• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.5
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• pp.889-902
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• 1997

During the past three decades, there have been drastic changes in many fields in Korea. Social and economic changes which occurred meantime have influenced clothing expenditures of Korean consumers. The purpose of this study was to investigate the change of clothing expenditures and its determinants in Korea during the period of 1965 to 1993. In particular, the impacts of income and price on clothing expenditures were examined using data from the National Acccounts published by the Bank of Korea as well as Urban Household Economy Survey published by the Bureau of National Statistics. Per-person consumption expenditures for clothing and shoes (CSX) in permanent price generally increased in accordance with the increase of income since 1965. From 1978 to 1984, however, there was a slight decrease in clothing expenditures in spite of the continuous increase in income, due to the depression of national economy. The proportion of CSX in total consumer spendings has decreased continuously since 1978. In recent years, CSX take only 5% of national aggregate consumption expenditures, while consumption expenditures of urban consumers is 8%. The expenditures for traditional clothing and fabrics for home- sewing decreased most. The results of this study should provide a broader view of the pattern of clothing consumption by Korean consumers. Moreover, the findings can suggest how social and economic changes of a society affect consumers' clothing expenditures.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.628-641
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• 2010

This study investigates the relevance among the clothing purchase motivations, selection criteria, customer satisfaction of collaborated fashion products, and conspicuous consumption by adults located in the cities of Seoul and Incheon who have experience in collaborated fashion product shopping. The results are as follows: 1. Conspicuous consumption was identified with three factors: symbol of position, pursuit of fashion brand/quality, keeping up appearance. Customers were segmented into two subdivisions of a lowly involved group with conspicuous consumption and a highly involved group with conspicuous consumption. 2. Clothing purchase motivations with collaborated fashion products were identified with two factors of esthetical value and reasonable ostentation. Selection criteria with collaborated fashion products were identified with the two factors of extrinsic attributes and intrinsic attributes. Customer satisfaction was identified with one factor. 3. Highly involved group toward conspicuous consumptionpursued more into esthetics value, reasonable ostentation and considered more into extrinsic attributes through collaborated fashion products than the lowly involved groups. Customer satisfaction of a highly involved group toward conspicuous consumption was higher than the lowly involved group. 4. The symbol of position had a positive relationship and the keeping up appearance had a negative relationship in regards to both the relevance of conspicuous consumption and the clothing purchase motivations, selection criteria, and customer satisfaction of collaborated fashion products.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.367-380
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• 2007

This study investigates the perception of price and the propensity to conspicuous consumption in the purchase of clothing among college students and the relation between the perception of price and the propensity to conspicuous consumption. The data for this study were collected from 1,015 Korean college students. In order to analyze the data, statistical methods such as frequency, percentage, mean, standard deviation, factor analysis, ANOVA, scheffe-test, Pearson's correlation, and Cronbach's a were used with the SPSS statistical package program. The major study findings were as follows. 1. The perception of clothing price among college students was classified into five factors: high price-oriented, discount-oriented, high quality-price rate-oriented, low price-oriented, and effectiveness-oriented. 2. The propensity to conspicuous consumption of clothing among college students was classified into four factors: brand name conspicuousness, conspicuous pursuit of vogue, symbol of their social position, and imported goods conspicuousness. 3. High price-oriented and discount-oriented were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. High quality-price rate-oriented and low price-oriented were different significantly according to sex, father's educational level, monthly income, monthly allowance amount. Effectiveness-oriented was different significantly according to sex, age. 4. Brand name conspicuousness, conspicuous pursuit of vogue and imported goods conspicuousness were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. Symbol of their social position was different significantly according to sex, age, father's educational level, monthly income. 5. High price-oriented, discount-oriented and high quality-price rate-oriented have the highly positive correlation with four factor of propensity to conspicuous consumption of clothing. Low price-oriented has the negative correlation with four factor of propensity to conspicuous consumption of clothing. Effectiveness-oriented has the lowly positive correlation with four factor of propensity to conspicuous consumption of clothing.

• Korean Journal of Human Ecology
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• v.10 no.3
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• pp.275-290
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• 2001

The purpose of this study was to investigate the transition of clothing behavior and clothing consumption pattern of college students in Choong Nam province. 75 subjects were surveyed in 1995 and 2000. For statistical analysis, $X^2$-test were used by SPSSWIN program. The results of this study were as follows. 1. Number of clothing showed significant difference according to year and the number of coat and formal wear increased in 2000 compared with 1995. 2. Clothing consumption pattern showed significant difference according to year. College students purchased on sale more frequently and preferred more expensive clothes in the year 2000 compared with 1995. 3. Contentment for clothing behavior showed significant difference according to year and the extent of contentment decreased as years go by. 4. Number of clothing showed significant difference according to sex and female students had more clothes than male students, but the difference between male and female decreased as years go by from 1995 to 2000. 5. Clothing consumption pattern showed significant difference according to sex and female students purchased ell sale more frequently than male students, but the difference between male and female decreased as years go by. 6. Contentment for clothing behavior showed significant difference according to sex, but female students described to not adequate the quantity of feminine style wear and the interest in fashion of male students was increased as years go by.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1103-1115
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• 2006

In this study, clothing consumption behaviors of Russian and Korean female college students were compared. Data were collected by conducting surveys in Russia and Korea. In results, Russian female college students spent considerably more money on clothing than did Korean students, compared to the income level. Korean consumers bought clothing mostly in the department stores, whereas Russian consumers preferred large shopping centers, discount stores and traditional markets to shop clothing. As important factors affecting clothing purchase decision, Russian consumers considered country of origin while Korean consumers considered style. Korean consumers were satisfied more on domestic brands than did Russian consumers while Russians were more satisfied with foreign brands than did Koreans. Russian consumers considered diverse factors in forming attitude and buying intention toward domestic and foreign brands. In contrast, Korean consumers' attitude and purchase intention were influenced much by style. Based on study results, marketing implications were provided.

