• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.98-99
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• 2005

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.260-261
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• 2005

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.72-84
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• 2017

This study aims to investigate how the service quality of a farm party affects the cognitive and emotional images of the farmhouse and revisit intentions by designing a research model and testing hypotheses. First, findings of the test show that when it comes to service quality, the physical environment and program contents of farm party have an effect on the cognitive image of the farmhouse while the qualification of party operators does not. Second, the physical environment of the party and party operator's qualification affect the emotional image but the program contents has no effect. Third, The cognitive and emotional images have an effect on the revisit intentions. It is certain that the farm party serves as cultural contents facilitating the rural economy and an emerging business model in the rural tourism. When we approach the farm party as a business model to provide service, not cultural contents as party, however, farmhouses may build a positive image as a new tourist destination and also see their economy facilitated. This study looks into Seoul and Gyeonggi areas and thus is geographically limited and does not cover national phenomenon.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.202-211
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• 2013

The research is based on the theory of cognitive psychology that a decision maker creates an internal belief through environment information process and that personal behavior is determined as a means of belief practice. This study implemented a language network analysis to understand the 16th President Noh Moo-hyun"s real estate policy belief who was a key decision maker of Korea. The results of this study are as follows. First, the chief variables of real estate policy recognized by president Rho Mu Hyun included civil economy and real estate speculation and so on. Second, the chief variables of real estate policy recognized by president Rho Mu Hyun did indicate weak correlation with other diverse economic variables. Third, the analysis shows that in practicing the real estate policy, excessive civil economy related with the real estate policy and the obsession with civil life variables worked as reason to pursue social contest rather than social agreement. It is thought that this study result will contribute to policy theory in explaining the policy decision-making process from the perspective of cognitive psychology.

• Journal of Information Technology Services
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• v.17 no.2
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• pp.143-163
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• 2018

The business models has a great impact on the successful management of enterprises. Business environment has been shifting from industrial economy to knowledge-based economy. Enterprises go through numerous trials for successful management in the changing environment. Along with trial tests, research areas have been growing simultaneously. Although many researches have been conducted with regard to business models, it is very insufficient to systematically analyze the knowledge flow of research. Accordingly, successive researchers who want to study the business model may find it difficult to establish the orientation of future application research based on understanding the process of changing the knowledge structure that have accumulated so far. This study is intended to determine the current state of the business model research and to understand the process of knowledge structure changes in keywords that appear in 2,667 business model articles in the SCOPUS database. Identifying the knowledge structure has been completed through social network analysis, a methodology based on the 'relationship', and the changes in the knowledge structure were identified by classifying them into four different periods. The analysis showed that, first, the number of business model co-author increases over time with the need for academic diversity. Second, the 'innovation' keyword has the biggest center in the network, and over time, the lower-rank keyword which was in the former period has emerged as the top-rank keyword. Third, the cohesiveness group decreased from 12 before 2000 to 5 in 2015 and also the modularity decreased as well. Finally, examining characteristics of study area through a cognitive map showed that the relationships between domains increased gradually over time. The study has provided a systematic basis for understanding the current state of the business model research and the process of changing knowledge structure. In addition, considering that no research has ever systematically analyzed the knowledge structure accumulated by individual researches, it is considered as a significant study.

• Journal of the Korea Society of Computer and Information
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• v.29 no.3
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• pp.199-216
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• 2024

