• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.1 s.41
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• pp.3-21
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• 1992

The main objective of this study was to find out the relationship between life style types and clothing evaluatie criteriria. Social wear was selected according to the defined time, place, and occasion's. The questionnaire was administered to 640 housewives during the fall of 1988. The research problems were as follows: 1. To segment the target according to their life styles, and to profile the characteristics of the categorized life style types. 2. To determine the differences in the clothing evaluatie criteria among the various life style types. The result were as follows: 1. Five life style types were defined. They were the Achievement oriented type, the Active- leisure type, the Material oriented type, Conservative-frugal type, and the Passive-stagnant type. 2. The differences in consumer preferences at the element level evaluative criteria including color, fiber content, fabric construction, fabric design, and classes of clothes among the five life style types were also analyzed revealing partial significance.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.357-370
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• 2010

This study presents the basic resources for the enhancement of the competitiveness of the Korean fashion brands in the Chinese fashion market. They are composed of the differences and common points of clothing styles in Seoul, Beijing, and Shanghai, by analyzing the style comparatively. The research was performed by taking pictures of the Summer 2009 street fashions, from July $1^{st}$ to July $15^{th}$ 1999 (10 am to 5 pm). Among the data about the three cities, 200 photos were selected of women in their twenties and thirties, respectively. The disparity of regional preferences were noted in the fields of easy casual, romantic casual, sports casual, character casual, classic style, and feminine style. There were no specific differences in style among the three cities in the easy casual and classic style. The romantic casual after the easy casual were more prevalent in Seoul, as compared to the two cities in China. The neat style was more prevalent in Seoul. In Beijing the feminine style after the easy casual were preferred. The conservative style was more preferred in Seoul, while the body exposed style was preferred in Beijing and Shanghai. In Shanghai, the character casual was preferred and shows the similarity to the fashion style of Seoul, rather than Beijing. The high exposure of the body in romantic casual and feminine styles was more remarkable in Beijing and Shanghai. The frequency of the character casual that emphasized individuality with a unique style was relatively high in Shanghai. Seoul, Shanghai, and Beijing showed a similarity in the acceptance of fashion trends and preferences in clothing style. However, the fashion coordination in Shanghai and Beijing was different from Seoul.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.606-616
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• 2001

The purpose of this study was to investigate the preferred clothing images and clothing behaviors on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing image preferences were measured using 28 adjectives of 5-point scales. The data were collected from 101 female using questionnaire to prefer on clothing images, consumer information sources and retail store types. The data analysed with crosstab analysis, t-test, MDS. Extroversion and Introversion had significant difference in casual, sporty, fresh, youthful, western, and simple more than introversion types. Sensing and intuition had significant difference in feminine and strong image. Sensing types were significantly evaluated feminine style more than intuition types. Thinking types were significantly evaluated simple image more than feeling types. Judging and perceiving had significant difference in graceful, lofty, and strong image. Judging types were significantly evaluated graceful and lofty style more than perceiving types.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.67-78
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• 2016

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.67-81
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• 2004

This research demonstrates clothing consumption values, fashion preferences of career women from the early 1920s to late 1930s. And having thorough understanding of values and preferences, allows us to establish marketing strategies for clothing companies. The main purpose of this study is (1) to formalize consumer group based upon the clothing consumption values, (2) to find for characteristics of consumer depending on classification of consumption value in clothing, (3) to understand the preferences of career women about fashion trends. Analyzing data was performed 292 copies, resulting factor analysis, Cluster analysis, X-test, Anova, Tukey test, t-test, frequency analysis, and reliability analysis. This paper showed 7 distinctive characteristics of career women about clothing consumption value. These characteristics can be listed as 1) value of brand image, 2) value of self-expression, 3) functional values, 4) epistemic values, 5) coordination values, 6) social values 7) psychological values. Importantly, brand image value became most significant aspects among 7 factors. Analyzing consumers based upon stated 7 factors, it was found that they are segregated into 4 groups; Self-expressive Group, Psychological Stability Group, Functional Group, Social Group. Secondly, for fashion trend preferences, self-expressive group, psychological stability group, and functional group favored Romantic Feminine Style respectively. Social Group showed preference in Nu-Basic'. The reason for such trend dealt with fabric materials and colors. Finally examining population statistics, younger generations showed more preferences in Nu-Basic', and consumers from ages of 26 to 28, 32 to 34 showed preferences in Romantic Feminine' regardless of their household income, clothing related expenditures, jobs, and education level. On the other hand, 'Modem Classic' was popular among college graduates and 'Paradise' was somewhat less popular among all ages except from ages of 32 to 34, consumers consumption 300,000Won to 400,000Won on clothing related expenditures. And 'Energy' seemed to attract more highly educated females, who had more than masters in degrees with over 300,000 to 400,000Won for clothing related expenditures.

