• 제목/요약/키워드: company's needs

검색결과 420건 처리시간 0.039초

The Market Orientation from Dual Perspectives: Customers and Managers Perceptions in Tunisian Banks

  • Najjar, Faouzi;Missaoui, Yosra
    • International Journal of Computer Science & Network Security
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    • 제21권11호
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    • pp.31-42
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    • 2021
  • Several studies have been conducted on market orientation over the last three decades. However, the majority of previous research focused exclusively on an internal vision that conceives the market orientation from an organizational perspective, considering the market orientation as a strictly perceived culture or behavior by company's staff (managers and employees) .This study aims to emphasize the importance of analyzing the market orientation from a dual perspective by investigating simultaneously the perceptions of customers and those of managers. It examines the perceptual gap or perceptual congruence of market orientation between customers and managers. A survey is conducted with Tunisian bank managers and B to B customers to measure their market orientation perception. The results should reveal level of manager's market orientation in Tunisian banks compared to customers' perceptions. The perception gaps of market orientation between managers and customers named congruence is highlighted and categorized. This study provides some contributions to fill the gap emerging from the one-sidedness of market orientation evaluation and gives a dyadic vision of market orientation that helps managers in their continuous learning about markets and sensing customers' needs and expectations. Market orientation level between the two groups is evaluated to give some managerial recommendations.

반도체 기술 R&D 연구인력의 역량연구 -H사 기업부설연구소를 중심으로 (A Study of Competency for R&D Engineer on Semiconductor Company)

  • 윤혜림;윤관식;전화익
    • 대한공업교육학회지
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    • 제38권2호
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    • pp.267-286
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    • 2013
  • 본 연구는 반도체 제조업 회사인 H사의 기업부설연구소를 대상으로 구성원에게 필요한 역량을 규명하였다. 포커스 그룹 인터뷰와 직무분석 자료를 바탕으로 비전을 확인하고 구성원이 직무를 수행하는데 필요한 역량을 확인했다. 또한 규명된 역량에 대해 설문을 통해 구성원이 인식하고 있는 역량별 중요도인식과 역량수준을 확인함으로써 개인과 조직의 역량을 향상시키기 위한 방법을 제안하였다. 인터뷰와 직무분석은 각자 그룹별, 내용별로 정리된 후 통합 분석되었고, 분석된 결과는 Spencer&Spencer의 역량사전과 선행연구에서 개발된 역량모델들과 비교분석을 거친 뒤 유목화되어 재분류하는 과정을 거쳤으며, 그 결과 16개의 역량이 도출되었고, 7개의 역량군으로 분류하였다. 이 연구는 이러한 결과를 근거로 H사 기업부설연구소가 필요한 역량을 규명하고 직무별로 요구되는 역량의 차이를 발견하였다. 또한 역량의 중요도 인식과 역량별 본인의 수준 인식 정도를 확인하여 연구인력에 대한 보다 적극적인 교육의 방식이나 다양한 종류의 교육을 제안했다.

수편용 장식사의 주관적 감각과 감성평가 및 선호도 (Subject Sense, Sensibility and Preference Evaluation of Fancy Yarns for Hand Knitting)

  • 김미진;박기윤;박명자
    • 한국의상디자인학회지
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    • 제13권1호
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    • pp.11-20
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    • 2011
  • The yarn company needs to conform to the consumers' sensibility, which has become diverse, in developing its yarn, which fixes the matter property and the sensibility in knit product. In particular, the development of fancy yarn, which is expected to have great influence upon the sensibility of material due to being a diverse form of knit yarn, may increase activation of the knit industry. Eight different fancy yarns were chosen: loop, Ratine, tam tam, fur 1, fur 2, chenille, ladder and tape yarn. The manufacturing methods of these yarns are all different. The sensibility was evaluated through a questionnaire targeting 60 women in their 20s of the expert group. Factor analysis, reliability, correlation analysis, ANOVA, Duncan, and regression analysis were carried out by using SPSS 12.0. First, according to the results of analyzing the sense factor, three factors were extracted: 'inflexibleness/rugged', 'lightweight' and 'smooth'. 'Activity', 'grace' and 'purity' were extracted in regard to the sensibility factor. H3(tam tam) sample showed high value in all of preference, purchase intention and word-of-mouth intention. To increase consumers' preference, purchase intention, and word-of-mouth intention, its effect is thought to be likely to be possibly seen only when increasing the factor of pure and simple grace and when reducing the hard and stiff inflexibleness/ruggedness sense. It is expected to be likely to possibly secure marketability as knit product, which has product competitiveness, given the product planning in a company of producing knit.

