• 한국지역사회생활과학회지
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• 제27권1호
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• pp.31-47
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• 2016

This research examines the effects of consumers' moderation and simplicity, autonomy, and income level on happiness, and based on this, classifies consumer types and examines the differences in consumer happiness and life happiness in accordance with this classification. The questionnaire survey was conducted on adults in their 20's through 60's. Moreover, hierarchical regression analysis, cluster analysis, and the analysis of variance were conducted. The results of this research are as follows. First, on consumer happiness, moderation and simplicity, income level, autonomy, education level, and gender had significant effects; on life happiness, moderation and simplicity, income level, autonomy, and education level had significant effects. Second, consumers were classified into three types according to moderation and simplicity, autonomy, and income level, and when making a comparison based on these factors between consumer happiness and life happiness, both consumer happiness and life happiness showed significant differences, but the detailed aspects were different. In the case of consumer happiness, non-autonomous moderation and simplicity type were reported to have the highest sense of happiness, followed by autonomous moderation and simplicity type, and passive moderation and simplicity type, but in the case of life happiness, autonomous moderation and simplicity type were reported to have the highest sense of happiness, followed by non-autonomous moderation and simplicity type, and passive moderation and simplicity type.

• 산업진흥연구
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• 제9권4호
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• pp.311-320
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• 2024

본 연구는 청소년의 윤리적 소비행동이 공정여행과 청소년의 소비자 행복에 미치는 관련성을 살펴보고, 청소년들의 윤리적 소비행동에 영향을 미치는 변인을 알아보고자 하였다. 연구에 참여한 연구대상자는 중고등학생 306명이 설문에 응답하였다. 연구결과는 첫째, 성별에 따른 공정여행의 인식과 소비자 행복에서는 통계적으로 유의미한 차이를 보였다. 둘째, 청소년의 윤리적 소비행동은 공정여행 인식, 공정여행 선택속성, 소비자 행복과 정적인 관련성이 있는 것으로 나타났다. 셋째, 청소년의 윤리적 소비행동은 청소년의 공정여행 인식과 공정여행의 선택속성에 영향을 미치는 것으로 나타났다. 넷째, 청소년의 윤리적 소비행동은 청소년의 소비자 행복에 영향을 미치는 것으로 나타났다. 본 연구결과를 통해 청소년들이 미래 올바른 소비행동을 보이고 건전한 삶을 계획하고 실천해 나갈 수 있는 기초자료를 제공함으로서 연구의 의의가 있다.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.249-254
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• 2020

This study are to show the relation between ethical consumption consciousness, life meaning and happiness of life. Specifically, this study aims to examine the mediation effects of the meaning of life in the relationship of the ethical consumption consciousness and happiness, a survey was conducted by collecting 265 valid questionnaires. SPSS and AMOS statistical package were used to examine the relationships between variables. The results showed that ethical consumption consciousness had a significantly positive effect on life meaning. It was also found that life meaning had a positive effect on happiness of life. This study is significant in the sense that it identifies ethical consumerism consciousness has a positive influence on life meaning and consumer happiness. In particular, the mediating effect of the meaning of life, which is drawing attention in various research fields, was confirmed in the relationship between ethical consumption consciousness and happiness. This study can be used as effective information for further ethical consumption education and suggested implications for enhancing ethical consumption consciousness and happiness in various ways.

• 가정과삶의질연구
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• 제32권6호
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• pp.139-154
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• 2014

This study aims to devise a tool which can identify the concept of 'consumption happiness' and to develop a standardized scale to measure consumption happiness. How can we measure consumption happiness? Based on it, the concept and perspective of consumption happiness was formed and then the scale for measuring it was developed. To develop the scale, questions were extracted through a literature survey, an FGI interview was conducted and validity was verified through experts' opinions. Then the scale was developed by conducting a questionnaire survey for consumers. For the analysis of the research, SPSS 20. 0 for Windows and AMOS 17.0 were used and 500 consumers responded to an online survey. In order to examine the general characteristics of the investigation object, the technical statistics of frequency, percentage, average and standard deviation were performed. To develop the research, test-retest correlation, item-to-total correlation, Cronbach's ${\alpha}$ reliability, exploratory factor analysis and confirmatory factor analysis were conducted. The final 20-item consumption happiness scale, which consisted of four factors, was constructed in the end.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.377-388
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• 2022

The Personal sense of uniqueness (PSU) is positively associated with subjective well-being and has been recently shown its correlation with happiness, influencing consumer's experience behavior. However, the effects of hedonic and eudaimonic experience on conspicuous and inconspicuous (consumer's need for status and inner fulfillment) are unknown. The purpose of this research is to address a gap existing in the literature by testing the effects of PSU on hedonic and eudaimonic leisure experiences and how happiness leisure experiences effects conspicuous and inconspicuous consumption. The relationships hypothesized in the model are tested using partial least squares structural equation modeling (PLS-SEM) and bootstrapping procedure. Data was gathered using a self-administrated survey, answered by 200 consumers based on consumers' leisure experiences. The findings of this study suggest that (i) PSU positively and significantly influence hedonic and eudaimonic happiness; (ii) the effect of PSU on eudaimonic happiness is higher than in hedonic happiness; (iii) eudaimonic happiness positively and significantly influence conspicuous and inconspicuous consumption; and (iv) hedonic happiness negatively and significantly influence conspicuous and inconspicuous consumption. This study helps fill a gap in the literature by introducing and testing the effect of hedonic and eudaimonic leisure experiences and the relationship between these constructs and PSU and (in) conspicuous consumption.

