The Role of Perceived Consumer Risk for Purchase and Non-Purchase in the Formation of Positive Impulsive Shopping Emotion (충동구매 시 긍정적 감정형성과정에서 구매위험지각과 비구매위험지각의 역할)
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- Journal of the Korean Society of Clothing and Textiles
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- v.33 no.9
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- pp.1398-1408
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- 2009