• 패션정보와 기술
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• 제6권
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• pp.34-42
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• 2009

• 패션정보와 기술
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• 제10권
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• pp.79-86
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• 2013

• 패션정보와 기술
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• 제7권
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• pp.27-34
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• 2010

• 패션정보와 기술
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• 제7권
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• pp.35-58
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• 2010

• 패션정보와 기술
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• 제13권
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• pp.51-59
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• 2016

• 한국지역사회생활과학회지
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• 제28권1호
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• pp.17-28
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• 2017

The purpose of this qualitative research was to examine the behavior patterns and activities related to the clothing of older women. A total of 31 older women were interviewed regarding indoor/outdoor wearing conditions, thermal sensation indoors, and their clothing perception related to health. The final outcomes were as follows. Firstly, interviewees viewed indoor temperature as neutral in the spring and fall. Many people felt cool or warm in the summer and warm or cold in the winter. Secondly, they controlled indoor temperature with an air conditioner and/or fan and by opening the window and/or wearing less clothing. In winter, most respondents used a heating system and wore more clothing. It seemed that the level of dependence on clothing was higher in winter. Thirdly, the number of garment layer indoors was similar among the four seasons, and many wore underwear. However, there were individual variations. Fourthly, interviewees tended to perceive clothing in relation to health. Textile materials appropriate to the season were firstly viewed as related to health, followed by climate adaptability, clothing pressure, UV protection, and aesthetic satisfaction. Fifthly, respondents showed positive attitudes towards health improvement by clothing even though they lacked information on it. From this research, older women showed positive the perception and attitudes regarding clothing from a health perspective. Since they lacked information, education is needed regarding the bases and ways to improve health through clothing behavior.

• 한국의류학회지
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• 제33권11호
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• pp.1828-1838
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• 2009

This study analyzes how the merchandise characteristics of internet fashion shopping malls influence the shopping values, purchase satisfaction, and repurchase intentions of female consumers. The survey was conducted from October $11^{th}$ to $29^{th}$ in 2008, and 401 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the merchandise characteristics of internet fashion shopping malls were merchandise information, merchandise assortment, and merchandise price. The merchandise information and merchandise assortment of internet fashion shopping malls influence the shopping values of female consumers. The merchandise information and shopping values of female consumers effect the purchase satisfaction and repurchase intention in internet fashion shopping malls.

• 한국생활과학회지
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• 제18권4호
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• pp.923-932
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• 2009

This study aims to present a marketing strategy in the infant wear market with regard to consumer segments by analyzing benefits infant clothing purchases. For this study the consumer's evaluation criteria, usage of information source and characteristics of purchase behavior were analyzed by clustered consumers' groups. The results of the study are as follows: 1) Four factors were revealed as the result of the factor analysis on the benefits in infant clothing purchases. The factors were labeled fashionability, brand value, individuality, and practicality. 2) The result of the cluster analysis showed that it was most appropriate to categorize consumers into four groups based on the benefits of infant clothing purchases. 3) There were a significant difference in evaluation criteria, usage of information source, and characteristics of purchase behavior in terms of buying plan, retail store, purchase frequency, amount money spent, named brand purchase, and vicarious satisfaction among the groups.

• 한국의류학회지
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• 제34권2호
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• pp.212-225
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• 2010

This study investigates the dimensionality of perceived web site quality for fashion e-retailers to compare the differences in perceived web site quality between Korean and Chinese college students in the identification of the decisive web site quality dimensions for customer satisfaction and repurchase intentions. Data were collected from 300 Korean and 300 Chinese online apparel shoppers. The survey was statistically analyzed by factor analysis, T-test, and regression analysis. The perceived service quality dimensions were identified as product quality, economic efficiency, information quality, site design, and trust. The Chinese college students had significantly higher evaluations than Korean college students on information quality and trust. For Korean college students, product quality, economic efficiency, and trust were the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. For Chinese college students, product quality and information quality were identified as the most decisive predictors of customer satisfaction and they have indirect effects on repurchase intentions. Strategic directions for e-commerce business targeting Korean or Chinese college students are suggested in the conclusion.

• 한국생활과학회지
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• 제15권1호
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• pp.141-148
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• 2006

The purpose of this study is to analyze the dimensions of clothing involvement of female undergraduates in Busan and some influential factors of TV on the clothing involvement. This research also shows the correlations among variables and the differences in clothing involvement and TV media-related influential factors by the customer types. The results of this study are as follows: 1. The clothing involvement is categorized into five factors: pleasure, fashionableness, symbolism, danger awareness, and disinterest in clothing. Four TV media-related influential factors are identified: conformity to entertainers' clothing, interest in entertainers, interest in TV-watching, and imitation of entertainers. 2. An analysis of correlation between clothing involvement and TV media-related variables shows that there is a correlation between conformity to entertainers' clothing and various clothing involvement factors as fashionableness, symbolism and pleasure. A factor of interest in TV-watching is related to symbolism and interest in clothing. A factor of imitation of entertainers is related to fashionableness and disinterest in clothing. 3. An analysis of the differences by the customer types leads to four types of categorization. Type 1 shows low interests in clothing and TV media-related variables. Type 2 demonstrates high clothing involvement and interest in TV-watching. Type 3 is classified as a high involvement/ conformity group, which not only shows high involvement in pleasure and symbolism of clothing but also high conformity to entertainers' clothing. And lastly, type 4 is an disinterest group but it shows high interest in TV-watching, entertainers and imitation of entertainers.