• Korean Journal of Human Ecology
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• v.5 no.1
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• pp.28-41
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• 2002

This study investigated the effects of the high school students' self-efficacy, sex, and division of school upon their clothing fashionability and conspicuous consumption to understand a part of their clothing behaviors during adolescent period. Questionnaires were distributed to and collected from 575 male and female high school students attending academic and vocational high schools locating in Kwangju, Korea, from October 9 to October 14, 2000. The data were analyzed using descriptive statistics, factor analysis, MANOVA, and t-test. The results were as follows: 1. The main effects of the self-efficacy on the fashion interests and fashion knowledge were significant(p<.05, p<.01, respectively). 2. The main effects of the sex of respondents on the fashion interests and fashion knowledge were significant(p<.01, both). 3. The main effect of the self-efficacy on conspicuous consumption to demonstrate the economic status was significant (p<. 01). 4. The main effects of the sex of respondents on conspicuous consumption to high priced brand oriented was significant (p<. 01).

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.6
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• pp.885-898
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• 2015

This study develops scales to measure clothing consumption values for Korean male consumers. This study conducted qualitative and quantitative research to explore a new clothing consumption value among males as well as investigate empirically the measurement of clothing consumption values. In-depth interviews and focus group interviews were collected for qualitative research on 20 Korean men in their 20s-40s who had experience with 2 types of stores in Korean men's fashion. An analysis of qualitative data based on grounded theory approaches identified 6 factors and 15 items. For the empirical research, the questionnaire which consist of 9 factors and 46 items were developed by the results of grounded theory approaches and prior studies. Final measurement scales were based on 651 data used in exploratory factor analysis (EFA) and a confirmatory factor analysis (CFA). All subjects were in their 20s-40s. The result from CFA suggested 4 factors and 18 items with showing acceptable construct validity and discriminant validity. Therefore, this study confirmed that clothing consumption value for Korean male consumer consist of ostentatious and brand value, epistemic and possession value, conditional value, and reasonable value. These constructs will provide critical insight in understanding and segmenting Korean male consumers.

• Journal of the Korean Home Economics Association
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• v.36 no.10
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• pp.131-144
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• 1998

The purpose of this study was to examine the differences of symbolic consumption of adolescents, and the effects of demographic factors on the symbokic consumption in clothing. Data were administered to 957 adolescents in middle, high school, and college students living in Seoul, Chonju, Sunchon, Yousu, and Kwangyang from May to June 1997. For analysis of the data, factor analysis, t-test, one-way ANOCA, duncan's multiple range test, and multiple regression analysis were employed. The results of this study were summarized as follows. 1) Symbolic consumption in colthing were shown to have the significant differences accoding to age, gender, the level of urbanization, parent's education, father's occupation, social stratification groups. The higher the age, the level of urbanization, and parent's education, father's occupation, social stratification is, or the female, the higher is symbolic consumption in clothing. 2) According to the results of the regression analysis examining the rerlative influences of variables affecting symbolic consumption in clothing, the relative importance of the variables are in order of; income, gender, age, mother's education, residence, and their explanatory powere totalled 11.5%.

• Journal of the Korean Home Economics Association
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• v.41 no.4
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• pp.111-126
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• 2003

The purpose of this study was to investigate the clothing consumption pattern and satisfaction of the university students. 509 subjects were surveyed during the period of 2002, for statistical analysis, t-test, ANOVA(LSD), X²-test were used by SPSSWIN program. The results of this study were following; Number of clothing showed significant difference according to sex, income, and major Female students had more clothes than male students, but female student was not satisfied with thier number of clothing. University students spend the money below one hundred thousandwon on the purchase of clothing and they depend upon their parents for the cost. Their resources of fashion information are display of shop. Clothing consumption pattern showed significant difference according to sex and female students purchased on sale more frequently than male students. The needs of university students for formal wear was high. The reason for not wearing the clothes they have showed significant difference according sex, male students din't wear their clothes for ragging or unsuitableness of size but female students din't wear because thier clothes were old fashion or they lose interests in thier clothes. The tendency to have ethetic, easycare and high quality clothing of female student was stronger than that of male students. It is necessory business develop high quality formal wear at a low price, made in practical textiles and activative designed skirts for university students.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.205-215
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• 2002

The purpose of this study was to identity the relationship of clothing involvement, consumer characteristics, and clothing buying behavior of college female students in China. A questionnaire was developed to measure clothing involvement, materialism, conspicuous consumption, reference group influence, clothing purchasing modes, fashion information sources. The questionnaire was administered to 390 college female students in Dandong of china. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were as follows: 1. Subjects were divided into low clothing involved and high clothing involved groups according to the level of clothing involvement. 2. Three dimensions of materialism were derived by factor analysis such as Happiness-pursuing, Life-centered, and Sucess-symbolic. And three dimensions of conspicuous consumption and reference group influence were derived by factor analysis such as luxury oriented, Status symbolic, Brand-name oriented, and Comparative, Informational, Normative exactly. Clothing purchasing motives and fashion information sources were factor analysed as Social and Individual mole, and Printed & Electric-wave media, Marketer managed, Personal exactly. 3. There were significant differences between high involved and low involved consumers in consumer characteristics and clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about materialism especially in Happiness-pursuing about conspicuous consumption in status symbolic and about influence of reference group in comparative. The high involved consumers put more importance than low involved consumer individual motive as clothing purchasing motive, and marketer managed in clothing fashion information. The high invoked consumers showed more importance than low invoked consumers about evaluating attributes of product, and about store patronage criterion.