• 패션비즈니스
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• 제15권6호
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• pp.1-22
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• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• 한국의류학회지
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• 제4권1_2호
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• pp.11-18
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• 1980

This study attempts to discern the purchasing pattern of urban husbands' clothing in Korea. Studies on this subject in other cultures show that wives play lesser role in purchasing activities of their husbands' clothing in the industrial societies rather than in the pre-industrial ones. It would be interesting to know the way selecting and buying husbands' clothing in urban Korea. Specifically questions to be answered include: Who makes the decision in selecting in kinds of husbands' clothing and who buy them? Data for this study has been collected through structured questionaire survey for 606 married women in the City of Seoul including 192 mothers of elementary school students, 58 elementary school teachers, 210 mothers of middle and high school students, 56 mothers of undergraduate students, and 47 college professors. Since most women of our sample are relatively high in educational level and working for various educational institutions, the findings of this study should not be generalized as a general trend of urban Korea. Major findings of this study include: 1) Purchasing husbands' clothing is not entirely wives' domain. The degree of participation on the part of wives in selecting and buying of their husbands' clothing depends upon the kinds of clothings. If it is for such items as underwear, socks, handkerchief, or umbrella, which are relatively easy to choose in terms of size, outlook, and price, more wives do the job. Other- wise, however, husbands more actively participate in selecting and buying their own clothings such as shoes, overcoats, neck tie, and formal wear. 2) In terms of clothing behavior of husbands, it seems to be a general trend that husbands select their clothings, but wives buy them. 3) Variables related to socio-economic status seem to affect the clothing behavior of husbands. Those who more actively participate in selecting and buying their clothings include: husbands whose wives have a job outside thier family, younger in age, middle school or high school graduates rather than college graduate or husbands with far lesser education, and husbands who live in western style houses rether than in traditional Korean houses.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2004년도 International Conference
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• pp.23-25
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• 2004

• 한국의류학회지
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• 제33권12호
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• pp.1979-1990
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• 2009

본 연구는 20세 이상 비만여성을 위한 의류치수체계를 제안하기 위한 것으로, 2003~2004년 한국인 인체치수조사사업의 원시자료 중 선행연구에 의해 의류학 분야에서 주로 사용되는 비만판정지수 및 비만판정용 측정치 7개 항목(Rohrer지수, Vervaeck지수, BMI, 상대체중, 허리둘레, WHR, 젖가슴둘레) 중 5개 이상의 비만판정도구에서 비만으로 판정된 499명을 대상으로 하였다. 연구의 결과는 다음과 같다. 치수체계 제안에 앞서 2,212명의 성인여성 전체의 인체치수와 499명의 비만여성의 기초통계치수를 제시한 결과, 키 등의 높이항목 전체와 키와 상관관계가 높은 몇몇 길이항목을 제외한 대부분의 치수항목 즉, 둘레항 목, 두께 및 너비항목 등에서의 인체측정치가 크고, 비만판정지수도 높은 것으로 나타났다. 상의류의 치수체계 제안을 위해 젖가슴둘레, 엉덩이둘레, 키가 기본신체부위로 선정되었으며, 하의류의 치수체계 제안을 위해 허리둘레와 엉덩이둘레가 기본신체부위로 선정되었다. 치수체계 제안을 위한 교차분석표에서 젖가슴둘레, 허리둘레, 엉덩이둘레 등 둘레항목은 3cm 간격과 5cm 간격을 비교하여 제시하였으나 키는 5cm 간격으로만 한정하였다. 두 치수간격 중 보다 높은 커버율과 커버효율을 보이는 치수간격을 선택하고, 사용자의 분포율도 전체 비만여성의 1% 이상, 2% 이상 및 3% 이상으로 나누어 각각의 분포율별로 커버율과 커버효율이 높은 치수구간을 선정하였다. 상의류와 하의류 치수체계 모두에서 3% 이상의 사용자 분포율을 보이는 5cm 치수간격이 가장 높은 커버효율을 나타냈으므로, 이 결과를 바탕으로 상의류를 위한 치수호칭으로 10개, 하의류를 위한 치수호칭으로 9개를 제안하였으며, 각 호칭별로 기본신체부위의 평균 인체측정치와 참고신체부위의 평균 인체측정치를 제공하여 호칭별 의류제품의 설계에 기초자료로 활용할 수 있도록 하였다.

• 한국의류산업학회지
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• 제13권5호
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• pp.728-733
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• 2011

U.S. apparel brands are being imported to Korea more than any other country's apparel brands. Against this backdrop, this study intends to verify the fitness of U.S. apparels for Korean people in terms of size. To this end, the authors selected 25 American and 25 Korean women in their twenties and studied the differences of these two groups with regard to the size of their lower body parts. In addition, the authors analyzed how the size of each part of the lower body changes according to different postures. All the study subjects were required to be able to wear medium-sized pants of the U.S. apparel. The results of the present study are shown below. The American women were bigger than the Korean counterparts in leg length, hip circumference, thigh circumference, and all height-related sizes. However, the Koreans were bigger than their peers in lengths from waist to crotch; crotch length, body rise and the length from front waist point to hip line. Standing posture was used as a yardstick, when the changes in size according to the different postures were examined. The results indicate that hip and knee circumferences increased in the sitting posture. In particular, hip circumference significantly increased in the American women group. Regarding length-related sizes, increases and decreases in sizes for different lower body parts differed according to the posture. For a walking posture with ordinary strides, the front crotch length decreased while the back crotch length increased. This tendency was more notably observed for Korean women. The American woman clearly showed a decrease in outside leg length for all postures. The Korean women obviously presented an increase in the front center leg length for the sitting posture and for the posture where the knees were bent at $120^{\circ}$. The length from the front waist point to the hip line significantly declined in the Korean woman for the sitting posture and for the walking posture with ordinary strides.

