• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.167-176
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• 2005

The purpose of this study were to examine the relationship with respect to internet addiction and internet shopping addiction among internet fashion shoppers, and to find if internet addiction had mediating effects on internet shopping addictive buying. 550 females and males who had purchased fashion goods were used for the survey. For data analysis, descriptive statistics and Amos 5.0 were used. As the results, approximately $32.7\%\;and\;3.82\%$ of subjects were revealed as light internet addictive shoppers and heavy internet addictive shoppers. Also, $14.0\%$ of the internet shoppers in this study were found to have internet shopping addictive tendencies. Psychological factors such as self-esteem, impulsiveness, materialism, and compensatory buying were directly related to internet shopping addiction as well as to internet addiction. Internet-related factors such as flow, skill and usage time also were directly related to internet addiction, but not to internet shopping addictive buying. That is, internet addiction had a mediator effect between psychological factors and internet shopping addictive buying. Also, internet shopping variables such as buying frequency and shopping mall visit frequency were related to internet shopping addiction. Finally, internet addiction was directly related to internet shopping addiction. Based on these results, fashion marketing strategies and implications regarding internet shopping addiction were suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.830-841
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• 2004

The necessity to understand shopping orientation is increasing. Yet, there has been few research that investigated the conceptual structure of clothing shopping orientation[CSO]. Therefore, the purpose of this study is to develop the conceptual structure of CSO. For that purpose, both documentary and empirical researches were conducted. The documentary research was conducted to develop a theoretical structure model as a basis for exploring the conceptual structure of CSO. The empirical research was conducted to identify and modify the theoretical model so as to develop a conceptual structure model. The data was analyzed using confirmatory factor analysis, exploratory factor analysis, and Pearson's correlation analysis. As a result, a conceptual structure model of CSO was developed. The model consisted of three hierarchical levels of dimensions; upper-dimensions, middle-dimensions and lower-dimensions. The upper-dimensions were composed of 'economic', 'hedonic', and 'convenient' dimensions. Each upper-dimension consisted of middle-dimensions and lower-dimensions. Confirmatory factor analysis was executed to assess the fitness and cross validity of the structure model.

• The Research Journal of the Costume Culture
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• v.4 no.2
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• pp.125-143
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• 1996

The purposes of the study were (1) to segment the female college apparel market based on clothing shopping orientation and (2) to develop a profile of each segment regard to fashion life style, information sources, clothing selection criteria, the importance of store attributes and patronage behavior. The data were collected through questionaire by random sample of 526 female college students. By cluster analysis of shopping orientation factors, four groups were identified(apathetic apparel shopper, highly involved apparel shopper, economic apparel shopper, psycho-socializing apparel shopper). Four groups were then compared through multivariate analysis of variance and chi-square statistics on 3 fashion life style factors, 11 information sources, 10 clothing selection criterias, 9 store attributes and 1 patronage behavior variable. Significant difference were found among the four groups on all these variables which indicate that clothing shopping orientation can be a useful base for segmenting female apparel market and these groups are unique in terms of the above 5 variables.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.982-993
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• 2018

Consumers' interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers' consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers' level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on eco-friendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.6
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• pp.841-852
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• 1999

The purpose of this study is to examine the differences between the patronage consumers of the department stores and those of the non-patronage consumers in shopping orientation importance of the store attributes and self-image. Additionaly differences of the two groups are examined according to the demographic variables and the general apparel purchase behavior such as shopping frequency transportation etc,. The questionnaire were administered to 500 women living in Seoul and data were analyzed by frequency percentage factor analysis T-test and {{{{ chi ^2 }}-test. The results were as follows : 1) Significant differences were found in two groups according to shopping orientation. Namely the patronage consumers of the department stores enjoy shopping itself and have a tendency to purchase the clothing in vougue. Also they have more confidence in shopping and show higher store-loyalty that those of the non-partronage consumers. 2) Significant differences were found in two groups regarding importance of the store attributes. The patronage consumers of the department stores place more importance in information service/convenience provided by the department store than those of the non-patronage group while they less consider the product price and assortment. 3) The patronage consumers of the department stores pursue he self-image which reflects sexy and sophisticated image.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.1
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• pp.13-25
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• 2011

This study investigates the factors influencing consumer's channel selection for luxury fashion items, specifically the effect of (i) perceived luxury benefits, (ii) perceived online shopping risks, (iii) demographics, and (iv) purchasing behavior. A survey questionnaire was developed and implemented to measure the perceived luxury benefits, perceived online shopping risks, purchasing behaviors, and consumer demographics. A total of 396 responses were analyzed by one-way ANOVA, cross-tab, and multinomial logit analysis with SPSS18.0. The results are as follows. First, those who shop in offline shopping channels tend to be heavy buyers that look for product quality and conspicuousness. They perceive low risks from online shopping and purchase few bag items offline. Second, those who shop online tend to be men and perceive the high benefits of economic value. Third, those who shop in multi channels tend to be men, search for information via the Internet, and purchase few accessory items. Implications for multichannel strategies are suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1023-1033
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• 2008

