• Title/Summary/Keyword: connection relationship

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The Effects of The Creating Shared Value on Building Self-Brand Connection and Brand Loyalty (기업의 공유가치창출이 브랜드 자아 연대의식 및 브랜드 충성도 형성에 미치는 영향에 관한 연구)

  • Jin, Chang-Hyun
    • Asia-Pacific Journal of Business
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    • v.9 no.4
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    • pp.201-221
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    • 2018
  • The purpose of this study is to investigate the relationship between association of a company's CSV activity and association of corporative competence and consumers' self-brand connection. The study examine how consumer self-brand connection affect self-identification and corporate identification as well as how these factors influenced on brand loyalty. The paper attempts to examine authenticity of CSV activity and product plays a moderating role when association of CSV and authenticity of product affects self-brand connection. a total of 700 consumers who have experience with the target company and products. A target company was selected by investigates. The company is one manufactures as well as implements CSV activities as a means of ethical management. The results indicated that CSV association and corporative competence are closely related to the self-brand connection. Such attitude in turn affected the consumers' formation of self-and corporate-identification and brand loyalty. Authenticity of CSV activity and product was proven to play a moderating variables for brand loyalty and perception of company.

Empirical analysis of relationship between Internet communication network quality characteristics and customer satisfaction using regression variable selection procedures (회귀변수선택절차를 이용한 인터넷통신 네트워크 품질특성과 고객만족도와의 관계 실증분석)

  • Park, Sung-Min;Park, Young-Joon
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.822-828
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    • 2005
  • Customer satisfaction becomes one of the important managerial concerns associated with corporate competency in current competitive environment for Internet communication service companies. Hence, it is demanding to improve a company's customer satisfaction through the total quality management perspective. In practice, engineers as well as the management hope to find major quality characteristics with Internet communication network that is closely related to customer satisfaction, consequently aiming to the raise of their company's customer satisfaction. This paper presents an empirical relationship analysis between network quality characteristics and customer satisfaction on Internet communication. Methodologically, the relationship analysis framework is based on the regression variable selection procedures. In this framework, it is implemented that; 1) iterative model building; and 2) consistent criteria application to statistical tests for selecting significant variables. A case study shows that; 1) the customer satisfaction on the network connection seems to be more closely related to the network quality characteristics compared with the customer satisfaction on the network speed; and 2) the download disconnection rate has relatively evident relationship with the customer satisfaction on the network connection.

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Empirical Analysis of Relationship between Internet Communication Network Quality Characteristics and Customer Satisfaction using Regression Variable Selection Procedures (회귀변수 선택절차를 이용한 인터넷통신 네트워크 품질특성과 고객만족도의 관계 실증분석)

  • Park, Sung-Min;Park, Young-Joon
    • IE interfaces
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    • v.18 no.3
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    • pp.253-267
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    • 2005
  • Customer satisfaction becomes one of the important managerial concerns associated with corporate competency in current competitive environment for Internet communication service companies. Hence, it is demanding to improve a company's customer satisfaction through the total quality management perspective. In practice, engineers as well as the management hope to find major quality characteristics with Internet communication network that is closely related to customer satisfaction, consequently aiming to the raise of their company's customer satisfaction. This paper presents an empirical relationship analysis between network quality characteristics and customer satisfaction on Internet communication. Methodologically, the relationship analysis framework is based on the regression variable selection procedures. In this framework, it is implemented that; 1) iterative model building; and 2) consistent criteria application to statistical tests for selecting significant variables. A case study shows that; 1) the customer satisfaction on the network connection seems to be more closely related to the network quality characteristics compared with the customer satisfaction on the network speed; and 2) the download disconnection rate has relatively evident relationship with the customer satisfaction on the network connection.

A Study on the Principles of Extensive Connection in Psychological and Spatial Structure - Focused on the Extension Theory of Alfred North Whitehead - (심리적 공간구조의 연장적 결합원리 연구 - 화이트헤드의 연장이론을 중심으로 -)

  • Park, Kyoung-Ah
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.79-87
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    • 2011
  • Spatial perception and spatial structure that focus on psychological effects produce a real force through the medium of space that can control human actions, even their psychology. The job of understanding the characteristics and effects of architectural spaces that recognize the relationship between architecture and human beings, including the psychological dimension, is an alternative search for quality spaces that can increase the mutual relationship between space and human beings. This paper introduces two propositions called "space" and "psychology" in order to discover a meta-pattern connecting space and the human mind with the aim of systematizing that internal network and establishing a new architectural system concerning space and human beings. This paper also proposes a method of accessing physical spaces that can affect psychological states through a conceptual substitution called "extension," with the aim of discovering the implications inherent in such extensive relationships and proposing a methodology of organizing psychological spaces based on the characteristics of that extensive connection. The means of extensively connecting psychological spaces were classified into the three categories of memory system, sensory system, and motor system, and their corresponding extensive connection characteristics called "simultaneous relativity," "non-mediated immediacy," and "purification process" were also derived. These characteristics accelerate the changes in psychological intensity and function as principles that organize psychological space.

