Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Fashion Characteristics of Female Announcers of TV Baseball Programs

TV 야구 프로그램 여성 아나운서의 패션 특성 연구

  • Kim, Choyoung (Dept. of Clothing & Textiles, Chonnam National University) ;
  • Lee, Misuk (Dept. of Clothing & Textiles, Chonnam National University) ;
  • Kim, Eunjung (Dept. of Clothing & Textiles, Chonnam National University)
  • Received : 2014.11.22
  • Accepted : 2015.02.26
  • Published : 2015.02.28
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Abstract

Recently, female announcers in the baseball programs on television are drawing attention to their fashion. This study analyzes the shape, color, material, detail, and accessory of female announcers in the baseball programs broadcasted by KBS N SPORTS, MBC SPORTS+, SBS Sports, and XTM. The characteristics of their fashion were classified into reliability, popularity, differentiation, attractiveness, and dynamics. The analysis showed that the fashion of the female announcers of KBS N SPORTS showed reliability in shape, color, material, accessory, popularity, and differentiation in detail. For MBC SPORTS+, the popularity was shown in shape, color, material, and attractiveness was shown in detail. For SBS Sports, the differentiation and attractiveness were shown in material, and the differentiation and dynamics were shown in accessory. For XTM, the attractiveness and dynamics were shown in shape, the differentiation and dynamics were shown in color, the dynamics were shown in material, and the popularity was shown in accessory.

Keywords

Acknowledgement

Supported by : NRF(National Research Foundation of Korea)

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