• Journal of the Korea Society of Computer and Information
• /
• v.24 no.3
• /
• pp.135-141
• /
• 2019

The purpose of this study was to analyze the direct measurement data of 20-25 years male university students of 7th Size Korea data and to characterize and to type the body shape of lower body. It was to provide basic data for male university students' pants pattern production. The lower body part consisted of the 'horizontal factor' of the lower body composed of circumference, thickness, width, and 'vertical factor' of the lower body composed of the length and height. This was consistent with the analysis of the body shape factor of the lower half of male adolescents. The lower body shape was classified into four types. Type 1 was thick and relatively long in the lower body and was named 'thick long leg'. Type 2 was named 'short bird legs' because the lower body was thin and relatively short. Type 3 was relatively thin and long, so the lower body was named 'long crane leg'. In Type 4, the lower body was relatively thick and short, which means 'short pillar leg'. In the case of 20-25 year-old male university students, they have different body shapes depending on the girth and length of the lower half of their body as they have reached adulthood. Therefore, it would be necessary to provide a sales system that allows the repair of the length of the pants to be facilitated, and the length of the pants to be repaired when the pants are selected according to the circumference. Future studies will need to classify the body shape according to angle and flatness.

• Fashion & Textile Research Journal
• /
• v.20 no.6
• /
• pp.629-644
• /
• 2018

Global fast fashion brands have been popular and most of them have entered the Korean market. With their success, Korean apparel companies launched domestic fast fashion brands; however, recently they have become fiercely competitive, and consumers are demanding better design and quality and cheaper prices than before. The purpose of this study is to explore consumer purchasing behavior of the global as well as domestic fast fashion brands sold in Korea and to suggest marketing strategies for the brands sold in Korea. The study includes interviewing 61 Korean consumers to ask about their purchasing behavior and experiences. This study found four themes from these in-depth interviews: 1) demand of product glocalization which considers both globalization and localization for better style, quality, and assortment plan, 2) satisfaction with the reasonable price range of fast fashion brands but dissatisfaction with price discrimination among countries, 3) importance of easy, comfortable, and convenient accessibility to fast fashion brands, and 4) preference for good brand reputation related to corporate social responsibility(CSR) and nationality. From these four themes, this study developed the four elements of the marketing mix: product, price, accessibility, and reputation to adapt to a new marketing environment that emphasizes the development of information technology, consumer-centric marketing, and corporate ethics. The findings of this research could contribute useful information to both global and domestic fashion companies as well as consumers.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2019.07a
• /
• pp.393-394
• /
• 2019

본 연구는 현재 임신 중인 임산부 중 6개월 이상의 임산부를 대상으로 스스로가 본인의 체형을 어떻게 인식하고 있는가 하는 주관적 평가를 유형화하고 유형별 특성을 고찰하고자 하였다. 이를 통해 임산부의 체형에 적합한 의복디자인 및 패턴설계에 필요한 기초자료를 제공하고자 하였다. 본 연구는 Q방법론을 사용하였으며, Q분석은 쿼넬 프로그램(QuANL pc program)을 사용하였다. 임산부의 체형에 대한 인식 유형은 가는 팔다리 중앙 반구형 복부 체형, 처진 복부 돌출 체형, 굵은 윗팔 중앙 돌출 복부 체형의 3가지 유형으로 분석되었다. 가는 팔다리 중앙반구형 복부 체형은 임신 전 BMI지수가 가장 낮아 정상에 속하였으며 팔다리는 가늘고 다른 부위는 거의 살이 찌지 않았으며 배만 나왔다고 인식하였다. 처진 복부 돌출 체형은 임신 전 BMI 지수가 가장 높아 과체중에 속한 유형으로 가슴둘레, 엉덩이둘레뿐만 아니라 몸에 전체적으로 살이 쪘으며, 배가 아래로 처진 체형으로 인식되었다. 굵은 윗팔 중앙 돌출 복부 체형은 제1유형과 같이 복부의 중앙부분이 돌출되어 있다고 인식하였으나 윗팔둘레가 굵어졌다고 인식하여 제1유형과는 차이를 나타냈다. 임신 전 BMI 지수는 중간인 그룹으로 정상에 속하였다. 향후 연구에서는 임산부의 실제 체형 분석을 통하여 본 연구의 인식체형과의 차이를 비교 분석해보는 것도 의미 있는 연구가 될 것으로 생각된다.

