• 제목/요약/키워드: clothing opening

검색결과 126건 처리시간 0.035초

패션브랜드의 마케팅 전략에 관한 연구 -영국, 프랑스, 이탈리아 력셔리 패션브랜드를 중심으로- (Marketing Strategies of Fashion Brands -Focused on the British, French, Italian Luxury Fashion Brands-)

  • 이해연;박광희
    • 한국의류산업학회지
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    • 제9권2호
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    • pp.211-220
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    • 2007
  • The purpose of this study is to analyze characteristics and marketing strategies of the British, French and Italian luxury fashion brands. The subjects of this study are 27 fashion brands which have more than 50 years of tradition and are also members of the Walpole, Comit$\acute{e}$ Colbert, and Altagamma. The common marketing strategies of the luxury fashion brands were; the renewals in the product concept which harmonized traditional elements with modern elements which are designed to meet the needs of new target consumers, the renewals in the promotion such as the large scale of advertising, the frequent publications about the brands, sponsorship of events, the renewals and expansion of distribution channels in global fashion cities, the opening of flagship shop and the renovation of existing shops. Simultaneous renewals in product concepts, in promotion and in distribution will be an effective marketing strategy. Also, a continuous investment in renewal strategies is a key to the success of luxury fashion brand renewals.

A study on the evaluation of and demand forecasting for real estate using simple additive weighting model: The case of clothing stores for babies and children in the Bundang area

  • Ryu, Tae-Chang;Lee, Sun-Young
    • 유통과학연구
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    • 제10권11호
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    • pp.31-37
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    • 2012
  • Purpose - This study was conducted under the assumption that brand A, a store of company Z of Pangyo, with a new store at Pangyo station is targeting the Bundang-gu area of the newly developed city of Seongnam. Research design, data, methodology - As a result of demand forecasting using geometric series models, an extrapolation of past trends provided the coefficient estimates, without utilizing regression analysis on a constant increase in children's wear, for which the population size and estimated parameter were required. Results - Demand forecasting on the basis of past trends indicates the likelihood that sales of discount stores in the Bundang area, where brand A currently has a presence, would fetch a higher estimated value than that of the average discount store in the country during 2015. If past trends persist, future sales of operational stores are likely to increase. Conclusions - In evaluating location using the simple weighting model, Seohyun Lotte Mart obtained a high rating amongst new stores in Pangyo, on the basis of accessibility, demand class, and existing stores. Therefore, when opening a new counter at a relevant store, a positive effect can be predicted.

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아파트의 겨울철 실내온열환경 실태와 생활요인 분석 (Analysis on Living Factor and Present Condition of Indoor Thermal Environment in Apartment Units during Winter)

  • 최윤정;정연홍
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2008년도 춘계학술발표대회 논문집
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    • pp.281-284
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    • 2008
  • The purposes of this study were to make clear the present condition of indoor thermal environment in apartment units and to analyze the relation of the living factors with indoor thermal elements. The field surveys consisted of measurements on physical elements and observations on living factors and interview on resident's subjective responses were carried out in 20 apartment units. The field surveys were carried out during the $January{\sim}March$ 2007. Measuring elements were air temperature, globe temperature, and relative humidity. As results, the averages of indoor temperature each houses were $21.2{\sim}27.2^{\circ}C$, the number of houses exceed the comfort zone were 4. The averages of globe temperature each houses were $21.3{\sim}27.5^{\circ}C$, 6 houses exceeded the comfort zone. The means of relative humidity were $19.5{\sim}58.8%$, relatively dry condition. The clothing value of residents were $0.39{\sim}0.89$ clo(average 0.68 clo). The average of thermal sensation ratings each room were $4.2{\sim}4.8$, 'neutral'$\sim$'slightly warm'. The results of regression analysis on relations of living factors with the thermal elements are as follow; ventilation time(outdoor air exchange), door opening time with balcony, and gas cooker use time had significant effect on indoor temperature.

