultural background. To grasp fashion trends in fast-changing society, how consumer life is changing and what sort of trend is prevailing should be understood above all. A major fashion trend keeps on changing in every season, and that is an extensive and compound measure of what affects the lives and values of cultural receivers who take the lead in it. The purpose of this study was to delve into what sorts of trends were presented in the 21st century's different cultures, how those cultures were reflected in fashion trends, and how design elements predicted by fashion trends could serve as the sources of design that could create a new fashion. The findings of the study were as follows: First of all, the theories of popular culture and trends were reviewed to describe how general receivers found meaning and delight in the products of cultural industry in their own way and how the products were converted into diverse cultural media. Secondly, consumer styles were discussed by classifying consumers into six groups, twixter, duppie, Ubi-Nomad, NONOS, LOHAS and chav, who were generated by changing cultural codes. Thirdly, sociocultural trends and consumer changes brought a lot of diverse changes to fashion trends. The visual materials about the 2005 S/S, F/W Collection were examined to track how changing trends affected fashion style.

• 유통과학연구
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• 제13권2호
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• pp.45-53
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• 2015

Purpose - This study strives to discern trends in research productivity in the Journal of Consumer Behavior. It will identify prolific authors and institutions in articles over ten years (2004-2013). Research design, data, and methodology - The Journal of Consumer Behavior was chosen and articles over ten years were analyzed. Research productivity was determined by categorizing the data into four themes: number of authors per article, author affiliated institutions, a list of prolific authors over a ten-year period, and author-affiliated countries. Results - Authors have a propensity to collaborate on a research paper, yielding a high frequency of articles with two or three authors in a single publication. In addition, author and institution productivity was highest in North America and Europe. Conclusions - The research productivity of the Journal of Consumer Behavior is unprecedented. The trends and insights from this study will allow academics in the area of consumer behavior to observe leading authors and institutions. Moreover, speculations about the leading countries and institutions, not to mention top prolific authors in consumer behavior, will be elucidated in this study.

• 디지털산업정보학회논문지
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• 제18권3호
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• pp.75-82
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• 2022

The purpose of the Consumer sentiment index survey is to determine the consumer's economic situation and consumption spending plan, and it is used as basic data for diagnosing economic phenomena and forecasting the future economic direction. The purpose of this paper is to analyze and predict the future Consumer sentiment index using the ARMA model based on the past consumer index. Consumer sentiment index is determined according to consumer trends, so it can reflect consumer realities. The consumer sentiment index is greatly influenced by economic indicators such as the base interest rate and consumer price index, as well as various external economic factors. If the consumer sentiment index, which fluctuates greatly due to consumer economic conditions, can be predicted, it will be useful information for households, businesses, and policy authorities. This study predicted the Consumer sentiment index for the next 3 years (36 months in total) by using time series analysis using the ARMA model. As a result of the analysis, it shows a characteristic of repeating an increase or a decrease every month according to the consumer trend. This study provides empirical results of prediction of Consumer sentiment index through statistical techniques, and has a contribution to raising the need for policy authorities to prepare flexible operating policies in line with economic trends.

• 대한가정학회지
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• 제41권10호
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• pp.185-198
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• 2003

Fashion is a field that responds sensitively to social and cultural atmospheres, brings about constant change due to consumer demand for new items in new fashion trends and in the latest design. The fashion industry tries to predict what kind of clothing the customers desires and produces fashion products according to trend information stated by fashion information services. This research analyses the relativity between the trends stated in the fashion information books and what consumer accept, and with this information find the application of trend information books in the planning of domestic woman's clothing. The used information books were based on Samsung Fashion Institute and Interfashion Planning, Inc. The 02/03 F/W season emphasized restoration-romantic, nostalgic mood themes. Fashion trend information and consumer acceptance condition tend to concentrate on trend themes given tv fashion information companies. In other words, $Sincere\;girl(39.04\%){\to}Frontier\;girl(34.92\%){\to}Dark\;lady(18.43\%){\to}Lady\;belle(7.59\%)$ in this order Also when looking into the consumer's wearing, no one theme appears by itself and the themes are mixed accordingly to one's lifestyle and sensibility. Accordingly fashion information organizations must provide precise fashion trends according to consumer sensibility & consumption and also compare trend information to consumer fashion trends each season. With this precise information the planned design plans will help the domestic fashion markets, which are gradually overrun by foreign brands, develop a unique and original fashion product that meets consumer sensitivity needs, and develop a new stepping stone for fashion companies and the relative fashion industry and furthermore contribute to the advancement of overseas markets.

• 가정과삶의질연구
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• 제25권3호
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• pp.137-149
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• 2007

This study explores diverse consumer characteristics pursuant to whether the consumers in question have purchased luxury goods, and it also explores the variables that tend to influence such purchases. Furthermore, the relationship between consumers' purchases of, propensity for and preference toward luxury goods is researched, and an analysis is also conducted on the degrees of influence that consumer purchases of luxury goods have on consumer propensity and preference for luxury goods. The results show that the experience of such purchases determines the diverse characteristics of consumers in such areas as age, expenditures and overseas travel. In addition, the propensity of consumers to buy luxury goods is related to the tendency toward trends, self-planning, rationality and economic efficiency, while the preference of consumers is linked to the tendency toward trends, self-realization and rationality. This study aims to analyze and understand the consumer group of college women in their 20s, and it also seeks to help establish policies that will provide consumer education so badly needed by such women who are or who will be the main players of their respective household economies and rates of consumption.

• 산업경영시스템학회지
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• 제43권2호
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• pp.14-24
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• 2020

Google Trends is a useful tool not only for setting search periods, but also for providing search volume to specific countries, regions, and cities. Extant research showed that the big data from Google Trends could be used for an on-line market analysis of opinion sensitive products instead of an on-site survey. This study investigated the market share of tumor necrosis factor-alpha (TNF-α) inhibitor, which is in a great demand pharmaceutical product, based on big data analysis provided by Google Trends. In this case study, the consumer interest data from Google Trends were compared to the actual product sales of Top 3 TNF-α inhibitors (Enbrel, Remicade, and Humira). A correlation analysis and relative gap were analyzed by statistical analysis between sales-based market share and interest-based market share. Besides, in the country-specific analysis, three major countries (USA, Germany, and France) were selected for market share analysis for Top 3 TNF-α inhibitors. As a result, significant correlation and similarity were identified by data analysis. In the case of Remicade's biosimilars, the consumer interest in two biosimilar products (Inflectra and Renflexis) increased after the FDA approval. The analytical data showed that Google Trends is a powerful tool for market share estimation for biosimilars. This study is the first investigation in market share analysis for pharmaceutical products using Google Trends big data, and it shows that global and regional market share analysis and estimation are applicable for the interest-sensitive products.

• International Journal of Contents
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• 제13권1호
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• pp.62-67
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• 2017

This study attempts to explain how communication technology impacts global creative trends. We explore global creative trends based on award-winning creative topics presented at the 2016 Cannes Lions International Festival of Creativity. After analyzing award-winning topics, five main creative trends were selected with the keywords: technology, story-telling, social media, causes, and humor. The 2016 Cannes Lions Festival demonstrated that technology (i.e., virtual reality, artificial intelligence) has expanded the limits of creativity. Story-telling is still considered to be effective for raising audience attention. Social media enhances consumer engagement while nurturing future consumer relationships. Supporting social causes allows companies to garner goodwill from the public. Humor is powerful when it appropriately appeals to both products and customers.