• 제목/요약/키워드: communication behaviors

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Examining Public Responses to Transgressions of CEOs on YouTube: Social and Semantic Network Analysis

  • Jin-A Choi;Sejung Park
    • Journal of Contemporary Eastern Asia
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    • 제23권1호
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    • pp.18-34
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    • 2024
  • In what was labeled the "nut rage" incident, the vice president of Korean Air, Hyun-Ah Cho (Heather Cho), demonstrated behavior that exemplifies corporate transgression and deviation from societal moral standards toward a flight attendant aboard a flight. Such behavior instigated the public to express negative sentiment on various social media platforms. This study investigates word-of-mouth network on YouTube in response to the crisis, patterns of co-commenting activities across selected YouTube videos, as well as public responses to the incident by employing social and semantic network analysis. A total of 512 YouTube videos featuring the crisis from December 8, 2014 through November 11, 2018, and 52,772 public comments to the videos were collected. The central videos in the network successfully attracted the public's attention and engagements. The results suggest that the video network was decentralized, with multiple videos acting as hubs in the network. The public commented on various videos instead of focusing on a few. The contents of influential videos uploaded by popular news organizations revealed not only Cho's behaviors related to the nut rage crisis but also unrelated illegal behaviors and the moral violations committed by the family members of Korean Air. The public attached derogatory remarks to Cho and her family, and the comments also addressed ethical concerns, management issues of the company, and boycott intentions. The results imply that adverse public reaction was related to the long-standing problem caused by family ownership and governance in large Korean corporations. This Korean Air scandal illustrates backlash toward a leadership breakdown by the family business conglomerate prevalent in the Korean society. This study provides insights for effective handling of similar crises.

STEAM 프로그램이 초등영재학생의 과학적 의사소통능력과 학습몰입에 미치는 영향 (The Effects of STEAM Program on the Scientific Communication Skills and the Learning Flow of Elementary Gifted Students)

  • 박애리나;김용권
    • 한국초등과학교육학회지:초등과학교육
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    • 제33권3호
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    • pp.439-452
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    • 2014
  • The purpose of this study is to find out the effect of STEAM program on the scientific communication skills and the learning flow of elementary gifted students. The main findings of this study are as follows: First, STEAM program that mathematical, technical, engineering and art factors were combined based on basic concepts of science were developed. Seconds, the change in the scientific communication skills of experimental group applying STEAM program had statistically meaningful difference (p<.05). Third, the flow of experimental class improved, but it had no meaningful difference statistically (p>.05). But it is expected that continuing level adjusted STEAM program might have positive effect on improving the flow with the following three reasons: 1) The gifted students' flow level on learning before experiment was rather too high to expect short term effect. 2) It was hard for them to achieve flow experience because topic difficulties and students' capacities were not balanced. 3) topic commitments and autotelic behaviors of gifted students were observed during classes. Fourth, by the result of the student satisfaction questionnaire survey on this program, students actively participated in the STEAM program with interest and curiosity. As achieved self-directed problem solving, versatile communication activities and success experiences, their class satisfaction was high. Based on such results, it was expected that the gifted class applied of STEAM program could enhance scientific communication capacity of the elementary gifted students and would further positively influence flow of learning as well. In addition, it was considered to have integrated approach value to elementary gifted and talented education in the aspect that it could satisfy various educational demands of gifted students.

그림자 제거와 색도 히스토그램 비교를 이용한 배회행위 검출 (Loitering Behavior Detection Using Shadow Removal and Chromaticity Histogram Matching)

  • 박은수;이형호;윤명규;김민규;곽종훈;김학일
    • 정보보호학회논문지
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    • 제21권6호
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    • pp.171-181
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    • 2011
  • 본 논문에서는 감시영역을 벗어난 후 다시 돌아온 객체에 대한 배회행위를 효과적으로 인식 할 수 있는 지능형 배회행위 검출 시스템을 제안한다. 전경과 배경을 가우시안 혼합 모델을 이용하여 분리하고 그림자를 제거하여 객체를 인식한 후, 객체의 색도 히스토그램을 이용하여 감시영역을 벗어난 후 돌아온 객체들을 판단하고 감시영역에 존재하는 시간을 보전한다. 배회행위를 판단하기 위해 카메라 캘리브레이션을 통해 실세계 배회패턴과 같은 행태의 매크로 블록을 영상좌표에 도입한 후 배회궤적을 추출하고, 감시영역에 객체가 존재하는 시간을 함께 고려하여 배회행위를 판단한다. 제안하는 방법은 실험에 사용된 모든 배회행위 프레임에서 정확하게 배회행위를 검출하여 그 효과를 입증하였다.