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가변 통기성 의복을 위한 스마트 개폐장치 개발: 양방향 작동 액추에이터 제작을 위한 일방향 형상기억합금 와이어의 최적 직경 및 전압인가 단위시간의 도출 (Development of Smart Switchgear for Versatile Ventilation Garments: Optimum Diameter and Voltage Application Unit Time of One-way Shape Memory Alloy Wire for a Bi-directional Actuator)

  • 김상구;김민성;유신정
    • 감성과학
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    • 제21권2호
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    • pp.137-144
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    • 2018
  • 본 연구에서는 가변 통기성 스마트 의류의 제작을 위해 필요한 형상기억합금 액추에이터의 작동 조건을 파악하였다. 의복의 개방, 폐쇄와 같은 양방향 작동 시 형태 변형 시에만 전력을 소모하는 저전력 소모 액추에이터 개발을 위해 복수 채널의 일방향 형상기억합금을 이용하여 스위치로 작동되는 액추에이터를 설계하였으며 가장 효율적으로 작동할 수 있는 와이어의 직경과 전압인가 단위시간을 도출하였다. 선행연구 결과 도출된 양방향 작동이 가능한 일방향 형상기억합금의 직경 범위 내에서 Arduino 스위치를 제작하여 3.7V 전압인가 시 변화량을 분석한 결과 $0.4{\Phi}$의 액추에이터가 가장 적합한 것으로 나타났다. $0.4{\Phi}$ 형상기억합금와이어를 사용한 양방향작동 액추에이터의 개방, 폐쇄에 필요한 최적전압인가 시간을 도출하기 위해 액추에이터의 최대개방, 최소폐쇄 도달 전압인가 시간으로부터 50ms씩 감소, 증가 시키며 냉각 후 액추에이터의 내경을 비교하는 방식으로 측정한 결과 개방 동작에 필요한 최적 전압인가 단위시간은 4,100ms로 나타났다. 각 채널간의 발열에 의한 간섭을 최소화하기 위한 양방향간 작동 시 필요 딜레이 분석을 위해 상온에서 형상기억합금에 최적 전압입가 시간인 4.1초 동안 전원을 공급하고 가열 후 냉각까지의 과정을 열화상카메라로 촬영하여 형상기억합금 와이의 온도가 냉각시의 상변태온 이하로 하강하는 시점을 파악한 결과, 액추에이터의 양방향간 작동 딜레이는 1.8초 이상이 확보되어야 함을 파악할 수 있었다.

A study on the Regulatory Environment of the French Distribution Industry and the Intermarche's Management strategies

  • Choi, In-Sik;Lee, Sang-Youn
    • 산경연구논집
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    • 제3권1호
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    • pp.7-16
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    • 2012
  • Despite the enforcement of SSM control laws such as 'the Law of Developing the Distribution Industry (LDDI)' and 'the Law of Promoting Mutual Cooperation between Large and Small/medium Enterprises (LPMC)' stipulating the business adjustment system, the number of super-supermarkets (SSMs) has ever been expanding in Korea. In France, however, Super Centers are being regulated most strongly and directly in the whole Europe viewing that there is not a single SSM in Paris, which is emphasized to be the outcome from French government's regulation exerted on the opening of large scale retail stores. In France, the authority to approve store opening is deeply centralized and the store opening regulation is a socio-economic regulation driven by economic laws whereas EU strongly regulates the distribution industry. To control the French distribution industry, such seven laws and regulations as Commission départementale d'urbanisme commercial guidelines (CDLIC) (1969), the Royer Law (1973), the Doubin Law (1990), the Sapin Law (1993), the Raffarin Law (1996), solidarite et renouvellement urbains (SRU) (2000), and Loi de modernisation de l'économie (LME) (2009) have been promulgated one by one since the amendment of the Fontanet guidelines, through which commercial adjustment laws and regulations have been complemented and reinforced while regulatory measures have been taken. Even in the course of forming such strong regulatory laws, InterMarche, the largest supermarket chain in France, has been in existence as a global enterprise specialized in retail distribution with over 4,000 stores in Europe. InterMarche's business can be divided largely into two segments of food and non-food. As a supermarket chain, InterMarche's food segment has 2,300 stores in Europe and as a hard-discounter store chain in France, Netto has 420 stores. Restaumarch is a chain of traditional family restaurants and the steak house restaurant chain of Poivre Rouge has 4 restaurants currently. In addition, there are others like Ecomarche which is a supermarket chain for small and medium cities. In the non-food segment, the DIY and gardening chain of Bricomarche has a total of 620 stores in Europe. And the car-related chain of Roady has a total of 158 stores in Europe. There is the clothing chain of Veti as well. In view of InterMarche's management strategies, since its distribution strategy is to sell goods at cheap prices, buying goods cheap only is not enough. In other words, in order to sell goods cheap, it is all important to buy goods cheap, manage them cheap, systemize them cheap, and transport them cheap. In quality assurance, InterMarche has guaranteed the purchase safety for consumers by providing its own private brand products. InterMarche has 90 private brands of its own, thus being the retailer with the largest number of distributor brands in France. In view of its IT service strategy, InterMarche is utilizing a high performance IT system so as to obtainas much of the market information as possible and also to find out the best locations for opening stores. In its global expansion strategy of international alliance, InterMarche has established the ALDIS group together with the distribution enterprises of both Spain and Germany in order to expand its food purchase, whereas in the non-food segment, it has established the ARENA group in alliance with 11 international distribution enterprises. Such strategies of InterMarche have been intended to find out the consumer needs for both price and quality of goods and to secure the purchase and supply networks which are closely localized. It is necessary to cope promptly with the constantly changing circumstances through being unified with relevant regions and by providing diversified customer services as well. In view of the InterMarche's positive policy for promoting local partnerships as well as the assistance for enhancing the local economic structure, implications are existing for those retail distributors of our country.