• Asia-Pacific Journal of Business
• /
• v.11 no.4
• /
• pp.103-119
• /
• 2020

Purpose - This study aimed to clarify the effects of CEO characteristics and marketing activities on management performance of fashion corporate by using financial statement. Design/methodology/approach - This study collected a sample of total 170 companies that can obtain the corresponding data among fashion manufacturing companies listed on KOSPI. The data of the financial statements reported from 2011 to 2018 were analyzed. Correlation analysis and multiple regression analysis were conducted. Findings - First, the more the number of CEO and the younger the CEO, the more employee welfare and training expenditures of internal marketing. The age of the CEO had a negative effect on all external marketing activities. The CEO number had a negative effect on sales promotion and advertising expenditures, but a positive effect on entertainment expenditure of external marketing. Second, as a effect of marketing activities on management performance, the welfare and training expenditures of internal marketing and entertainment expenditure of external marketing had a positive effect but sales promotion expenditure of external marketing had a negative effect on management performance. Research implications or Originality - Marketing activities that consider the differentiated factors of fashion corporate are necessary. Also, the objective accounting information can provide practical information for fashion industry.

• Journal of Fashion Business
• /
• v.26 no.4
• /
• pp.1-17
• /
• 2022

In the fashion industry, the demand for new perspectives to express creativity has always been high. Expression of new perspectives allows creative ideas to emerge, thereby breaking away from habitual and familiar perceptions. The purpose of this study is to identify and analyze how the theory of defamiliarization is being applied in fashion design by the brand Münn, which claims defamiliarization as a design philosophy. The study examined the concepts and the characteristics of Viktor Shklovsky by literature review and derived the main characteristics of the defamiliarization theory for fashion design analysis based on studies that used defamiliarization in other fields. Furthermore, after analyzing Münn's collection, we found how the main characteristics of defamiliarization derived from reviews were expressed in Münn's designs. The defamiliarization in Münn's collection was first, 'breakaway from stereotype' appeared through re-recognition of perception and unexpected use of heterogeneous materials. Second, 'distortion and analogy through image' was revealed through the East and West clothing-making methods, which broke away from the stereotype of image and the juxtaposition and cultural reconstruction of details. Third, 'transition of viewpoint' was shown as an avant-garde sense through the conversion of usage purpose of design, material, or items in which subjects and objects were converted with conceptual design and material or silhouette.

• Fashion & Textile Research Journal
• /
• v.24 no.6
• /
• pp.756-765
• /
• 2022

The purchase-related responses of MZ generation consumers may vary depending on the environmental factors of the fitting room. Therefore, this study extracted and systematized fitting room characteristics in the retail fashion environment. In-depth interviews were conducted with a total of 50 informants to collect data on the experience of using the fitting room. Then, a qualitative analysis was performed. First, results confirmed that the environmental factors of the fitting room include physical (spatiality, functionality, comfort, and convenience) and human (interactivity and congestion) aspects. Next, additional analysis was performed on functionality and interactivity to clarify the influence of environmental characteristics of the fitting room. These factors were classified into qualitative categories. The study results confirmed that, in the case of functionality, preferred lighting and mirror factors vary depending on the clothing product type, the place and situation for wearing, and individual characteristics. Furthermore, regarding interactivity, the preference for the presence of sales staff or companions differed according to personal traits and the need for additional information and evaluation. The study provides valuable information for effective fitting room space planning for offline fashion stores to meet the needs of MZ generation consumers.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.46 no.2
• /
• pp.152-159
• /
• 2023

Due to COVID-19, changes in consumption trends are taking place in the distribution sector, such as an increase in non-face-to-face consumption and a rapid growth in the online shopping market. However, it is difficult for small and medium-sized export sellers to obtain forecast information on the export market by country, compared to large distributors who can easily build a global sales network. This study is about the prediction of export amount and export volume by country and item for market information analysis of small and medium export sellers. A prediction model was developed using Lasso, XGBoost, and MLP models based on supervised learning and deep learning, and export trends for clothing, cosmetics, and household electronic devices were predicted for Korea's major export countries, the United States, China, and Vietnam. As a result of the prediction, the performance of MAE and RMSE for the Lasso model was excellent, and based on the development results, a market analysis system for small and medium sellers was developed.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2021.07a
• /
• pp.295-296
• /
• 2021

