• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.541-554
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• 2015

In this research in order to grasp the recent research trends of clothing comfort in Korea, 584 theses have been analyzed about the forms, contents and subjects of their researches which have been published in four Korean Journals from 2000 to 2012. The results are as follows: Many of the research contents were on the clothing comfort and environmental adaptation clothes in all journals. Handle, skin temperature, clothing pressure and working clothes showed the highest frequency ln the key words. The review studies were the fewest, and experimental or survey researches were largely conducted. The research forms showed the significant differences according to the research contents. The subjects were largely focused on those aged from 18 to 29, and among the research subjects on clothing comfort, female were more than male. However, in the researches on clothing quantity and clothes wearing conditions, many of them were the studies whose subjects were both men and women. The male and old subjects increased more and more. The number of the theses in the field of clothing environmentology showed the gradually increasing tendency. The most rates were the theses on clothing comfort, but as the number of those on environment adaptation clothes increased more and more, the research contents in the two fields showed much the same. Though the attention to aging and smart clothes is increasing, the research on this is very few. Therefore, it is thought that the study on this field will have to be conducted actively.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.901-910
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• 1998

The purposes of this study were 1) to verify the theoretical model of the influential factors of brand variety seeking tendency in clothing products by identifying the relationships among optimum stimulation level, fashion leadership, fashion innovativeness, brand variety seeking attitudes and brand variety seeking behavior and 2) to identify the relationships among research variables according to clothing items(suits, jeans, casual jackets, T-shirts, panties, stocking) and the level of clothing involvement. The data was collected from 457 female college students living in Seoul and suburban areas, and was analyzed by frequency, one-way ANOVA, SNK test, multiple regression and path analyses. The results of this study were as follows: 1) There were significant effects of optimum stimulation level and fashion leadership on fashion innovativeness, significant effects of optimum stimulation level, fashion leadership and fashion innovativeness on brand variety seeking attitudes, and significant effects of brand variety seeking attitudes on brand variety seeking behavior 2) There were significant relationships among the research variables in case of suits and jeans. The relationships between variables were differed according to clothing items and the level of clothing involvement.

• Journal of the Korean Home Economics Association
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• v.41 no.4
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• pp.111-126
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• 2003

The purpose of this study was to investigate the clothing consumption pattern and satisfaction of the university students. 509 subjects were surveyed during the period of 2002, for statistical analysis, t-test, ANOVA(LSD), X²-test were used by SPSSWIN program. The results of this study were following; Number of clothing showed significant difference according to sex, income, and major Female students had more clothes than male students, but female student was not satisfied with thier number of clothing. University students spend the money below one hundred thousandwon on the purchase of clothing and they depend upon their parents for the cost. Their resources of fashion information are display of shop. Clothing consumption pattern showed significant difference according to sex and female students purchased on sale more frequently than male students. The needs of university students for formal wear was high. The reason for not wearing the clothes they have showed significant difference according sex, male students din't wear their clothes for ragging or unsuitableness of size but female students din't wear because thier clothes were old fashion or they lose interests in thier clothes. The tendency to have ethetic, easycare and high quality clothing of female student was stronger than that of male students. It is necessory business develop high quality formal wear at a low price, made in practical textiles and activative designed skirts for university students.

• Journal of the Korean Society of Costume
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• v.55 no.1 s.91
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• pp.43-58
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• 2005

