• 한국경영과학회지
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• 제35권1호
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• pp.19-45
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• 2010

Virtual Communities, which are formed on the Internet, are expected to serve the needs of members for e-collaboration, e-communication, information and knowledge sharing. The executives of organizations should consider virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' sense of belonging behavior in virtual community. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usability, trust and sense of belonging in using a certain virtual community. Empirical data was collected from 201 and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that the perceived usability and community trust of members significantly influences sense of belonging in using the virtual community, and information quality, system quality, familiarity on the virtual community are significantly influence the usability but not reputation. And I confirmed that perceived shared vision and responsiveness play the role of determinants in making the member's trust, perceived risk influence the making community trust in directly. The results of the study can be used to identify the motivation underlying members' sense of belonging in a certain virtual community by investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of sense of belonging to stimulate members' willingness to engage the community and futhermore enhance their virtual community loyalty.

• 가정과삶의질연구
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• 제23권5호
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• pp.145-159
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• 2005

The purpose of this study focused on community role about Integrated child edu-care services. First, this study was carried out to determine the needs of teachers, parents about Community members. Second, this study was to examine community members' perception and support intention about Integrated child care services. The subjects were 124 teachers in child care center, 88 preschoolers with disabilities' parents, 172 community members. The major findings were as follows: (1) The result revealed parents and teachers's needs for community members support. (2) Community members' perception about Integrated child care services revealed greatly positive on every fields, (3) community members' support intention for the integrated chid care revealed very positive.

• 농촌계획
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• 제19권2호
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• pp.51-61
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• 2013

The purpose of this study is to conduct an analysis of rural village's community status and consciousness through a questionnaire survey of community leaders and members. Nine types of rural village communities were selected in Korea through a pre-survey of amenity resources data from the Rural Development Administration. Survey items that could determine characteristics of rural village communities were derived from a literature survey of rural village community systems. A questionnaire survey was conducted for 12 Eup-Myeon in Yesan Gun and responses were gathered from 66 community leaders and 1,222 community members. The results derived from the data collected from the community leaders show that 50% percent of rural village communities have been operating for over 25 years, and that community works such as group purchases are carried out based on emotional sympathies between residents. The results derived from the data collected from community members show that on average, community activities are carried out at places that are between 30 and 60 minutes away. Most members are satisfied with regard to the status of their rural village community. A correlation analysis showed that the rural village community satisfaction depended on travel time, community fee, and activity time.

• 복식
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• 제65권6호
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• pp.25-35
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• 2015

The purpose of this study is to investigate the characteristics of members and communities that have significant influence in the online fashion community through their word-of-mouth activities. In order to identify the influence and the diffusion of word-of-mouth in fashion community, the study selected one online fashion community. Then, the study sorted the online posts and comments made on fashion information and put them into the matrix form to perform social network analysis. The result of the analysis is as follows: First, the fashion community network used in the study has many active members that relay information very quickly. Average time for information diffusion is very short, taking only one or two days in most cases. Second, the influence of word-of-mouth is led by key information produced from only a few members. The number of influential members account for less than 20% of the total number of community members, which indicate high level of degree centrality. The diffusion of word-of-mouth is led by even fewer members, which represent high level of betweenness centrality, compared to the case of degree centrality. Third, component characteristic shares similar information with about 70% of all members being linked to maximize information influence and diffusion. Fourth, a node with high degree centrality and betweenness centrality shares similar interests, presenting strain effect to particular information. Specially, members with high betweenness centrality show similar interests with members of high degree centrality. The members with high betweenness centrality also help expansion of related information by actively commenting on posts. The result of this research emphasizes the necessity of creation and management of network to efficiently convey fashion information by identifying key members with high level of information influence and diffusion to enhance the outcome of online word-of-mouth.

• 한국지역사회생활과학회지
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• 제28권4호
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• pp.669-686
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• 2017

This study reinterpreted the value of traditional communities in rural areas and explored ways to revitalize sustainable communities. To do this, we surveyed the members' perceptions about the activities of the community organization as assessed through a questionnaire. The questionnaire items focused on the participation, satisfaction and contribution of the members of the community organization, with additional questions investigating the idea of the community vitalizations plan. A self-report questionnaire survey was administered to 321 members of the community, and the results were analyzed through technical data, t-test and ANOVA analysis by using the SPSS program. In the results, the perceptions of the members of the traditional village community differed significantly according to socio - demographic factors and member recognition characteristics. Especially, males were more voluntarily and positively compared to females, and the lower the age of satisfaction, the lower was the perceived individual satisfaction with community activities. In the case of perceived contributions to individuals and the community, the participants perceived positively in the emotional support for the individual's participation in the organization. On the other hand, the results confirmed that the contribution to the local community is important in realistic aspects such as regional vitalizations. It is confirmed by the decrease in the number of members in response to the difficulty of the organization. (Ed- 'the lack of the size of the membership' simply repeats 'the decrease in the number of members'; thus it's unnecessary).

