• 아태비즈니스연구
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• 제11권2호
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• pp.99-118
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• 2020

Purpose - The purpose of this study analyzes the effect of emotional intelligence on entrepreneurship mediated by personal creativity, and an effective. Design/methodology/approach - A questionnaire was administered to approximately 141 students. Collected data were analyzed using SPSS 26.0 and AMOS statistical package. Findings - First, emotional intelligence had a positive effect on personal creativity. Second, Personal creativity was found to have a partial mediating effect on the relationship between emotional intelligence and entrepreneurship. Specifically, personal creativity mediated the relationship between emotional expression intelligence and entrepreneurship, but did not mediate the relationship between entrepreneurship and the facilitation of cognitive intelligence. Lastly, prospective entrepreneur's emotional intelligence is seen to have a positive effect on entrepreneurship, and personal creativity plays a role in mediating between emotional intelligence and entrepreneurship. Therefore, supplementary measures are needed to place more importance on emotional intelligence in entrepreneurship education related to starting a business, which had not been appropriately addressed until now. Research implications or Originality - The implications of this study are that policies are needed to develop entrepreneurship skills in those who are interested in starting a business, and that follow-up studies on entrepreneurship are needed.

• 아태비즈니스연구
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• 제15권3호
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• pp.431-448
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• 2024

Purpose - This study aims to explore the return characteristics of asset growth factors in the Korean stock marekt by employing the representativeness heuristic-a behavioral bias originally identified by Kahneman and Tversky(1972). Design/methodology/approach - Our empirical analysis, based on Korean stock market data from 2004 to 2023, compared the conditional probability of high asset growth companies achieving elevated returns to the overall probability. This assessment helps gauge the representativeness of potential 'future Google' companies. Additionally, we use regression models to explore investor behavior and market anomalies in the stock returns. Findings - The findings suggest that when dividing the sample period into phases with high and low representativeness measures, biases significantly impact asset growth factors. Specifically, during high representativeness preiods, stock price reversals were absent among high asset growth companies. Conversely, during low representativeness periods, stock price drifts become evident. Research implications or Originality - This research contributes to the field of behavioral finance by providing empirical evidence of the impact of cognitive biases on asset growth and stock returns in an emerging market like Korea. It highlights the need for investors and policymakers to consider psychological factors when analyzing market behaviors, potentially leading to more informed investment strategies and regulatory frameworks.

• The International Journal of Costume Culture
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• 제2권2호
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• pp.97-118
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• 1999

Ever since China adopted a free market economy, it has been basking in unprecedented economic growth. It has now emerged as one of the most promising markets in the world for the near future. The purpose of this study was to investigate of Chinese and Korea college female students's cognitive body type and to suggest basic informations for high quality clothing merchandising for china export. The subjects in this study were 430 college female students, aged from 18 to 24 living in Beijing(215) and Seoul(215). The survey were taken from June to July, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, χ²-test. The results of this study are as follows. The 90% of Chinese collge female students has under 4000 yuan for monthly income, and they consume less than 1000 yuan for clothing purchasing for one year. About 42% chinese students are interested in controlling of physical body shape. The Korean college female students has from 1,000,000 won to 10,000,000 won for monthly income, and the 84% of them consume less than 1,000,000 for clothing purchasing for one year. It represents of economical difference between China and Korea. Examination on the Korean and Chinese self-perception on obesity of the body as a whole showed that both groups perceived themselves as normal or slightly overweight. More Korean respondents regarded their weight as normal than the Chinese did. The Chinese female college students perceived themselves rather overweight, and held a lower satisfaction level about their physical construction. While the Korean female college students showed low satisfaction level about specific bodily parts, they held a normal level of satisfaction about their physical construction as a whole. It is noteworthy that more Chinese respondents generally held lower satisfaction impressions about their physical construction than their Korean counterparts. It is needed to different merchandising project for export clothing in China.

• 의료법학
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• 제21권3호
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• pp.145-178
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• 2020

