• 한국의상디자인학회지
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• 제12권1호
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• pp.11-24
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• 2010

There has recently been increasing male college students' interest in and expenditure on fashion apparel. Specifically, the younger generation has a tendency to take an interest in knitwear due to its potential benefits such as elasticity and flexibility. The purpose of this research is to identify male college student's knowledge and buying behavior of knitwear and to provide the related information to academicians and industrial personnel. The subjects of this research were male college students in their twenties who live in Seoul and Gyounggi areas. 450 questionnaires were randomly distributed to the 20s male students from April 20, to May 4, 2009, and 409 questionnaires were correctly received. The results are as follows: First, Male college students' interest in knitwear is not above the average. Second, they focus more on a practical value of knitwear than on an aesthetic value of knitwear. Third, when purchasing knitwear, male college students first consider design, followed by color, pattern and quality. Forth, male college students want to be shown as a neat image when they wear knitwear.

• 한국의류학회지
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• 제34권8호
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• pp.1242-1252
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• 2010

This research investigates the effect of fashion leadership on Word of Mouth (WOM) communications on the Internet. This research categorizes consumers into groups by fashion leadership and compares the groups regarding the WOM behavior (degrees of WOM acceptance and delivery as well as the motivations of WOM acceptance and delivery). The subjects of the study were 325 males and females. Major statistical methods used for the study were factor analysis, ANOVA, Scheff$\acute{e}$'s test, and chi-square test. The results categorized consumers into five groups by fashion leadership (dual leaders, fashion innovators, fashion opinion leaders, fashion followers, and fashion laggards). There were significant differences among fashion leadership groups over WOM behavior (acceptance and delivery) and monthly clothing expenditures. Fashion dual leaders had a higher degree of WOM acceptance with motivation of fashion information acquisition and compliance, and they had a higher degree of WOM delivery through motivation of economic compensation, pleasure, and advice. In addition, they had a higher expenditure for clothing products. Fashion innovators had a lower degree of compliance in WOM acceptance. Fashion opinion leaders had a higher degree of WOM delivery through motivation from advice. Fashion followers delivered WOM through motivation of economic compensation and advice. Fashion laggards had a lower degree of WOM acceptance and delivery.

• 자연과학논문집
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• 제10권1호
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• pp.111-122
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• 1998

본 연구는 의복 소비자의 위험지각과 정보탐색의 유형을 밝히고, 위험지각과 정보탐색의 관계와 인구 통계적 변인에 따른 차이를 살펴보고자 하였다. 376명의 대학생으로부터 수집된 자료들은 Pearson의 적률상관분석, 요인분석, t-test, 분산분석을 실시하였으며, 분석결과 의복 소비자의 위험지각은 5개 유형으로 분류되었다. 그 내용으로는 경제 및 성과위험, 심리적 위험, 시간손실 위험, 사회적 위험, 유행성 손실 위험이었다. 정보탐색은 광고, 점포내 관찰, 기억속의 정보, 주위의견으로 모두 4개의 유형으로 분류되었다. 위험지각과 정보탐색은 정적 상관을 보였으며, 의복 지출비에 따른 차이를 보였다.

• 아태비즈니스연구
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• 제11권4호
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• pp.103-119
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• 2020

Purpose - This study aimed to clarify the effects of CEO characteristics and marketing activities on management performance of fashion corporate by using financial statement. Design/methodology/approach - This study collected a sample of total 170 companies that can obtain the corresponding data among fashion manufacturing companies listed on KOSPI. The data of the financial statements reported from 2011 to 2018 were analyzed. Correlation analysis and multiple regression analysis were conducted. Findings - First, the more the number of CEO and the younger the CEO, the more employee welfare and training expenditures of internal marketing. The age of the CEO had a negative effect on all external marketing activities. The CEO number had a negative effect on sales promotion and advertising expenditures, but a positive effect on entertainment expenditure of external marketing. Second, as a effect of marketing activities on management performance, the welfare and training expenditures of internal marketing and entertainment expenditure of external marketing had a positive effect but sales promotion expenditure of external marketing had a negative effect on management performance. Research implications or Originality - Marketing activities that consider the differentiated factors of fashion corporate are necessary. Also, the objective accounting information can provide practical information for fashion industry.

• 가정과삶의질연구
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• 제14권3호
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• pp.137-150
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• 1996

The purpose of this study is to investigate the level of the proporation of household expenditure item and the subjective burden of household due to the private educational expenses. The data used in this study included 761 housewives who have a child of the second grade or fourth grade of primary-school in Seoul. The findings of this study are as follows: First these six variables-educational level of mother household income place of residence grade of child number of child and the expected educational level of child-have significant effects on the private educational expenses. Second the proporation of food expense housing expense clothing expense and miscellaneous expense significantly differ with respect to the private educational expenses. Generally the proporation of household expenditure item and subjective burden are influenced more by the private educational expenses for school work than by the private educational expenses for talent.

• 한국의류산업학회지
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• 제16권2호
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• pp.245-254
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• 2014

The purpose of this study was to describe 20's to 30's men's fashion lifestyle and develop clusters in grooming related variables. We also tried to interpret profile of clusters, and determine the difference between different level of grooming clusters in appearance care behaviors, and clothing behaviors such as clothing selection, preference of clothing image and design in men's wear. Data was obtained using the survey methods by convenience sampling. Frequency analysis, factor analysis, cluster analysis, chi-square test, and t-test were used for analysis using SPSS 18.0. The result of factor analysis of men's lifestyle show that 5 factors are extracted. Two different clusters were formed after the K-means cluster analysis. We realized that the level of grooming activity is significantly associated with the young men's major expenditure item, and beauty/care items, and the reason for exercise. The level of grooming was strongly associated with clothing selection behaviors. In addition, there is a significant difference in preferred image between two different grooming groups. In the feminine image, HG group favored more than LG group. The preferred design was associated with the degree of grooming as well. Unique and stylish top and bottom styles such as cargo, hiphop, and boots cut were favored more by HG group than LG group. We suggest that we can do market segmentation by the degree of the grooming activity, considering the current men's taste and trend to extend market share.