The objective of the study is to understand the characteristics of modernistic spatial design and, based on the understanding, to interpret fashion in terms of its spatial relationship with society, culture and human body, thereby looking into unique spatial characteristics fashion has. The main results of this study include : First, the rational space emphasizes geometric symmetry and harmony among each of design elements and is expressed by pursuing a perfect formative beauty that indicates an eternal formal beauty of a physical space. In addition, functional beauty is also pursued, making clothing convenient for activities. Second, the abstract space is characterized as a kind of purity by emphasizing simple patterns and colors and materials of purity for clothing, and it is sometimes expressed as being extremely abstract so that human body can be shown to be distorted. Third, for the uniform and neutral space, mass-production and production at home was made possible with clothing of simple patterns and of standard. In addition, it showed a tendency to become blurred in gender distinction for clothing with women wearing men's clothing, or borrowing design elements from men's clothing. Forth, the space as means of domination and control was shown to be segmented based on place, function and purpose. In addition, control on physical beauty was shown by promoting slim figures that are suited for lineal silhouette of clothing and circumstantial restriction on clothing occurred during war, serving to limit the styles of and purchase of clothing.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.585-594
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• 2004

This study aimed to classify the lifestyles of 1020 college students, and to analyze the effect of the lifestyles on the usages of credit card, price perception, purchasing satisfaction and the number of new clothing. The number of credit cards, total payment of credit cards and the attitude to credit card were different by the 7 clusters of college students, but the frequency of credit card use, the amount of cash service and arrear ages were not different. The perception to the apparel price, purchasing satisfaction, and the degree of clothing purchasing varied according to the lifestyle clusters. For example, 6th cluster being highest in the pursuit of appearance showed the highest amount of credit cards usage significantly and tendency of highest arrearage, and used credit cards mostly in clothing purchase.

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.109-120
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• 2008

The purpose of this study was to find out if body image and conspicuous consumption tendency influenced luxury brand buying behaviour. A survey questionnaire was used to collect information from 430 females in their 20's. Collected data were subjected to descriptive analysis, factor analysis, and path analysis. Results showed that body image and conspicuous consumption tendency consisted of five factors. In terms of body image, attitude towards changing appearance, attitude towards changing body figure/weight, and interest in health/appearance had a positive effect on conspicuous consumption tendency, which ultimately influenced luxury brand buying behaviour. In contrast, body cathexis and physical self-concept had a negative effect on conspicuous consumption tendency, which also directly influenced luxury brand buying behaviour.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.1
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• pp.89-99
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• 1998

The purpose of this study was to investigate the change of consumers' values as appeared in advertisements. Advertisements in men's magazine from 1976 to 1996 were classified by VALSI program. The results were as follows. 1. There was a significant trend that advertisements with outer-directed value decreased while the ones with inner-directed value increased. 2. In case of outer-directed group appeared in advertisements, There was a tendency that the hierarchy of needs shifted from emulators to achievers. However, the shift in hierarchy of needs in inner-directed group was not significant. 3. Even though the advertisements with material value were predominant, there was a tendency that the advertisement with material value decreased while the ones with human value increased.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.586-597
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• 2001

EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.

• Korean Journal of Human Ecology
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• v.9 no.1
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• pp.63-70
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• 2000

The purpose of this study is The results was that consumers who like to the top brand's commodities, had commonly high tendency to and fro its trademark and store allegiance. Furthermore, they have usually bought something following on their inclination what they had purchased as well as the store decoration character and the marketing promotion attribute. The other consumers who prefer to the discount store's merchandises, had also high propensity and the biggest influence on buying something which were those factors; their instance shopping habit, utility-economy trait, follow the fashion character and strong circumspection tendency besides using the mass media Info., personal data and commodities' attribute.

• The Research Journal of the Costume Culture
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• v.7 no.1
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• pp.117-127
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• 1999

Clothes are a kind of silent language that tells someone who has in wear and has great influence on person perception and impression formation. Present paper aims, therefore, to investigate the tendency of its study to offer information that my assist future studies. Doctorial dissertations, master\`s theses and journal articles related with clothing and textiles in domestic are categorized according to period and subject. Analysed results are as follows: First, as for the periodic vicissitude, the number of study on impression formation was before 1990, but tend to increase in 1990\`s. Second, as for the subject, while the studies focused on impression formation wearer on the first half of 1990\`s, they were segmented and presented wearer\`s form and appearance in detail ; computer simulation was also made use of in various papers. In conclusion, impression formation seems to become a rather important subject for further study.