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정교화 교수이론에 근거한 중학교 기술.가정 교과서 의생활 영역 분석 (The Content Analysis of the Clothing Life Unit in the Technology.Home Economics Textbooks of Middle School Based on the Elaboration Theory)

  • 허영선;최민지;손주영;김샛별;백민경;심현섭
    • 한국가정과교육학회지
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    • 제26권3호
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    • pp.35-52
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    • 2014
  • 본 연구는 Reigeluth의 정교화 이론에 제시된 7가지 교수전략 요소를 근거하여 2009 개정 교육과정에 따른 중학교 기술 가정 교과서의 의생활 관련 '옷차림과 자기표현' 단원과 '친환경 의생활과 옷 고쳐 입기'단원의 내용체계를 분석하였다. 이를 바탕으로 현재의 교과서 수준과 개선할 점을 파악하여, 추후 교과서 및 교재 개발에 기초자료를 제공하고자 한다. 이 연구의 결과는 다음과 같다. 첫째, 각 교과서의 소단원은 전반적으로 '옷차림과 자기표현' 단원은 개념적 정교화, '친환경 의생활과 옷 고쳐 입기' 단원은 절차적 정교화 과정으로 내용체계를 구성하였다. 둘째, 선수학습능력의 계열화 전략으로는 중단원과 소단원 '학습목표', '생각열기', '핵심(주요)용어'가 가장 많이 구성되었다. 셋째, 요약자의 전략은 단원의 내용을 정리 및 평가하는 형태의 '단원마무리'를 중점적으로 제시되었다. 넷째, 종합자의 전략은 모든 교과서에서 적극 활용되었는데, 주로 학습내용에 대한 증진을 위한 다양한 활동이나 활동과제 경험을 통해 학생의 흥미를 높일 수 있는 '탐구'형태가 제시되었다. 다섯째, 인지전략의 활성자 전략으로는 모든 교과서에서 '그림', '표', '도식', '용어설명'이 사용되었으며, 특히 '그림'은 의생활 관련 단원의 특성상 인지전략의 활성자 전략에서 다른 모든 요소에 비하여 압도적으로 많이 제시되었다. 여섯째, 학습자 통제 전략은 보충 및 심화 학습의 길잡이가 될 수 있는 '체험', '탐구', '조사', '읽기자료', '직업 소개' 등의 다양한 형태로 활용되었다. 그러나 비유의 활용 전략은 거의 이용되지 않아 앞으로 이를 활용한 다양한 활동의 제시와 적절한 비유를 찾아내는 노력이 요구된다.

