• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1291-1299
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• 2003

In order to design the better brassiere in terms of appearance and functions, various parameters of the materials should be considered; in this study, fatigue properties and subjective sensation of wing materials and its relation to the preference for a brassiere was investigated. After the survey of commercially available products, five elastic fabrics such as cotton, Modal, polyester, nylon, and Tactel, all of which contain 10% polyurethane, were chosen as specimens. Fabric growth were determined to evaluate fatigue properties. Qmax was determined to evaluate the warm-cool feeling. For the sensory test, semantic differential scale which contains 15 adjectives were developed. Fatigue properties were very similar at the 20% elongation irrespective of the duration of tension, but at 40% and 100% elongation, man made fabric showed less growth than cellulose fabrics. The factor analysis showed four factors such as sense of warmth, smoothness, weight and elasticity. Preference of the specimens was ranked in the order of Tactel>Modal>cotton>nylon>polyester.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.539-553
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• 2016

This study investigated the influence of consumers' self-construal and self-monitoring on brand product preference by moderating brand visibility. Brand visibility consisted of product typicality and brand salience. The study results showed that respondents preferred products with high product typicality and low brand salience. Respondents with interdependent self-construal and high self-monitoring also showed a higher preference for high product typicality and low brand salience versus respondents with independent self-construal and low self-monitoring. Respondents preferred a product when they recognized a brand name, but brand visibility should be exposed naturally. Based on these results, this study has practical implications for the importance of maintaining brand identity and the appropriacy of brand logo size.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.625-634
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• 2006

The purpose of this study is to preview artistic presentation, factors of designing and ornamentation, to provide useful information to the wedding dress industry in developing consumer-oriented design of wedding dress. Also, this study is to investigate relativity between individual characteristics, such as demographic character and body figures, and preference of consumers, in order to learn if there is any pattern of consumers decision making, and to help consumers by giving tips for their wedding dress shopping. According to this study, I can see that when modern South-Korean adult women choose their wedding dress, they consider many factors just like silhouette, detail, fabric material and so on, then they select their own best dress by grasping their body characteristics.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.3_4
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• pp.387-395
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• 2004

This research was designed to investigate the effect of hand and sensibility image on the preference to textiles for jacket. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, regression were used for statistical analysis by SPSS WIN 11.0. The results of this study were as follows; 1. In Spring\ulcornerFall season, 6 factors were extracted as hand factor and 2 factors as sensibility factor of textiles for jacket. 2. 6 factors were extracted as hand factor and 2 factors as sensibility image in Summer. 3. 6 factors were extracted as hand factor and 2 factors as sensibility image in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image at each season. 5. There were significant correlations between hand and sensibility image in Spring\ulcornerFall and Summer. 6. Hand and sensibility image were related to the preference to textiles for jacket in Spring and Winter.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1415-1428
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• 2010

Modernity in costumes is analyzed as the preference of change and novelty, the formation of the masses, and the aspect of function, which is transplanted by western modernization. However, it is seem that the factor of modernity in Japanese traditional costume history. This study examines the Proto-modernity in Japanese traditional costume history. First, this study examines the term 'Imamekashiki' which means the present time. Because of the recognition of every present time arises from the recognition and the preference of change and novelty. In the pre-modem Era, this study examines the masses formed by the publication and the play, Kabuki. This study provides an alternative answer to understanding what is to 'wear clothes' for Japanese people.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1119-1130
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• 1999

The purpose of this was to investigate the differences in recognition of brand and advertisement image according to the life style segments of adolescents. The subjects selected for the final analysis were 613 female high school students whoe were residents in Seoul Pusan and Taejeon. The statistics used for data analysis were factor analysis one-way ANOVA Duncan's multiple range test paired t-test frequency distribution and percentage by the SPSS program The results of this study were as follows : 1. The life style of adolescents wee classified into five groups : Sports Uninterest group Friend Preference/Fashion Uninterest group Sports Preference/Home Oriented group Fashion Interest group and Confidence group. 2, The brand image and advertisement image recognition didn's correspond in general 3. The brand image and advertisement image recognition were significantly different among five groups of life style. The Confidence group and Friend Preference/ Fashion Uninterest group recognized brand image and advertisement image lower than the other groups.