Secure and Efficient Cooperative Spectrum Sensing Against Byzantine Attack for Interweave Cognitive Radio System

  • Wu, Jun;Chen, Ze;Bao, Jianrong;Gan, Jipeng;Chen, Zehao;Zhang, Jia
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제16권11호
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    • pp.3738-3760
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    • 2022
  • Due to increasing spectrum demand for new wireless devices applications, cooperative spectrum sensing (CSS) paradigm is the most promising solution to alleviate the spectrum shortage problem. However, in the interweave cognitive radio (CR) system, the inherent nature of CSS opens a hole to Byzantine attack, thereby resulting in a significant drop of the CSS security and efficiency. In view of this, a weighted differential sequential single symbol (WD3S) algorithm based on MATLAB platform is developed to accurately identify malicious users (MUs) and benefit useful sensing information from their malicious reports in this paper. In order to achieve this, a dynamic Byzantine attack model is proposed to describe malicious behaviors for MUs in an interweave CR system. On the basis of this, a method of data transmission consistency verification is formulated to evaluate the global decision's correctness and update the trust value (TrV) of secondary users (SUs), thereby accurately identifying MUs. Then, we innovatively reuse malicious sensing information from MUs by the weight allocation scheme. In addition, considering a high spectrum usage of primary network, a sequential and differential reporting way based on a single symbol is also proposed in the process of the sensing information submission. Finally, under various Byzantine attack types, we provide in-depth simulations to demonstrate the efficiency and security of the proposed WD3S.

커뮤니티 활성화를 위한 도시공공공간 특성 분석 - 도시광장 사례를 중심으로 - (An Analysis of Character for Community Vitality in Urban Public Space - Focus on the Urban Squares -)

  • 김미영;문정민
    • 한국실내디자인학회논문집
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    • 제20권6호
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    • pp.291-299
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    • 2011
  • As our lifestyles have changed due to rapid industrialization and urbanization, new social and communication problems have been caused and there have been lots of discussion on regional communication. For communities to become alternatives with realistic meanings in this changed society, considerations on social and spatial conditions are needed. Therefore, public space which works as a device of physical environment for activation of communities needs more active changes which encourages social communication. In respect to the activation of communities, the following suggestions are given: First, physical devices of a urban plaza should be arranged to support various programs presented along with consideration of human behaviors as users. Second, fundamental facilities of the plaza should accommodate various activities through connections with programs and commercial space. Third, when cultural and historical characteristics of the community are understood, the plaza can form regionality and symbolism through artistic representation. And users can form the identity of community. Fourth, transportation facilities should be separated from or coexist with areas of passengers and the plaza should have its own identity through symbolic sculptures.

시계열 데이터에 적합한 다단계 비정상 탐지 시스템 설계 (Design of Multi-Level Abnormal Detection System Suitable for Time-Series Data)

  • 채문창;임혁;강남희
    • 한국인터넷방송통신학회논문지
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    • 제16권6호
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    • pp.1-7
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    • 2016
  • 새로운 정보통신 기술의 발전과 더불어 보안 위협도 나날이 지능화 고도화되고 있다. 본 논문은 네트워크 장치나 사물인터넷 경량 장치에서 일련의 주기를 통해 연속적으로 입력되는 시계열 데이터를 통계적 기법을 활용하여 분석하고, 분석 정보를 기반으로 장치의 이상 유무나 비정상 징후를 탐지할 수 있는 시스템을 제안한다. 제안 시스템은 과거에 입력된 데이터를 기반으로 1차 비정상 탐지를 수행하고, 시간 속성이나 그룹의 속성을 기반으로 저장되어있는 시계열 데이터를 기반으로 신뢰구간을 설정하여 2차 비정상 탐지를 수행한다. 다단계 분석은 판정 데이터의 다양성을 통해 신뢰성을 향상시키고 오탐율을 줄일 수 있다.

