• 한국의류학회지
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• 제11권1호
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• pp.11-19
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• 1987

The objectives of this study were: 1. To investigate the relationship between arm movement and clothing pressure in the upper arm and shoulder blade area. 2. To find out the relationship between ease of basic pattern and clothing pressure in the upper arm and shoulder blade area. 3. To study any interaction between arm movement and ease of clothing on the clothing pressure. This study was an experimental research using the measuring devices of clothing pressure. The subjects were the unmarried college women. Arm movements were 3 types($45^{\circ}$, $90^{\circ}$, $135^{\circ}$) to the horizontal direction. The ease of basic pattern in the breast was 3 types(4 cm, 6 cm, 8cm). The statistical analyses used in this study included mean, standard deviation and one-way analysis of variance. The results obtained from this research were as follows; 1. The whole clothing pressure increased as the angle of the arm movement increased. Part of upperarm and shoulder blade above axillar gave high clothing pressure while part of upperarm and shoulder blade above upper breast, low pressure. Difference between highest clothing pressure and lowest clothing pressure increased as the arm movementdid. 2. The whole clothing pressure increased as the ease of the basic pattern in breast decreased. No matter how the ease of basic pattern in the breast area varied, the Points where generally showed high and low pressure were identical. 3. The whole arm pressure increased as the movement angle increased and the ease of pattern in breast area decreased. Difference between highest clothing pressure and lowest clothing pressure increased as the movement angle increased and the ease decreased.

• 한국의류산업학회지
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• 제17권3호
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• pp.405-420
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• 2015

The purpose of this study is to identify the differences between clothing size satisfaction and clothing sizing systems of Korean and foreign SPA (specialty retailer of private label apparel) brands according to height group, and provide foundation material that can be used to establish product strategy from the perspective of Korean SPA brand clothing sizes in order to secure competitiveness in the international market. Satisfaction of tall women in their twenties with the clothing sizes of SPA brands was researched, and t-test was conducted to examine differences between clothing size satisfaction of Korean and foreign SPA brands between the two height groups. Then, differences in the size minimum and maximum values, size ranges, size intervals and size numbers between clothing sizing systems of Korean and foreign SPA brands were researched and comparatively analyzed. Existing clothing sizes need to make improvements considering the lengths and shoulder width of tall consumers. And Korean SPA brands need to diversify the range and number of sizes in the clothing sizing system, and set a separate tall-size group, or apply the relationship between vertical and horizontal sizes of clothing to establish a clothing sizing system. A product strategy that applies the results of this study will solve the clothing size dissatisfaction of tall female consumers and stimulate sales of Korean SPA brand clothing products. The study has value in that it extracted realistic problems by researching clothing sizing systems of products that are actually sold.

• 한국의류학회지
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• 제16권4호
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• pp.443-455
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• 1992

The purpose of this study is to verify the theoretical model on the clothing satisfaction. Research problems are as following; 1. To identify a causal model on the clothing satisfaction. 2. To examine the causal model by the brand levels. 3. To examine the causal model by the consumer characteristics. The empirical study of the above research problems is carried out by the longitudinal survey. The subjects selected for the final analysis are 362 women living in Seoul and Pusan. The results of our analysis are as following; 1. The main causal course of the clothing satisfaction is that the brand level and the consumer expectation $\rightarrow$ the expectation $\rightarrow$ the perceived performance ($\rightarrow$ the disconfirmation) $\rightarrow$ the clothing satisfaction. Those relevant variables explain $70\%$ of the clothing satisfac-tion variance. Especially, the influence of the perceived performance appears to be greater than that of the disconfirmation. 2. According to our analysis, the expectation influences the clothing satisfaction indirectly through the perceived performance. Especially, the normative expectation exhibits the contrast effect on the disconfirmation, while the predictive expectation exhibits the assimilation effect on the perceived performance. 3. The clothing satisfaction model differs by the brand levels (high price brand vs. moderate price brand) and by the consumer involvement levels (high involvement vs. low involvement). The relevant variables explain $65\%$ of the clothing satisfaction variance in the high price brand, while they explain $77\%$ in the moderate price brand. In the high involvement group, the relevant variables explain $78\%$ of the clothing satisfaction variance and $60\%$ in the low involvement group. In both involvement groups, the most critical direct variable is the perceived perfor-mance. In conclusion, we find that the clothing satisfaction can be explained by three constructs, the expectation, the perceived performance and the disconfirmation. The hypothesis that the two dimensions of the expectation explain the clothing satisfaction better is empirically supported in our study. Finally, we find that the clothing satisfaction models differ between two brand levels and consumer involvement levels.

