• Title/Summary/Keyword: comparative importance

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Evaluation on Risk at the Port of Mokpo and its Approaches based on Relative Importance of Risk Factors for Marine Traffic Environment (해상교통환경 위험요소의 상대적 중요도를 고려한 목포항 및 진입수로의 위험도 평가)

  • Lee, Hong-Hoon;Kim, Chol-Seong
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.19 no.4
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    • pp.375-381
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    • 2013
  • To assess the risk of marine traffic environments, with high confidential level, the risk factors comprising it should be identified and the risk acceptance criteria should be also provided. Furthermore, the relative importance of each risk factor(the weight of each risk factor on total risk) should be analyzed because the risk is expressed as the sum of risk factors comprising it. The twenty kinds of risk factors and its assessment criteria were suggested for the domestic marine traffic environments by an examination of the existing risk assessment models on the previous studies. The relative importance of each risk factor was also analyzed through the questionnaire using analytic hierarchy process by the marine traffic experts on the same studies. Based on these previous studies, the risk was evaluated at the port of Mokpo and its approaches on this study. The port of Mokpo and its approaches were divided into four sectors for the comparative evaluation, the result of the comparative evaluation on four sectors showed that the risk of the Jeongdeung-hae passage is the highest due to higher risk level of some risk factors(water movements, complexities, tug boats, pilotage, VTS) than the other sectors. The result of this evaluation is in accord with the analysis results of the other studies using various qualitative or quantitative risk analysis methods at the same sea areas.

Comparative Assessment of Corporate Philanthropy by the IPA Method: Service and Manufacturing Industries (IPA기법을 활용한 기업의 사회공헌활동 비교 평가: 서비스업 및 제조업을 중심으로)

  • Ko, Jeong-Yong;Park, Hyeon-Suk
    • Journal of Distribution Science
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    • v.13 no.4
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    • pp.89-98
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    • 2015
  • Purpose - In today's globalized and modern business environment, corporate social responsibility (CSR) activities are considered to be essential for the sustainable development of enterprises. In addition, the corporate philanthropy that is related to CSR practices, as well as their being capable of reducing the anti-corporate sentiment of people have facilitated a qualitative forward leap into the quantitative growth phase. This study aims to undertake a comparative evaluation of corporate philanthropy through the Importance-Performance Analysis (IPA) method focusing on service and manufacturing industries, and to eventually determine a differentiated approach that is needed for corporate philanthropy. Research design, data, and methodology - The survey responses were collected through online research on specialized companies from consumers nationwide who were aged from 20 to 60 and who are aware of corporate philanthropy. A total of 408 sheets of questionnaire survey were used. Frequency analysis was undertaken in this study. The interviewees had demographic characteristics of gender: 206 males (50.5%) and 202 females (49.5%). They also had demographic characteristics of age: 82 people were over 20 (20.1%), 96 over 30 (23.5%), 105 over 40 (25.7%), and 125 over 50 (30.7%) years of age. The distribution of interviewees' residences is as follows: 154 persons (37.7%) in the Special City, 102 persons (25.0%) in the Metropolitan City, and 152 persons (37.3%) in the Provincial Region. The interviewees have been working for the following companies: 34 persons (8.3%) in LG Display, 80 (19.6%) in KT&G, 49 (12.0%) in Amore Pacific, 42 (10.3%) in KIA Motors, 47 (11.5%) in SBS, 52 (12.8%) in Shinhan Bank, 86 (21.1%) in Asiana Airlines, and 18 (4.4%) in Hyundai Department Store. We applied the paired t-test for the IPA analysis. PASW Statistics 18 was used for statistical analysis. Results - The results of IPA analysis indicated that the importance and performance degrees in both manufacturing and service industries were significantly different. Major empirical results showed that, in consumer, social, economic, philanthropic, and environmental dimensions, in the sub-factors of philanthropy activities in both manufacturing and service industries, the importance degree was found to be higher than performance degree. Further, the average difference between importance degree and performance degree by the sub-factors of philanthropy activities. On the other hand, the average difference of environmental dimension was found to be highest in both service and manufacturing industries. Thus, while consumers consider the philanthropy activities of the environmental dimension as most important, actual companies treat performance of philanthropy activities of the environmental dimension insufficiently or negligibly to some degree. Conclusions - The differentiated approach method that is required for corporate philanthropy may be proposed to uplift corporate accomplishments by analyzing the IPA of the attributes of the sub-factors of corporate philanthropy. This is, to an extent, insufficient in the existing studies related to the use of the IPA technique, and it shows the items that are to be conducted intensively.

