Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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An Analysis of Road Shop in Main Fashion Trade Areas in Seoul: Based on Trends in 2007-2014

서울 주요 패션상권의 가두점 분포 현황 분석: 2007-2014년의 변화추이를 중심으로

  • 장은영 (동서울대학 패션디자인과)
  • Received : 2014.11.21
  • Accepted : 2015.01.21
  • Published : 2015.02.28
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Abstract

The purpose of this study was to investigate the distribution state of road shops around the 9 main fashion trade areas in Seoul, and to analyze whether there were any differences in them based on clothing, store types and regions. Furthermore, by investigating the distribution state of road shops in the 9 main fashion trade areas per year, this study provides basic information that can be helpful in opening and securing road shops in major trade areas. The method of investigation was to analyze clothing types and store types with 72 maps of commercial areas. Samsungdesignnet investigated these areas for 8 years around the 9 main fashion trade areas (Garosugil, Gangnam nonhyun, Gangnam Station, Myungdong, Moonjung, Apgujung, Yeonsinne, Edae, and Chungdam). As a result, the distribution state of the fashion road shops based on clothing types revealed that road shops for ladies' wear, bag or shoes, and total fashion were strong, and the distribution state of non brand were strong. When it came to year-to-year trends, road shops for women's wear, bag or shoes, and total fashion showed a steady increasing tendency of being on-trend, but casuals and underwear showed a falling tendency of being on-trend. In terms of store type distribution, non-brand shops showed the most remarkable growth, followed by multi-shop while total fashion store showed a steady growth. Also, when it came to regional distribution, the dominant trade areas were different based on clothing type. Garosugil showed the widest variation in its yearly trend investigation, and Gangnam station also showed a substantial amount of growth. In other areas, there was no considerable change in the total number of shops, but increasing and decreasing markets had a complexity that depended on clothing types.

Keywords

References

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