본 연구는 신한복 저고리에 대한 선호도 조사를 통해 추출된 신한복 저고리 디자인을 기본으로 하여 신한복 저고리 원형을 개발하고자 한다. 이를 통해 신한복 저고리 생산에 기본이 되는 패턴에 관한 정보를 제공하고자 한다. 연구에 사용된 프로그램은 CLO 3D와 DC Suite 5.1 프로그램이며, 분석에는 SPSS 26.0을 활용하였다. 1차 외관평가를 통해 낮게 평가된 부분을 수정하여 어깨폭, 소매길이, 소매통, 앞단의 겹침 분량에 대한 수정이 이루어졌다. 2차 외관평가결과 저고리길이, 소매길이, 밑단둘레에 대한 수정이 요구되었다. 최종 신한복 저고리 패턴은 앞면, 뒷면, 옆면의 모든 항목에서 4.60이상으로 높은 평가를 받았다. 개발된 신한복 저고리 패턴은 20대 전반 여성의 체형에 맞추어져 있고 소재에 대한 고려 없이 3D 시뮬레이션 상에서의 일반적인 Physical parameter값에 맞추어 제작되었다. 따라서 향후 발전된 연구에서는 소재별, 저고리의 길이별, 연령별 신한복 저고리 패턴에 대한 연구가 이루어져야 할 것으로 생각된다.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.14 no.3
• /
• pp.11-22
• /
• 2012

As the consuming pattern is changing with the expansion of Internet use and the development of communication technology, Internet shopping market is getting bigger and bigger. By product group, clothing and fashion related products occupy the biggest share. Accordingly, in this study it was tried to identify the effects of Internet utilization capability that enables consumers to search for the information that they need in this information flood, variety pursuit trend and product review accommodation status on shopping value, and to analyze the effects of the shopping value on the purchase behavior in online shopping malls. When factor analysis is nude on Internet use level, it was found that Factor 1 was 'Flow Experience,' Factor 2 'Internet Use Capability,' and Factor 3 'Internet Challenge Desire.' When factor analysis is made on Diversity Pursuit Propensity, it was found that Factor 1 was 'Site Diversity Pursuit Propensity,' Factor 2 'Brand Diversity Pursuit Propensity,' and Factor 3 'Brand Value Pursuit Propensity.' When factor analysis is nude on Product Review Accommodation Propensity, it was found that Factor 1 was 'Product Information Provision Propensity,' and Factor 2 'Product Information Receiving Propensity.' Except Internet Use Capability and Product Information Provision Propensity, all other factors showed high correlation. The factor influencing the entertainment value most was Internet challenge desire, while that influencing the practical value most was flow experience. When the effects of the entertainment value and the practical value on product purchase were analyzed, it was found that both of entertainment value and the practical value influenced product purchase and the practical value influenced the product purchase more than the entertainment value.

• Journal of Families and Better Life
• /
• v.30 no.4
• /
• pp.105-117
• /
• 2012

This study examined Chinese students' satisfaction level regarding their Korean Internet shopping mall experiences and the measured factors were pre-purchase, purchase, delivery, A/S and security, additionally, evaluate the level of repurchase intention on Chinese students living in South Korea. To accomplish these goals, an online questionnaire survey was conducted between October 1 and 10, 2011. A total of 365 questionnaires were used for the final analysis. The analysis process involved many statistical methods such as frequency, correlation and regression. The results indicate the following finding: First, Chinese students normally visited and purchased from popular Internet shopping malls and the items that they purchased the most frequently were clothing and shoes, makeup, computer and electronics. Second, the Chinese students' satisfaction level regarding their Internet shopping mall experiences was not high. They were especially worried about security matters regarding their personal or financial information. Third, their satisfaction level with the delivery process has the largest influence on their repurchase intention. Also, their gender, the length of time they had lived in Korea, the length of time they spent on Korean Internet shopping mall websites, the amount of frequency of online shopping in Korea, and their satisfaction with their purchase, the delivery process, the A/S process and security affected their repurchase intention in different degrees. The conclusion provides valuable information for devising a strategic direction for improving the foreigners' satisfaction level regarding and repurchase intention on Korean Internet shopping malls.