Korean Journal of Human Ecology (한국가정과학회지)

The Korean Society of Human Ecology (한국가정과학회)
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The Effects of High School Students' Self-Efficacy, Sex, and Division of School on Fashionability and Conspicuous Consumption of Clothing

고등학생의 자기 효능감과 성별 및 계열이 의복 유행성과 과시소비에 미치는 효과

  • Oh, In-Hee (Dept. of Clothing and Textiles, Chonnam National Univ.) ;
  • Chung, Myung-Sun (Dept. of Clothing and Textiles, Human Ecology Research Institute, Chonnam National Univ.)
  • 오인희 (전남대학교 의류학과) ;
  • 정명선 (전남대학교 의류학과 생활과학 연구소)
  • Published : 2002.06.01
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Abstract

This study investigated the effects of the high school students' self-efficacy, sex, and division of school upon their clothing fashionability and conspicuous consumption to understand a part of their clothing behaviors during adolescent period. Questionnaires were distributed to and collected from 575 male and female high school students attending academic and vocational high schools locating in Kwangju, Korea, from October 9 to October 14, 2000. The data were analyzed using descriptive statistics, factor analysis, MANOVA, and t-test. The results were as follows: 1. The main effects of the self-efficacy on the fashion interests and fashion knowledge were significant(p<.05, p<.01, respectively). 2. The main effects of the sex of respondents on the fashion interests and fashion knowledge were significant(p<.01, both). 3. The main effect of the self-efficacy on conspicuous consumption to demonstrate the economic status was significant (p<. 01). 4. The main effects of the sex of respondents on conspicuous consumption to high priced brand oriented was significant (p<. 01).

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