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AUTOSAR 기반 차량용 소프트웨어의 컴포넌트 모델링 도구 (A Component Modeling Tool based on AUTOSAR for Automotive Software)

  • 박인수;이정선;조성래;정우영;이우진
    • 정보처리학회논문지A
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    • 제17A권4호
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    • pp.203-212
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    • 2010
  • 최근 자동차 산업에서는 하드웨어 부품에 대한 연구뿐만 아니라 하드웨어를 제어하는 임베디드 소프트웨어에 대한 연구가 점차 증가하고 있다. 기존 임베디드 소프트웨어 개발은 자동차 제작사별로 독자적으로 이루어져 소프트웨어 재사용성, 상호운용성 등의 문제점이 대두되었다. AUTOSAR는 이러한 문제점을 해결하기 위해 제시된 컴포넌트 기반의 자동차 소프트웨어 아키텍처 표준이다. AUTOSAR에서는 다양한 다이어그램들을 작성하고 이들간의 연관성을 유지시켜야 하므로 도구 지원이 요구된다. 현재 몇몇 외국기업에서 고가의 AUTOSAR 지원 개발도구의 프로토타입을 선보이고 있다. 이 연구에서는 이클립스 GMF 기술을 이용하여 AUTOSAR 3.0 표준을 충실히 따르면서 기존 도구들의 단점을 보완하는 차량용 소프트웨어의 컴포넌트 모델링 도구를 개발한다. 개발된 도구는 크게 그래픽 기반의 컴포넌트 모델링 도구와 네트워크 토폴로지 도구로 구성된다. 이러한 도구들은 직접 구현된 것이 아니라 개발 업체에 맞게 손쉽게 이클립스 GMF로 생성할 수 있으므로 개발업체 맞춤화 및 국제표준 발전에 쉽게 발맞출 수 있는 장점이 있다.

장애인기업의 연구개발 지원 방안 연구 (Research on the R&D Support Plan for Disabled Enterprise)

  • 윤춘식;고은영;최유화
    • 문화기술의 융합
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    • 제6권3호
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    • pp.317-325
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    • 2020
  • 본 연구는 장애인기업에 대한 현황과 연구개발활동을 살펴보고 연구개발 지원 방안을 찾는데 그 목적이 있다. 본 연구를 통해 연구개발에 대한 기업의 수요와 연구개발활동이 활발한 기업의 특성을 도출하였으며, 이를 종합하여 연구개발지원 방안을 제안하였다. 중소기업과 장애인기업의 업종별 입지계수(LQ) 비교결과 장애인종사자수는 업종별 큰 특화를 보였다. 연구개발은 제조업을 비롯한 4개 업종의 매출액 20억원 이상 기업에서 활발하였다. 연구결과 장애인기업에 대한 연구개발 지원은 업종 및 기업의 규모에 따라 현장애로기술중심과 혁신기술중심으로 구분하여 지원할 필요가 있다.

유방절제술을 시행한 유방암 환자의 시판 인조유방 착용 및 판매실태 (A Study on the Wearing and Manufacturing Condition of Artificial Breast in Breast Cancer Patients with a Mastectomy)

  • 구다솜;김연주;남윤자;서관식;이은신;노동영
    • 한국의류산업학회지
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    • 제22권1호
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    • pp.76-86
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    • 2020
  • The study surveyed patients undergoing a mastectomy to understand their experience and requirements on artificial breasts and sales status. We retrieved 149 of the 150 surveyed questionnaires; subsequently, 144 questionnaires, excluding missing values, were used in the analysis. According to the results of the study, about 67% of respondents said that artificial breasts were not used after undergoing a mastectomy, and more than half of the breast cancer patients were not aware of the importance of artificial breasts. Breast cancer patients wearing artificial breast felt uncomfortable and hot during daily activities as well as experienced difficulty in size selection and purchase price burdens. The three most responded brands were selected based on the results of the survey that also investigated the sales status of the commercial artificial breast. Company A was selling artificial breast to reflect the consumer's functional requirements, and Company C was selling artificial breast with various kinds of reduced weight. However, it is thought that consumers will have less choice since artificial breasts have more limited forms than various types. Therefore, it is believed that the patient needs artificial breasts that satisfy the shape of various types of mastectomy. This study can be used as basic data for artificial breast development studies.

빅데이터 분류 기법에 따른 벤처 기업의 성장 단계별 차이 분석 (The Difference Analysis between Maturity Stages of Venture Firms by Classification Techniques of Big Data)

  • 정병호
    • 디지털산업정보학회논문지
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    • 제15권4호
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    • pp.197-212
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    • 2019
  • The purpose of this study is to identify the maturity stages of venture firms through classification analysis, which is widely used as a big data technique. Venture companies should develop a competitive advantage in the market. And the maturity stage of a company can be classified into five stages. I will analyze a difference in the growth stage of venture firms between the survey response and the statistical classification methods. The firm growth level distinguished five stages and was divided into the period of start-up and declines. A classification method of big data uses popularly k-mean cluster analysis, hierarchical cluster analysis, artificial neural network, and decision tree analysis. I used variables that asset increase, capital increase, sales increase, operating profit increase, R&D investment increase, operation period and retirement number. The research results, each big data analysis technique showed a large difference of samples sized in the group. In particular, the decision tree and neural networks' methods were classified as three groups rather than five groups. The groups size of all classification analysis was all different by the big data analysis methods. Furthermore, according to the variables' selection and the sample size may be dissimilar results. Also, each classed group showed a number of competitive differences. The research implication is that an analysts need to interpret statistics through management theory in order to interpret classification of big data results correctly. In addition, the choice of classification analysis should be determined by considering not only management theory but also practical experience. Finally, the growth of venture firms needs to be examined by time-series analysis and closely monitored by individual firms. And, future research will need to include significant variables of the company's maturity stages.

