• 복식문화연구
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• 제7권5호
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• pp.80-92
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• 1999

The objectives of this study were to investigate the relation between personality(activity, emotional stability, and dominance) and clothing design preferences, and to examine the differences of clothing design preferences according to demographic variables of men. Subjects for the study were 255 male white-collar workers ranging in ages from twenties to fifties, in Seoul and Kwangju City, Korea. The men with higher activity of personality preferred the double jacket with 4 buttons, the combination of light color jacket and dark trousers, glen check pattern jacket, herringbone pattern jacket, light beige color dress shirts. The higher the emotional stability, the higher the preferences on diverse patterns such as fine stripe, plaid, hound\`s-tooth check, and small check pattern. The men with higher dominance preferred dark blue color suit, glen check pattern suit, and necktie of red circle, and disliked the necktie of gray circle. The men in their 20\`s and 30\`s liked the single jacket with 3 buttons, the suit of fine stripe and the necktie of gray circle more among three income groups. The higher the men\`s age and income were, the more they liked the conservative style such as a single jacket with 2 buttons. The men who reside in Seoul liked the suit of gray circle, the jacket and trousers of same color, the patternless jacket, and the patternless suit more than the men in Kwangju. Therefore, the men in methropolitan area preferred conservative clothing image. Fine stripe pattern and patternless materials were preferred when men wore jacket and trousers of same color, while glen check pattern was preferred as the pattern of jacket when jacket and trousers of different color. Male white-collar worker liked single jacket more than double jacket, and preferred the dark blue color suit and necktie, patternless suit, fine stripe suit, and the pale blue dress shirts generally. The present findings provide that the personality of male has influence on the clothing design preferences, and it is possible to infer men\`s personality by their attire.

• 한국의류학회지
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• 제28권7호
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• pp.962-973
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• 2004

The purpose of this research is to understand the harmony of chromatic and achromatic colors of the traditional Korean dress. The subjects were women＇s college students in Korea and America. Chromatic colon, red, yellow, and green color, were chosen for the color of the Korean jacket, and achromatic colors were chosen for the color of the skirt, and then the colors＇ chroma were controlled and value of color was changed. In addition, the three colors of the jacket were combined with four kinds of the colors＇ tone. Then, the students of both countries assessed about the harmony for 48 colorations which were variously incorporated with the tones of skirt and jacket. The results of research can be summarized as follows. When red jackets were combined with skirts of achromatic colors, students of both counties showed the different views in the range of harmony and disharmony for colorations of white(N9) skin and vivid jacket, and white(N9) skirt and dark jacket, and black(N2) skirt and light jacket, and black(N2) skirt and dull jacket. In the tone of yellow jackets and achromatic skirts, students of both counties showed similar responses in that a light yellow jacket was well matched with dark grey(N4) and black(N2) skirt. While Korean students generally evaluated that coloration was well harmonized when low value color was arranged below, American students thought, that the tones of a harmonized skirt were different, according to the jacket＇s tones. When green jackets were combined with stills of achromatic colors, colorations that showed their different views of both countries were a white(N9) skirt combined with vivid, light, dull jackets, and a light grey(N7) skirt and dull jacket, and a dark grey(N4) skirt and dark jacket. Among 48 stimuli of coloration on the chromatic and achromatic colors, Korean students evaluated 16sets and American students judged 28 sets as harmonized colors. Therefore, it came to the conclusion that Korean students had the sense of harmonious coloration of more narrow range than American students.

• 한국의류학회지
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• 제22권8호
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• pp.1111-1121
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• 1998

The objectives of this study were to identify the dimensional structure of female impression formation based on ornaments and color of jacket, and to analyze the effect of ornaments, color of jacket, and perceiver's gender on impression formation. The experimental design was 3$\times$4$\times$2(ornaments$\times$color of jacket$\times$gender) factorial design by 3 independent variables. The stimuli of color photographs of female model and the semantic differential scale were used. Samples were 288 college males and females. The data were analyzed by factor analysis, ANOVA, duncan's multiple range test, and t-test. Four factors derived to account for the dimensions of impression formation. These were potency, elegance, evaluation, youthfulness, and feminine. Wearing of large ornaments(a necklace and earrings) had a negative effect on impression of elegance and positive on potency. Red jackets increased the impression of positive evaluation, potency, feminity, and youthfulness. On the jackets of achromatic color such as white and black, wearing of large ornaments increased the effect of potency, and large ornaments increased matured impression on black jacket. The results of this study mean that perceiverss used large ornaments and red jackets as a salient cue.

• 한국생활과학회지
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• 제15권4호
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• pp.597-609
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• 2006

The purpose of the research was to compare the preference of coloration of traditional Korean dress according to tone variation of green jacket by Korean and American women college students. The results of research can be summarized as follows. Korean students preferred skirt of vivid red color and light green jacket, but American students did not like it. Korean students did not like the skirt and jacket of same color, but American students preferred it. Both Korean and American students preferred skirt and jacket of different tone. Korean students liked skirt of dull blue and jacket of light dull green, skirt of dark blue and jacket of vivid, dull green. American students liked skirt of vivid violet and jacket of vivid dull, dark green. They also liked skirt of light yellow and jacket of light green, light skirt of blue, violet and jacket of light, dull, dark green, skirt of dark blue and vivid, light, dull gueen, skirt of dark violet and jacket of dull, dark green.

