• 대한가정학회지
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• 제47권2호
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• pp.97-110
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• 2009

The purpose of this study was to exam the effects of sociocultural attitude toward appearance on perceptual attitudinal body images and clothing behaviors. The research method was survey and the subjects were 447 male and female adolescents in Daejeon. The questionnaire consisted of 4 measuring instruments; sociocultural attitude toward appearance, perceptual and attitudinal body images, clothing behaviors, and subject’s demographic attributions. The data were analyzed by Cronbach's $\alpah$, x$^2$ test, t-test, factor analysis, cluster analysis, using SPSS program. The results were as follows. Adolescents had relatively high level recognition and internalization of sociocultural value toward appearance, and they perceived very thin body type as ideal body and had high interest of their appearance and weight. Sociocultural attitude toward appearance had important effects on adolescents' perceptual and attitudinal body images and clothing behaviors. The adolescents who are receptive to sociocultural value toward appearance had the tendency to distort their body as fat, showed high interest of their appearance and weight, and also showed high clothing interest & psychological dependency, clothing ostentation, and clothing conformity, but low clothing comfort than those who are not receptive to sociocultural value toward appearance.

• 한국생활과학회지
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• 제6권2호
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• pp.133-144
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• 1997

Clothing is considered as a means of self-projection in the childhood and children show clear preference on their own favorite clothing on which their latent identity is reflected. Changing sex-role identity, in particular, in the modern complex society specially affects the clothing behavior of children. The purpose of this study is to investigate the clothing behavior of children in conjunction with sen-role identity and home environment variables. This study will provide fundamental information on the clothing behavior in the childhood and be of help in selecting appropriate clothing in accordance with the variation of sex-role identity. Necessary information for this study was obtained through a questionaire. 'Bem sex-role identity inventory' was used to investigate the effect of sex-role identity and the clothing behavior was studied in conjunction with the factors of conformity, dependence, aesthetics and interest. The subjects of investigation are composed of three hundred male and female elementary school students in the 5th and 6th grades. For the statistical analysis of the collected data, percentage(%), mean value(M), standard deviation(SD) and Pearson's correlation coefficient were calculated and t-test, $x^2$-test, and Duncan's multiple range test were performed. The results form this study are as follows : 1. Sex-role identity shows a little difference according to gender, order of a birth and standard of living. This small difference is shown to be statistically insignificant. 2. In clothing behavior in connection with the sex-role identity, statistically significant trend was not found in typical sex-role identity group. However, clothing behavior in modernistic sex-role identity group exhibits statistically significant results in the factors of dependence, aesthetics and interest at the level of P<.001. 3. As concerns the clothing behavior in connection with gender, boy students show statistically more significant tendency in aesthetics and interest than girls do. However, boy students show statistically more significant tendency in aesthetics than girls do in connection with the standard of living. Although the clothing behavior associated with the level of parents education, mother's age and existence of mother's job shows a little difference in mean values, statistically significant trend was not detected. 4. Clothing behavior of the children shows a meaningful correlation between the factors. 5. Through 3-dimensional variables analysis, it is found that there is no mutual interaction between gender, sex-role identity and standard of living on the clothing behavior. The results from MCA supplementary analysis reveal that there is difference according to the gender, sex-role identity and standard of living.

• 한국의류학회지
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• 제31권5호
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• pp.680-691
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• 2007

The increased diversity in designs, colors, and materials of children's clothing these days call for extra caution in care of these garments; however, the lack of customer's trust and efforts in complying with the care label combined with the enterprises's inadequate label attachments have led to various problems and disputes. This research attempts to examine customer's recognition, perception, and attitude towards the care labels on children's clothing. This research used the data collected from a total of 292 housewives raising children less than 7 year old. Descriptive statistics such as means, standard deviations, frequencies were calculated and ANOVAS followed by Duncan tests were carried out using SPSS 10.0. The results are as follows: First, 84.3% of the housewives admitted that they know about care labels; individuals with higher education level reported higher recognition. Second, as for the perception/attitude toward care labels, 46.9% perceived that care labels 'require additional knowledge for washing clothes' and 30.2% answered that they trust care labels. Third, 51.7% answered that they 'check the symbol instruction'; this tendency was higher among those with higher education levels. Fourth, 31.5% answered they comply with the instructions on care labels. Fifth, as for the reasons for not complying, 60.3% answered they neglect care labels because 'based on my experience, no major problems would occur'; this tendency was higher for those with greater personal income. Sixth, when asked whether any information on the care label kept them from buying a particular garment, 59.2% responded they did not purchase a garment because 'laundry costs appeared to outweigh the product price'; this response was higher among individuals with a higher level of income or education.

