Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Fahion Design of MÜNN from the Perspective of Defamiliarization

낯설게 하기(Defamiliarization)를 통해 본 Münn의 패션 디자인 고찰

  • Lim, Boyeon (Dept. of Fashion Design Information, Chungbuk National University) ;
  • Kim, Jiyoung (Dept. of Fashion Design Information, Chungbuk National University)
  • 임보연 (충북대학교 패션디자인정보학과) ;
  • 김지영 (충북대학교 패션디자인정보학과)
  • Received : 2022.03.01
  • Accepted : 2022.09.17
  • Published : 2022.09.30
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Abstract

In the fashion industry, the demand for new perspectives to express creativity has always been high. Expression of new perspectives allows creative ideas to emerge, thereby breaking away from habitual and familiar perceptions. The purpose of this study is to identify and analyze how the theory of defamiliarization is being applied in fashion design by the brand Münn, which claims defamiliarization as a design philosophy. The study examined the concepts and the characteristics of Viktor Shklovsky by literature review and derived the main characteristics of the defamiliarization theory for fashion design analysis based on studies that used defamiliarization in other fields. Furthermore, after analyzing Münn's collection, we found how the main characteristics of defamiliarization derived from reviews were expressed in Münn's designs. The defamiliarization in Münn's collection was first, 'breakaway from stereotype' appeared through re-recognition of perception and unexpected use of heterogeneous materials. Second, 'distortion and analogy through image' was revealed through the East and West clothing-making methods, which broke away from the stereotype of image and the juxtaposition and cultural reconstruction of details. Third, 'transition of viewpoint' was shown as an avant-garde sense through the conversion of usage purpose of design, material, or items in which subjects and objects were converted with conceptual design and material or silhouette.

Keywords

References

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