• Journal of the Korean Operations Research and Management Science Society
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• v.35 no.1
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• pp.19-45
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• 2010

Virtual Communities, which are formed on the Internet, are expected to serve the needs of members for e-collaboration, e-communication, information and knowledge sharing. The executives of organizations should consider virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' sense of belonging behavior in virtual community. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usability, trust and sense of belonging in using a certain virtual community. Empirical data was collected from 201 and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that the perceived usability and community trust of members significantly influences sense of belonging in using the virtual community, and information quality, system quality, familiarity on the virtual community are significantly influence the usability but not reputation. And I confirmed that perceived shared vision and responsiveness play the role of determinants in making the member's trust, perceived risk influence the making community trust in directly. The results of the study can be used to identify the motivation underlying members' sense of belonging in a certain virtual community by investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of sense of belonging to stimulate members' willingness to engage the community and futhermore enhance their virtual community loyalty.

• Journal of Families and Better Life
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• v.23 no.5 s.77
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• pp.145-159
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• 2005

The purpose of this study focused on community role about Integrated child edu-care services. First, this study was carried out to determine the needs of teachers, parents about Community members. Second, this study was to examine community members' perception and support intention about Integrated child care services. The subjects were 124 teachers in child care center, 88 preschoolers with disabilities' parents, 172 community members. The major findings were as follows: (1) The result revealed parents and teachers's needs for community members support. (2) Community members' perception about Integrated child care services revealed greatly positive on every fields, (3) community members' support intention for the integrated chid care revealed very positive.

• Journal of Korean Society of Rural Planning
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• v.19 no.2
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• pp.51-61
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• 2013

The purpose of this study is to conduct an analysis of rural village's community status and consciousness through a questionnaire survey of community leaders and members. Nine types of rural village communities were selected in Korea through a pre-survey of amenity resources data from the Rural Development Administration. Survey items that could determine characteristics of rural village communities were derived from a literature survey of rural village community systems. A questionnaire survey was conducted for 12 Eup-Myeon in Yesan Gun and responses were gathered from 66 community leaders and 1,222 community members. The results derived from the data collected from the community leaders show that 50% percent of rural village communities have been operating for over 25 years, and that community works such as group purchases are carried out based on emotional sympathies between residents. The results derived from the data collected from community members show that on average, community activities are carried out at places that are between 30 and 60 minutes away. Most members are satisfied with regard to the status of their rural village community. A correlation analysis showed that the rural village community satisfaction depended on travel time, community fee, and activity time.

• Journal of the Korean Society of Costume
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• v.65 no.6
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• pp.25-35
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• 2015

The purpose of this study is to investigate the characteristics of members and communities that have significant influence in the online fashion community through their word-of-mouth activities. In order to identify the influence and the diffusion of word-of-mouth in fashion community, the study selected one online fashion community. Then, the study sorted the online posts and comments made on fashion information and put them into the matrix form to perform social network analysis. The result of the analysis is as follows: First, the fashion community network used in the study has many active members that relay information very quickly. Average time for information diffusion is very short, taking only one or two days in most cases. Second, the influence of word-of-mouth is led by key information produced from only a few members. The number of influential members account for less than 20% of the total number of community members, which indicate high level of degree centrality. The diffusion of word-of-mouth is led by even fewer members, which represent high level of betweenness centrality, compared to the case of degree centrality. Third, component characteristic shares similar information with about 70% of all members being linked to maximize information influence and diffusion. Fourth, a node with high degree centrality and betweenness centrality shares similar interests, presenting strain effect to particular information. Specially, members with high betweenness centrality show similar interests with members of high degree centrality. The members with high betweenness centrality also help expansion of related information by actively commenting on posts. The result of this research emphasizes the necessity of creation and management of network to efficiently convey fashion information by identifying key members with high level of information influence and diffusion to enhance the outcome of online word-of-mouth.

• The Korean Journal of Community Living Science
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• v.28 no.4
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• pp.669-686
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• 2017

This study reinterpreted the value of traditional communities in rural areas and explored ways to revitalize sustainable communities. To do this, we surveyed the members' perceptions about the activities of the community organization as assessed through a questionnaire. The questionnaire items focused on the participation, satisfaction and contribution of the members of the community organization, with additional questions investigating the idea of the community vitalizations plan. A self-report questionnaire survey was administered to 321 members of the community, and the results were analyzed through technical data, t-test and ANOVA analysis by using the SPSS program. In the results, the perceptions of the members of the traditional village community differed significantly according to socio - demographic factors and member recognition characteristics. Especially, males were more voluntarily and positively compared to females, and the lower the age of satisfaction, the lower was the perceived individual satisfaction with community activities. In the case of perceived contributions to individuals and the community, the participants perceived positively in the emotional support for the individual's participation in the organization. On the other hand, the results confirmed that the contribution to the local community is important in realistic aspects such as regional vitalizations. It is confirmed by the decrease in the number of members in response to the difficulty of the organization. (Ed- 'the lack of the size of the membership' simply repeats 'the decrease in the number of members'; thus it's unnecessary).

