• Title/Summary/Keyword: clothing design

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The Apparel Sizing System of Early Adolescent Girls - Focusing on Lower Garments - (청소년 전기 여학생의 하의 치수 규격에 관한 연구)

  • Jeong, Hwa-Yeon;Suh, Mi-A
    • The Research Journal of the Costume Culture
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    • v.13 no.5 s.58
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    • pp.671-685
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    • 2005
  • The purpose of this study was to develop a new size range and size interval for early adolescent girls. For this purpose, a total of 529 girls aged between 10 and 14 were measured and data were collected from 42 anthropometric measurements and 41 photographic measurements per a person. SAS 8.1 was used in data analysis including means, standard deviations, and frequency analysis. The stature was divided at 5cm intervals as in KS into 9 sizes from the lowest 130cm to the highest 171cm. If waist circumference were divided at the same intervals, the sizes cannot reflect the body growth of adolescent girls at these ages. Thus this study set intervals between sizes irregularly based on the mean of waist circumference by the type of body shape. Based on the results, this study proposed: for Type A - 6 sizes (140A-58, 145A-54, 145A-62, 150A-58, 150A-62, 155A-62); for Type X- 9 sizes (150X-59, 155X-63, 155X-66, 160X-59, 160X-63, 160X-66, 165X-59, 165X-63, 165X-66): and for Type H - 7 sizes (145H-68, 150H-68, 150H-70, 155H-68, 155H-73, 160H-68, 160H-73). For the sizes selected for each type, reference measurements were decided - centering on items necessary for manufacturing clothes. Reference measurements suggested for lower garments 8 items including waist circumference, hip circumference, slacks length and crotch length. The suggested sizes are distributed in a wider range, so they are considered to be helpful for students to find clothes fitting their bodies.

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A study on online word-of-mouth effect through blog reviews on fashion products - Based on the theory of planned behavior - (패션제품 블로그 리뷰를 통한 온라인 구전효과에 대한 연구 - 계획된 행동이론을 중심으로 -)

  • Kwon, Su Kyung;Kim, Sun-Hee
    • The Research Journal of the Costume Culture
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    • v.21 no.4
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    • pp.478-493
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    • 2013
  • The purpose of this study is to examine the online WOM effect of blog review depending on brand awareness and message direction. The theory of planned behavior was applied to understand online WOM acceptance. A survey was conducted targeting female in 20s and 30s and 312 questionnaires were used for analysis. Frequency analysis, reliability analysis, t-test, and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, purchase intention and online re-WOM intention are higher when brand awareness is higher. Second, subjective norm, perceived behavioral control, WOM acceptance intention, purchase intention and off-line re-WOM intention show higher values when negative information is afforded. Third, in type 1 (high brand awareness/positive message) and type 3 (low brand awareness/positive message), attitude, subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. In type 2 (high brand awareness/negative message), subjective norm and attitude have a positive effect on WOM acceptance intention. In type 4 (low brand awareness/negative message), subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. Forth, in type 1 and type 3, WOM acceptance intention has a positive effect on purchase intention, offline re-WOM intention and online re-WOM intention. In type 2 and type 4, WOM acceptance intention has a negative effect on purchase intention, and a positive effect on offline re-WOM intention. The results show that blog review has ripple effect on consumer behavior by affecting purchase intention and offline re-WOM intention.

Stretch Aesthetics In Contemporary Fashion Design (현대 패션디자인에 나타난 스트레치의 미(美)연구)