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1945년 이전 여성잡지 표지화에 나타난 인체미 분석 (Analysis of the Aesthetics of the Human Body Portrayed in Front Cover of Women's Magazines Prior to 1945)

  • 이순재
    • 한국의류학회지
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    • 제30권12호
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    • pp.1737-1746
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    • 2006
  • 본 연구의 목적은 1945년 이전 여성지 표지화에 나타난 실제자료를 발굴 제시하고 이미지를 분석하여 그 시대가 요구하던 미적 이상형을 밝히고자 하는데 있다 이 시기는 근대성 이 성립되기 시작하는 기원의 공간으로 주목받고 있는 동시에 외세의 시선으로 타자화 되고 왜곡된 전통이라는 의심을 받고 있기도 하다. 미적인 이상형은 의복디자인을 통하여 도달하고자 하는 목표이기도 하기에 의류학 연구자들의 지속적인 관심분야이며 그림으로 표현된 인체는 사진의 사실성 보다 더 뚜렷하게 인물의 특성을 강조하여 표현할 수 있다. 따라서 본 연구는 이러한 특성을 확인할 수 있는 국립도서관 귀중본 서고와 잡지정보도서관의 소장 자료 원본86점을 바탕으로 실증적 연구와 문헌연구를 병행하였다. 연구 결과는 다음과 같다. 1920년대 이전에는 외세에 의해 폭력적으로 추진되는 개방에 대한 반감으로 오히려 전통을 고수하려는 경향이 있었다. 1920년대에는 선전 등 전시회에 의하여 그림이 불특정다수에 의하여 감상되는 근대적 문화현상으로 정착되고 일본의 미감에 의한 영향이 뚜렷하게 나타났다. 1930년대에는 서양 영화가 일반 대중들에게 오락으로 자리하게 되고 서구화된 인물을 이상형으로 생각하며 지성미가 미인의 조건으로 요구되기 시작하였다. 1940년대에는 37년부터 심화된 전쟁과 물자부족으로 모성과 건강한 자연미를 의도적으로 권장하였으며 이에 대한 반발로 의고미(疑古美)가 대두되었다.

경극(京劇) $\ll$독목관(獨木關)$\gg$의 연개소문(淵蓋蘇文) 무대의상(舞台衣裳) 디자인 연구(硏究) - 무대의상(舞台衣裳)의 상징적(象徵的) 의미(意味)를 중심(中心)으로 - (A Study on Stage Costume of Yean-GaeSoMoon(Korean) in the Peking Opera <> - Focusing on Symbolic Meaning of Stage Costume -)

  • 신경섭;조규화
    • 패션비즈니스
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    • 제2권3호
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    • pp.121-136
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    • 1998
  • The purpose of this study was to present a new research method of stage costume by designing and making the stage costume of Yean-GaeSoMoon(淵蓋蘇文) in Peking Opera Du Mu Guan (Korean; Dog Mog Guan, 獨木關). The stage costume of Peking Opera was formed on the basis of the Chinese traditional stage costume in the Qing period, however the style of stage costume was beautified the costume of Ming period and here contained the factors of successive costumes. But the stage costume of Peking Opera didn't have the same rank system with real history costume and didn't have demarcation according to period and history. In the stage costume of Peking Opera, the color is cultural language that can inform spectators of sex, age, personality, position of characters. The pattern of decoration also symboled the personality and characteristic of the character. Yean-GaeSoMoon in the play wore green armour (Chinese; ru ying kao 綠硬靠), red pants (Chinese; hong ku 紅褲), red mustache (Chinese; hong ran kou 紅髥口), crown (Chinese; da e zi 大額子), shoes (Chinese; hou di xue 厚底靴) and Xue RenGui wore white armour (Chinese; baikao 白靠), red pants (Chinese; hong ku 紅褲), shoes (Chinese; hou di xue 厚底靴), hat (Chinese; za jin 扎巾). By historical materials, Yean-GaeSoMoon was a nationalist who uphold national sprit and the greatest hero of the age and a charismatic politician who combines literatural arts with military arts. Considering these reviews, defined the thema of his new costumes' image as "the flying bird which has three legs"(三足鳥), the bird which symbolized the sun and immortality in Koguryo fresco. On the basis of this image, presented three types of Yean-GaeSoMoon's stage costume. Yean-GaeSoMoon as the minister in the court wore black gown (Chinese; mang pao 蟒袍) of dargon pattern which symbolizes harisma who opening the heaven. He as the general who directs war wore red mantle (Chinese; dou peng 斗蓬) which symbolizes the blue dragon that soaring into the sky, as the officer who fights the enemy's general wore green armour (Chinese; gai liang jia 改良甲), red pants (Chinese; hong ku 紅褲) which symbolizes the flying Sward that blowing violently. By wearing these stage costumes, the image of Yean-GaeSoMoon could changed from the fierce general of minority race who likes to fight, to the Koguryo general who fights against enemy at the risk of his life for Koguryo's autonomy. Through this study once again we could realized that stage costume played very mportant part In outstnding the characteristic of actor in the Peking Opera.