• 한국생활과학회지
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• 제23권6호
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• pp.1171-1189
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• 2014

In order to provide the basic data for creating the environment which can efficiently reflect prefer fit along with body size when selecting clothes size in the indirect purchasing environment, this study analyzed the difference of ready-made jacket part-specific fit preferred by fashion models in their twenties and female college students. This study was to analyze the impact of body size, recognition of body part-specific characteristics shape, body satisfaction on prefer fit of jacket. As for the difference of prefer fit depending on the body size, female college students preferred more loose fit than models. The difference according to recognition of body part-specific characteristics shape turned out to be significant for prefer fit depending on the degree of bend of neck, arm length, bend of back recognition and matching fit was found to be preferred as they recognize their body shape to be normal and the difference according to body satisfaction appeared to be significant in the terms of bend of back, hip width/protrusion, torso size/length, sleeve length, whole body shape and they turned out to prefer matching fit as they are satisfied with their body. As shown above, body size, recognition of body part-specific characteristics shape, especially body satisfaction have a great influence on prefer fit of jacket and therefore, if preparing for a size selection step according to body shape and satisfaction in the jacket size selection process, customers' satisfaction in jacket size may be improved and it is considered to be helpful for both consumers and sellers.

• 한국의류학회지
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• 제13권2호
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• pp.146-154
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• 1989

The purpose of this study was to develop a computer program for pattern making of man's Korean traditional trousers (Hanbok Baji). The IBM-PC/AT Computer was used in this study. The procedures of the study were as follows. 1. Basic pattern of Hanbok Baji was selected. 2. Co-ordinate points were instituted for indicate of relative location of all necessary points in drafting. 3. A program for drafting was developed. 4. The pattern of Baji for man's Hanbok was automatically design by inputting individual body measurement (trouser length and hip girth). 5. Grading of standard size was accomplished by using same method.

• 대한가정학회지
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• 제37권1호
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• pp.109-118
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• 1999

The effective construction for ready-made clothes is one of the central concerns of both consumers and manufactures in today's apparel industry. So in order to reduce the burden of stocks and increase clothing fitness, systematic information on typical body size and somatotypes is essential. This study was performed to provide fundamental data on junior high school girls' somatotype by classifying the lower body somatotype and analyzing the characteristics of each somatotype. The subject were 234 Korean Junior High School Girls. The subjects were directly measured anthropometrically and indirectly analyzed photographically. The result of factor analysis indicated that 6 factors were extracted through factor analysis and those factors comprise 70.2% of total variance. Using factor scores cluster analysis was carried out and the subject were classified into 3 cluster as their lower boby front and side silhouette.

• 대한가정학회지
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• 제31권1호
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• pp.193-210
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• 1993

The purpose of this study was to investigate the effect of age, physical type and job on preference for color and fabric motifs in men's clothing design. Color preference measures consisted of clothing styles painted in CAD. Preference for fabric motifs was assesed by stripe fabrics in size, width and strength. All of the preference measures were devised specifically for this study. Furthermore, items on Hight and Weight for physical type, age and job of subjects were included I the questionnaire. Data were obtained by self-administered questionnaires form 243 men (25-54 years old) in Seoul. Analysis was by chi-square (X2), frequency, and percentage. The results obtained in this study were as follows : 1. Color preference was not affected by age and physical type, Job was related to coordinate color of men's clothing. 2. Preference for width of striped motifs was affected by age and job. 3. Preference for strength of fabric motifs in men's jacket was affected by physical type.

• 대한가정학회지
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• 제46권6호
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• pp.49-59
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• 2008

The purpose of this study was to examine the role of consumers' self-image and pursued-image of clothes on the clothing purchase decision making according to the location. Data were obtained from a questionnaire filled out by 575 women living in Seoul and Jechon. For data comparative analysis, paired t-test, t-test, factor analysis and multiple regression analysis were used. The results of this study are as follows: 1. There were significant differences in self-image and pursued-image in terms of clothing purchases between women who live in Seoul and Jechon residents. 2. Demographic variables influenced to the self-image and pursued-image of clothes factor. Among them, size of the city was the most important factor which influence to the clothing purchase behavior. 3. Self-image, pursued-image of clothes, problem recognition and evaluative criteria factors significantly differed between Seoul and Jechon residents. In two cities, problem recognition factor which was arisen by external stimulus and all of the evaluative criteria factors showed significant differences. 4. When the cities were partitioned by size(large and small city), the influence of self-image and pursued-image of clothes on the clothing purchase behavior showed different phases. Generally, self image and pursued-image of clothes were more important to various problem recognition and evaluative criteria factors in large city(i.e. Seoul) than in small city(i.e. Jechon). However economic rational factor was the exception.