• 한국생활과학회지
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• 제23권5호
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• pp.825-842
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• 2014

This study is to analyze essays on the practices of consumption happiness which the students who took the class 'consumption and happiness' wrote. To do this, 108 essays which the students submitted in both semesters in 2013 were analyzed qualitatively. As a result, the 4 themes such as 'reflection on the life of consumption', 'practices', 'changes', 'recognized meanings of the class' were extracted. Firstly, some students were reflective on their acts of consumption in everyday life. They have consumed in an undisciplined, unthoughtful manner and have experienced various negative emotions in their consumption, and have the motive of change. Secondly, the study showed the consumption of clothes, eating, house, leisure, body, digital, wedding is variously included in their practices of consumption. In the category of common practices, 'sharing consumption giving a bigger happiness', 'sustainable consumption caring about the earth and the next generation', 'smart consumption through discipline', 'responsible consumption considering community and producer', 'field trips and consumption of experience as learning' are included, and 'meaningful feeling of happiness through practices' are extracted. Thirdly, they have experienced positive changes such as reduction in consumption desire and increased concern with mind, relationship and conscious consumption. Fourthly, students think of the class as a necessary, useful, practical subject, and have a precious opportunity to learn many aspects they don't think about before, and don't practice, and say that they persistently continue to practice. Therefore, to promote the happiness as a consumer and consumer citizen leader in the society, it's necessary to offer a related class in more universities.

• Human Ecology Research
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• 제57권2호
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• pp.185-199
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• 2019

This study examined the effects of considered attributes when purchase on consumption attitudes and consumption happiness as well as compared the effects for sensible consumption and sentimental consumption. Data was collected from 373 consumers in 20s and 30s from November 15th to 20th in 2017. IBM SPSS 25.0 was used for basic statistical analyses and for paired t-tests, and lavaan 0.6-3 package and semTools package in R 3.3.3(2017-03-06) was used for structural equation modeling. The results of this study are summarized as follows. First, there were almost no differences in product types between sentimental consumption and sensible consumption. Second, consumption attitudes toward sensible consumption were more positive than sensible consumption; however consumption happiness from sentimental consumption was higher than from sensible consumption. Third, considered attributes when making purchases were divided into subjective, objective, and symbolic with the effects of these attributes on consumption attitudes and consumption happiness analyzed by structural equation modeling. Regardless of sentimental or sensible consumption, objective selection attributes have a positive effect on consumption attitude, but subjective selection attributes have a positive effect on consumption happiness. This study implies that sentimental consumption has a positive value for contemporary consumers and that it should be counted as a feasible consumption activity to enhance consumption happiness.

• 가족자원경영과 정책
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• 제20권3호
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• pp.115-129
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• 2016

This study is about the happiness of married women from the baby boom generation. The study aims to understand the impact of the married life of such women on the happiness index and to improve the happiness of married women by improving married life. The data for this study were drawn from the National Women and Family Panel Survey (4th year data) carried out by the Korean Women's Development Institute. The subjects for the final analysis totaled 885 married women from the baby boom generation, born between 1955 and 1963. Of these, 550 were married women in a dual income family, and 335 were married women in a husband-income family. IBM SPSS Statistic 21.0 was used. The findings from this study are as follows: First, the women's happiness index was higher in cases where the women had a more positive view of their husbands, the more often they were involved in leisure activities, the better their conflict resolution whenever there was a clash of opinions, and the more satisfied they were with the division of household labor. Second, in the case of dual income families, the women's happiness index was higher where they had a positive view of their husbands, their conflicts were better resolved, and the more satisfied they were with the division of household labor. Third, in the case of married women in a husband-income family, their happiness index rose the more positively they perceived their husbands, the more often they were involved in leisure activities together, and the more satisfied they were with the division of household labor.

• 한국가정과교육학회지
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• 제36권2호
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• pp.89-100
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• 2024

소비자행복이란 소비자가 추구하는 궁극적 목적으로, 관련 변수를 파악하는 것은 중요하다. 본 연구는 대학생을 대상으로 외로움이 소비자행복에 미치는 영향을 보기 위해 공동체의식과 관계적 소비의 매개효과를 분석하였다. 연구를 위해 288명의 대학생을 임의표집하고 2023년 5월 4일부터 5월 31일까지 온라인 설문조사를 실시하였다. 데이터 분석을 위해 Hayes의 SPSS Process Macro(version 3.5.2) model 6을 이용하여 직렬 매개분석을 수행하였고, 간접효과의 유의성을 검증하기 위해 Bootstrapping을 수행하였다. 분석결과 외로움이 소비자행복에 직접적인 영향을 미치지는 않았고, 공동체의식과 관계적 소비가 소비자행복에 순차적으로 영향을 미치는 매개효과가 통계적으로 유의하였다. 또한 대학생들이 원하는 제 1지원 요구도가 경제적인 경우 외로움이 공동체의식에 미치는 영향은 통계적으로 유의하지 않았다. 그러나 제 1지원 요구도가 심리·정서적인 경우는 외로움은 공동체의식에 정적인 영향을 미치는 것으로 나타나, 지원 요구도에 따라 소비자행복에 영향을 미치는 메카니즘은 차이를 보였다.

• 한국지역사회생활과학회지
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• 제26권1호
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• pp.177-189
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• 2015

This study investigates the effects of economic factors on happiness in terms of life satisfaction, one of the most important goals in human life, and examines the moderating role of financial management in the effect of financial stress. Data were collected total 341 individuals in Daejeon, Korea(235 college students and 105 women). The factors influencing life satisfaction were analyzed multiple regression analysis. Effects of moderating variables were tested hierarchical regression analysis. Subjective financial stress was related to both individualistic happiness and collectivistic happiness, whereas objective financial stress had a negative effect only on collectivistic happiness. Financial management (specifically control of expenditure behaviors) had positive effects on both individualistic happiness and collectivistic happiness. Financial management moderated the relationship between financial stress and happiness. The results have important implications.