• Title/Summary/Keyword: communication strategy

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Scenario based Information Technology Future Strategy approach to Engineering (시나리오기반 IT 미래전략연구의 공학적 접근법)

  • Ryu, Dong-Hyun;Park, Jeong-Yong;Lee, Woo-Jin
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.10
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    • pp.2171-2179
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    • 2010
  • Currently, advanced countries are absorbed in vision research related to 'Technology Convergence', which is a 21 century Megatrend. They establish Technology Convergence strategy based on information and communication technology (ICT), and vision research that utilizes the scenario method is actively progressing. In this paper, scenario-based vision research case study using WWRF (Wireless World Research Forum), AmI (Ambient Intelligence), and mITF (mobile IT Forum) is conducted. The proposed 'engineering scenario method' is based on the case study results. Therefore, a future strategy study using the proposed scenario-based method is analyzed. The 'engineering scenario method' can provide a new direction in vision strategy research.

The Effects of Self-Regulated Learning on Career Decision-Making Efficacy through Positive and Negative Attitudes in the Fourth Industrial Era

  • Eom, Soyeon;Oh, Hyungjin;Jeong, Dongwook;Kim, Sohui;Hahm, Sangwoo
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.203-210
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    • 2023
  • As the environment changes become more complex, learners should establish the learning strategy for the 4th industrial era and the post-COVID-19, also change. This paper focuses on the importance of self-regulated learning. Through this learning strategy, learners will form more positive attitudes and reduce negative attitudes toward the 4th industrial era. This attitude change will lead to an improvement in learners' career decision-making efficacy as a sense of future efficacy. As a result of the study, it was demonstrated that self-regulated learning improves career decision-making efficacy through the mediating effect of positive attitude formation toward the fourth industry. This article emphasizes the necessity of self-regulated learning as a valid learning strategy for the new era. The effect of self-regulated learning is explained as an improvement in attitude toward the future and a sense of efficacy. Through this learning strategy, learners' future performance could be improved.

A Study on NaverZ's Metaverse Platform Scaling Strategy

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.11 no.3
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    • pp.132-141
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    • 2022
  • We look at the rocket life stages of NaverZ's metaverse platform scaling and investigate the ignition and scale-up stage of its metaverse platform brand, Zepeto based on the Rocket Model (RM). The results are derived as follows: Firstly, NaverZ shows the event strategy by collaborating with K-pops, the piggybacking strategy by utilizing other SNSs, and the VIP strategy by investing in game and entertainment content genres in the 'attract' function. In the second 'match' function, based on the matching rule of Zepeto, the users can generate their own characters and "World" with Zepeto Studio. However, for strengthening the matching quality, NaverZ is investing in the artificial intelligence (AI) based companies consistently. In the 'connect' function, NaverZ's maximization of the positive interaction is possible by inducing feed activities in Zepeto & other SNSs and by uploading attractive content for viral effects in the ignition. For facilitating this, NaverZ expands the scale to other continents like Southeast Asia and Middle East with the localization strategy inclusive investment. Lastly, in the 'transact' function, based on three monetization experiments like Coin & ZEM, user generated content (UGC) fee, and advertising revenue in the ignition, NaverZ starts to invest in NFT platforms and abroad blockchain companies.

A Survey on Methods for Analyzing Team Communication (팀의 의사소통 분석방법에 관한 연구)

  • Min, Dai-Hwan
    • Journal of Information Technology Applications and Management
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    • v.14 no.2
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    • pp.169-187
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    • 2007
  • Most private and public organizations use, for their works, information systems that change their organizational structures. Nowadays, many organizations have team-based structures where typically a cross functional team is in charge of a business process. The effective communication among the members of a team is an important factor of team performance in that communication facilitates trust building, knowledge exchange, change acceptance, and safety improvement. This paper reviews methods for analyzing communication among team members from three aspects such as the content, the amount, and the structure of communication.

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Complexity based Sensing Strategy for Spectrum Sensing in Cognitive Radio Networks

  • Huang, Kewen;Liu, Yimin;Hong, Yuanquan;Mu, Junsheng
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.9
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    • pp.4372-4389
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    • 2019
  • Spectrum sensing has attracted much attention due to its significant contribution to idle spectrum detection in Cognitive Radio Networks. However, specialized discussion is on complexity-based sensing strategy for spectrum sensing seldom considered. Motivated by this, this paper is devoted to complexity-based sensing strategy for spectrum sensing. Firstly, three efficiency functions are defined to estimate sensing efficiency of a spectrum scheme. Then a novel sensing strategy is proposed given sensing performance and computational complexity. After that, the proposed sensing strategy is extended to energy detector, Cyclostationary feature detector, covariance matrix detector and cooperative spectrum detector. The proposed sensing strategy provides a novel insight into sensing performance estimation for its consideration of both sensing capacity and sensing complexity. Simulations analyze three efficiency functions and optimal sensing strategy of energy detector, Cyclostationary feature detector and covariance matrix detector.

On the R&D Strategy for the new era of Gigabit Information Technology (초고속 정보통신 새 시대를 대비한 기술개발 전략)

  • 윤석환
    • Journal of the Korean Professional Engineers Association
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    • v.29 no.5
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    • pp.99-103
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    • 1996
  • In this paper we discuss Gigabit information communication service utilizing Gigabit information super-highway, multimedia data processing technology for the services, multimedia communication protocol for transmitting multimedia data and construction of Gigabit information communication network which can be accessed everywhere and present items which should be tactically prepared for high-level information society of the 21 st century.