• Journal of Fisheries and Marine Sciences Education
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• v.18 no.3
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• pp.364-373
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• 2006

Each roles of school community members as principals, assistant principals, head teachers, teachers, parents of pupils, and persons of regional society by questionnaire method. The opinions of 805 subjects of school members in Pusan city by stratified random sampling are analyzed. The results of analysis are as follows : The major roles of principals in school community are considered as (1) converging various schools members' opinions and reflecting them to school management (2) setting manifest educational goals of school and projecting visions of school development in the future (3) managing efficient, rational school. The major roles of assistant principals in school community are defined as (1) mediating and co-ordinating relation between principal and teachers (2) combing and harmonizing school members (3) dividing and co-ordinating school members' roles. The major roles of head teachers are defined as (1) driving departmental services and acting teaches' professional competency (2) mediating relation between school managers and teachers (3) converging teachers' opinions, delivering and reflecting them to the school managers. The major roles of teachers are defined as (1) supporting pupils' growth (2) completing teaching-learning activities (3) devoting pupul discipline. The major roles of pupils in school community are (1) believing schooling and teachers (2) self-initiative, positive learning activities (3) comprehending, caring, co-operating others. major roles of parents of pupils in school community are (1) believing schooling and teachers (2) The participating schooling (3) supporting schooling. The major roles of persons of regional community in school community are defined as (1) concerning and believing schooling (2) supporting and co-operating schooling (3) comprehending and loving schooling.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.95-118
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• 2009

Virtual community, which is formed on the internet, is expected to serve the needs of members for communication, information, and knowledge sharing. The executives of organizations should consider operating strategy of virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' loyalty in virtual community. The objective of this study is to develop an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usefulness, ease of use, familiarity, members' trust, reputation, community trust, attitude, satisfaction and loyalty. Empirical data was collected from 286 internet users and tested using structural equation modeling to verify the fit of the hypothetical model. The results show that the usefulness, familiarity significantly influences attitude and members' trust is significantly influence the community trust. And I confirmed that ease of use and attitude play the role of determinants in making the satisfaction, community trust and reputation influence the satisfaction that have the direct effect to making the loyalty. The results of the study can be used to identify the loyalty in virtual community. By investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote community trust, attitude, satisfaction to stimulate members' willingness to revisit the community and futhermore enhance their virtual community loyalty.

• Fashion & Textile Research Journal
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• v.8 no.3
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• pp.286-294
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• 2006

The purpose of this study was to identify the effect of marketing activities to apparel brand community on interaction of the community. Subjects of 317 members for 9 selected apparel communities responded the questionnaire in the home-page or in the attached file. Data were analyzed by exploratory factor analysis, one-way ANOVA, scheffe-test. The results were as follows: Significant differences among three community groups classified based on the levels of interactions(interaction of company to members and interaction among members) were found in several types of marketing activities(award to activities, added services, conveyance of community's purpose and acceptance of negative responses) to apparel brand community. These types of marketing activities were operated in communities with high level interactions higher than in communities with low level interactions. Therefore, marketers need to operate these types of community marketing activities to increase interactions which can contribute members' satisfaction of interest, transaction and relationship needs through apparel brand online community.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.451-469
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• 2019

The purpose of this study is to find developing way of community welfare aimed community-initiative by analyzing differential perception of citizen-initiative between social workers and community members. For this purpose, this study did a difference analysis on self-rating result of importance and difficulty in 59 statements about the citizen-initiative. Participants were 10 social workers in charge of community center over 2 years and 10 community members joined in community group over 2 years. The results are as follows. Differential perception between social workers and community members appeared both importance and difficulty. Especially, differential perception in difficulty was bigger. The statements that social workers as well as community members answered high level of difficulty were related with securing budget and external financial support. As the analysis of categorized statements, the differential perception in 'Goal and responsibility' and 'Democratic system' in procedural aspects were statistically significant. Based on these results, this study presented practical suggestions to make consensus about citizen-initiative in community organization.

• Management & Information Systems Review
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• v.21
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• pp.209-237
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• 2007

This research intends to check what value and convenience the on-line brand community members pursue and how such value and convenience affects brand affection. Researching on-line brand community members of ipod, it was found that their value and convenience is composed of 3 types, namely, functional value, emotional value and self-expression value and the concept of brand affection is composed of 3 subsidiary factors, namely, 'love', 'interest' and 'immersion.' Checking how the functional, emotional and self-expression convenience of on-line brand community members affected brand affection, the following result was found. First, functional value and convenience has significant influence on the love affection only at the level of brand affection and has no influence on the relational and immersion affection. Second, self-expression value and convenience has significant influence only on the love affection of brand like functional value and convenience. Third, it was found that emotional value has significant influence on the 3 dimensions of brand affection, namely, love affection, interest affection and immersion affection.