• Journal of Venture Innovation
• /
• v.7 no.2
• /
• pp.101-123
• /
• 2024

Since COVID-19 crisis, health concerns and the need for interpersonal activities have driven many people to engage in leisure activities, which has naturally led to a steady increase in the participation rate of life sports. However, the start-up rate of sports facilities is decreasing and the closure rate is steadily increasing, and to survive in the over-competitive situation, sports facility operators need to develop and provide services with competitive advantages and come up with differentiated marketing plans. The purposes of this study were to (a) identify rapport-building behaviors for bring about relationship quality, customer satisfaction and customer trust, to a service provider in the sports leisure service environment (b) examine the ways in which customer satisfaction and customer trust induces positive behavior intentions in the sports leisure service environment, and (c) empirically verify the path of rapport- building behaviors through customer quality to continuance intention and WTPP(willing to pay premium price). The proposed conceptual model was empirically tested via structural equation modeling analysis using data collected from 350 adults who enjoy sports leisure services nationwide. Based on data analysis, firstly, attentive behavior, connecting behavior, courteous behavior, and information sharing behavior, were found to have a positive effect on relationship quality ,customer satisfaction and customer trust. Second, customer satisfaction was found to have a positive effect on both continuance intention and WTPP. Third, customer trust, a subcomponent of relationship quality, was found to have a positive effect on continuance intention, but not on WTPP. The findings of this study show that, first, rapport building with customers is important for sustainable growth management in the increasingly competitive sports and leisure service environment.

• Journal of Sport and Applied Science
• /
• v.2 no.1
• /
• pp.25-38
• /
• 2018

One of the largest and fastest growing segments of the tourism industry, sport tourism refers to travel to play sports, watch sports, or to visit a sport attraction including both competitive and non-competitive activities. In this respect, cycling can be considered as not only a form of physical exercise but also a form of tourism in which cycling is a usual tourism-related activity, heading to a particular destination. The purpose of this study is to examine how demographical differences of cycle tourists are related to the quality of their life. An online survey was conducted and data was analyzed using frequency, reliability, and one - way ANOVA using SPSS 22.0. First, we found that there was no significant difference on the quality of physical life based on demographical characteristics. Second, the analysis of the relationship between demographical characteristics and the quality of mental life showed that income level affects their quality of mental life. Third, the analysis of the relationship between socio demographic characteristics and the quality of social life showed that marital status affects the quality of social life. Fourth, no statistically significant difference was found between the demographical characteristics and the quality of environmental life. Further implications were discussed.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.410-417
• /
• 2009

South Korea had experienced the great of sports since entered in advanced country group. International sports game such as Olympic developed nation. Sports is intermediate that improve Korean public information level in community of nations. It's difficult to find another contents. Also, sports is important means between south and north Korea in branch situation. Sports is expected to practical improvement of country more than ever. In this way, sports had become real means of nation development. Therefore, social effort about promotion of sports need to be engaged in continuous and various form. This research proposed legal improvement for safety promotion of sports equipment. Sports facilities utilization activation may be ended by country sports competitive power.

• Journal of Sport and Applied Science
• /
• v.8 no.2
• /
• pp.19-23
• /
• 2024

Purpose: This study sought to explore theoretical knowledge of benefits that sport participants perceived. In specific, this study reviewed related literature to explore similarities and differences of perceived benefits between competitive sport and eco-sport. Research design, data, and methodology: This study employed an integrated literature review approach. A conceptual model is suggested by reviewing prior studies. The study collected relevant documents via online search engine including KCI and google scholar. The contents and results of collected data were analyzed and categorized into perceived benefits between competitive sport and eco-sport. Results: For results, summary of perceived benefits was presented. In specific, a total of twelve variables were derived from the literature analysis as physical benefits of sport participation, which include cardiorespiratory fitness and physical self-concept and so forth. Second, a total of six mental benefits were discovered by prior studies, including happiness, stress release, psychological health and so on. Third, in terms of socio-relational benefits, four variables were derived from previous literature, which are social support, trust, and social capital and so on. Conclusions: This study identified positive outcomes of physical activities. Furthermore, a variety of benefits were categorized into three major aspects such as physical, mental, and social benefits. The study needs to be conducted to explore the effects of perceived benefits on repeat participation. Further implications were discussed.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.13 no.3
• /
• pp.93-101
• /
• 2013

This paper suggests optimal location algorithm of new firm $A(F_A)^{\prime}s$ p(p$B(F_B)$ already operating q outlets of sports in the market. This algorithm selects top q nodes among $V=V{\backslash}F_B$ nodes that covers maximum nodes based on the shortest distance. Then, q nodes choose next node that has a maximum cover with inclusion-exclusion principle. At the time of same number of cardinality in q sets to pre-defined q, we select the maximum cover node set. This algorithm called by competitive algorithm. The competitive algorithm simply decides the optimal location of the outlets p=1,2,3,4 for q=5. Also, we show that the market share of competitive algorithm can be maximize.