The purpose of this study was to segment home-shopper market by using the demographic characteristics. This study enables a better unders landing of home-shoppers and improving the strategy of marketing. The specific objects of this study are as follow: First, it was to exam market segmentations by demographic factors using mixture model. Second, it was to exam shopping orientations of fashion merchandise according to segmentation groups. The data was collected from 637 subjects who had used the home shopping more than one time in a year. The data was analysised through frequencies, factor analysis, ANOVA, Duncan's mutiple range tests with SPSS 12.0 and Mixture model. The results of data are as follows: 1. The result of market segmentation as demographic factor using Mixture model was extracted to 4 market segments called 20's/ unmarried stage, 30's/ children bearing & rearing stage, 40's/ families with children's education stage, 50's/ aging stage. 2. Shopping orientations were extracted to 5 factors called a pleasure oriented, convenience oriented, off-line oriented, human oriented, thrift oriented.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.2
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• pp.161-174
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• 2015

This study investigates relationships among mobile fashion shopping characteristics, perceived usefulness, perceived enjoyment, and purchase intention as well as examines the mediating effect of ease of use in mobile fashion shopping. A final sample of 379 (from the distributed questionnaires) was used for data analysis. The statistical analyses used for the study were PASW 18.0 to verify the reliability of items and AMOS 16.0 to conduct confirmatory factor analysis and structural equation modeling. The results were as follows. Both measurement models and structural models showed an acceptable model fit. Three constructs of mobile fashion shopping characteristics were significantly associated with perceived usefulness, perceived enjoyment, and ease of use. In addition, ease of use influenced perceived usefulness and perceived enjoyment. Perceived usefulness and perceived enjoyment had a positive impact on attitude and attitude influenced purchase intention positively. Finally, there was a mediating effect of ease of use on the relationship of mobile fashion shopping characteristics, perceived usefulness and perceived enjoyment. The findings provide useful implications for fashion marketers to build effective mobile fashion shopping strategies.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.98-112
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• 2007

The purpose of this study was to identify the differences in store evaluative criteria, clothing evaluative criteria, and purchasing behavior for casual wear among groups with different types of shopping orientation. Data were collected from 175 female and 169 male college students living in Beijing, and analysed by factor analysis, cluster analysis, ANDVA, Duncan test, crosstabulation analysis, and frequency analysis. Chinese college students were classified into four groups by their shopping orientations; fashion-pursuit type, individuality-pursuit type, practical type, and apathetic type. Significant differences were found in store evaluative criteria, clothing evaluative criteria, purchasing behaviors, and demographic characteristics. The fashion-pursuit type and individuality-pursuit type were more influenced by store location and service, product attributes, and fashion. They purchased more frequently and spent more money. Esthetic clothing evaluative criteria were considered more important by the individuality-pursuit type than the others, and symbolic clothing evaluative criteria by the fashion-pursuit type.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.7
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• pp.1205-1219
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• 2010

This study analyzes the conditions and products of internet shopping malls that sell natural dyeing products. In this study, 98 natural dyeing internet shopping malls were selected. The results of this study are as follows. The locations of the internet shopping malls were Gyeonggi-do, Seoul, Jeollanam-do, Gyeongsangbuk-do, Gwang-ju (city), Daegu (city), Busan (city), Gyeongsangnam-do, and Jeju-do. The most frequent dyes of the natural dyeing products were loess, followed by charcoal, indigo, and persimmon. Indigo was most frequently used in Seoul, with loess and charcoal most frequent in Gyeonggi-do. Persimmon, indigo, loess, and charcoal were mainly used in Jeollanam-do, with persimmon and loess in the Gyeongsangbuk-do, and persimmon in Jeju-do. The highest ordered product categories were accessories, followed by adult clothing, interior decoration products, and bedding. The most frequent products were bedclothes, followed by scarves, female shirts, blouses, pillows, female jackets, and vests. Regarding the price of products, 150,000-200,000 won was the highest for the Saenghwal Hanbok, with 10,000-30,000 won for underwear, 30,000-60,000 won for accessories, and 100,000-150,000 won for bedding. Concerning product information, 58.2% of internet shopping malls offer the product size and almost half of them did not show the properties or directions for handling the product. Based on the research results, the problems of the conditions and products of natural dyeing internet shopping mall were derived. The results show that the natural dyes of internet shopping malls lacked regional symbolism, the products were not specialized, and product information was not fully offered to consumers. To solve these problems, the strategies for marketing the promotion of the natural dyeing internet shopping mall were, ‘Using natural dyes from local resources’, ‘Market oriented and specialized item design’, and ‘Offer right product information’.