• 수산해양교육연구
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• 제18권3호
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• pp.364-373
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• 2006

Each roles of school community members as principals, assistant principals, head teachers, teachers, parents of pupils, and persons of regional society by questionnaire method. The opinions of 805 subjects of school members in Pusan city by stratified random sampling are analyzed. The results of analysis are as follows : The major roles of principals in school community are considered as (1) converging various schools members' opinions and reflecting them to school management (2) setting manifest educational goals of school and projecting visions of school development in the future (3) managing efficient, rational school. The major roles of assistant principals in school community are defined as (1) mediating and co-ordinating relation between principal and teachers (2) combing and harmonizing school members (3) dividing and co-ordinating school members' roles. The major roles of head teachers are defined as (1) driving departmental services and acting teaches' professional competency (2) mediating relation between school managers and teachers (3) converging teachers' opinions, delivering and reflecting them to the school managers. The major roles of teachers are defined as (1) supporting pupils' growth (2) completing teaching-learning activities (3) devoting pupul discipline. The major roles of pupils in school community are (1) believing schooling and teachers (2) self-initiative, positive learning activities (3) comprehending, caring, co-operating others. major roles of parents of pupils in school community are (1) believing schooling and teachers (2) The participating schooling (3) supporting schooling. The major roles of persons of regional community in school community are defined as (1) concerning and believing schooling (2) supporting and co-operating schooling (3) comprehending and loving schooling.

• 한국전자거래학회지
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• 제14권4호
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• pp.95-118
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• 2009

온라인 공간에서의 정보 및 지식에 대한 공유활동은 매우 활발하기 진행되고 있으며, 많은 인터넷 이용자들이 자신이 필요한 정보나 지식을 카페, 블로그 등과 같은 온라인 전자공간에서 공유하며 이용하고 있다. 온라인 전자공간에서 자신이 필요한 정보나 지식을 공유하는 공간으로 사용되는 가상커뮤니티는 이용자간 온라인 커뮤니케이션 수단으로 사용될 뿐만 아니라 가상공간을 이용한 정보 및 지식공유의 장으로서 매우 중요한 역할을 하고 있다. 국내의 경우 다음, 네이버, 파란, 네이트 등 중요 포털사이트들은 사용자들의 편의제공목적은 물론이고, 주요 포털 사이트 이용자들이 가지고 있는 각종 정보 및 지식공유를 위한 수단으로 가상 커뮤니티를 이용하고 있으며, 실제로 많은 인터넷 이용자들이 자신의 관심사나 관심분야와 관련한 가상커뮤니티를 통해 많은 정보와 지식을 공유하고 있다. 가상 커뮤니티의 성공적 운영을 위한 연구들이 수행되어오고 있지만, 보다 세밀한 연구수행이 필요한 시점이며, 이에 본 연구에서는 가상 커뮤니티 이용자들이 지각한 특성들이 이용자 태도, 커뮤니티 신뢰, 만족을 경유하여 충성도에 미치는 영향력 과정을 여러 선행연구로부터 도출하고, 이를 실증적으로 검증하였다. 그 결과 가상커뮤니티 유용성과 편리성 그리고 친숙성이 이용자 태도를 경유하여 만족과 충성도에 유의적인 영향을 미친다는 점을 확인하였으며, 구성원 신뢰와 커뮤니티 명성이 커뮤니티에 대한 신뢰, 만족, 충성도에 각각 유의적인 영향을 미친다는 점을 확인하였다. 이러한 본 연구의 결과는 추후 가상커뮤니티를 운영하는 기업의 전략수립에 많은 도움이 될 것으로 기대한다.

• 한국의류산업학회지
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• 제8권3호
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• pp.286-294
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• 2006

The purpose of this study was to identify the effect of marketing activities to apparel brand community on interaction of the community. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. Data were analyzed by exploratory factor analysis, one-way ANOVA, scheffe-test. The results were as follows: Significant differences among three community groups classified based on the levels of interactions(interaction of company to members and interaction among members) were found in several types of marketing activities(award to activities, added services, conveyance of community's purpose and acceptance of negative responses) to apparel brand community. These types of marketing activities were operated in communities with high level interactions higher than in communities with low level interactions. Therefore, marketers need to operate these types of community marketing activities to increase interactions which can contribute members' satisfaction of interest, transaction and relationship needs through apparel brand online community.

• 디지털융복합연구
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• 제17권9호
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• pp.451-469
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• 2019

본 연구는 주민주도성에 대한 사회복지사와 주민 간의 인식 차이를 분석한 연구이다. 이를 위해, 10명의 지역조직화 사업 담당 사회복지사와 2년 이상 지역사회 활동에 참여한 10명의 주민을 대상으로, 주민주도성에 대한 59개의 문장의 중요도와 난이도를 평정한 결과를 분석하였다. 분석 결과, 사회복지사와 주민 간의 인식 차이는 전반적으로 중요도 인식보다 난이도 인식에서 더 크게 나타났으며, 예산과 외부 재정적 지원에 대해서는 사회복지사와 주민 모두 난이도가 높다고 응답하였다. 59개 문장에 대한 범주별 분석 결과에서는 절차 범주 내의 목표와 책임, 민주적 체계에서 사회복지사와 주민 간의 인식의 차이가 크게 나타났다. 이러한 연구 결과를 토대로 향후 지역사회복지관에서 주민주도성에 대한 합의와 공통적 개념 정의를 이끌어내는 데 필요한 방안들을 제안하였다.

• 경영과정보연구
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• 제21권
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• pp.209-237
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• 2007

This research intends to check what value and convenience the on-line brand community members pursue and how such value and convenience affects brand affection. Researching on-line brand community members of ipod, it was found that their value and convenience is composed of 3 types, namely, functional value, emotional value and self-expression value and the concept of brand affection is composed of 3 subsidiary factors, namely, 'love', 'interest' and 'immersion.' Checking how the functional, emotional and self-expression convenience of on-line brand community members affected brand affection, the following result was found. First, functional value and convenience has significant influence on the love affection only at the level of brand affection and has no influence on the relational and immersion affection. Second, self-expression value and convenience has significant influence only on the love affection of brand like functional value and convenience. Third, it was found that emotional value has significant influence on the 3 dimensions of brand affection, namely, love affection, interest affection and immersion affection.