• Journal of the Korean Society of Costume
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• v.64 no.6
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• pp.148-160
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• 2014

This study proposed the design development of performance uniform for Korean classical music. To do this, we considered the state of the performance uniform of the Korean Classical Music Band through photographic data. The research targeted the performers in Korean Classical Music Band, and conducted a survey for the preference of type, pattern, decoration, color and fabric materials. Based on the results, we extracted the design of performance uniform, which is suitable for the environment of Korean classical music performance and meets the substantial requirements of performers. The performance uniform that the current national or public Korean classical music bands are using, has two types: Western clothing and Hanbok. The attire is influenced by the genre of the music that they are playing because one of its main functions is to deliver the music to audience effectively. In addition, there are some differences in the uniform based on the gender, but no division in the design of clothing according to music instruments. However, the result of the survey show that there was no difference in preference by gender, but there was some difference according to the division of music instruments. On this study, we reflected this result in the design, and proposed the design of an convenient outer garment for everyone to wear in the music performance band.

• Journal of Fashion Business
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• v.4 no.4
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• pp.17-28
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• 2000

The purpose of this study is to analyze the recognition of and the preference for a fashion specialist among students from 4-year and 2-year colleges in Taegu, in order to provide basic data for the effective management methods for the students. The objects of the survey were students in Taegu and Kyungbuk province; 287 students from 4-year colleges and 430 students from 2-year colleges, making the total of 717 students. The survey tool was a questionnaire, which consists of 7 general questions, 7 major curriculum related questions, and 6 questions regarding the information about a fashion specialist, and students career plan. It also contains 3-level Licurt type questionnaire on the recognition of and the preference for a fashion specialist from 20 professional fields. SPSS is used for frequency, percentage, average, standard deviation, $x^2$-test and ANOVA. The results of this study are as follows: 1. The students' motivation in choosing their major as clothing and fashion design was out of independent career plan (86.7%). They were quite content with their major but were unsatisfactory with the current curriculum. 2. The subjects students thought necessary in preparing to be a fashion specialist were pattern, clothing construction (40.1%), clothing design (33.7%), and fashion marketing (18.9%). The answer to the question about the most important subject in the future was fashion marketing (57.2%). 3. What students consider most in choosing a job was aptitude and ability (70.8%). The most preferable clothing types that students want to work with after graduation were womens clothing (52.1%) and wedding dress (18.1%). 4. The means of getting information on a fashion specialist were magazines or broadcasting (72%) and school lectures (20.6%), and there was a significant deference among colleges. 5. Fashion coordinator was the highest recognized specialist (2.64) and the lowest was fashion converter (1.23) among other fashion specialists. 4-year college students had higher recognition in all areas (20 areas) than 2-year college students, and there was a significant deference among colleges in 20 areas.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.6
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• pp.641-652
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• 2012

This study took the conceptual framework of acculturation styles into the empirical investigation of international students in Korea. This research identifies the differences in acculturation styles, the characteristics of each segment, the effect of acculturation styles on clothing involvement (clothing involvement and risk probability), and the effect of cultural orientation values (individualism and collectivism) as covariates. The participants were international students attending a university located in Seoul. Data from 153 international students were used for statistical analysis. Respondents were grouped into four acculturation styles (integration, assimilation, separation, and marginalization). The assimilation group had the highest mean score of clothing interest. Cultural orientation values showed a significant covariate effect. With individualism as covariates, the main effect of acculturation styles on clothing interest was significant. In clothing product evaluation criteria, the integration group regarded design, fit and trend as most important. The marginalization group showed a mean score that was significantly lower in brand preference and satisfaction; however, the assimilation group had a mean score that was significantly higher.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.9_10 s.157
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• pp.1445-1454
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• 2006

The purpose of this study was to examine the effects of consumer-brand relationship on purchasing attitudes toward counterfeits. 341 female college students who had purchased fashion luxury brand products were surveyed. For data analysis, descriptive statistics, factor analysis, pearson's correlations, ANOVA, and multiple regression were used. As the results, consumer-brand relationship was classified into three factors; commitment relationship, trust relationship, and emotion relationship. Also, higher consumer-brand relationship was correlated with higher preference and satisfaction, and lower purchasing attitudes toward counterfeits. Also, among the three groups(heavy/middle/low) of consumer-brand relationship, the heavy group had higher preference and satisfaction, and lower purchasing attitudes toward counterfeits. Also, results revealed that 'commitment relationship' and 'emotional relationship' accounted for 32% of the explained variance in 'favorableness', while 'trust relationship' and 'emotional relationship' accounted for 26% and 29% of the explained variance in 'trust toward product quality'. Based on these results, fashion luxury brand marketing strategy would be suggested.