This research examines the factors influencing consumer purchase intentions in e-commerce live streaming, set against the backdrop of the internet celebrity economy. The investigation serves as a pivotal inquiry into the dynamics of this economy, striving to uncover the extent of internet celebrities' influence, particularly in terms of their economic impact. Employing the Emotional Behavioral Cognitive (ABC) attitude theory and the Stimulus Organism Response (S-O-R) theory as foundational frameworks, this study scrutinizes internet celebrity live streaming sales. It incorporates direct observations and leverages existing scholarly work to devise a tailored measurement scale and questionnaire. From this, a research model and hypotheses are developed, leading to the establishment of an empirical model. This empirical model is instrumental in statistically analyzing how e-commerce live streaming, within the internet celebrity economy context, shapes consumer purchase intentions. By integrating theoretical insights and empirical findings, the research elucidates the strategic dimensions and consumer behavior aspects in digital commerce. It enhances understanding of how internet celebrity influence intersects with consumer purchasing processes. Overall, this study contributes to the academic discourse on digital marketing and consumer behavior, providing a nuanced perspective on the mechanisms through which internet celebrities affect e-commerce. It offers valuable implications for marketers, strategists, and policymakers aiming to navigate the complex landscape of the internet celebrity economy.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.3
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• pp.357-365
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• 2018

In the 21st century, as the emergence of the age of creative economy is expected, interest in the cultivation of creative talents required in society around the world is newly rising. Sustainable development education should not be limited to school education, but should be promoted and supported at all social education sites for the purpose of lifelong education. Therefore, the purpose of this paper is to consider the relationship between the possibility of formal and informal learning and the development of capacity in higher education. Exploratory and qualitative research based on intensive groups was designed using several groups of formal and informal learning settings. In China, the creation of a creative economy is set as a major national policy direction for the new government. What is required for talented people in the creative economy era and how to educate them is becoming a major policy issue. The development of core competencies requires multiple contexts based on cognitive non-cognitive disposition. By combining the formal and informal learning environment within higher education for the purpose of a new learning culture, it can provide a variety of situations and improve competency development. While this study can identify aspects of formal and informal learning settings, the interdependencies between them are still difficult to grasp. However, practical implications can be seen clearly. In other words, based on the results, you can point out key aspects of competency acquisition that can be a key element in the higher education environment. As a result, this study analyzed implications for formal and informal learning environments for new ways of developing core competencies in higher education.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.13-22
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• 2014

This study analyzed the globalization policy of ICT SMEs and ventures using cognitive map analysis and derived the priority to importance about action plans using AHP model, while the globalization paradigm has been rapidly changing in the ICT industry. Empirical results showed that policy tool variables should be needed to develop because policy goal variables are generally presented more than policy tool variables. In addition, this cognitive map could be characterized by a scarcity of feedback loops which means policy landscape for ICT SMEs and ventures' globalization is unilateral rather than cyclical to reach policy goal from policy tools. Another finding is that creative economy policy variable was not observed as policy tool variable but as policy goal variable. This means creative economy can be implemented through support for ICT SMEs and ventures' globalization. Finally, for detailed policy measures, installation of global start-up center, recruiting and utilization of global specialists, revitalization of ICT R&D international collaboration study, enlargement of global investment network, accompanied overseas advance of large enterprises and SMEs are presented in order in terms of the importance of policy priority.

• Journal of Internet Computing and Services
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• v.19 no.4
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• pp.107-121
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• 2018

The purpose of this study is to explore the present US consumer behavioral trends and various cognitive schema types for sharing economy frame and shared service. For this, by applying Q methodology, this paper theoretically defines three differentiated typologies of US consumer in a interpretive perspective. This study is in-depth focused on discovering and categorizing characteristics of a respondent's thinking structure called 'schemata'. According to the entire procedures of Q methodology, this paper analyzed Q-sorted data from twenty-four people in the basis of forty Q-samples (statements). Consequently, we discovered four consumer groups named as Type 1 'Socialsumer', Type 2 'Smarsumer', Type 3 'Researsumer'.

• Journal of Korean Society of Archives and Records Management
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• v.16 no.1
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• pp.9-40
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• 2016

The space designated for kindergarten and elementary school students, who accounted for half of all users of the presidential archives, is now lacking, with the archives' programs focusing on exhibitions and field trips. With this, an experience exhibition is seen as the most effective way to communicate the value of presidential records and archives based on the theory of cognitive development. Therefore, this study proposes an experiential exhibition program for children about presidential archives based on the experience economy under theories that are recently getting attention. The Presidential Archives through the Experiential Exhibition program for children proposed by this study will become a place for the cultural communication of all generations.