Evaluation of the Initial Rotational Stiffness of a Double Split Tee Connection (상·하부 T-stub 접합부의 초기회전강성 평가)

  • Kim, Hee Dong;Yang, Jae Guen;Lee, Jae Yun;Lee, Hyung Dong
    • Journal of Korean Society of Steel Construction
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    • v.26 no.2
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    • pp.133-142
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    • 2014
  • Double split tee connection is a full strength-partial restrained connection that suitable for ordinary moment frame and special moment frame which demonstrates behavior characteristics depending on the stiffness ratio of columns and beams, changes in the geometric shape of the T-stub, number of fasteners and effect of panel zone. For the double split tee connection to ensure structurally safe behavior, it needs to exhibit sufficient strength, stiffness and ductile capacity. This study sought to investigate the effects of the moment-rotation angle relationship of the double split tee connection and to evaluate the initial rotational stiffness of the double split tee connection depending on changes in the geometric shape of the T-stub. To this end, two different double split tee connection specimens are experimented which designed to change geometric parameter values (${\alpha}^{\prime}$) of the T-stub, and a three-dimensional finite element analysis was performed.

Relationship with breakdown electric current of connection transformer connection method and distribution system of wind power generation system (풍력발전시스템의 연계변압기 결선방법과 배전계통의 고장전류와의 관계)

  • An, Hae-Joon;Ro, Kyoung-Soo
    • Proceedings of the KIEE Conference
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    • 2006.07b
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    • pp.1193-1194
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    • 2006
  • 전력계통에 적용하기 위한 풍력발전시스템의 연계변압기 결선방법과 배전계통의 고장전류와의 관계를 알아보고 계통에서의 단상 고장전류 발생 시 변압기 결선 방식의 변화에 따른 simulation을 수행하고자 한다.

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The Impact of Facebook Access Motivation on Facebook Addiction among High School Students: The Mediator Role of Online Self-Disclosure

  • Lee, Eunhee
    • International Journal of Advanced Culture Technology
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    • v.7 no.2
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    • pp.103-112
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    • 2019
  • Online self-disclosure was hypothesized as a mediating variable, explaining the relationship between Facebook access motivation (relationship expansion, curiosity about others' life, maintenance of social connection, social pressure from others, habitual use, impression management, searching for information, and content sharing) and Facebook addiction. Data came from 407 high school students in the Busan, and Gyeongnam provinces. Structural analysis was used to specify the relations among measured construct. Facebook access motivation of curiosity about others' life, Facebook access motivation of maintenance of social connection, Facebook access motivation of social pressure from others, Facebook access motivation of habitual use, and Facebook access motivation of impression management were significant predictors of Facebook addiction. Online self-disclosure mediates between Facebook access motivation of curiosity about others' life, Facebook access motivation of social pressure from others, Facebook access motivation of searching for information & Facebook access motivation of content sharing and Facebook addiction. Viewing online self-disclosure as a mediator has important implications for social media addiction counseling practice.

The Effect of the Variation of the Number of Bolts on the Rotational Stiffnesses of Double Angle Connections (볼트수의 변화가 더블앵글 접합부의 회전강성에 미치는 영향)

  • Yang, Jae-Geun;Kim, Ho-Keun;Kim, Ki-Hwan
    • Journal of Korean Association for Spatial Structures
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    • v.4 no.1 s.11
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    • pp.69-75
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    • 2004
  • In the construction of row-rise steel buildings, double angle connection can be considered as one of most effective connection types. Its connection flexibility depends mainly on several parameters such as angle thickness, bolt gage distance, and number of bolts. To establish the effect of the variation of the number of bolts on the moment-rotation relationship, three experimental tests have been conducted in this research. Based on the results of each experimental test, the rotational stiffness of each angle specimen can be calculated by performing regression analysis. Considering the results of regression analysis, we concluded that the more the number of bolts used in double angle connection, the higher the rotational stiffness as one can expected.

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How Social Media is Transforming the Fashion Consumers: The Effects of "Social" Consumer Attributes on Brand Engagement in Social Networking Sites

  • Park, Hyejune
    • Fashion, Industry and Education
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    • v.15 no.1
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    • pp.1-11
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    • 2017
  • The proliferation of social media has given rise to the new consumer group, namely, social consumers. This study identified the distinct characteristics of social consumers (i.e., online social search, online social navigation, online social connection) and examined the impacts of social consumer attributes on the engagement with fashion brands via brands' SNSs (BSNSs). A sample of 141 U.S. consumers who had browsed and/or participated in a fashion brand's BSNS (i.e., the Facebook page for fashion brands) was used to examine hypothesized relationships. The analyses involved running a confirmatory factor analysis and a structural equation modeling. The result indicates that the impacts of the social consumer attributes on the benefits of BSNSs (i.e., experiential and functional benefits) as perceived by consumers were significant, except the link between online social connection and functional benefits. In addition, consumers' existing relationship with a brand served as a moderating variable, strengthening the impacts of social consumer attributes on BSNS benefits. The perceived benefits of BSNSs positively affected perceived relationship investment which in turn influenced brand loyalty. Practical marketing suggestions are provided for fashion brands.

A Study on Application State of the Benefit Sharing in Domestic Construction Industry (국내 건설산업의 성과공유제 적용현황에 관한 연구)

  • Kim, Yong-Gul;Lee, Hak-Ki
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.243-246
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    • 2007
  • Traditionally, a domestic construction industry has recognized the relationship between a primary contractor and a subcontractor as a subordinated trade connection. To improve this unfair connection, the primary contractor and subcontractor's relationship must be recognized as Co-Development, and a new construction circumstances are needed, too. To apply benefit sharing to this relationship for Mutual Corporation, this needs the application method which could be reflected the specific aspects such as construction production method and production organization. Therefore, this study is aimed for the suggesting of basic data for Benefit Sharing application in the domestic construction industry by researching the problems and Benefit Sharing application States.

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