• Journal of Nutrition and Health
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• 제38권5호
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• pp.395-403
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• 2005

The purposes of this study were 1) to analyze the relationship between brand equity factors ie brand awareness, brand image, brand preference and brand loyalty and 2) to suggest the strategy for brand management of contract food service management company. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of $82.5\%$. For the statistical analysis, the descriptive analysis, factor analysis, pearson correlation analysis, and regression analysis were conducted by using SPSS Win (10.0). The results of this study showed that the following 5 hypotheses were supported. Hypothesis 1: The brand awareness of the contract foodservice company affects positively the brand image of that. Hypothesis 2: The brand image of the contract foodservice company affects positively the brand preference of that. Hypothesis 3: The brand awareness of the contract foodservice company affects positively the brand preference of that. Hypothesis 4: The brand preference of the contract foodservice company affects positively the brand royalty of that. Hypothesis 5: The brand image of the contract foodservice company affects positively the brand loyalty of that. As a conclusion, the brand awareness has a positive effect on the brand image and brand preference significantly, so it is recommended that the contract foodservice company should focus on improving the brand awareness as a brand strategy. And the brand preference and brand image have the significant effect on the brand loyalty. Therefore the company should strive to strengthen the brand loyalty though building brand preference and brand image, because the brand loyalty brings about the customer's more visiting the foodservices, which is directly related to the profitabilities of the contract foodservice management company.

• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.318-326
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• 2022

Marketing stress testing is a new method of identifying the company's strengths and weaknesses in a turbulent environment. Technically, this is a complex procedure, so it involves artificial intelligence and machine learning. The main problem is currently the development of methodological approaches to the development of the company's digital model, which will provide a framework for machine learning. The aim of the study was to identify and develop an author's approach to the parameterization of the company's business processes for machine learning-based marketing stress testing. This aim provided the company's activities to be considered as a set of elements (business processes, products) and factors that affect them (marketing environment). The article proposes an author's approach to the parameterization of the company's business processes for machine learning-based marketing stress testing. The proposed approach includes four main elements that are subject to parameterization: elements of the company's internal environment, factors of the marketing environment, the company' core competency and factors impacting the company. Matrices for evaluating the results of the work of expert groups to determine the degree of influence of the marketing environment factors were developed. It is proposed to distinguish between mega-level, macro-level, meso-level and micro-level factors depending on the degree of impact on the company. The methodological limitation of the study is that it involves the modelling method as the only one possible at this stage of the study. The implementation limitation is that the proposed approach can only be used if the company plans to use machine learning for marketing stress testing.

• 대한안전경영과학회지
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• 제15권4호
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• pp.261-267
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• 2013

In automobile company it is needed to establish the collaborative relationship between the assembly company and the part manufacturing company. In this paper we established the improvement for the procurement logistics and logistics in assembly company and thus we derived the near optimal procurement cycle through the simple EXCEL simulation and the improved inventory management method for H automobile company in CHINA. At this time we adopted the pull manufacturing process instead of push manufacturing process. We resulted that the manufacturing activity of both companies was stabilized and the usage of storage area in assembly company was reduced by 50%, especially it was reduced by 100% in the case of directly delivering the parts to assembly line through the third party logistics company.

• 경영과정보연구
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• 제16권
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• pp.37-58
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• 2005

The purpose of this study is to find the 'Integrated Marketing Communication(IMC)' strategies for the reinforcement of brand power in the insurance company. First, from theoretical backgrounds, I have investigated acquisition effects, strategies for changing brand power, decisions on a product differentiation and Brand portfolio, market segmentation and Brand Positioning under various strategic marketing factors based on the reinforcement strategies of brand power. Second, there is a significant difference between insurance company names recalled first and brand names recalled first. Third, in terms of consumers' preferences, there exists a substantial difference between insurance company and brands. From this study, the following conclusions are drawn. First, insurance company and brand power should be carefully developed and used as a tool to secure competitive advantages. Second, insurance company and brand power should be considered and continuously enhanced as an important asset for the insurance company. With growing brand importance, brand management is an essential step for powering brands.

• 품질경영학회지
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• 제32권3호
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• pp.94-108
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• 2004

TQM has been applied to the industry area regardless of the size of company. BNQA model should be identically applied to large companies and small & medium-sized company. However, there are many evidences that TQM model should be modified according to the size of company. In this study, we analyzed the practice of TQM in Korean small & medium-sized Company. Also, we tried to give some suggestions for improving the competitiveness of the small & medium-sized company. The result of this study is that leadership, work system, education and strategy development should be improved in domestic companies, and work system, education and strategy deployment should be improved in foreign companies.

• 한국정보시스템학회지:정보시스템연구
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• 제19권3호
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• pp.13-34
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• 2010

As consumers participate in sharing their experiences, they become a powerful information source in online shopping malls. Previous studies have investigated information service in the company-created information perspective and trust in the company perspective. This study extends the perspective of company-consumers to consumers-consumer perspective in information satisfaction and trust. Also, this study suggests loyalty as voluntary behaviors and adds helping behavior to the loyalty. Our results show that information satisfactions influence trust in the information sources such as company and consumers. Moreover, trust in company and trust in consumers influence loyalty differently. While trust in company influences recommending stronger than trust in consumers, trust in consumers influence helping and repurchasing stronger than trust in company.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 1997년도 추계학술대회발표논문집; 홍익대학교, 서울; 1 Nov. 1997
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• pp.117-120
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• 1997

In this paper, we analyze Inventory Strategy of our country middle-small Company which are ordered form large Company which product using JIT(just in time) System. Until now, we have not found a good inventory strategy for middle small Company which such like above. In this paper, we first simply survey product lead time, lot size and safety inventory in continuous product system which idea can be adapted our object. We try to mathematical modelling of product lead time, total inventory cost of bur country middle-small Company. We suggest inventory strategy for middle-small Company.

• 해양환경안전학회지
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• 제8권1호
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• pp.1-14
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• 2002

This paper discusses the analysis of financial ratios of the Korean coastal passenger shipping company 1997 and 2000. Coastal passenger shipping company shows a very high ratio of the fixed-assets because these shipping company own relatively expensive ships. The current debts are composed of short-term borrowings and lease and the ratio of the current debts is rather high considering to the size of shipping company. The equity ratio of passenger shipping company has recently been decreased, but the debt ratio has been increased. Both the profitability and activity ratios have grown worse in recent years. In order to improve the performance of coastal passenger shipping company, they should develop the leisure facilities and good items to attract travellers.

• 지식경영연구
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• 제11권5호
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• pp.37-57
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• 2010

This study has focused on the introduction each stages of ERP(Enterprise Resource Planning) implementation for an agricultural company's knowledge management & innovation. We have analyzed the company's background and found some conflicts and problems caused by the stockholders while implementing ERP systems. This case study has noted well how an agricultural company including between a provider and a stakeholder could be able to settle the ERP system with an necessary customizing work into the organization. Finally, ROSEPIA's implemented ERP systems have increased not only productivity but also archived the factuality and data reliability. This study give us an implication of how an export oriented and agricultural company, ROSEPIA made its company innovated and run its organizations through knowledge management using its ERP.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2006년도 6th International Meeting on Information Display
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• pp.1510-1515
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• 2006

A self-priming and photosensitive aqueous-basedevelopable benzocyclobutene (BCB)-based dielectric material curable in air is described. Patterned films have high resolution. Whether cured in nitrogen or in air, the formulation produces a film with optical, electrical, thermal, and mechanical properties desired for many microelectronic applications, such as a planarization layer or insulation layer in display applications. A self-priming, air-curable nonphoto- sensitive BCB material is also described.