• 패션비즈니스
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• 제19권1호
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• pp.34-46
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• 2015

The purpose of this study was to investigate the distribution state of road shops around the 9 main fashion trade areas in Seoul, and to analyze whether there were any differences in them based on clothing, store types and regions. Furthermore, by investigating the distribution state of road shops in the 9 main fashion trade areas per year, this study provides basic information that can be helpful in opening and securing road shops in major trade areas. The method of investigation was to analyze clothing types and store types with 72 maps of commercial areas. Samsungdesignnet investigated these areas for 8 years around the 9 main fashion trade areas (Garosugil, Gangnam nonhyun, Gangnam Station, Myungdong, Moonjung, Apgujung, Yeonsinne, Edae, and Chungdam). As a result, the distribution state of the fashion road shops based on clothing types revealed that road shops for ladies' wear, bag or shoes, and total fashion were strong, and the distribution state of non brand were strong. When it came to year-to-year trends, road shops for women's wear, bag or shoes, and total fashion showed a steady increasing tendency of being on-trend, but casuals and underwear showed a falling tendency of being on-trend. In terms of store type distribution, non-brand shops showed the most remarkable growth, followed by multi-shop while total fashion store showed a steady growth. Also, when it came to regional distribution, the dominant trade areas were different based on clothing type. Garosugil showed the widest variation in its yearly trend investigation, and Gangnam station also showed a substantial amount of growth. In other areas, there was no considerable change in the total number of shops, but increasing and decreasing markets had a complexity that depended on clothing types.

• 한국의류학회지
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• 제31권8호
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• pp.1310-1320
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• 2007

This study investigated the differences in the importance of store characteristics depending on on-line clothing store type and consumer age. The questionnaires were given to female residents in the ages between 20-39 in Seoul and Kyung-gi province during October 2006. The results were summarized as follows: 1. By analyzing the differences in importances of on-line store characteristics factors it was found that buying process service factor and product searching system factor were important in on-line general merchandise store. and buying process service factor and product factor(all the factors, such as store credit, product, screen-displayed design, searching and approaching system, customer management service) were important in on-line specialty store. 2. By analyzing the differences in importances of on-line store characteristics depending on the store type, buying process system such as refund policy, shipping, high-speed payment and rapid searching, screen-displayed design system, approaching and searching system were more important in on-line general merchandise store when comparing to specialty store. It also showed that the consumer considered the reputation of the store and its image more important in on-line general merchandise store. 3. By analyzing the differences in of on-line clothing store importance depending on age, in the case of on-line general merchandise store, it showed that people in their thirties regarded buying process service factor more important than twenties, and when it came to the product and searching system, it was vice versa. Twenties had a tendency to consider the aspect of product important and, relatively, thirties regarded searching and approaching system factor important. in the case of specialty store. It was found that women in their twenties had a tendency to consider product factor more important.

• 한국의류산업학회지
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• 제24권4호
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• pp.418-430
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• 2022

This study aims to analyze consumers' purchase decision-making process of buying avatar fashion items on the Metaverse platform. Drawing on the connection between the self-expression tendency of the MZ generation and that of avatars in the Metaverse, this study uses a qualitative research method to analyze how consumers express their self-image through the appearance of their avatars. Unlike previous studies on the clothing purchase decision-making process, this study shows that purchasing and consumption behavior involve the following six stages: recognizing desire, collecting information, evaluating alternatives, making purchases, evaluating the consumption, and post-purchase action-taking. In the first stage of the purchase decision-making process, consumers' desire arises with self-image expression and confirmation. In the second stage, consumers have a high tendency to shop in the best item category. In the alternative evaluation stage, consumers tend to seek items that match their highest standard while considering their personal preferences. In the fourth stage, when making actual purchases, unplanned purchase behavior often occurs along with an active practice of alternative evaluation. In the fifth stage, the evaluation of the consumption shows that consumers achieve satisfaction by applying a style to their avatars that they are unable to try in the real world. In the last stage, consumers often use their purchases to communicate their various styles with other online consumers. Therefore, we conclude that the online purchase decision-making process differs from the offline process as it is divided into six stages.

