• 한국의류학회지
• /
• 제35권5호
• /
• pp.601-611
• /
• 2011

This research evaluates the availability of consumers moving to integrated multi channels by a target analysis on the integrated online channel and verifies the possibility of a synergy effect created by the expansion of an integrated online channel. The objectives are to define the scope of benefits desired in fast fashion and online shopping, compare the desired benefits of fast fashion consumers, online shopping consumers and fast fashion, and online shopping consumers, investigate the acceptance intention of the integrated online channel of consumers, and verity its relationship with the desired benefits. As a result, all consumers indicate the desire to pursue social recognition, pleasure, individuality, economic and convenience orientation, and fashion-innovativeness through shopping activities. In addition, there were differences in the mean of social recognition benefit individuality benefit, economical and convenience orientation benefit, and fashion-innovativeness benefit. Lastly, the acceptance intention of the integrated online channel was significant in all groups and the desired benefits that affect the acceptance intention of the integrated online channel were social recognition for fast fashion consumers along with pleasure and individuality for fast fashion and online shopping consumers.

• 한국의류학회지
• /
• 제35권8호
• /
• pp.890-905
• /
• 2011

This study investigated service quality perception, purchase satisfaction, recommendation intention, and switching intention of fashion consumers according to the types of internet shopping malls. The survey was conducted from February 7 to 21 in 2011, and 294 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, ANOVA, and regression analysis. The result of the service quality perception of internet fashion consumers was classified by site characteristics, reliability, enjoyment, product diversity, responsibility, security, and order convenience. There were significant differences in the site characteristics, reliability, enjoyment, responsibility, and security of service quality perception by the types of internet shopping malls. In addition, the factors of service quality perception that could affect the purchase satisfaction of fashion consumers showed differently according to the types of internet shopping malls. The purchase satisfaction of fashion consumers influenced the recommendation intention in all types of internet shopping malls and the purchase satisfaction influenced the switching intention in fashion specialized internet shopping malls.

• 대한가정학회지
• /
• 제20권4호
• /
• pp.23-31
• /
• 1982

1. The Purpose of this study is (1) to analyze college women's clothing Interest. (2) to find out the relationship between Needs and Clothing Interest Field. 2. Results (1) Clothing Interest of Fashion and Shopping Field was highest in score. (2) The relationship between Needs and Clothing Interest field was as follows. (a) Clothing Interest of Construction correlated significantly with abasement, dominance, and sex atp＜.05, and with achievement, affiliation, and emotionality at p＜.01 level. (b) Clothing Interest of Design & Fashion correlated significantly with achievement, affiliation, aggression, dominance, emotionality, exhibitionism, sex, and autonomy at p＜.01 level. (c) Clothing Interest of Shopping correlated significantly with emotionality at p＜.05, and with affiliation, exhibitionism, sex, aggression, dominance, and achievement at p＜.01 level. (d) Clothing Interest of Management correlated significantly with affiliation, achievement, and emotionality at p＜.01, and with dominance at p＜.05 level. (e) Clothing Interest of Pscho. Aspect. correlated significantly with abasement at p＜.05, and with achievement, affiliation, aggression, dominance, emotionality, exhibitionism, and sex at p＜.01 level.

• 감성과학
• /
• 제19권3호
• /
• pp.59-70
• /
• 2016

아동복 시장에서 질적인 소비의 성장과 함께 육아 예능 TV 프로그램이 대중들의 인기를 끌고 있다. 본 연구는 유아동의 자녀가 있는 구매자인 30대와 잠재적 구매자인 20대들을 대상으로 육아 예능 TV 프로그램 시청 상황을 조사하고 육아 예능 TV 프로그램 시청이 유아동복 쇼핑 성향과의 연관성을 분석하였다. 본 연구는 문헌고찰을 통한 이론적 연구와 설문조사를 통한 실증적 연구를 병행하였다. 이론적 연구는 유아동복 쇼핑 성향에 관한 서적, 인터넷 뉴스, 국내 선행 논문 등을 바탕으로 조사하였으며 설문조사는 유아동의 자녀가 있는 30대 100명, 잠재적 구매자인 20대 101명을 대상으로 조사하였다. SPSS통계분석 결과 다음과 같이 나타났다. 첫째, 육아 예능 TV 프로그램 시청시간이 길수록 아동복 구매 시 육아 예능 TV 스타 동조성향이 크게 나타났다. 육아 예능 TV 프로그램 시청에 대한 선호도가 높을수록 아동복 구매 시 육아 예능 TV 스타 동조성향이 크게 나타났다. 둘째, 자녀가 있는 소비자뿐만 아니라 잠재적 소비자 역시 아동복 구매 시 육아 예능 TV 프로그램의 영향을 받는 것으로 나타났다. 이상의 연구 결과로 추측해 볼 때, 육아 예능 TV 프로그램 시청이 유아동복 쇼핑 시 육아 예능 TV 스타를 따라하고 싶은 동조성향에 큰 영향을 준다는 것을 볼 수 있었다. 이에 따라 유아동복 제품에 대한 육아 예능 TV 프로그램의 노출이 현재 소비자와 미래 소비자의 구매에 긍정적으로 작용하고 있다는 것을 알 수 있었다.