• 복식
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• 제54권6호
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• pp.131-140
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• 2004

The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

• 한국의상디자인학회지
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• 제9권3호
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• pp.19-34
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• 2007

The purpose of this research was to investigate the image dimension depending on the coloration of the Korean jacket of cromatic colors and the Korean skirt of acromatic color and to elucidate the image difference depending on the tone variation of the Korean jacket and the Korean skirt. The experimental materials used for this study were sets of stimulus and response scales(7 point semantic). The stimuli manipulated by computer simulation were 48 color pictures with various combinations of colors of jackets and skirts. The subjects were 576 female undergraduates living in Jinju city. This experiment was based on the $3{\times}4{\times}4$ factorial designs: jacket color(red, yellow and green), jacket tone(vivid, light, dull and dark), and skirt tone(N9, N7, N4 and N2). Image factor of the stimuli consisted of 4 different dimensions(youthfulness and activity, gracefulness, visibility and tenderness). Among them, the youthfulness and activity, and the gracefulness were important. According to the tone variation of Korean jacket of cromatic colors and Korean skirt of acromatic color, the images for a wearer were expressed diversely and showed the difference in image dimensions.

• 복식
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• 제58권1호
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• pp.33-44
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• 2008

The purpose of this study was to investigate the effects of the style and the color of jacket, the style of shirt, and stimulus-manufacturing method on men's image perception. A quasi-experimental method by questionnaire was used, and the experimental design was $2{\times}2{\times}2{\times}2$ (jacket style${\times}$jacket color${\times}$shirt style${\times}$stimulus-manufacturing method) factorial design. Computer simulation picture and photograph were used for stimulus-manufacturing method. Subjects were 377 women in the metropolitan area of Seoul. The data were analyzed by using factor analysis, Cronbach's ${\alpha}$-reliability coefficient, and three-way ANOVA. The men's image derived five dimensions by factor analysis; neatness, ability, activity, individuality, and sociability. Tailored jacket with jean pants was evaluated higher in ability, individuality, and sociality than jumper with jean pants, and jumper was evaluated higher than tailored jacket in activity. The indigo jacket was evaluated lower in individuality in the picture stimuli than in the photograph stimuli. The beige tailored jacket with jean pants was evaluated higher in activity than indigo tailored jacket. However, the indigo jumper was evaluated higher in activity than beige jumper. Dress shirt under the tailored jacket was evaluated higher in ability and individuality than T-shirt under the tailored jacket. T-shirt under the jumper was evaluated higher in activity than dress shirt.

• 한국생활과학회지
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• 제16권5호
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• pp.987-996
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• 2007

The purpose of this study is to find out the effect of three clothing cues(jacket color, skirt color, and tone of Korean dress) on the image of Korean dress wearer using tone-in-tone coloration. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli are 16 color pictures manipulated with three clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 24 bipolar adjectives. The subjects were 192 undergraduate female students in Chinju city. The results of this study are as follow: As analyzing the image of female figure by the jacket color, skirt color, and tone, three factors including youth activity, attractiveness, and visibility were identified. Among these factors, youth activity and attractiveness were proved to be more important. Each dimensional image was affected by color coordination of jacket color, skirt color and tone of korean dress. Therefore, the image of Korean dress wearer could be varied by color coordination of jacket color, skirt color and tone of Korean dress.

• 한국의상디자인학회지
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• 제6권2호
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• pp.21-33
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• 2004

The purpose of this study was to provide information on how to improve both the satisfaction and the current sizing system for the school uniform focused on middle and high school girls' students. For the satisfaction of their school uniform, there were statistical significance by the academic year in jacket design, blouse color, and skirt design in the case of middle school girls'. On the other hand, high school girls' evaluation of school uniform was significantly different in jacket color, jacket design, blouse color, textile of blouse, skirt color, and skirt design by the academic year. For the assessment of wearing motion, there was no significant difference by the grade in both middle school and high school girls'. However, it was shown more frequency of discomfort than that of comfort. For the evaluation of sizing fitness, the breadth of sleeve in jacket and the width of blouse were statistical significance in middle school girls' by the grade while the width of jacket, he breadth of sleeve in jacket, the length of blouse, the width of blouse and length of sleeve in blouse were different in high school students by the grade.

• 한국의상디자인학회지
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• 제7권2호
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• pp.39-50
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• 2005

The purpose of this research was to investigate the impression dimension and to elucidate the image perception depending on the tone of the Korean jacket and Korean skirt using the tone-on-tone coloration. As stimulators, the became same color by making the skirt and jacket red, yellow, and green at the same time. After the skirt and jacket became four kinds of tones, vivid, light, dull, and dark by altering value and fuing chroma in the assembled color, these tone-on-tone coloration stimulators $48(3\times4\times4)$ were used for the investigation of this study. Impression factor of the stimulus consisted of the 5 different dimensions(youthfulness and activity, attractiveness, gracefulness, concentration of attention, tenderness). Among these factors, youthfulness and activity, attractiveness were proved to be more important. In the tone-on-tone coloration of a Korean skirt and a Korean jacket, each dimensional image was affected by the character of color, also the evaluation of countenance showed the meaningful difference depending on tone. Thus, we can comprehend that the influence of tone as well as color affects the evaluation of an image.