• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.175-190
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• 2014

This study analyzes the business strategy of fast fashion through Zara, a successful fashion brand from Inditex Spain. An in-depth case approach is adopted based on extensive secondary research that includes literature and press releases published in Korean as well as English. The findings of this research demonstrate a speedy and flexible process occurring in the supply chain of its fast fashion business and the cooperation between the company's headquarters and international subsidiaries. Zara's headquarters executes four representative strategies: competitive market research, an integrated organizational structure, small quantity batch production, and a specialized distribution system. Zara's international subsidiaries execute their own four representative strategies: differentiated international expansion, independent human resource management, small but fundamental IT, and maximization of store resources. These two core parts intimately work together to satisfy target customers all over the world by bringing competitive advantages to the fashion business and represent a key concept of Zara's business strategy. The main drawbacks of case studies are limited validity and representativeness restraining the potential for making generalizations. However this case is considered sufficient to provide valuable insight and improve the understanding of operation strategy in fast fashion.

• International conference on construction engineering and project management
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• 2005.10a
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• pp.1007-1012
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• 2005

Although the design-build (DB) delivery system has been taking great strides in the world and relevant researches have also been quite abundant, few studies have dealt with its potential impacts on the construction industry as a whole. This research first identified the potential entry barrier factors, which may hinder the market access, based on the theory of industrial economics and characteristics of DB project. Then through a nation-wide questionnaire survey involving 103 construction contractors and engineering consultants, the influences of each factor on company's competitiveness and corporate strategies were scrutinized, and consequently, the evolution of the construction industry was examined. It is found that as opposed to the traditional design-bid-build delivery system, the DB delivery system elevates competitive advantages of large organizations in terms of the financial capability, working experience, human resource, and administrative strength, and among them, the financial strength was concluded to be the most significant force in differentiating corporate strategies and widening the gap of competitiveness between companies. It is inferred if the government extensively adopts DB delivery system, large organizations that already possess the competitive advantage tend to obtain both design and construction abilities, and dominate the DB market. Small and medium sized companies will find little room to maneuver and be forced to become specialty sub-contractors.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.119-127
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• 2015

Although it was very long since companies and organizations have been interested in technological innovation or management innovation and many of them have been investing on innovation in convergence industry environment, they could not take differentiated competency and competitive advantage so that they were fallen behind from market by new trends. This research is aiming at deduction of strategies for corporations to keep continuously differentiated competitiveness and competitive advantage. It suggested open innovation activities as basic independent variables. It added global technological alliance known for Open Innovation Alliances to independent variables too. It suggested platform leadership emerging between open innovation activities and digital ecosystem and 6 encroachment types from disruptive innovation theory as control variables. It suggested dynamic competitive advantage as dependent variable for explaining dynamic properties of environment. It analyzed case from 11 researches of open innovation activities, categorized them and verified the appropriacy of the variables. This research contributes to new direction for derivation of strategies and methodologies by which corporations keep competitive advantage in dynamic convergence environment.

• Structural Engineering and Mechanics
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• v.46 no.3
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• pp.403-416
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• 2013

This paper describes new optimization strategy that offers significant improvements in performance over existing methods for geometry design of frame structures. In this study, an imperialist competitive algorithm (ICA) and ant colony optimization (ACO) are combined to reach to an efficient algorithm, called Imperialist Competitive Ant Colony Optimization (ICACO). The ICACO applies the ICA for global optimization and the ACO for local search. The results of optimal geometry for three benchmark examples of frame structures, demonstrate the effectiveness and robustness of the new method presented in this work. The results indicate that the new technique has a powerful search strategies due to the modifications made in search module of ICACO. Higher rate of convergence is the superiority of the presented algorithm in comparison with the conventional mathematical methods and non hybrid heuristic methods such as ICA and particle swarm optimization (PSO).

• International Journal of Costume and Fashion
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• v.18 no.2
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• pp.1-12
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• 2018

The purpose of this study was to examine strategies which clothing manufacturers had employed to make themselves more competitive in the era of fast fashion. The Zimbabwean fashion industry is facing fierce competition from imported fast-fashion products which are lower priced and offer consumers a variety of designs from which to choose. The study made use of a qualitative approach with multiple case study design. In-depth interviews were used to gather data from participants, who were selected using the purposive sampling. The study found that clothing manufacturers had resorted to sub-contracting garment manufacturing work, promoting the buy-Zimbabwe campaign and developing in-house brands. This study offers insights into how the fast-fashion era has impacted the local fashion industry and unveils the practical solutions that local clothing manufacturers have embraced in a bid to remain operational and become globally competitive.