뇌신경과학 기술의 발전으로 인하여 자신의 뇌신경적 상태와 데이터에 관한 자율적 선택과 개입의 가능성이 늘어남에 따라, 본인의 의사에 반하여 혹은 본인에게 불리하게 이용될 위험성도 커지게 될 수 있으므로, 이러한 부당한 간섭이나 방해로부터 개인의 자유와 권리를 보호해야 한다는 주장들이 계속해서 제기되고 있다. 대표적인 예로 2020년 10월 칠레 의회에 제출된 '뇌신경권 및 정신적 완전성의 보호 등에 관한 법안'은 뇌신경 데이터를 뇌로부터 직·간접적으로 수집된 모든 데이터로 정의하고, 정신적 프라이버시와 완전성을 개인의 뇌신경권(Neuroderechos)으로 보호할 것을 명시하였다. 뇌신경과학은 점점 개인의 신체와 일상에 가까이 스며드는 기술로 진화하여 더욱 일상화, 개인화되는 동시에 모듈의 형태로도 변모할 잠재력을 충분히 지니고 있고 빅데이터와 인공지능 기술의 발전은 이러한 변화를 더욱 가속화·고도화하는 요인이 된다. 이는 곧 다양한 종류의 기기로 뇌신경적 상태를 디지털 데이터화하고 분석하여 활용할 수 있게 된다는 것을 의미한다. 그리고 이로 인해 개인의 의도, 선호, 성격, 기억, 감정 상태 등을 확인하고 추론해낼 수 있는 데이터를 더 많이 생성할 수 있는 환경으로 변화하고 있다는 점은 개인의 자유와 권리에 관한 논의의 필요성을 더욱 부각시키고 있다. 그런데 뇌신경 데이터는 개인정보 보호 법제하에서 민감정보로 볼 것인지 여부가 불분명한 영역이 있다. 또 구체적인 활용 영역 예컨대, 법정, 교육, 고용 등에서 어떻게 뇌신경 데이터 주체를 보호할 것인지에 대한 법적 고찰이 요청된다. 이 논문에서는 기존의 인지적 자유, 정신적 프라이버시, 뇌신경 프라이버시, 정신적 완전성 등 다양한 개념으로 제시되고 있는 논의를 포괄적인 인격권의 성격을 갖는 '뇌신경권'이라는 개념으로 포섭하고자 한다.

• 경영정보학연구
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• 제25권4호
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• pp.161-181
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• 2023

코로나19 이후 소비생활 환경의 비대면화가 급격히 앞당겨지면서, 변화하는 비대면 금융생활서비스는 소비자의 일상에 큰 영향을 미치고 있다. 이처럼 필수재화가 된 디지털 기기·서비스를 이용하지 못하는 국민은 일상생활뿐 만 아니라 사회·경제 전반에서 소외되는 '디지털 사각지대'에 내쳐질 위험이 높아지고 있다. 이에 본 연구에서는 지각된 통제력 요인인 인지 통제력, 행동 통제력, 결정통제력이 디지털 금융서비스 이용의도에 미치는 영향을 분석하였다. 본 연구를 위해 디지털금융을 알고 있으면서 이용의도가 있는 133명의 고객을 대상으로 설문조사를 실시하였다. 연구결과 인지 통제력, 행동 통제력, 결정 통제력은 디지털 금융서비스 이용의도에 유의적인 영향을 미치는 것으로 나타났다. 또한 프라이버시 염려에 대한 조절효과는 결정 통제력이 디지털 금융서비스 이용의도에 미치는 영향에서 유의하게 나타났다. 이러한 결과를 바탕으로 디지털 금융서비스 기업이 고객의 지각된 통제력을 관리할 수 있는지에 대한 시사점을 제시하였다.

• 한국실내디자인학회논문집
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• 제24권4호
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• pp.3-13
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• 2015

For last decades, the interests and efforts to enhance healthcare facility users' experience is focused on improving facility environments for healing (Delvin, 2003) and servicescapes in order to meet the users' needs (Becker, 2008; Seunghee, 2011). In the emerging experience economy, customer want experiences and they're willing to pay for the experiences and memories not goods. (Pine, J. & Gillmore, J., 1999). It is important to identify what supports customer experiences and how they perceive the experiences in healthcare environments and it will provide important information for healthcare planners, managers, architects, and interior designers. This study examines the service user experience design elements from a User Experiences design perspective. It focuses on healthcare facilities as user experience elements and build up a conceptual framework that outlines service user experience design elements in healthcare facilities. Literature review and case studies were conducted to build the service user experience design elements according to affordance theory. Findings from this study shows that service user experience design elements were introduced and newly developed which can be categorized into three factors; 1) Functional experiences in the physical environments (safety, accessibility, self-directiveness), 2) emotional expression and cognitive experiences (identifiability/clarity, natural features/pleasant environment, aesthetic elements/playful space, media richness), 3) social relational experiences(closeness, privacy, communication with staff, integrated system). These service user experience design elements will help healthcare facility designers to understand what customer experiences, how they increase the satisfaction, and how they improve facilities for modeling the industry's best practices.

• 한국보건간호학회지
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• 제12권2호
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• pp.89-106
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• 1998

The Health Promotion Model by Pender(l987) was used as the conceptual framework for analyzing the health promotion behaviors. The purposes of this study were to describe health promoting life style behaviors in 245 women between the ages of 35 and 59 living in Seoul and other cities and to find their predictive factors. Data were collected from 1st to 23th. June. 1998. The tool used for this study was structured questionnaire with consisted of 8 items on general characteristics. 5 items on health related characteristics. 43 items on health promoting life style. 28 items on menopausal symptoms. 5 items on family support. and 28 items on self-efficacy. The collected data were analyzed using the SAS. yielding descriptive statistics. ANOVA. Pearson's Correlation. stepwise multiple regression. The findings of this study are as follows. 1) The mean score of health promotion behavior(3.25) is not high. The mean scores of this self actualization (3.73). interpersonal support (3.68). and nutrition (3.57). regulation of stress (3.22) in domains are higher than health responsibility (2.90). exercise (2.63). 2) The results of the comparison between the health promotion behaviors and general variables showed a statistically significant difference in education (P=.0061), domestic economy status(P=.0001). perception of health status(P=.0001) but. age. state of menstruation. perception of weight is not significant difference. 3) The correlation between health promoting life style and self-efficacy(P=.0001). family support(P=.0001) is significant. But. there is no correlation between health promoting life style and age. number of family. perception of weight. 4) In the cognitive-perceptual factors. self-efficacy (P=.0001) is very significant predictor (accounted for $39.7\%$) and in the modifying factors. family support(P=.0001) is very significant (accounted for $9.0\%$). It is same to other research results.