• Korean Journal of Applied Biomechanics
• /
• v.31 no.3
• /
• pp.162-167
• /
• 2021

Objective: This study aimed to identify the different wind speed categories and competitive level among windsurfers through GPS variables to provide the useful information on the development of training programs for enhancing windsurfers' performance. Method: Data from 69 female athletes who participated in 27 races during the 2018-2019 windsurfing season were used for the analysis. Average board speed, total race time, total distance, upwind race time, downwind race time, beam reach race time were collected through GPS. Unconfirmed data were excluded along with penalty point data. The wind conditions were classified as light, light to medium, medium, medium to heavy, and heavy wind, the competitive levels were classified as level 1, level 2, and level 3. Results: As for the average board speed, the level 1 or level 2 group showed higher board speed than the level 3 group in all wind conditions except for the light wind. The total race time and upwind race time showed less time in level 1 or level 2 group than level 3 group in all wind conditions. The total distance, downwind race time and beam reach race time showed less distance and time in level1 group than level 3 group under sufficient wind conditions. Conclusion: Our results show that the aerobic capacity to sustain pumping during upwind course in wind conditions below 15 kts effects performance. In wind conditions of 15 kts or more, indicated that the board control for the fast board speed and small distance required during up, down, beam reach courses had an effect on competition performance. This information can be provided to windsurfers and coaching as basic data for training programs to improve performance.

• Journal of muscle and joint health
• /
• v.29 no.2
• /
• pp.133-140
• /
• 2022

Purpose: This study was to examine the effects of auricular acupressure on competitive state anxiety and the accuracy of breaking in taekwondo players. Methods: This study was a quasi-experimental study with a time-series design. Twenty-two taekwondo breaking players were assigned to the control group for the first two weeks and then assigned to the experimental group for the next two weeks. Anxiety was measured by the revised Competitive State Anxiety Inventory-2 and the accuracy of breaking was measured as a percentage of breaking the wooden board. Results: Auricular acupressure for two weeks significantly increased the accuracy of breaking from 80.83±7.99% to 90.92±7.57% (t=7.74, p<.001). Auricular acupressure for two weeks significantly increased anxiety from 35.66±10.36 to 50.64±7.45 (t=4.38, p<.001). Among three subtypes of competitive state anxiety, somatic anxiety was increased from 12.48±4.97 to 22.95±4.54 (t=2.09, p=.011). Cognitive anxiety was significantly increased from 10.11±3.96 to 14.68±3.89 (t=5.37, p<.001) but self-confidence was not changed. Conclusion: The results of this study showed that auricular acupressure was effective in increasing the accuracy of breaking in taekwondo players.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.8
• /
• pp.102-110
• /
• 2019

Today's professional sports teams are in a highly competitive environment with no prospects in sight. A that was considered the favorite to win a championship can suffer from a severe slump, a team that was expected to be at the bottom can achieve victory. This unexpected situation is continuing to repeat. It is also a sign of the need to look at the use of human resources and strategies in the sports industry. Accordingly, this study looks at Daegu FC soccer team, Korea's first team for citizens. A case study on human resources innovation was done. This study introduces an argument for ordinary resources (AOR) from Frey et al. (2015) for a theoretical review and a case analysis of domestic professional football. This study determines the direction of how Daegu FC should proceed. The results of the research are as follows: first, the success of harmonizing strategic and mundane resources, and second, belief in coaches. The main contribution of this research is that it presents the importance of human resources, which is one of basic tactics that sports teams should utilize. In the sports industry, where the temporality is underlined for its clear beginning and ending, teams are more likely to use diverse sports tactics to obtain superior grades, which enriches the basis of their tactics.

• Proceedings of the Korea Contents Association Conference
• /
• 2006.11a
• /
• pp.152-155
• /
• 2006

The purposes of this study were to examine the influence of competitive state anxiety on outcome of games, therefore furnish practical information on sports coach. The Subjects of this study were sampled 200 bowling athletes using the stratified cluster random sampling. The data collected questionnaire designed for this study were consisted of Competitive State Anxiety Inventory-2: CSAI-2 of Martens(1990). Statistics employed in this study to data analysis was regression analysis. Based on the result of the study, the following conclusions appear warranted: 1. Competitive state anxiety of bowling athletes were influence on result ranking. 2. Competitive state anxiety of bowling athletes were influence on average score.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.4
• /
• pp.167-186
• /
• 2021

The purpose of this study was to present a new direction for sports talent cultivation, determine the sports talent cultivation status in various types of sports and relevant areas, and present specific plans for activating practical sports talent cultivation in the elderly population in an effort to cope with the rapid changes of times. For this purpose, literature review was performed to analyze the elderly sports and sports talent cultivation status, analyze the problems with elderly sports and sports talent cultivation and development tasks, and present the following comprehensive plan for cultivating elderly sports talent cultivation in pursuit of elderly sports promotion: First, it is necessary to become more competitive in education by developing various programs for convergent and combined elderly sports talent cultivation as well as by changing into a convergent and combined way of thinking in the organizational culture environment of sports. Second, it is necessary to build more career education infrastructures for elderly sports talent cultivation in the elderly sports and relevant departments. Career education may become an issue in every area, which means building comprehensive DBs for undergraduates and graduates. Third, it is necessary to give greater support to research and development in the entire area of elderly sports. This means implementing relevant projects efficiently through governance with the Ministry of Culture, Sports, and Tourism in charge of elderly sports policies, the Ministry of Health and Welfare, and professionals in the private sectors. Fourth, it is necessary to make comprehensive, systematic, and mid- and long-term strategies for cultivating sports talent at the governmental level. This means sports talent cultivation and search, career and employment, reeducation (competence reinforcement training), and job and employment stability in the areas of education, health, and welfare as well as sports. Fifth, it is necessary to operate a tentatively-called elderly health agency under the influence of the Office of the Prime Minister. This requires expansion and qualitative improvement of education on the basis of greater efficiency in preventing any overlapped task from wasting the budget through inter-department cooperation and positive partnership.