  • Cho, Kyoung-Hee
    • Journal of the Korean Society of Costume
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    • v.46
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    • pp.67-88
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    • 1999
  • 텍스타일의 발전에 있어서 진보적 기술혁신은 합성섬유의 잠재력을 높이는데 큰 촉매 역할을 해왔는데 그 중 가장 두드러지게 성공적인 분야는 바로 스트레치 직물 분야이다. 스트레치는 그자체의 다양한 종류와 변화무쌍한 특성과 함께 스포츠 웨어, 캐주얼웨어 뿐 아니라 최근에는 정장류 남성복에 이르기 까지 그 사용범위와 미적 표현이 크게 증가되고 다양해졌다. 스트레치의 미는 기능적이고 편안하면서도 직물자체의 유동적인 특성과 함께 인체와 더불어 표출되는시각적 이미지가 현대미에 새로운 개념을 더하고있다는 데에 그 가치가 있다. 본 연구목적은 현대 패션디자인에 표현되어진 스트레치의 미적 개념과 가치가 무엇인가를 발견하는데 있다. 특히 섬유과학기술의 진보로 인한 스트레치 직물의 다양함과 그에대한 디자이너들의 패션철학과 디자인의 다양한 변화를 강조하고 나아가 다음세기를 위한 보다 나은 디자인의 방향을 제시해 보고자한다. 연구결과는 다음과같다. 1, 스트레치의 가장 두드러지는 현대적 미는 편안함과 기능성에 있다. 특히 스트레치 직물 자체가 더욱 가벼워지고 강해지면서 현대생활과 미래생활에서 가장 크게 중시되고 있는 comfortable & functional 의 이상적인 개념을 충적시켜 주고 있다. 2. 스트레치 직물의 유동적특징에서 대표적으로 나타난 스타일은 바디스트인데 이것은 스트레치 자체의 신축성이 기본적으로 인체곡선 위에서 표현되어진 것으로서 거의 비슷한 스타일의 uniformity 현상을 낳게 되었고 또한 인체선의 드러남으로 인해 'healthy'이미지 추구라는 현대미의 새로운 개념을 가져왔다. 2. 더욱 정교해진 스트레치는 결국 transparent look을 낳았고 또한 비치는 직물들을 겹쳐입는 layering 현상을 가져왔는데 이것은 현대적 순수미와 여성미가 시감각적 이미지로 표현되어진 것이라 할수 있다. 4. 스트레치가 되므로서 생기는 긴장은 다른 디자인 요소들에 대해서는 극히 단순한 것을 요구하면서 결국 simplicity를 동반하게 되었다. 5. 스트레치는 디자인 구성 요소들의 보다 작은 개념을 낳았는데 즉 더욱 좁아진 형과 작아진 사이즈 없어지거나 줄어든 다트와 구성선 그리고 그에따라 줄어든 공정과 낮아진 가격이다. 이 개념은 현대미의 minimalism의 한 현상으로 해석되어지며 스트레치 직물은 여기에 가장 부합되는 소재가 되었다. 6. 스트레치의 시각적 이미지는 그자체가 'easy' 'free'느낌과 함께 보편적이면서 미래적이다. 이상으로 볼 때 미래의 패션은 보다 진보적인 섬유과학발전에 힘입어 21세기의 새로운 환경에 잘 적응 할 수 있는 합리적이면서도 미적 가치가 내포된 인간에게 보다 친숙한 디자인으로 전개되리라고 생각되어진다.

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Formative Characteristics Regarding Traditional Cultural Identity and Development of Fashion Culture Products - Past, Present, and Future - (전통문화 정체성에 관한 조형성 특성과 패션문화상품 개발연구 - Past, Present & Future -)

  • Jon, Ji-Hyon;Raftery, Andrew
    • Journal of the Korean Society of Costume
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    • v.59 no.7
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    • pp.65-76
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    • 2009
  • Korea has established a code for the economic and cultural industry that covers a wide range of classes unlike the old information era which was limited to the simple knowledge, technology, tools, morals, and customers that had been established in our society. On the other hand, 'culture marketing' is a series of marketing activities in which value-added items are created and shared. The combination of business management and culture seemed pretty awkward considering how rapidly the world was changing, however, the nature of today's culture has changed and the economic nature of culture products has resulted from those changes. In this paper, two authors who expressed the cultural identity in the culture products are studied through a comparison analysis; the author Min Yeongsoon expressed the identity confusion that she experienced in a foreign country and how she overcame homesickness in her work; and the author Kim Ata expressed his confidence in Asia and used his clear and loud voice to express the culture in his work. In addition, today's culture products are affected by the surrounding cultures such as the member's traditional society, environmental culture, and individual's culture. It is a good source for good works of art. In this study, the efforts of seeking the cultural identity, structuring the concept, seeking a new market and possibilities are used to make a consistent process in order to make a series of the systems required for planning and developing culture products.

Aesthetic Characteristics of the Little Black Dress in the Modern Fashion - Mainly Focused on Works after the Year 2000 - (현대패션에 나타난 리틀 블랙드레스의 미적특성 -2000년 이후를 중심으로-)

  • Kim, Sun-Young
    • Journal of the Korean Society of Costume
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    • v.57 no.4 s.113
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    • pp.18-29
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    • 2007
  • Since its birth, "Little black dress" that has been prospering and reviving continually for 80 years, is always favored as classical fashion item. This study focuses on how the "Little black dress", regarded as the beginning of the modern fashion, could become an eternal item over a century by analyzing the aesthetical characteristics of it. Thus, we can better understand the modern women and aesthetic value of modern fashion. The precedented studies and literatures are reviewed for recognizing the development of "Little black dress," and the scope of this study is limited only after the year 2000. Also, fashion work collections and various domestic and international fashion magazines are analyzed demonstratively. After the Little Black Dress was born with the bullish black color in the year 2000, the aesthetic characteristics of the newly spotlighted Little Black Dress in the modern fashion are as the following. First is modernism. Modern style of black dress is appeared through simple and moderate expressions such as pursuit of simple line, minimization of decoration and exclusion of accessories. Second is sensuality that emphasizes flashiness of black by gloss or see-through fabric and exposing one's body parts or dress that exposes body's curves not only express women's physical attraction but also show off woman's social status or roles. Third is feminism. Ruffle, ribbon, flowing-like fabric, and rhythmical details express charms of sophisticated and trendy women as well as romantic image of girlish sensibility. Fourth is hybridism. Experimental and creative thinking like designers' unique re-interpretation of "little black dress," fresh view to sexuality, breaking up of the existing principle of clothing compositions give wholly new aesthetic value.