• The Journal of Information Systems
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• v.11 no.2
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• pp.47-72
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• 2002

In the beginning of new millennium, Business-to-Business(B2B) Electronic Commerce(EC) is a hot issues of the world business and economic communities. The market of B2B EC is increasing rapidly, and become a more complex and competitive because many participants and intermediaries are play on their own objectives and strategies. To cope with the situation, participants of B2B EC market should make play with a competitive strategies. So, the participant enterprises must know the critical success factors of their own EC market. This study identifies B2B EC success factor measurement sets, and explores several success factors based on the perceived importance of B2B EC practitioner in the manufacturing enterprises. The study tests the differences of success factors by IS level, EC business model characteristics, and EC introduction and operating characteristics.

• Korean Journal of Computational Design and Engineering
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• v.16 no.1
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• pp.31-40
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• 2011

Product-service system (PSS) is a system of products and service, supporting networks and infrastructure that is designed to be competitive. PSSs satisfy customers' needs more effectively and have a lower environmental impact than traditional business models. Therefore, many companies and governmental institutes are eager to implement the PSSs as a new business model. In this paper, we focus on industrial practices as new business models for the company. PSS, especially, is popular in electronic industry, so one can often observe such examples as iPod, iPhone, e-Book and etc in the field. We first thoroughly investigate the current practices of PSS in Korean electronic industry. The examples are surveyed and projected directions are given. Then, non-electronic PSSs are surveyed. Especially mechanical PSSs are intensively discussed. Based on the survey results, we propose several major development strategies of Sustainable PSS (SPSS). SPSS will bring a competitive edge for company as realization of sustainable development of PSS considering economy, society, and environment.

• Journal of the Korean Institute of Landscape Architecture
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• v.22 no.2
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• pp.13-24
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• 1994

the purpose of this study was to suggest managemental strategies for one-day use recreational area in public sector under competitive environment with private sector. Data was collected from citizens of Seoul, and 10 recreational areas were determined by a preliminary survey. Theses areas were regarded as "products", then positioning was applied to these products. Perceptual map was produced by multidimensional scaling to identify degree of competition among areas. Properties, which were developed by the Kelly Repertory Grid, were utilized to understand the strong and weak points of each area. Ideal types of recreational areas were analyzed by PREFMAP, then the size and distribution of recreation market of Seoul were found by grouping of individual ideal point by cluster analysis. Several strategies were suggested to enhance the competitive power for public recreation areas, and a few comments were described to improve this method for future research.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.527-532
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• 2007

Differentiation strategies have been suggested as the critical sources of competitive advantage in B2C industry where customers can switch internet shopping mall with one click with virtually no transaction cost. Indeed, competition on low pricing cannot be a viable strategy in B2C industry. Moreover, cultivating customer loyalty to attain profitability is still a challenging task for most internet shopping mall. In this study, we provide empirical analysis results on key managerial variables that indicate the difference between the product categories in terms of customer perception on relative value importance. We first identified comprehensive managerial variables and organized them in terms of customer decision stage. Next, with reference to extant literatures on product characteristics based e-commerce strategy, hypotheses are developed to formalize the customer value differences on the key managerial variables. Empirical testing results indicated that there are significant differences on customer perceived value of the key managerial variables between the product groups. The findings provide useful insight for further study on e-commerce differentiation strategy.

• Journal of Korean Society for Quality Management
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• v.28 no.3
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• pp.133-144
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• 2000

Many organizations have developed their own information systems not only for internal efficiency but also for effectiveness of external customer services. One of the most effective service tools for their customers is the use of information technology. The web technology is rapidly becoming one of the most effective tools for online customer services. In order to gain competitive edge, organizations must have effective web site planning methods for their customer service. A study on traditional information systems planning methodologies has been conducted and they are compared with web site planning techniques. Cases of web sites in order to Improve customer relationship are analyzed. finally, a new conceptual framework for web site planning strategy for e-CRM is proposed in this paper. In order to support effective web site planning, online customer contact points and online service activities are defined and classified as several stages. And, web site strategies corresponding to each customer service activities are developed and proposed, With this framework, organizations can build competitive web strategies for improving their online customer relationships, thereby increasing customer satisfaction.