• 한국의류학회지
• /
• 제42권3호
• /
• pp.411-427
• /
• 2018

This study is to understand the inner psychological state of consumers who pursue a retail therapy effect through fashion product shopping. Qualitative research on the whole process from the point of time of occurrence of shopping motivation to the end of shopping motivation was performed. The researcher became a virtual shopping partner during shopping and conducted a natural conversation interview using a mobile instant messenger program (Kakao Talk). After shopping, participants were asked to write a diary on that day. Collected data were analyzed by applying the grounded theory approach suggested by Strauss and Corbin (1998). Casual Condition, represented everyday stress and Contextual Condition indicated the self-healing consumption trend. Main Phenomena showed a mood change during the fashion shopping process. The sense of emancipation from the place, the satisfaction from the maintenance of social relations, and the sense of accomplishment through purchases were revealed. Intervening Condition showed the consideration in the process of shopping for fashion products, such as providing a try-on experience, price promotion, and involvement of a companion. Action Interaction Strategy was the shopping behavior for the positive emotion increase and negative emotion decrease. Consequence represented a retail therapy in shopping for fashion products.

• 한국의류학회지
• /
• 제33권6호
• /
• pp.949-957
• /
• 2009

패션산업은 다양한 소비자 욕구를 충족시키면서 고객 만족을 극대화 시켜야 하는 산업이다. 고객 지향적인 마케팅 활동을 위하여 개별 소비자의 욕구를 만족시켜 줄 수 있는 개인화 전략 필요하다. 본 연구는 대학생을 중심으로 설문조사를 하였고, 자료분석을 위하여 요인분석, 정준상관분석, 군집분석, 일원분산분석을 사용하였다. 의복 쇼핑성향과 개인화 변수군과의 관계를 살펴본 결과, 두 개의 유의한 정준상관함수가 도출되었다. 유행혁신성과 가격의식이 높은 소비자들은 판매촉진 개인화와 개인화된 고객 관리를 동시에 높게 요구하는 것으로 나타났다. 가격의식과 의복 동조성향이 높으면서, 유행혁신성이 낮은 소비자들은 개인화된 제안서비스와 사이즈 맞춤 개인화를 동시에 높게 평가하는 것으로 나타났다. 실증적 연구에는 또한 의복 쇼핑성향에 따라 군집화된 집단간 개인화 전략의 선호경향을 분석함으로써 의복 쇼핑성향의 세분집단별로 요구되는 개인화 전략의 차이를 살펴보았다.

• 한국의류학회지
• /
• 제31권5호
• /
• pp.670-679
• /
• 2007

Contemporary consumers interested in fashion develop global tastes regarding consumption and senses on how much certain products cost in the global market place. Demand for foreign brands and products produced a new type of e-tailor called surrogate Internet shopping malls. Due to the unfamiliarity of such retailers, consumers may perceive different types of risks and may show different styles of seeking informations. The research interest of this study was to investigate the differences of risk perception and information search between surrogate e-mall shoppers and general e-mall shoppers. In addition, we examined the influence of these two variables on consumer satisfaction. A survey questionnaire was developed. Measures of three types of e-shopping risks (delivery, transaction, service), information search and satisfaction were included. Data from surrogate e-mall consumers and general e-mall consumers were statistically analyzed. Surrogate e-mall shoppers showed a higher level of product delivery risk and customer service risk than general e-mall shoppers. They also spend more time in seeking information before making purchases. Regression analysis showed that perceived risk had significant influence on information search and consumer satisfaction for surrogate e-mall shoppers, whereas for general e-mall shoppers, no significant influence was detected. The findings should assist marketers and academics in their understanding of the surrogate e-shopping malls.