Comparative Study on Perception Difference about Importance of Quality factors in Logistics Service in Supply Chain Partnership (공급사슬 파트너십에서 물류서비스 품질 요소의 중요도 지각 차이 비교)

  • Park, Min-Sook
    • Management & Information Systems Review
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    • v.30 no.2
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    • pp.113-131
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    • 2011
  • Today, researches on logistics service quality or supply chain management are highlighted due to intensification of competition and diversification of needs for customer service. This study have done a comparative analysis on supply chain partnership members' perception difference about importance of logistics service quality factors. It measured perception about logistics service quality which suppliers, carriers, and buyers regard as important and then conducted t-test in order to compare perception difference. It was found that quality factors of logistic service which suppliers, carriers, and buyers in supply chain partnership perceive as important were different. And disagreements among members were found in most items when market orientation and long term orientation was low while there was no difference among most members when market orientation and long term orientation was high.

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Studies on the Quality of Life Indicator in urban area - Comparative cross-cultural analysis between Seoul and Tokyo - (도시 삶의 질 지표에 관한 연구(I) -서울과 동경의 문화간 비교-)

  • ;;;Kazuhiko takeuchi
    • Journal of the Korean Institute of Landscape Architecture
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    • v.18 no.2
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    • pp.127-142
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    • 1990
  • Comparative studies on the quality of life, a new research specialization,have emerged only in recent years and are experiencing vigorous development in many parts of the world This study is a two year phasing-in project carried out by a jointed research team between Seoul National University and Tokyo University. As the first study of the project series, the aim of the study is to learn how different the quality of life(QOL) between Seoul and Tokyo and how the students of both cities assign the relative weights to parameters of the quality of life in their cities. The study also attempts to illustrate the current state of the art in this new field. Seoul and Tokyo are located very closely bur their physical, socia-economic and cultural aspects are not the same but rather different. Here is our interest and the reason why we started out study. The study is divided into the following two principal parts: (1 ) The survey of the variables influencing the puality of life in Seoul and Tokyo (2) The survey of the attitude of students towards the relative importance of parameter of the quality of life in Seoul and Tokyo. The researches of the variables were carried out utilizing the existing official statistics derived from 1988 Seout Statistical Year Book and 1987 Tokyo Statistical Year Book. Therefore, the choice of indicators was largely limited to data that had been compiled in two yearbooks. The attitude surveys of students were carried out by interview. The questionnaire consists of a face sheet and a question which is designed to produce information on the relative importance of the parameters by the paired comparison method.

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An Analysis of the Comparative Importance of Heuristic Attributes Affecting Users' Voluntary Payment in Online News Content (자발적 독자구독료에 영향을 미치는 온라인 뉴스 콘텐츠의 휴리스틱 속성 간 상대적 중요도 분석)

  • Lee, Hyoung-Joo;Chung, Nuree;Yang, Sung-Byung
    • Journal of Information Technology Services
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    • v.16 no.4
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    • pp.177-195
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    • 2017
  • Traditionally, news was consumed only through printed newspapers and broadcasting media, such as radio and television. However, the Internet has enabled people to consume news content online. Since most of online news content has been provided for free, it is not easy for news providers to charge the fixed subscription fee for online news content. Therefore, as an alternative strategy, some online news providers have tried to adopt the Pay-What-You-Want (PWYW) pricing model, which allows users (readers) to pay as much as they want after consuming news content. As this pricing model shows some possibility to grow and replace the unsuccessful monetization strategy of online news content, we therefore examined the comparative importance of seven heuristic attributes (i.e., article evaluation, article share, article comment, article information design, article length, writer SNS, and writer information) affecting readers' voluntary payment behavior through a conjoint analysis with 379 news articles collected from online news Website (i.e., Ohmynews.com) where the PWYW model has been working successfully. This study found that article share and article length are the most important factors which affect online news content users' voluntary payment. Finally, two major and eight minor propositions are suggested based on the findings of the study. This study would suggest guidelines for how to create online news content which induces much more voluntary payment.