• 복식문화연구
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• 제24권2호
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• pp.218-232
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• 2016

The purpose of this study was to investigate the differences in various fashion lifestyle segments' perceived benefits and design preferences for outdoor clothing to improve the development of outdoor clothing. Data were collected by questionnaire from 600 subjects aged 30 years and over with experience purchasing outdoor clothing in the past year. Frequency analysis, factor analysis, cluster analysis, reliability analysis, ANOVA, and chi-square analysis were used for the data analysis. The results of this study were as follows. Four segments were identified based on fashion lifestyle: manifoldly conscious, sensation conscious, practicality conscious, and brand conscious. Perceived outdoor clothing benefits generated three dimensions, including premium brand, practicality, and functionality, and preferred image produced two factors, tasteful/refined and comfortable/casual. Significant differences were found in the purpose of purchasing outdoor clothing, perceived benefit, and image and t-shirt pattern design preference among the segments. The manifoldly conscious group had a higher tendency to pursue various benefits and images of outdoor clothing and to prefer t-shirt textile designs with foulards and stripes. The sensation conscious group considered fashion and individuality in daily life but not in outdoor clothing. The practicality conscious group showed a preference for simple and casual styles with functionality and foulard patterns for t-shirts. The brand conscious group tended to prefer a striking design to functionality. This study is expected to be used as preliminary data for merchandising planning of outdoor clothing.

• 복식문화연구
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• 제7권5호
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• pp.68-79
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• 1999

The purposes of the study, based on the social comparison theory, were 1) to examine the body image and the body distortion of the late adolescent through the attitudinal and perceptual measurement of the body image and to examine the self-esteem, 2) to examine the difference of the clothing behaviors depending on the level of the body image, the body distortion and the self-esteem, 3) to examine the difference in the clothing behavior, the body image and the self-esteem according to sex. The sampling method was a convenient sampling and the subjects were 137 undergraduate students in Chungnam national University. The results of this study were as follows : The results of analysing the factors to the response of attitudinal body image emerged three factors (appearance interest, weight concern, and body satisfaction). The results of analysing the response of the clothing behavior showed four factors (fashion interest, psychological dependence of clothing, conformity to clothing, and exhibitionism of clothing). The positive group to the body image showed more interest in the fashion and had the tendency of depending on the clothing psychologically, and also showed that the group revealed much exhibitive attitude by using the clothing. The group of perceiving the face rather correctly tends to do the conformity behaviors, but the group distorting the shoulder width wider than tends to reveal more conformity behaviors. The group with the higher self-esteem had little interested in the fashion and also did the conformity behaviors slightly.

• 한국의류산업학회지
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• 제3권3호
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• pp.271-276
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• 2001

In this study, We endeavored to revaluate the effects of different types of clothing and colors on clothing microclimate in the subjects wearing sports wear at sunlight environment. This study was conducted 4 different kinds (cotton 100%) of clothing ensembles, that was W-1(long trousers and shirt of white color), B-1 (long trousers and shirt of black color), W-s (short trousers and shirt white color), B-s (short trousers and shirt black color) and were done in a climate chamber under sunlight ambient temperature ($33.67{\pm}1.8^{\circ}C$, $46.0{\pm}8.5%RH$) by three males subject who are in good healthy. Start a 20-min rest period, 20-min bouts of exercise and final 20-min recovery period were performed. The kinetic load was given for 20 minutes under the condition of 6.0 km/hr walking speed on the treadmill. The results is as followed In case of same type of garment, temperature within clothing which is based on difference of color the white ensemble keeps higher temperature than black one. According to distribution chart of temperature within clothing in case of chest, white one shows higher temperature than black one, in case of back, black one shows higher temperature than white one. Difference of heart rate was so clear and sequence is W-1>B-1>W-s>B-s, so we could find same tendency with temperature within clothing.

• 복식문화연구
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• 제22권6호
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• pp.899-910
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• 2014

The purpose of this study was to analyze high school students' school uniform wearing attitude by group according to clothing attitude targeting Gyeongnam area. This study aims to provide preliminary data in the field of school uniform and marketing that clothing propensity by groups is considered. This study conducted a survey targeting 762 high school students in Gyeongnam. For statistical analysis, SPSS for Window 14.0 was used for frequency analysis, factor analysis, reliability analysis, multiple sponse analysis, cluster analysis, ANOVA analysis and Duncan's ex-post analysis method. As a result of cluster analysis on the clothing attitude, students were divided into 4 segmentation of fashion seeking group, fashion indifference group, conformity group and modesty group. As a result of verification on the difference in perception toward wearing school uniform by groups which were classified according to the propensity of clothing attitude, activity, stability, and practicality were all varied according to the propensity of clothing attitude. 4 groups were significant differences in the degree of consent to wearing school uniform, price of school uniforms, tendency to prefer famous brand when purchasing school uniform, experience of transforming school uniform, opinion about school uniform modification and reason for school uniform modification. While low graders were many in 'modesty group', upper graders were many in 'fashion seeking group', which means that more segmentalized satisfaction of clothing by group may be raised if such a fact is considered when planning clothing for high school students segmentalized by age.