Low-Level Officials' Costumes as Illustrated in Tamna-Sullyeokdo at the Era of King Sukjong of the Joseon Dynasty (조선 숙종조 탐라순력도를 통해 본 하급관원 복식)

  • Lee, Joo-Young;Jang, Hyun-Joo
    • Journal of the Korean Society of Costume
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    • v.57 no.6 s.115
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    • pp.172-183
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    • 2007
  • The purpose of this study is to examine the dress and its ornaments of low-level officials shown in Tamna-Sullyeokdo, the paintings of the inspection tour of Jeju Island. The low-level officials Include low-level soldiers-sungjungun, gichigun, foot soldiers, cavalries, gunroe, ilsu, artillerymen, najang, and sawon-, musicians, servants, and kisaengs in government employ. 1. Different types of low-level soldiers tended to wear different kinds of clothes that is worn under an outer garment and to wear different coats and trousers depending on an outer garment. That is, sungjunggun, gichigun, foot soldiers, and cavalries were jeonbok over a jeogori and baji. On the other hand, gunroe, ilsu, artillerymen, and najang were houi or jakui over a jeogori and baji. However, Sawon simply were Jeonbok or armer or they wore Cheolik in formal occasions. 2. Musicians wore a jeonlib, a type of hat, decorated with an ear of barley and a red houi over a Jungchimak, a man's outer coat with large sleeves. Musicians wore colorful red clothes in order to add to the amusement during military trainings or banquets. 3. Servants in government employ had their hair in plaits and wore a jeonbok over a Jungchimak or baji and jeogori. However, when they dance during banquets, they were cheolik and jeonlib decored with/without an ear of barley or red flowers. 4. Gisaengs in government employ wore a gache on their head and wonsam, a woman's full dress during big occasions. They, on the other hand, wore a jeogoli and chima for regular occasions.

The Characteristics and Change of Colors on Fashion Collections in 1990s

  • Kim, Honey;Kim, Young-In
    • International Journal of Costume and Fashion
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    • v.7 no.2
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    • pp.18-31
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    • 2007
  • The purpose of this study is to examine color characteristics and color changes of the fashion collections through 1990s, and to provide the efficient color information for color planning upon fashion themes. For this research, a total of 30,084 colors were collected from Paris, Milan, London, New York Collections in 1990s. Those colors were first measured by the Pantone Textile Color Specifier and COS Color System and spectrophotometer(color eye 580). These measured color values $L^{\ast}a^{\ast}b^{\ast}$of CIE were converted into H V/C of Munsell System, and 12 tones of PCCS with 5 achromatic colors. The characteristics of collected colors were analyzed in general and by place, season and year. The results of the study are as follows : First, the hues of purple blue, yellow red, red, yellow and the tones of grayish, pale, white, black, dark grayish, dull, light grayish appeared mostly. Yellow was shown quite frequently in spring/summer while purple, purple blue, red and yellow red in fall/winter. White, pale, light, light grayish and light gray were shown more frequently in spring/summer while Black, dark grayish, grayish, dark gray and dark in fall/winter. Second, the characteristics of colors by 4 representative places were similar to the general characteristics of colors in 1990's. Third, There were distributed widely Red, Yellow Red, Yellow in the early 1990s, Green Yellow, Green, Blue Green in the mid of 1990s, and Purple Blue, Purple in the late of 1990s. The distribution range of chromatic colors showed wide in both of the early of 1990s and the mid of 1990s for a while, and achromatic colors of grayish, gray and black appeared mostly in the late of 1900s.