A Comparative Study on the Curriculum of Biology in High School of Korea and the United States (한국과 미국의 고등학교 생물과 교육과청에 대한 비교 연구)

  • Moon, Doo-Ho
    • Journal of The Korean Association For Science Education
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    • v.10 no.1
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    • pp.17-31
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    • 1990
  • The purpose of this study is to make a comparative analysis of the educational bojective, organization, contents, teaching and evaluation of the biological curriculum in high school of Korea and the United States. The results are summarized as follows: 1. In case of the educational objectives, both Korea and the United States emphasize the importance of the process of inquiry, experimentation and observation. Particularily, great emphasis is placed upon the human centered curriculum by reinforcing the relationships between the nature and human being. 2. In regard to the educational organization, eleven credit units(Science I: 5 credits, Biology: 6 credits) is allocated in Korea, and ten credit unit, in the United States. Both of Korea and United Stats designate the biology as elective course. But the science I course is designated as required in Korea 3. This study have been analyzed the educational contents of the two countries within the framwork of the basic concepts and essential informations contained in the curriculum. Results of the analysis as follow: The educational contents have less quantity and lower level in Korea than in the United States. And interrelations among the other curricula are not well considered in the curriculum of Korea/ On the other hands, interrelations among the oter curricula are fully considered and the purpose for emphasizing the importance of the process of inquiry course is well considered in the United States. The themes are stressed on "Structure and Function" (34.5%), "Genetic continuty" (21.3%), "Diversity and Unit" (14.2%) and "Regulation and Homeostasis" (10.3%) in Korea, and in the United States "Structure and Function" (27.3%), "Diversity and Unity" (25.6%), "Genetic continuty" (17.9%) and "Organism and Environment" (9.3%). 4. Regarding the educational guidance, both of Korea and the United States emphasis the interrelation of the basic concepts and principles within the total framwork. Also observation and experimentation, safety education, interest of students, life dignity, pretection of nature, social biology are reguired being paid special attentions. 5. In case of evaluation, both of Korea and the United States are the same in all of methods of evaluation. But the United States is grest stressed on reading and writing.

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A Comparative Case Study on the CSR Strategies of Toyota and Hyundai Motors in China (중국에서의 도요타와 현대자동차의 CSR전약에 관한 비교 사례분석)

  • Seo, Min-Kyo
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.151-176
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    • 2011
  • Recently, the importance and requirement for Corporate Social Responsibility(CSR) is continuously growing in both korea and foreign countries. This paper tried to analyze on the theoretical trend of CSR and to draw out managemental implications for Korean firms' global CSR strategy by means of comparative case study for the CSR activities of Toyota and Hyundai Motor in China. The results and implications of this study are as follows. First, this study showed that these companies had carried out a systemic legal and ethical responsibility. Second, according to the model of Porter & Kramer and Ibuki Eiko, these companies had recognized the importance of CSR and had recently begun to implement their strategic CSR Third, Toyotas' CSR activities in China are more closely related to auto industry and more strategic in compare with Hyundai Motors' CSR activities in China. Fourth, therefore, the more strategic and long-term planned effective CSR activities of Korean firms in China will be needed in the future.

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Factors Influencing the Success of Mobile Payment in Developing Countries: A Comparative Analysis of Nigeria and Kenya Mobile Payment Users