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.352-366
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• 2009

The purpose of this study was to investigate the actual wearing conditions and the preferences of knit wear school uniforms. The subjects were 480 high school girls from 6 high schools placed in Daejeon. The method of study is a survey consisted of actual wearing conditions questionnaires, preferences questionnaires, and demographic attribution. Data was analyzed by frequency, variance, crosstabs, and correlation analysis using SPSS 12.0 program. The results of study are as follows. First, high school girls over 90% wearing knit wear school uniforms were satisfied with current knit wear school uniforms(navy color, V-neck, and wool mixed). Second, high school girls preferred 100% cotton material and black/white/gray color group. The style of knit wear school uniforms was most preferred monochrome cardigan with cable pattern. High school girls wanted to show neat image by knit wear school uniforms and to diversify the style of them. Third, the differences of preferences between groups, they were wearing knit wear school uniforms(A group) or not(B group), were about pattern and improvement. A group preferred school mark pattern, and wanted to improve the quality and after service. B group preferred monochrome cable pattern, and wanted to diversify the style. Both groups wanted to wear knit wear school uniforms because knit wear was 'warm' and 'comfort'. Consequently, knit wear school uniforms will help high school girls express individuality and beauty.

• The International Journal of Costume Culture
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• v.3 no.3
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• pp.223-234
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• 2000

The objectives of this study were to investigate hair style preferences, and use of cosmetics according to sexual orientation and demographic variables, to examine the relationship among hair style preferences, use of cosmetics, and anxiety and self-esteem. The subjects were 536 men (heterosexual : 353, gay : 183) of 20's and 30's living in metropolitan area of Seoul. Homosexuals preferred individualistic adornments and appearance, and the higher the ability anxieties and the miscellaneous anxieties they in both sexual orientation groups preferred unique individualistic hairstyles and used coloring cosmetics more. In the sales and service workers and students both sexual orientation groups preferred individualistic personal adornment while in the office workers they both preferred conservative appearance. In the same occupations, there were significant differences in the physical adornments according to sexual orientation in the sales and service workers and students groups. Homosexuals used individual adornments according to their sexual orientation. Both homosexuals and heterosexuals had low use of physical adornments.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.733-742
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• 2014

This study investigated the degree of inconvenience in existing ready-made clothes and clothing preferences through a survey of 197 wheelchair-bound males in order to provide preliminary data for the development of a suit that considers the physical characteristics and requirements of the disabled in wheelchairs for improved quality of living and positive interpersonal relations. Among the survey respondents, the 30s to 40s age group was the largest at 71.6%. The most common type of disability was myelopathy at 72.6%. Also 59.9% of respondents had a job and ongoing external and social activities. As for the duration of wheelchair use, 10-20 years was the longest at 40.6%. It was found from the survey that respondents felt inconvenienced with existing clothes and changing pants was most inconvenient. Most experienced having their clothes altered due to the difficulty in finding well-fitting ones; consequently, the length of pants was the most altered item because pants are based on the size of a standing man and there exists a discrepancy in length due to the atrophy of the legs of the disabled. They preferred one style in general for clothing preferences as well as common design and details as well. However, they preferred a style with a short front and long back due to a discomfort in jacket length. A short length was the most complained about pants item.

• The Research Journal of the Costume Culture
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• v.6 no.3
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• pp.100-110
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• 1998

The purpose of this study is to find out the benefits sought factors of clothing and to segment the female apparel market to analyze clothing preferences and demographic characteristics of benefit segments. The subjects were 303 female in their 30's and 40's living in Seoul and the Kyunggi province. For data analysis, mean, Factor Analysis, Cluster Analysis, ANOVA, Duncan test, x²-test were conducted. The results are as follows: 1. Benefits sought by female were found to include five different factors-brand, individuality, fashionability, activity and economy. As a result of subdividing the female, five distinctive groups were formed on the basis of benefit factors-brand oriented group, indifference group, indifference group, fashion oriented group, economy oriented group, individuality oriented group. 2. Among the classified benefit groups, there were significant differences in clothing preferences according to fabric, style and color. 3. Among the classified benefit groups, there were significant differences in demographic variables according to the academic background, occupation of the subjects.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.742-752
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• 2019

This study analyzes the type of subjectivity of married women who have experienced pregnancy and childbirth. It also provides basic data on clothing development that can provide satisfaction to the physical comfort and appearance of pregnant women by understanding the conditions necessary for maternity wear design. This study used Q methodology. The type of recognition for maternity wear was classified into three types and explained 90.88% of total variance. Type 1 was comfort and activities style-oriented. They preferred the A-line shape with a size adjustable style and elastic material. In addition, they preferred designs using details such as wrinkles. Type 2 was a fitted body and modern style-oriented. It was analyzed that they prefer a pants style that is close to the body in a simple and modern style of monotone. Type 3 held a lot of space and was cute style-oriented. They preferred cute dress style along with a maternity suit that could cover the hip and abdomen. Maternity wear design is necessary to develop various designs considering preferences because it is classified into types that emphasize comfort, types that emphasize modernity that is close to the body, and styles that emhasize cute styles.