• 한국컴퓨터정보학회논문지
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• 제25권8호
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• pp.189-196
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• 2020

2020년 신종 코로나 바이러스 감염증은 다시 한번 중국 경제의 구조 전환을 촉진했고 중국의 "인터넷+"업계의 경제 발전을 가속화하는 가운데, "패션 네트워크+플랫폼 마케팅"의 새로운 온라인 마케팅 모델이 주목받고 있다. 본문은 인지 모형에 기초하여 인지, 감정, 그리고 행위의 세 단계로부터 왕홍 경제 환경에서 소비자의 중복 구매에 대한 영향 요인을 분석하였다. 인터넷을 통해 수집된 438부의 설문지는 SPSS V 22.0와 AMOS V 22.0를 사용하여 수집된 데이터에 대한 빈도분석, 요인분석, 신뢰도분석, 구조방정식 분석을 실행하였다. 연구에서 가정된 검증은 신형 전자상 거래 사업자에서 소비자의 구매의도에 대한 흡인력을 제시한다. 본 연구는 실증 분석을 사용하여 인터넷을 통한 경제 환경에서 소비자의 중복 구매의도에 미치는 영향 요인을 분석하였다. 그 결과 전자상 거래의 서비스 품질 중 전문성이 사회적 관계에 미치는 영향과 인지된 상호작용성이 소비자의 만족도에 영향을 미치지 않는 것 외에 모든 요소가 사회적 관계와 소비자 만족도에 영향을 미치는 것으로 나타났다. 사회적 관계와 소비자 만족도가 중복 구매의도에 영향을 미치는 것으로 나타났다. 연구를 통해 전자상거래가 진행될 때에는 인터넷 판매 전문 능력과 가치관, 제품 특징의 적절성을 중시해야 한다.

• 한국조리학회지
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• 제21권5호
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• pp.109-118
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• 2015

본 연구의 목적은 Ajzen(1991)의 계획된 행동이론을 바탕으로 로컬 푸드를 구매와 관련한 기초적인 인지적 근거를 조사하는 것이다. 개방형 문항으로 이루어진 온라인 설문조사를 통해서 163명의 응답자로부터 자료를 수집하였으며, 수집된 로컬 푸드 구매와 관련한 소비자의 핵심적인 행동적 신념, 규범적 신념, 통제적 신념에 대한 자료를 분석하고 평가했다. 응답자들의 가장 핵심적인 행동적 신념은 지역경제 발전에 이바지함으로 나타났으며, 뒤를 이어 신선함, 식품의 원산지와 취급과정에 대한 지식, 환경혜택, 건강혜택으로 나타났다. 규범적 신념으로는 지역 사업가, 지역 농부, 가족, 지역민, 친구의 순으로 로컬 푸드 구매를 지지하는 것으로 나타났다. 반면, 로컬 푸드 구매와 관련한 장애물로는 불편한 로컬푸드 상점의 위치와 영업시간, 높은 가격, 상품의 제한성과 다양성, 구매처에 대한 제한된 지식등이 주로 거론되었다.

• 아태비즈니스연구
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• 제12권1호
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• pp.151-163
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• 2021

Purpose - The break-even point refers to the point where total profit and total cost coincide, and from this point on, the entrepreneur's decision-making takes a different route. Strategic decisions can be made for more efficient operation and eventually for more likelihood for growth and sustainability if a startup figures out when it recoups the investment and switches to a net profit. Design/methodology/approach - 748 creativity and skill-based sole proprietors in manufacturing industry were examined to demonstrate the effect of the entrepreneur's entrepreneurial experience and education level, the business launch preparation time, or the self-financing on the achievement of break-even point. Findings - While the business launch preparation time lowered the likelihood of reaching a break-even point, self-financing increased the likelihood. As a result of further analysis by subdividing into subgroups according to skill level, only the business launch preparation time was statistically significant in the highly skilled industries. In the low skilled industries, in addition to the business launch preparation time, the CEO's education level and the self-financing were statistically significant. Research implications or Originality - The longer the business launch preparation time, the higher the start-up cost, which increases the burden of initial cost recovery, and the agile response to market changes is thereby delayed, resulting in the business idea losing its appeal. Self-financing not only provides stability and strong motivation for the business operation but also promotes careful spending which contributes to the achievement of break-even point. In particular, it is found that practical experience is more useful than theoretical knowledge in low skilled industries. Due to the limitation of secondary data based on the recollection, the time required to reach a break-even point, percentage of financing sources, etc. may include cognitive errors. In addition, variables are not included that explain the characteristics of creativity and skill-based sole proprietorship, so it is necessary to exercise caution with the actual application.