Behave Well: How to Win a Pop Vacant Band via Cooperative Spectrum Sensing

  • Feng, Jingyu;Lu, Guangyue;Chang, Hong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제9권4호
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    • pp.1321-1336
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    • 2015
  • Cooperative spectrum sensing (CSS) for vacant licensed bands is one of the key techniques in cognitive radio networks. However, current CSS schemes focus on ensuring an efficient cooperation among secondary users (SUs), but ignoring their competition. At the same time when several SUs want to a vacant band, how to win this pop vacant band for an SU becomes more and more important. Inspired by the idea that an SU who always behaves well will win a pop vacant band more easily, we propose a competition scheme called BehaveWell (BW) in this paper. By analyzing the main threats against CSS, competitive coefficient is introduced to evaluate each SU's past behaviors in CSS. A higher competitive coefficient is very helpful for an SU to win a pop vacant band. This BW scheme can not only enhance a healthy competition among SUs, but also improve the security of CSS. Simulations verify the effectiveness of the proposed scheme.

호텔마케팅에서 인터넷 의사소통 도구의 효율적 이용방안 (Effective Use of Internet Communication Tools in Hotel Marketing)

  • 정현영
    • 한국콘텐츠학회논문지
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    • 제6권10호
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    • pp.62-71
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    • 2006
  • 인터넷 응용기술의 도입이후 호텔고객들은 호텔의 정보탐색과 구매행동에 인터넷을 이용한 의사소통의 도구들을 이용하고자 하는 의도가 날로 늘어나고 있다. 인터넷 의사소통 도구가 전형적인 마케팅 환경에서 열세를 면하지 못하고 있는 호텔들에게 전략적 도구로 이용될 수 있을 것이라고 널리 받아드려지고 있다. 본 연구는 마케팅 도구로써 인터넷 의사소통 도구들을 이용하는데 있어 각 유형별 호텔들 간에 유의한 차이가 있는지, 그리고 개선 방향은 무엇인지를 알아보고자 하였다. 연구결과 각 유형별 호텔들 간에 인터넷 의사소통 도구들의 사용에 유의한 차이가 있으며 또한 지방 소재의 호텔들이 인터넷을 이용한 의사소통의 도구를 이용하여 전형적 마케팅 환경에서 기인되는 열세를 극복할 수 있는 가능성이 있음을 발견 하였다.

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Securing Cooperative Spectrum Sensing against Rational SSDF Attack in Cognitive Radio Networks

  • Feng, Jingyu;Zhang, Yuqing;Lu, Guangyue;Zhang, Liang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제8권1호
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    • pp.1-17
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    • 2014
  • Cooperative spectrum sensing (CSS) is considered as a powerful approach to improve the utilization of scarce radio spectrum resources. However, most of CSS schemes assume all secondary users (SU) are honest, and thus offering opportunities for malicious SUs to launch the spectrum sensing data falsification attack (SSDF attack). To combat such misbehaved behaviors, recent efforts have been made to trust schemes. In this paper, we argue that powering CSS with traditional trust schemes is not enough. The rational SSDF attack is found in this paper. Unlike the simple SSDF attack, rational SSDF attackers send out false sensing data on a small number of interested primary users (PUs) rather than all PUs. In this case, rational SSDF attackers can keep up high trustworthiness, resulting in difficultly detecting malicious SUs in the traditional trust schemes. Meanwhile, a defense scheme using a novel trust approach is proposed to counter rational SSDF attack. Simulation results show that this scheme can successfully reduce the power of rational SSDF, and thus ensure the performance of CSS.

The Season to Help: The Effect of Seasonal Mood and Gain Versus Loss Advertising Message Framing on Intention to Help Charity

  • Samartkijkul, Piyatida;Yoo, Seung-Chul
    • International journal of advanced smart convergence
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    • 제8권3호
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    • pp.102-114
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    • 2019
  • There are various researchers who studied the relationship between seasons and feelings. However, only a few did shed light on how these two variables affect decision-making and physical behaviors especially prosocial behavior which emphasize on the benefits of other people and/or society as a whole. Due to a lack of studies on the topic, we investigated whether the combination of seasons and message framing could be useful in eliciting intention to help on an environmental issue. A 3x2 experiment examined the interactions between seasonal mood (summer, winter, controlled) and types of message framing (gain, loss) on future helping intention (volunteer, donation, petition signing). The findings suggest that in normal circumstances where seasonal mood were not applied, gain message framing was more effective in promoting higher intention to sign a petition than loss message framing. However, when thinking of winter, loss message framing has greater ability to do so than gain message framing. Moreover, seasons and mood are found to be associated with a higher positive mood in summer and a negative mood in winter. Lastly, limitations and implications are discussed.