• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.115-143
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• 2004

• Proceedings of KHEA Conference
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• 1997.07a
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• pp.73-73
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• 1997

• Journal of Families and Better Life
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• v.18 no.1
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• pp.167-184
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• 2000

This study has investigated the degree of similarities and/or differences of consumption expenditure styles among the households with different occupation. Two types of analysis were performed. One was comparative analysis which used to identify the changes of consumption expenditure styles among different occupation classes using time-series data of 1977-1996 Korean Urban Household Expenditure Survey and Rural Household Economy Survey. The other was multivariate analysis to investigate the effects of occupation on consumption expenditure styles with 1551 sample household data from 1996 Korean Urban Household Expenditure Survey. The results showed that the differences in consumption styles among different occupation classes including farmers are diminished during last two decades while there still exist some degree of differences in consumption styles. After controlling other socio-economic factors it is found that occupation is a determinant of consumption patterns of urban w ge earners especially consumption for clothing and health items.

• Journal of Families and Better Life
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• v.16 no.4
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• pp.183-196
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• 1998

The purpose of this study was to investigate the discretionary consumption expenditure of Korean urban housewives and the factors contributing to the discretionary consumption expenditure. 535 housewives living in Seoul and Gyungki district were selected and frequencies percentile means standard deviation and multiple-regression analysis were utilized. The results of this study were as follows: First the monthly discretionary consumption expenditure of Korean urban housewives was 592,500won. Particularly the level of clothing expenditure for urban housewives of 135,700won was found to be the highest expenditure among other discretionary expenditures while the level of transportation expenditure of 68,100won was found to be the lowest expenditure. Second educational attainment employment status conspicuous tendency of consumption and contribution to household economic of urban housewives husband's job the number of children monthly income debt ownership and home ownership were ignificant variables on each category of discretionary consumption expenditure while age future economic expectation egion and total asset were not significant variables. Third employment status conspicuous tendency of consumption husband's job the number of children monthly income and debt ownership were related to discretionary consumption expenditure of Korean urban housewives.

• Human Ecology Research
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• v.61 no.3
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• pp.389-399
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• 2023

Sustainable fashion products have different characteristics from typical fashion products. Therefore, this study focuses on shoes while exploring the expansion and development of sustainable fashion consumption as well as consumers' perceptions of the sustainability approaches practiced by shoe companies. In-depth interviews were conducted with 24 consumers, who had purchased sustainable shoes, in order to understand their purchase decision-making process and consumption characteristics, using the seven stages of the EBM model. In the "need recognition" stage, the survey participants' social background and family influences were categorized as macro factors, while their personal background influences were categorized as micro factors. In the "evaluation of alternatives" stage, participants reconfirmed whether or not to make a purchase based on the product's properties, such as price, brand value, and offered services. In the "purchase" stage, participants' purchase channels were determined according to their preferences as well as the selection pattern they followed until the final purchase within the chosen channel. In the "consumption" stage, the start of product ownership coincides with the start of using the products after making a purchase. In the "post-purchase assessment" stage, higher positive experiences led to a higher repurchase intention of sustainable shoes, while negative experiences caused participants to defer consumption and made them experience a sense of guilt for failing to consume sustainably. During the "post-purchase behavior" stage, which focused on the categories that the customers prioritized, many participants spread information about sustainable fashion to specific individuals through active online WOM behavior.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.723-735
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• 2017

The explosive growth rates in sales of climbing clothes-centered outdoor wear has slowed; however, athleisure wear worn while enjoying sports activities is still popular. This research study investigated differences between pursuing benefits of athleisure clothing and purchase intentions of athleisure clothing according to lifestyles, targeting male and female consumers aged 20s-50s. Analytic research data was statistically processed with the use of SPSS 18.0. The factor analysis and reliability analysis, multiple-regression analysis and t-test analysis and descriptive statistics were conducted. The study analyzed the results of pursuing benefits of athleisure clothing according to lifestyle. The study results showed that fashion oriented, health oriented, and sociability oriented factors had significant effects on youth and fashion; however, rational consumption, leisure orientation, sociability orientation, and value oriented factors showed significant effects on everyday clothing functionality. Health orientation and leisure orientation factors also exerted significant effects on comfort; in addition, the factors of fashion oriented, value oriented, rational consumption, and health orientation also had significant effects on ideal body image. This study investigated purchase intentions for athleisure clothing according to lifestyles. The study results revealed that fashion oriented, leisure oriented, private life centered, and health oriented factors also showed significant effects on purchase intentions for athleisure clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.1
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• pp.77-88
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• 2011