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제도법 개선을 위한 저고리 깃 구성의 재고찰 (- The Review of the Collar Consideration of G go-ri to Improve Drafting Method -)

  • 정옥임
    • 대한가정학회지
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    • 제34권4호
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    • pp.249-263
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    • 1996
  • According to the design method for constructing the G gori(the traditional Korean jacket)collar, there are differences in form after its completion. In the construction design of the midsection of the gusset as in that of the basic G gori, not only was the positioning of the two sides of the collar not smooth, but also, when the collar strip was attached, there would be an imbalance on one side or the other so that it was difficult to achieve symetry. Therefore in this project, by applying the pattern design of the gusset midsection to that of the collar midsection, not only did attaching the collar and the collar strip create a visual effect by equalizing the lengths of the tow sides, but the construction was also easy. This method of construction introduces the three-dimensional aspect of the human form in its conic, spherical and cylindrical aspects, so that, through schematizing the scientific character of Korea's clothing, its appropriateness is verified. As a matter of fact, since th-ere in no standardization of pattern whether for educational use or for mass-produced clothing, so that even the patterns used in computer-assisted design are executed according to the designer's personal skill, the reality is that after completion of construction the quality has not been uniform. For this schematization, inverse calculation of measurements pertaining to the calculation formula and of teaching materials has been referenced. In particular, the partial requlation of the calculation formula pertaining to the basic pattern construction, the method of making the collar midsection, and the construction method of the extreme and mean ratio adjustment can be adjusted for all measurements, thereby providing the establishment of a design criterion and the possibility of the standardization of construction methods. The production method for the pattern design is as follows: 1) The conic angle for the G gori's girth, length and neck width is fixed at 70 degrees. 2) The radius of the cone is B/2. 3) The calculation formula is B/4 + 1.5cm 4) The armhole formula is B/4, the same as in the basic method. 5) The width formula is B/10. 6) The ratio of the collar junction(width of collar + width of collar strip)to the gusset length is 5:8. 7) The length of the side seam is a length intersecting the armhole line and the conic radius (B/2), that is an arc that exceeds the length of the G gori's midsection; the component ratio of this length to the collar junction is accordingly 13:5. 8) The curve frame length of the back midsection is an arc exceeding B/4(the armhole line). 9) The ratio of the sleeve opening calculation formula to the armhole length is 8:5, forming an arc with the midsection length.

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Belle Epoque의 의상 현대화의 요인과 과도기적 유행현상론 (1871~1914) (Factors of the Modernity of Belle Epoque and A study of phenomenon of Transitional Fashion)

  • 김난공
    • 대한가정학회지
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    • 제11권3호
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    • pp.247-261
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    • 1973
  • In the past, what we call "fashion" was monopolized by only a small highly privileged group of individuals. To-day, we know that fashion field has become progressive democratization of taste not only in clothing, but in all expressions of contemporary living, from automobiles to refrigerators. So, we can find out how wonderful it is that our recent fashionable history was changed so fast. Whatever highly characteristic costume may be in the former, the way people dress was the reflection of their contemporary lives as well as their political status, economics, cultures, arts religions, so that a history of fashion is a history of life. Now, that categorical silhouettes make an exclusion across centuries of past history into the world of aesthetics, particularizes following ; symbolic voluminous toga of Roman authority, the religious but gorgeous Byzantine tunic, extravagant vertical bell-skirt of the Renaissance, the romantic Rococo style, the elegant crinoline and the bustle of the Cul de Paris of the nineteenth. It came true that women was intoxicated ostentations and elegances, since they had on ornamently costume which bear some relationship to the more formal Co-stesy, till the beginning of the twentieth. As Jonney Ironside said, "Nowadays, those exessive ornamentations and cumbersome design hardly belong to a civilization run by machines and in a hurry". These were once a sign of wealth and class ; at the beginning of the twentieth it was disappearing step by step. What is the reason\ulcorner At the end of the nineteenth, the emancipation of women, the movement of the Art Nouveau and the opening of the ready-made, have influenced on modern style, directly or indirectly. Finally, democratically popular costume was caused by fighting against the masculine prejudice excluded them from activities.hem from activities.

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