• Fibers and Polymers
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• 제4권4호
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• pp.215-221
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• 2003

A vertical skin model with two detachable environmental chambers was developed to simulate a Human-Clothing-Environment system and to evaluate heat and moisture transport properties of textile materials under severe conditions and during transient states. The construction of the system was described and data reproducibility and accuracy of the instrument were verified by using PEG treated nonwovens. Also advantages over a traditional static type experiment were demonstrated based on a series of experiments.

• 한국생활과학회지
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• 제21권2호
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• 복식문화연구
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• 제21권3호
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• pp.401-412
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• 2013

The purpose of this study was to investigate the effects of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision. The research design of study consisted of 3(facial attractiveness high, middle, low)${\times}$2(feminine and masculine clothing image) factorial design. The subject consisted of 243 persons whose occupation were mid-sized companies' administrator in Gwangju and Seoul City. The data were analyzed by factor analysis, Duncan test, ANOVA, t-test. The results of this study were as follows. First, three factors emerged to account for the job performance evaluation. These factors were given the titles of task performance, cooperation and self-management factors. Second, applicant's facial attractiveness exerted significant positive effect on self-management and significant negative effect on cooperation. Third, applicant's facial attractiveness exerted significant effect on hiring decision. Finally, the interaction effect of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision were not significant.

• 한국가정과교육학회지
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• 제15권1호
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• pp.57-68
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• 2003

The purpose of this study was to research high school students’ practical awareness about the contents(classify them into four units. choice and dressing of clothes. textile and management of clothes. design and sewing of clothes. knitting and embroidery) clothing and textiles education in their real life. This is the investigation of which 576 high school students located in Choongchungnam$.$bukdo. Junrabukdo, Daeseon. In this statistical analysis. SPSS 10.0 for Windows Program was utilized to calculate percentage. mean and standard deviation. Also. these materials were verified by t-test. One-way Anova . Pearson’s correlation coefficient. The main results of obtained this study are as follows High school students’ practical awareness about the contents of clothing and textiles education in their real life appears to be low(only 9 items were over median point of 3.0). There was a significant difference in Practical awareness of contents of clothing and textiles education according to demographic variables. and correlation of variables differed significantly. These results should be provide fundamental information for improving students’ practical practice in their real life Since this study has touched only limited research on the topic of clothing and textiles education. it is essential that further research covering a wider array of themes be done in the future.

• 패션비즈니스
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• 제6권2호
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• pp.1-16
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• 2002

The need for ready-to-wear clothing increases as the problem comes to arise from the fit of custommade clothing due to the characteristics of middle-aged women's somatotype. At this point of time, a study on the realities of production of custom-made clothing in middle-aged women's clothing business firms is of very greatly significance. Therefore, this study was intended to identify the problem and improvements through the survey research of production of custom-made clothing in middle-aged women's clothing business firms and further present the plan for development of custom-made clothing business. The questionnaire was framed based on the contents extracted from the preliminary questionnaire research for the pattern section chief of each business firm. Collected data were statistically processed using the SPSS 10.0 Windows program. As a result, the following findings were obtained: 1. The target age of the middle-aged women's clothing business firms ranged from more than 45 years to less than 50 years of age. Clothing business firms much made inroads into the ready-to-wear clothing market largely in the 1980s and the 1990s. Their active entry into the custom-made clothing market occurred in the 1970s and the 1980s. 2. In terms of the clothing production method of middle-aged women's clothing firms, some private boutique and designer brand clothing firms entered the clothing market with a focus on custom-made clothing in the beginning of its organization and introduced the production method of ready-to-wear clothing in accordance with changes in production methods and consumers' needs and wants. National brand clothing firms manufactured clothing with a focus on ready-to-wear clothing from the beginning of its organization, but at last they manufactured both partial custom-made and whole custom-made as the problem arose from ready-to-wear clothing. Seeing that their clothing production showed the ratio readyto-wear to custom-made clothing of 2.58:1. And it was found that the manufacture of ready-to-wear and custom-made clothing took into consideration the great difference in the pattern, size and design plan. The research of the clothing production process showed that whole custom-made and partial custommade were distinguished according to whether or not the sample was presented. 3. The ready-to-wear pattern of middle-aged women's clothing firms were used with a focus on the 'patternmaker-developed pattern' and company-developed pattern'. Most clothing businesses produced clothing in 4 to 5 basic sizes, which is found to be insufficient to complement the physical characteristics of middle-aged women with many specific somatotypes. In the pattern of custom-made clothing, the 'pattern of ready-to-wear were applied' or the 'customized pattern was developed'. Actual measurements were most used as the size of custom-made, and accordingly it is predicted that the level of satisfaction is higher with the fit of custom-made clothing than that of ready-to-wear. The selling place and the head office showed the similar percent as the place for measuring the size of custom-made clothing. Size measurers were mostly the shop master. And it was found that most clothing business firms had a problem when the measured size was applied to the pattern. Accordingly, it is necessary to provide education on size measurement for shop masters. 4. It was found that in the middle-aged women's clothing firms, the pattern correction of the length of sleeve, jacket and slacks occupied the highest percent. Accordingly, it is necessary to provide for the size system to complement the accurate somatotype characteristics of middle-aged women. 5. In custom-made clothing customer management, most firms engaged in customer somatotype management through size management. They provided customers with commodity information by informing them of the sales and event period and practiced human management for customers by maintaining the get-together and friendly relationship. 6. Middle-aged women's clothing businesses responded that it would be necessary to improve the fit of custom-made clothing and complement their pursuit for individuality as the plan to improve its quality. In consequence, it suggests that middle-aged women's clothing businesses should provide middle-aged women with the clothing of better-suited size and refined design. Middle-aged women's clothing businesses responded that it was the most urgent task to form the custom-made clothing manufacturing team as the plan to expand the custom-made clothing market, which is identified as their emphasis on the systematized production of custom-made clothing.