This study examines the fashion and beauty involvement according to a conspicuous consumption tendency. Questionnaires were used for female university students in their 20s and employees residing in Busan. The results of this study are as follows: The subfactors of conspicuous consumption tendency were divided into the individual pursuit orientation, brand orientation, high price orientation, and fashion pursuit orientation. The subfactors of fashion involvement were composed of physical supplementations, social symbols, outward appearance direction, sex appeal, and assimilation; in addition, those of beauty involvement consisted of hair design, skin management, make-up application, and shape management. Because of the examination of the differences, fashion involvement, and beauty involvement, conspicuous consumption tendency had a significant difference between the two groups in brand orientation, fashion in physical supplementation and outward appearance direction as well as beauty involvement in skin management and make-up direction. The conspicuous consumption tendency in the student influences the fashion pursuit orientation of fashion and beauty involvement because of the examination of the effect. Conspicuous consumption tendency in employees influences the individuality pursuing orientation and high price orientation in fashion involvement. In conclusion, the results show the tendency that university students put the most importance on fashion for fashion and beauty related product purchases and management direction; in addition, employees with income pursue high prices that can show their positions and economic power at work.

• Journal of the Korean Society of Costume
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• v.65 no.4
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• pp.45-60
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• 2015

Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers' emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes. Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.1-14
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• 2017

The purpose of this study is to classify the environmental awareness attitudes of university students and analyze their differences in social support pursuit, and apparel consumption behavior. Questionnaires were administered to 236 college students living in Daegu City and Kyoungbuk province. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncan-test, and t-test were used for data analysis. The findings were as follows. The environmental awareness attitudes had factors as recognizing the importance of environmental issues, purchase of eco-friendly products, public opinion legislation awareness, interests on eco-friendly product, and eco-friendly practice. Social support pursuit were found as marginal people support pursuit, emotional support pursuit, informational support pursuit, and problem-solving support pursuit. Apparel consumption behavior were found as planned purchase, social participation attitude, clothes recycling, life practice, low-price orientation, emphasis on designs, clothing-life practice, and consciousness over others. The environmental awareness attitudes of university students were classified into four groups of Consumers of Environment-Awareness, Consumers of Environment-interests, Consumers of Environment-practice, and Consumers of Low Environment-awareness. The groups showed significant difference in social support pursuit, and apparel consumption behavior. Gender of university students showed significant differences the environmental awareness attitudes, social support pursuit, and apparel consumption behavior. It is meaningful to find out the significant relationship in a social context between environment recognition and social support pursuit related by friends. This study also offered a basic information related to social support pursuit by the types of university students' environmental awareness attitude and consumption on clothing, which is necessary for environmental education and green consuming behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.4
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• pp.615-627
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• 1995

The purpose of this study is to identify the difference of value and clothing behavior by generation, and to suggest a [device for family concord by overcoming a generation gap. Data was obtained from 106 families(daughter, mother, and grandmother in one family), of which the daughter was attending Ewha Womans University. And it was analyzed by ANOVA, Duncan.test, x2_test, ANCOVA ant two-way ANOVA. The results of this study were as follows. 1. Each generation showed different values. Mother and grandmother perceived greater importance for each value except political value. 2. Each generation has its own clothing behavior characteristics. Style, silhouette, skirt length, and neckline preferrences were different by generatiorts. In general, mothers and grandmothers showed si mil ar characteristics. Wearing size and subjective feeling for suitability were also different by generation. Finally in consumption behavior, preferred clothing price and expenditure were also differed by generation.