• 한국의류학회지
• /
• 제33권7호
• /
• pp.1164-1179
• /
• 2009

This study presented the characteristics of a mobile fashion shopping mall as perceived by those in charge of fashion brands, clarified the effect of the characteristics on the intention 'Of introduction, and indicated the differences in the intention of introduction according to the characteristics of brands. This study surveyed individuals in charge of fashion & clothing brands. It utilized SPSS 12.0 program for data analysis and performed frequency analysis, validity analysis, reliability analysis, multi regression analysis, ANOVA, and hierarchical adjustment regression analysis. A summary of the results of this study are as follows: First, the results of the factor analysis are shown to clarify the characteristics of mobile fashion shopping mall; four factors such as facility/usefulness, instant accessibility, personalization, and playfulness were also represented. Second, it showed that facility/usefulness, instant accessibility and personalization generate a positive influence on the intention of introduction. Of the factors, facility/usefulness displayed the highest influence. Third, regarding the effect of the characteristics of a mobile fashion shopping mall on the intention of introduction according to the characteristics of brands (in the case of women's wear) the intention of introduction is strong as instant accessibility and facility/usefulness is highly recognized. Lastly, there is a difference in the intention of introduction according to the characteristics of brands. According to items, casual wear shows the highest intention of introduction as followed by women's wear and sportswear. According to age, brands targeting a 24-29 year old group show a higher intention. Companies with average sales of 50 billion won to 750 billion won (or more) for three years showed a high intention. In addition, the possibility of introduction as a new distribution line was investigated.

• 패션비즈니스
• /
• 제8권1호
• /
• pp.34-48
• /
• 2004

The purpose of this study is to explore emotion aspects of consumers purchasing clothing through cable television home shopping. Qualitative research method is used to widely understand how emotion aspects of consumers have effected on their purchasing behavior. The results of depth interviews may be classified into 13 feelings factors satisfaction, pleasure/delight, respect, attraction, fresh, convenience, unburdened, emptiness, displeasure/temper, anxiety, tedious, distrust, regret. The content of information acquiring from the process of clothing purchase decision making is analysed. In the problem recognition stage, purchase motivation were physical space (around people) and imaginary space(by how clothing goods are introduced to consumers thorough TV monitor). In the information search stage, purchasing action patterns to search information were situational pattern and habitual pattern. In alternative evaluation stage, the considering best important factors to choice clothes were quality, price, design, and color. In purchase stage, consumers said they felt anxiety, because of characteristics of purchase way that they should pay first and then received the ordered goods a fews days later. In post-purchase behavior stage, if consumers satisfied goods purchased through TV home shopping, they recommended it to around others, but unsatisfied with ordered goods, they tried to refund, exchange with anther one, or write it on homepage of the home shopping company.

• 복식문화연구
• /
• 제7권4호
• /
• pp.127-138
• /
• 1999

The college students selected by random sampling were classified into several groups by their impulse buying pattern and the psychological characteristics that cause them. Their life styles, fashion leadership, self-confidence and self-image in clothing were the subjects of comparative analysis. The results of this research can be summarized as follows. 1. The college women students could be classified into several groups by their impulse buying orientations. 2. The student life styles were different by their shopping orientations. The high shopping involved shopping type and the leisure pursuit shopping type attached great importance to material life and modern life style. The economic shopping type took the intellectual self-image seriously, and the low shopping involved type thought much of the traditional life style. 3. The high shopping involved type and the leisure pursuit shopping type were more impulse buying oriented. They showed the tendencies to the fashion innovativeness and fashion opinion leadership. But the economic shopping involved shopping type and low shopping involved shopping type showed quite different tendencies. The high shopping involved shopping type and low shopping involved shopping type were contrast in their self-confidence in shopping. The former showed the highest self-confidence and the latter showed the lowest self-confidence. 4. The high shopping involved shopping type were more extroversive, dominant, sensitive and pioneering. These psychological characteristics were supposed to contribute to their impulse buying. 5. The high shopping involved shopping type and the leisure pursuit shopping type perceived themselves as more sophisticated, modern, creative and sociable. They thought they had diverse life styles. These two groups were more impulse buying oriented, and their self-images were different from economic shopping type and low shopping involved shopping type.