• 대한가정학회지
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• 제43권6호
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• pp.97-112
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• 2005

The purpose of this study was to examine how female college students' physical characteristics affect their and hairstyle behavior. The study methodology was a survey, with questions gathered from the previous research surveys and collated by the author. The study subjects 350 female college students in Gwangju, Korea. This survey was performed from November 8thto 13th 2004, and 348 questionnaires were finally used for the study analysis.. The research results are summarized as follows: 1. As a result of the analysis on the research variants, costume behavior was derived from four factors clothing sympathy, clothing exhibition, clothing convenience, clothing aesthetics. Hairstyle behavior was derived from five factors: hair sympathy, hair individuality, hair aesthetics, dependency on hair designer, and hair convenience. 2. The difference between clothing and hairstyle behavior according to physical characteristics showed that clothing and hairstyle behavior make a significant difference according to the height, weight, study major, spending money, and family income. 3. There was a positive correlation among clothing and hairstyle behavior clothing Female college students showed the same differences in clothing behavior as in hairstyle behavior according to their own physical characteristics. When more satisfied with their body shape, they tended to pursue a clothing aesthetic. When more dissatisfied with their body shape, they tended to pursue a comfortable and acceptable look, which does not attract others' attention, rather than pee the changes of hairstyle and fashion.

• International Journal of Costume and Fashion
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• 제8권2호
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• pp.50-64
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• 2008

The purpose of this study is to classify Avatar fashion style through analysis of on-line Avatar Mall and to propose color pallette and fashion contents from fashion color analysis. The literature research focused on investigating the notion, characters and types of Avatar and relation of Avatar and self-image, clothing image and color image. In data research, 4 on-line portal sites Avatar Malls were analyzed and Avatar fashion style was classified. In addition, Avatar clothing color was analyzed. The research of this study are as follows: Firstly, Avatar in the cyber space represents 'me' of the real states. Avatar fashion helps to represent Avatar Image and clothing makes human image and identity as a social sign. Color helps to constitute clothing impression and human image, therefore clothing and color are the important elements to express self-image through Avatar in the cyber space. Secondly, Avatar Malls of 4 on-line portal sites are very similar and confuse Avatar users because of no standard of fashion style classification. Accordingly, the standard of fashion style classification should be made by a fashion expert, and the specific characters of every on-line portal site should be emphasized. Thirdly, as a result of the analysis of Avatar's clothing, the clothing is divided into a real world clothing and an imaginary world clothing. There are daily clothes, uniform, event clothes, story clothes and fantasy clothes. As a result of the color analysis of Avatar clothing, White, Red, Red Purple colors and bright and vivid tone are generally used for Avatar clothing. This study is significant to classify Avatar fashion style systematically, to notify sensitive and delicate users' sign and to make Avatar fashion image emotional and high-quality.