• 통상정보연구
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• 제15권4호
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• pp.419-436
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• 2013

본 연구는 중국진출 한국인터넷기업을 대상으로 중국내 성과제고를 위한 방안모색을 하고자 중국 소비자의 특성에 따른 성과를 실증분석한 후, 이를 토대로 제고방안을 제시하였다. 연구결과, 인터넷기업에 대한 소비자 인식, 접근성, 거래안정성 등이 성과제고에 유의미한 결과를 가져오는 것으로 나타났다. 이를 통해 중국진출 인터넷기업의 성과제고를 위해서 자사에 대한 브랜드 구축, 서버의 확장, 결제시스템에 대한 안정성 제고, 고객과의 소통을 위한 인적자원의 교육 및 훈련 등이 필요함을 제시하였다. 다만, 본 연구는 대부분 중국의 20대에 집중되어 있어 연구성과를 중국 전체소비자로 확장하기에는 다소 무리가 있다.

• 국제지역연구
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• 제22권4호
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• pp.77-98
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• 2018

본 논문의 목적은 제조업, 특히 철강기업의 공급망 경쟁력 확보를 위한 최적의 메커니즘 사례를 연구함으로서 그 시사점을 찾고자 하는 것이다. 이를 위해 본 논문에서는 국내 대표 글로벌 철강그룹의 계열사를 대상으로 그 사례를 살펴보았다. 지금까지의 기업 전략연구는 주로 대형 그룹사의 모기업을 중심으로 이루어져 왔으나, 이번에는 대그룹 계열사에 대한 전략적 한계점과 특성을 고려하여 ser-M기반에서 공급망관리 메커니즘을 다루도록 하며, 이를 통해 글로벌 철강업체 및 대기업 계열사에 적절한 메커니즘을 탐색해보고자 한다. 연구결과, 대기업 그룹의 계열사는 그룹 모기업의 필요에 의해 건립되는 경우가 많아 모기업(S) 중심의 메커니즘이 작동되기 쉽다. 따라서 계열사 입장에서 통제 가능한 내부 자원(R)을 최대한 활용하는 메커니즘이 적합한 것으로 나타났다. 본 논문의 ser-M기반 공급망 메커니즘 연구는 글로벌 철강 제조업 공급망 사례를 중심으로 메커니즘을 살펴보았다는데 의미가 있으며, 또한 국내 대표그룹 계열사에 대한 사례연구란 점에서 그 의의를 찾을 수 있다.

• 한국전자거래학회지
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• 제4권3호
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• pp.119-137
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• 1999

The World Wide Web(WWW) has provided multi-media cyberspace for electronic markets where suppliers and demanders can do global electronic business with each other directly and conveniently. There are two contradictory views on the roles of intermediaries in electronic markets. One says we may not need intermediaries in doing business because suppliers and demanders can contact with each other directly in electronic markets. The other thinks that the intermediary function may be vertically decomposed from the company's internal value chain because it can be done more efficiently through networks by external intermediaries. Intelligent software agent is a new emerging technology in the field of computer science. An intelligent agent can support and do actions on behalf of users on computer networks. We think that this technology can be utilized to implement more efficient cybermediaries for electronic commerce. This paper proposes an XML-based framework for financial software agent, which selects financial products best fitted for the customer's needs in electronic market environment.

• 통상정보연구
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• 제12권1호
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• pp.375-400
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• 2010

The recent financial crisis is not yet solved. Although economic conditions are improving, the real-economy is still frozen, and considering Korea's reality of relying heavily on external trade, hardships in the global economy fall entirely upon us. In particular, since developed nations like United States and the EU have intensified logistics security since the terror attacks on September 11, 2001 and can use it as a tool for protective trade, Korea with a high dependency rate on foreign trade needs to actively cope with changes to the trade paradigm in logistics security. This paper uses DAGMAR(Defining Goals for Measured Advertising Results), a model developed by the Association of National Advertisers(ANA) to measure the results of a communication campaign as its basic model, after partially modifying it to fit the paper's objective of conducting a more systematic analysis of awareness levels in Korean export enterprise regarding logistics security.