데이터 중심의 정보 시스템 도입 방법론: 고객관계관리 시스템에의 적용 사례 (Data driven approach for information system adoption: Applied in CRM case)

  • 박종한;이석기
    • Journal of the Korean Data and Information Science Society
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    • 제21권2호
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    • pp.251-262
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    • 2010
  • 최근 대부분의 기업이 정보시스템 개발을 아웃소싱에 의존하면서, 도입하고자 하는 정보시스템을 효과적으로 활용하는데 필요한 데이터와 현재 기업이 가지고 있는 데이터간의 차이에 대한 사전 분석이 성공적인 정보시스템 도입을 위해 반드시 필요하다. 그 예로 고객관계관리 시스템의 도입 사례의 경우 가장 큰 실패 요인이 사전에 기업이 가지고 있는 데이터에 대한 분석을 간과한 것에 기인하고 있다. 하지만, 아직까지 데이터 관점에서 정보시스템 도입 방법론을 체계적으로 제안한 연구가 존재하지 않았다. 본 연구에서 정보시스템 도입과 관련된 데이터 비용을 사전에 분석하여 도입 의사결정에 활용할 수 있는 정보시스템 도입 방법론을 제안하고 실제 사례에서 어떻게 활용 될 수 있는지를 사례 시뮬레이션을 통해 보여주고자 한다. 제안된 방법론을 이용해 실제 기업의 정보시스템 도입 의사결정자들은 기업의 전략에 따라 다양한 정보시스템을 디자인하고 그에 따른 데이터 관련 비용을 장, 단기적인 계획 하에서 분석 가능하므로, 도입 단계에서 숨어있는 데이터 관련 비용에 의해 발생할 수 있는 정보시스템 도입 실패에 대한 위험 부담을 사전에 방지할 수 있다.

화물터미널 운영 특성에 따른 택배영업소 수주 마감시간 결정 (Determination of Cut-off Time for Express Service Centers According to Operational Characteristics of Consolidation Terminal)

  • 고창성;문덕희;고현정;이희정
    • 산업공학
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    • 제16권spc호
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    • pp.99-104
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    • 2003
  • While demands for express service are rapidly increasing according to recent progress of electronic commerce, express service companies are struggling to take a larger delivery service market share through ongoing improvement in their service processes. Extension of cut-off time for express service centers can provide the express company with increase of total sales, but it may also cause to increase the possibility not to satisfy customer needs due to work delay in the consolidation terminal. Therefore, compromised decision for cut-off time of each service center should be made by taking operation characteristics of the consolidation terminal into account. This study suggests an approach for determining the cut-off time for express service centers according to operational characteristics of the consolidation terminal with the objective of maximizing expected incremental sales. The problem defined in this study can be represented as two successive models; one is an integer programing model in which the best cut-off time for each sales center are determined, and the other is a single machine scheduling model in which a working schedule in the consolidation terminal is obtained. A genetic algorithm is developed to solve the two models simultaneously. Finally, an example problem is carried out to verify applicability and performance of the algorithm with the data set collected from an express company.

농협의 모바일 뱅킹 서비스 사례 (A Case Study on the Usage of Mobile Banking Service)

  • 김병곤
    • Journal of Information Technology Applications and Management
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    • 제17권2호
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    • pp.207-223
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    • 2010
  • Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. Nowadays wireless networks are being evolved and diversified. In this situation The wireless e-commerce is in the limelight on new profits of Carriers. Especially from current year when Carriers in domestic plans to provide the services using 2.5G networks the service providers choose wireless e-commerce as the main parts of wireless internet strategy and will provide a various of services. Because of this situation, the importance of mobile billing service is being emphasized. This paper searches the definition and service types of mobile banking, and suggests status and prospects of domestic mobile banking. We suggest the basic direction, the stage of development and functions of services by analyzing the cases of Nonghyup's. Finally we derive the critical factors from those and suggest the effect of introduction and the direction of development. From the customer perspective, mobile banking has many strengths. For example, it allows that all customers access banking service at anytime, anywhere more easily than telephone banking or pc banking. And it reduces the time and the effort for using the service. It enables the company to make a business against global customers. On the other hand, from the company perspective, it has a lot of potential that affect market share and reduce the costs of human and material resources which used to operate and support branches. However, it needs many efforts to reach at the stage of completion. And We will have to solve the problems that develop many contents, expend the range of services and raise the service convenience.

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