A Study on Dyeability and Antibiotic Activities of Natural Dyeing with Artemisia (쑥을 이용한 천연염색의 염색성과 항균성에 관한 연구)

  • Song Kyung-Hun;Baik Cheon-Eui
    • The Korean Journal of Community Living Science
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    • v.17 no.1
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    • pp.79-86
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    • 2006
  • This study purposes to find the best one for dyeing with artemisia in order to develop a more efficient method of dyeing with artemisia and investigates the antibiotic activities of artemisia. After dyeing cotton, rayon, silk, wool and nylon fabrics with dyebath extracted from artemisia, observation on dyeability by temperature, concentration and time has been carried out. And I took an observation on color change, color fastness to washing and color fastness to light after mordanting treatment. Also observation on the antibiotic properties of non-dyed fabrics, artemisia-dyed fabrics and artemisia-dyed fabrics with post-mordant has been performed to investigate the antibiotic activities of artemisia. And the following results have been obtained. 1. The dyeability of artemisia was better for protein fabrics such as silk or woo and amide-based synthetic fabrics like nylon than for cellulose fabrics such as cotton and rayon. 2. For all tested fabrics, the dyeability was increased as the concentration of artemisia dyebath, dyeing time and dyeing temperature was increased. Especially the dye ability for protein fabrics was most affected by the temperature, and high dyeability was obtained at high temperatures. 3. For the color fastness of artemisia-dyed fabrics with mordanting treatment, the color fastness to washing was good with grade of 4-5 while the color fastness to light ranged from grade 2 to grade 3, which requires improvement for practical use. 4. The artemisia-dyed fabrics were shown to have much higher antibiosis than the non-dyed fabrics, and the artemisia-dyed fabrics with mortanting treatment showed the following result; Cu 99.9%, Al 64% and bittern 64.7%.

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Analysis of Research Trends on Domestic Stage Costumes (무대의상 연구의 동향 분석)

  • Choi, Hyunok;Yi, Kyonghwa
    • Journal of Fashion Business
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    • v.18 no.2
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    • pp.1-13
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    • 2014
  • This study examines research trends in the dissertations and journal articles on stage costume so as to provide basic information on directions for future studies. The data was collected from the theses of domestic journals of the Korean Studies Information (KSI) which were published until December, 2012 and retrieved by a keyword related to the "design of stage costume", "costume for performing art", and etc. Theses and articles for the analyses were a total of 200 published. Reviewing the theses by dividing the times into 8 Chronicles of 5 years in each term. The findings of the study are as follows: According to the chronological analysis, there has been a steady increase in the rates of the musical, ballet, dance, and circus costume and cutting edged technology such as LED has been utilized in the performing art, currently. The real production and making up of the costumes have been increasing as well by replacing of illustration and rendering of the costumes. In the recent costume of the performing arts show the tends of the visual effects and up-sizing, comprehensiveness and fusion. From the analysis of the background of the work, those were confirmed that the most common historical period was modern period, and places were France, England, and Egypt. In regard to research themes and methods, many of research papers utilized content analysis method, character analysis method as research methods. The most popular presentation of the costume designs was "rendering", "costumes schedule" and "illustration". However, development and explanation of the patterns was insufficient and constructions methods and real works(costumes) were usually omitted in the articles.

The Effects of Perceived Relational Benefits on Repurchase Intention and Word of Mouth Intention in the Social Commerce Marketplace: Mediating Effect of Satisfaction and Difference in Market Mavenism (소셜커머스 시장에서 지각된 관계혜택이 재구매의도와 구전의도에 미치는 영향: 만족의 매개효과 및 시장 전문성 차이)

  • Sung, Heewon;Kim, Eun Young
    • Journal of Fashion Business
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    • v.21 no.2
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    • pp.30-44
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    • 2017
  • The purposes of this study were to (a) identify dimensions of relational benefits in the social commerce market, (b) predict the effects of relational benefits on satisfaction, repurchase intention, and word of mouth (WOM) intention, (c) examine the mediating effects of satisfaction, and (d) compare the differences in the effects of relational benefits on satisfaction, repurchase intention, and WOM intention between the two groups of market mavenism. For collecting data, a self-administered questionnaire was undertaken by an online research agency. A total of 490 usable responses were obtained from consumers who have used social commerce sites. The sample included a slightly higher number of females (50.8%) than males and age was ranged from 20 years to 40 years. An exploratory factor analysis generated four factors of relational benefits such as confidence, convenience, special treatment, and information. Multiple regression models showed that confidence, convenience, and special treatment benefits were significant predictors of satisfaction and repurchase intention; the confidence and convenience benefits were significant for WOM intention. Satisfaction significantly mediated the relationship between relational benefits and repurchase intention, and the relationship between relational benefits and WOM intention. The group with high level of market mavenism more highly perceived the relational benefits than the other groups. Confidence benefit had a significant effect on repurchase intention regardless of the level of market mavenism, while convenience benefit had a significant effect on repurchase intention in the non-market maven group. This study discussed the managerial implications for customer relationship management in the social commerce marketplace.