• 품질경영학회지
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• 제32권4호
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• pp.113-124
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• 2004

Customer satisfaction is becoming an increasingly salient topic in many firms and in academic research. One main rationale behind this interest is that customer satisfaction is believed to be associated with fruitful customer re-visit from the firm's point of view. Some country already had index models which can measure the degree of customer satisfaction. But, such models are ordinary models which used generally the scope of nation-wide /industry. Therefore, we needs some modifications to measure customer satisfaction for specific product & service and to provide the valuable feedback to specific firms. In this Perspectives, this study will evaluate the customer satisfaction index about automobile company and analyze it's result for valuable feedback. This study will present a model for an integrated customer satisfaction evaluation system which used structural equation modeling. Through this study, we anticipate that it will offer the measuring method about customer satisfaction and some guideline for product design process.

• 산업경영시스템학회지
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• 제23권57호
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• pp.63-76
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• 2000

In today's competitive, market-driven world, a company's survival rests in its ability to provide quality performance products accompanied by total customer satisfaction. To satisfy the needs of customers, companies strive for defect free performances. This requires companies establish an integrated quality management system based on ISO 9000, ISO 14000, QS-9000, AS-9000, TL-9000, 100 PPM, and six sigma. This paper suggests that how to integrate implementation of quality certification systems and six sigma is an important approach in the continuous quality improvement, and six sigma efforts have become one of the key success approach. Through the various survey of total quality management system approach, it is intended to provide a chance to benchmark or give a cue on how to conduct the quality management innovation.

• 대한안전경영과학회지
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• 제9권2호
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• pp.123-134
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• 2007

This paper focuses on the in-house reliability assurance plan for the bulk materials of each company. The reliability assurance needs in essence a long time and high cost for testing the materials. In order to reduce the time and cost, accelerated life test is adopted. The bulk sampling technique was used for acceptance. Design parameters might be total sample size(segments and increments}, stress level and so on. We focus on deciding the sample size by minimizing the asymptotic variance of test statistics as well as satisfying the consumer's risk. In bulk sampling, we also induce the sample size by adapting the normal life time distribution model when the variable of the lognormal life time distribution is transformed and adapted to the model. In addition, the sample size for both the segments and increments can be induced by minimizing the asymptotic variance of test statistics of the segments and increments with consumer's risk met. We can assure the reliability of the mean life and B100p life time of the bulk materials by using the calculated minimum sample size.

• 한국조리학회지
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• 제6권1호
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• pp.5-23
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• 2000

Nowadays, customers of the Foodservice want to receive high quality service from foodservice enterprise and their expectation is affected by high income and glottalization. In addition, the development of the Foodservice Industry shows the trend to contain much economical theory due to the change of their environment. Foodservice enterprise are to coming complicated and complexes and it's getting harder to compete with others, They are trying to make new strategy when they give goods to their customers. On the way to the moment of offering services, they include the wide and special ranges from the culture to the diplomacy, compared with other maunfacturing firms. It needs more people and their better cooperation, when managing the hotel company. Their's the particular characteristic of the Foodservice Industry

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.71-85
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• 2021

The history of the Bakken Museum, the Museum of Electricity in Life, is useful to understand the universality and particularity of a local science museum. Beginning with the small collections at the medical device company, the Bakken Museum has expanded its scope and facilities by reidentifying its mission from research institute to educational center. The educational turn of the Bakken Museum has been completed with two remarkable events: the launch of the Summer Institute in 1984 and the construction of the new education facility, New Wing, in 1999. During this change, the museum staff developed unique strategies for public engagement, using the history of science and technology as an educational tool. The shift of the Bakken Museum's mission provides an excellent example of how a local museum could meet the social needs for museums to be educational centers by utilizing its history and collections.

• 융합경영연구
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• 제5권3호
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• pp.30-38
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• 2017

The main target to do this analysis is to find out the competitiveness between 2 countries(Korea and USA) in the ship business industry. Ever since free from Japanese empire domination of modern history in Korean peninsular, Korea has been strong relationship with USA almost every fields. The purpose of this research is to realize which country is more competitive between 2 country's trade structure. This research conducted for period from 2000 to 2016. Expecting effect is to learn how to improve ship industry for 2 countries. Research method is used by comparative advantage trade theory. Even though Koran government has been accomplishing trade stimulus environment against USA ship industry, it is research limitation that overseas productions both Korean & USA are not available due to company business strategy. From early 50's, every USA industries hold a dominant position so far. Now, Korea is comparative advantage against that of USA in the field of ship industry. Sound competition relationship is good for both 2 countries for mutual benefits. The future prospect is Korea needs export market diversification to enlarge economic growth in the long run.