  • Bitrus, Stephen-Aruwan;Lee, Chol-Ho;Rho, Jae-Jeung;Erdenebold, Tumennast
    • Asia-Pacific Journal of Business
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    • v.12 no.3
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    • pp.1-36
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    • 2021
  • Purpose - This empirical study, aims to identify the determinants of adoption and acceptance of mobile payment as to understand why it is successful in some countries in Sub-Saharan Africa but failing in others. A comparative study of a successful mobile payment service and a purported failed one was done as to have some insights to the factors affecting acceptance of the technology. Design/methodology/approach - The strength of three notable theories: theory of diffusion of innovation (DOI), the extended unified theory of user acceptance of information technology (UTAUT2) and self-efficacy theory were use. The self-efficacy of government support inclusion as, a moderating variable in the form of infrastructure, securing transaction and price value revealed the relevance of government in the success of mobile payment service. By means of a field survey of 705 subjects in two separate regions of Africa (East and West), the data was collected and use to test the research model. Findings - The study result shows the importance of the moderating factor of government support to the success of mobile payment of any nation. The result also shows the importance of the perception of relative advantage, compatibility, complexity, social influence as already revealed by other studies. Research implications or Originality - Mobile payment success in some part of Sub-Saharan Africa is well known but also suggested to fail in some Sub-Saharan African countries. Buttressing the need for understanding of the factors affecting mobile payment acceptance. This article empirically examined the factors influencing the success of mobile payment, and we implicated that if the implementation of mobile payment is to be successful for mobile commerce in any nation, adoption, acceptance and use by its citizen is imperative.

A Comparative Study on the Methods for Weighting the Dimensions of Customer Satisfaction with Importance Perceived by Customers (고객만족도 조사도구의 차원별 가중치 부여방법 비교)

  • Kang, Myunggeun;Cho, Woohyun;Lee, Sunhee;Choi, Kuison;Mooon, Kitae
    • Quality Improvement in Health Care
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    • v.7 no.2
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    • pp.230-242
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    • 2000
  • Background : The measuring instruments for customer satisfaction in hospitals are often composed of some dimensions reflecting the conceptive complexity of them. Then, overall satisfaction would be expected to be equal the 'weighted' sum of scores by dimensions because the importance rated by customers may be different across the dimensions. But the issue of how to weight the dimensions with importance is not yet solved. We examined 3 sets of weighting methods as to make effect on predictive power against overall satisfaction. Methods : We conducted a survey included 483 subjects who had visited or admitted to a university hospital, using the short form questionnaire being developed by The Korean Society of Quality Assurance in Health Care for out-patient and in-patient. By using a multiple linear regression model, we compared among changes of explanatory powers against overall satisfaction as dependent variable after weighting 4 dimensions of the survey questionnaire as independent variables with importance scores of dimensions perceived by consumers. And we compared the feasibility of each weighting, methods by checking missing cases. Results : There were no weighting methods increasing the explanatory power after applying them. The method of absolute scoring was found higher explanatory-power than others, but this finding had no statistical significance. Regarding the number of missing value, method of absolutely scoring had the least cases. Conclusion : Our findings suggested that weighting the dimensions with importance might have little significance in the cases of scales having items highly correlated, such as consumers' satisfaction. Though asking with items to be answered absolutely, customers might be rating relatively in some degree and this method produced least missing cases. Considering these points, in the cases when weighting the dimensions with importance would be required, we suggest that weighting method by absolute scoring might be better than others.

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A Study on the Importance about Stone Cultural Landscape Resources in Jeju using the Analytic Hierarchy Process(AHP) Method - Focused on the Comparison between Korea and China - (계층적 분석기법(AHP)에 의한 제주 돌문화경관자원의 중요도에 관한 연구 - 한·중 비교를 중심으로 -)

  • Lim, Jin Kang;Kim, DongChan;Min, ByungWook
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.1
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    • pp.16-27
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    • 2017
  • The purpose of this study is to evaluate the importance of the stone cultural landscape resources is a kind of management of Jeju cultural landscape. For typical stone cultural landscape of Jeju, to target South Korea and China experts, to evaluate the importance of each resource. Using the AHP technique in the method of analysis. As a result of the importance analysis of evaluation criteria, Korean and Chinese experts evaluated the Outstanding Universal Value(ⅲ_To bear a unique or at least exceptional testimony to a cultural tradition or to a civilization which is living or which has disappeared) as the most important. and Experts from both countries evaluated the field walls as the most important landscape resource in importance of resources about each evaluation criteria and overall importance. The results of this study, it will be able to provide quantitative information in terms of landscape management of Jeju by deriving the priority of the resources from the standpoint of comparison and conservation management on the importance of local resources, which is the basis useful from the point of view of conservation and cultural heritage management about stone cultural landscape resources in Jeju. However, as South Korea and China in the comparative study, to generalize the global universal value it is seen that there is a limit, seems to limit point of this study.