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Persuasive Communication Strategy of Showhost in TV Homeshopping (TV홈쇼핑 쇼호스트의 구매설득커뮤니케이션 전략)

  • Lee, Jung-Hun
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.311-320
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    • 2011
  • This study analyzed the persuasive marketing communication strategy which applied by showhost for TV homeshopping sales. Specifically, the current study focuses on the comparative analysis of tangible goods and intangible goods sales. Four sales homeshopping TV programs were selected for analysis: two overseas travel package products, one climbing clothes product and one produce of walnut. The method of rhetorical content analysis was conducted to analyze the strategy of persuasive communication. The results shows that , , were commonly used for both tangible and intangible products sales. But , , and were heavily utilized only for intangible products sales. The result of this study can contribute to provide theoretical background for future advanced research, although it has a limitation of only analyzing four sales programs.

Study on Crisis Conflict Culture Communication : Focusing on Information Specificity in SNS (위기갈등문화에 대한 소통방식 연구 :SNS 메시지 구체성을 중심으로)

  • Li, Xiao-Fan;Kim, Jung Kyu
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.2
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    • pp.251-256
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    • 2020
  • Based on the development of SNS in Mobile and Internet, crisis management is regarded as an important issue that determines the rise and fall of businesses. This study aims to contribute to more efficient implementation of crisis management messages by examining the relationship between the strategy of crisis management communication and the level of specificity of the message. The study found that consumers evaluated the crisis-hit company's acceptance communication strategy to show a higher level of integrity, reliability and appropriateness than the defensive strategy. However, this main effect is mediated by the specificity (high specificity vs. low). Specifically, consumers' assessment of crisis management messages and information-seeking behavior were found to be most favorable when used in a mixture of acceptance strategies and high specificity. Conversely, the lowest effect was the combination of defense strategy and high specificity. Based on these results, the theoretical discussions is described for crisis management practitioners of enterprises and organizations.

A Bio-inspired Hybrid Cross-Layer Routing Protocol for Energy Preservation in WSN-Assisted IoT

  • Tandon, Aditya;Kumar, Pramod;Rishiwal, Vinay;Yadav, Mano;Yadav, Preeti
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.4
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    • pp.1317-1341
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    • 2021
  • Nowadays, the Internet of Things (IoT) is adopted to enable effective and smooth communication among different networks. In some specific application, the Wireless Sensor Networks (WSN) are used in IoT to gather peculiar data without the interaction of human. The WSNs are self-organizing in nature, so it mostly prefer multi-hop data forwarding. Thus to achieve better communication, a cross-layer routing strategy is preferred. In the cross-layer routing strategy, the routing processed through three layers such as transport, data link, and physical layer. Even though effective communication achieved via a cross-layer routing strategy, energy is another constraint in WSN assisted IoT. Cluster-based communication is one of the most used strategies for effectively preserving energy in WSN routing. This paper proposes a Bio-inspired cross-layer routing (BiHCLR) protocol to achieve effective and energy preserving routing in WSN assisted IoT. Initially, the deployed sensor nodes are arranged in the form of a grid as per the grid-based routing strategy. Then to enable energy preservation in BiHCLR, the fuzzy logic approach is executed to select the Cluster Head (CH) for every cell of the grid. Then a hybrid bio-inspired algorithm is used to select the routing path. The hybrid algorithm combines moth search and Salp Swarm optimization techniques. The performance of the proposed BiHCLR is evaluated based on the Quality of Service (QoS) analysis in terms of Packet loss, error bit rate, transmission delay, lifetime of network, buffer occupancy and throughput. Then these performances are validated based on comparison with conventional routing strategies like Fuzzy-rule-based Energy Efficient Clustering and Immune-Inspired Routing (FEEC-IIR), Neuro-Fuzzy- Emperor Penguin Optimization (NF-EPO), Fuzzy Reinforcement Learning-based Data Gathering (FRLDG) and Hierarchical Energy Efficient Data gathering (HEED). Ultimately the performance of the proposed BiHCLR outperforms all other conventional techniques.

A Design of Communication Network Architecture for E-Navigation Services (E-Navigation 서비스 제공을 위한 통신망 아키텍처의 설계)

  • Jeong, Jung-Sik;Kim, Sun-Young
    • Journal of Navigation and Port Research
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    • v.32 no.1
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    • pp.37-45
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    • 2008
  • The research on an E-Navigation(E-Nav) strategy development has recently carried out by the IMO sub-committee on safety of navigation(NAV). The design of communication system architecture is a key factor in the E-Nav strategy development and it may drive the direction of a national R&D project on future navigational and marine communication systems. This study aims at designing a standard model of E-Nav communication network architecture, which enhances navigational safety and provides additional benefits in marine transportation. To achieve this purpose, authors have suggested E-Nav services, which are divided into five categories, i.e., safety and security, maritime meteorology, distress, business, and infotainment, by analyzing the related user requirements. As results, this paper proposes the E-Nav communication network architecture that consists of the navigation and communication equipments.