• 한국의류산업학회지
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• 제11권1호
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• pp.66-74
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• 2009

The purpose of this study is to identify the factors mainly recognized by customers regarding environmental elements of clothing store. The respondents are classified into several groups according to their preferences on the environmental elements of clothing store. Also the relationship between the factors and the shopping characteristics of customers is reviewed based on the results. This survey was carried out through a questionnaire of male and female university students(Busan region) in their twenties. The data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and regression analysis. The results of this research can be summarized as follows; The perceived 7 factors about environmental elements of clothing store were service policy, store atmosphere, product variety, shopping convenience, trend of products, freedom of shopping and reception service. The respondents were classified into three groups(high recognizing group, middle recognizing group and low recognizing group) by the level of recognizing 7 factors. There were significant differences among 3 groups divided by the degree of recognizing the factors regarding environmental elements of clothing store and there was the meaningful relationship between these 7 factors and shopping characteristics. The high recognizing group has shopping characteristics like more shopping time, large expenditure for clothing and a lot of comparative stores. They are frequently in contact with clothing shopping environment and easily purchase clothes. Finally, the factors perceived by the environmental elements of clothing store significantly affected the shopping characteristics of the customers. So, store managers have to look for the perceived environmental elements of store by business and seek after the marketing factors which efficiently stimulate consumer.

• 한국의류학회지
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• 제21권1호
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• pp.182-193
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• 1997

The purpose of this study was to investigate the actual state of introduction and distribution of import apparel and to identify which characteristics of import apparels were different from domestic apparels by analysing consumer's evaluation attitudeto import apparels comparatively. Inaddition, by forming consumer groups who prefered import apparels and who prefered domestic apparels consumer characteristics and factors of each group were investigated. Results of this study are summarized as follows; 1. The degree of recognition of domestic or import well-known apparel brands were both high as 79.1% was to national brandcomparing with 77.0% of import brands. Average holding articles of import apparels were increasing up to 2.08 per person. 2. Consumers gave better evaluation to import apparel in all its aspects. With respects of the economic value and thepractical value, domestic apparel brands were evaluated better than import apparel brands while import apparel brands were evaluated better than domestic apparel brands with respects of design, brand image, and quality value. 3. Consumer group who has preference to import apparel has the tendency of high degree of clothing expenditure and low degree of economical behavior in clothing life st)4e and high degree of brand preferency. Futhermore, such group was not affirmative to negative effect of purchasing import goodsand open-trade policy. 4. Core factors affecting the preference to import apparel were design evaluation attitude, general reluctancy to buying imports, brand-oriented clouting life style, and degree of prossession of import apparel, as enumerated in the order of importance.

• 한국가정과학회지
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• 제3권2호
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• pp.120-134
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• 2000

The purpose of this study was to investigate the factors influence the outbuying behavior of the consumers reside in middle sized cities adjacent to Kwangju. a metropolitan city of Korea. Data were collected by using questionnaire from 570 female consumers in Suncheon and Yeosu city from 8 September to 16. 1999. Data from 513 respondents were analyzed. Factor analysis. t-text. $x^2$test and cross analysis were used. Respondents were divided by two groups, outbuying group/resident purchasing group, based on the frequency of purchasing and intention of purchasing in local stores. and the differences between two groups were analyzed. The results were as follows : 1. There were significant differences in the residence. levels of education and Income. age. job. automobile possession, numbers of children, clothing expenditure Per month between outbuying group and resident purchasing group(p<.001, respectively) . 2. Outbuying group had significant higher tendency toward pursuing fashionability and pleasure, and symbolism in clothing than resident purchasing group(p<.001. respectively) 3. Outbuying group considered store services. assortments. shopping convenience significantly more important than resident purchasing group(p<.001. respectively) 4. Outbuying group obtained information from media sources and non-media sources significantly more often than resident purchasing group(p<.001, respectively) .

• 한국콘텐츠학회논문지
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• 제16권9호
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• pp.136-148
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• 2016

본 연구의 목적은 50세 이상의 중노년기 지체장애인과 비장애인의 소비지출구조를 파악하고 사회경제적 지위와 인구사회학적 특성에 따른 소비지출구조를 비교분석하여 장애로 인한 격차를 줄일 수 있는 지원방안 마련을 위한 기초적 자료를 제공하기 위함이며, 자료분석은 SPSS 19.0을 사용하여 T-test, ANOVA, 교차분석 등을 실시하였다. 연구결과, 소득과 학력 및 총생활비 지출금액에서 지체장애인이 비장애인에 비해 낮게 나타나 장애로 인한 상대적 빈곤상태에 처해있음을 알 수 있으며, 또한 지체장애인의 경우 비장애인에 비하여 사회활동 및 친교활동 등이 포함된 기타소비지출 항목과 경제적 안전망이 될 수 있는 사회보장 부담금, 피복신발, 외식 등의 지출보다는 생계유지에 필요한 가정식비와 주거관리비에서의 지출구성비가 높게 나타났다.