• Journal of the Korean Home Economics Association
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• v.24 no.1
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• pp.114-127
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• 1986

Comsumer dissatisfaction is a concept which provides fundamental couse for consumerism movement. The purpose of this study are as follows; 1. To investigate the tendency of the housewive's consumer dissatisfaction. 2. To find out the determinants of the consumer dissatisfaction. The major results of empirical study are; 1) The ousewive's are dissatisfied with their consumption lives. 2) There is significant difference in sunsumer dissatisfaction according to the demographic variables such as housewive's age, education. 3) There is significant difference I consumer dissatisfaction according to sociopsychological variables such as disconfirmation, consumer attitude toward business, consumer experience. 4. Consumer dissatisfaction is influenced by disconfirmation, attitude toward business, consumer experience.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.17 no.1
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• pp.125-138
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• 2006

The purpose of this study are to find out various the significant factors impinging on the attitude of consumer, between attitude of consumer and preference of consumer in the Food and Beverage industry. For these purposes, two hypothesis were established as follows : (1) The reactions of consumer should have a significant effect on the attitude of consumer in the Food and Beverage industry. (2) The attitude of consumer should have a significant effect on the preference of consumer in the Food and Beverage industry. The verification of the proposed hypothesis showed the following results : First, it was found that the consumer's recognition reaction of employees have significant on price and variety of menu. Second, it was found that the consumer's emotion reaction have significant on feeling, taste of food and so on. Third, it was found that the consumer's action reaction have significant on expense.

• Journal of Family Resource Management and Policy Review
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• v.9 no.4
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• pp.145-159
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• 2005

The main purpose of this study is to statistically analyze the difference between Korea and Japan's consumer attitudes towards e-commerce through the use of auction websites. Here are the results. First, there was a significant difference between the Korean user's attitude and the Japanese user's attitude towards Internet usage; especially, the Japanese user's attitude towards convenience showed a much higher degree than that of the Korean user. Second, Korean users preferred brand image to price, while Japanese users preferred price to brand image. Third, both the Korean users and the Japanese showed a positive relationship between Internet usage and the use of e-commerce. In contrast to the Korean user's frequent use of the bulletin board, Japanese users tended to use the bulletin board less frequently.

• Journal of Families and Better Life
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• v.30 no.4
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• pp.49-57
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• 2012

This study aims examining a few elements representing a family-friendly corporate environment such as the attitude of CEOs, corporate culture, the support from direct supervisors and their influence on the sense of self-efficacy and career success of women managers. The summary and conclusion of the result of this study is as follows; first, the positive attitude of CEOs as one of the representing elements for family-friendly corporate environment was found to affect the sense of self-efficacy and the career success of married women managers with positive effects. Second, the support of superiors turned out to have a positive effect on career development of women managers. Finally, the sense of women's self-efficacy turned out to affect career success of women managers. For the use of female resources as a growth power, the attitude of CEOs who promote gender equality, and the support of supervisors will play a very important part, and in order to build a corporate culture with gender equality, promotion and policy-making on corporate as well as government level are required.

• Journal of Fashion Business
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• v.6 no.4
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• pp.17-31
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• 2002

This study is, to the special company with corporate brand, to investigate the effect of its reputation, credibility and the similarity of business area on consumer's attitude toward its clothing products. It is another topic of the study to reveal statistical significance in comsumer's attitude when naming new product with two different brand strategy. The major findings of this study can be summarized as follows. First, there was positive relationship between corporate reputation and consumer's attitude toward new brand and also between corporate credibility and consumer's that. Second, corporate credibility is proven to be grown in proportion to company's reputation. In other words, a corporate credibility is grown with a corporate reputation. Third, the influence of similarity or fitness of business area has a positive effect on a attitude toward new brand. The case of use the new brand name, the variable had low effect on attitude toward new brand, comparing to the case of use the existing brand name but seems to be statistically significant. Fourth, comparing to the inclination toward company's product based on brand name, strategy of supporting brand extension is more effective than that of new brand name on evaluating company's reputation, credibility and the similarity of business area. Fifth, the similarity of business area and the interaction of brand name on the basis of the strategy of use the existing brand name(;brand extension strategy) and new one have significant effect on the inclination to a brand. When participating a new business, it is more effective that a company is extending its business where the similarity of business area is growing. For the case of low similarity, the brand-new strategy is proven to be effective.

• Journal of Families and Better Life
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• v.16 no.2
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• pp.1-10
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• 1998

This study purpose to know the degree of adolescent consumer's conspicuous consumption how difference do adolescent consumers' conspicuous consumption have by socio demographic variables socio-psychological variables consumer ability. Therefore we suggest the adolescent consumer's sound consumption to consumer education. To approach to above purpose the research question are as the followings. 1) The average level of conspicuous consumption a little low median point. This implies that comsumer education is necessary for the adolescent consumer in order to reduce the level of conspicuous consumption. 2) Theadolescent consumers' consumption differs significantly according to the sex(p<0.05) monthly mean income of family(P<0.01) degree of taking in massmedia (P<0.01) subjective status on oneself(P<0.01) consumer socialization(P<0.01) 3) According to the results of the regression analysis examining the relative influences of variables affecting for conspicuous consumption the rela ive importance of the variables ; degree of taking in massmedia sex consumer knowledge communication with peers consumer attitude and the amount of allowance.

• Korean journal of food and cookery science
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• v.14 no.5
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• pp.463-467
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• 1998

This study was carried out in order to analyze the changes in general compounds, reducig sugar, nitrogen compounds of traditional Korean soy sauce with varying Meju Type (Traditional Meju, Modified Meju) and ripening periods and to investigate correlation between sensory characteistics via sensory evaluation of soy sauce samples. And to investigate actual conditions and attitude of comsumer of soy suace.

• Journal of Preventive Medicine and Public Health
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• v.41 no.4
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• pp.241-248
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• 2008

Objectives: The purpose of the study was to identify a gap between consumer characteristics and utilization of health information on the Internet. Methods: A telephone survey of nationally representative samples was conducted using structured questionnaires, and 1,000 of the 1,189 responses obtained were included in our analysis. The following variables were included in the analysis as potential predictors of health information use on the Internet: predisposing factors such as gender, age, and education status; enabling factors such as region and monthly household income; consumer need for health information; and attitude to health. Multiple logistic regression analysis was used to evaluate the association between utilization rate and the potential predictors. Results: Thirty-nine percent of consumers had obtained health information on the Internet over a one-year period. The utilization rates were higher for consumers who were young, educated, worked in the office setting, had higher incomes, wanted health information, and were able to use the Internet. The utilization rate was 5.35 times higher in the younger group (20-30 years) than in the elderly group (95% CI=2.21-12.97); 2.21 times higher for office workers than for manual workers (95% CI=1.16-4.20); 3.61 times higher for college graduates than for middle school graduates and below (95% CI=1.07-11.59); 1.99 times higher for people with monthly household incomes over 3,000,000 won than for those with monthly household incomes below 1,500,000 won (95% CI=1.01-3.92). Conclusions: There needs to be a paradigm shift, with consideration of not only Internet accessibility in the digital age, but also consumer ability and attitudes toward utilization of health information.