• 한국의류산업학회지
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• 제8권1호
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• pp.113-122
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• 2006

The purpose of the study was to identify the motives of women's appearance-management behavior, and examine how women perceived the appearance -management behavior and pursuit of ideal body image. The depth interview method was managed to five female subjects who had experiences in plastic surgery and obesity treatment. The instance analysis used in this study. The results were as follows : There were four types of women's appearance-management behavior. First, women perceived themselves by using other people's evaluation, and it was the first motive of appearance-management behavior. It shows that appearance is not based on the real self-image but is the evaluated self-image by others. Second, women were willing to suffer the pain in the plastic surgery and obesity treatment by the expectation of appearance improvement. It means the result of reducing the difference between the actual self-figure and the ideal self-image. Third, the sexual discrimination culture had an influence on appearance-management behavior. It seems the sense of male superiority spreaded over the Korean society. Lastly, women improved self-satisfaction and self-esteem through their physical appearance as an alternative method for better life.

• 한국의류학회지
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• 제21권3호
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• pp.487-501
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• 1997

Prepurchase decision making process was investigated for the female high school students grouped by fashion leadership. Differences in the fashion leadership were also investigated among the groups determined by demographic characteristics. Data were obtained from 600 female students attending at 4 different high schools in Seoul by self-administered questionnaires, and 430 were used for the data analysis. Respondents were divided into 5 groups by fashion leadership: innovators(6.3%), early adopters(29.8%) , early majority(43.7%) , late majority(16.9%) , laggards(3.3%) , The groups with higher monthly allowances and monthly clothing expenditures showed higher fashion leadership. At the problem recognition stage, students with higher fashion leadership felt buying needs more often than those with lower fashion leadership. At the information search stage, students with higher fashion leadership tended to use higher number of information sources and mass media, visited stores more often, spent more time and collected new information more often, and tended to show higher satisfaction levels with searched information than students with lower fashion leadership. Leaders tended to search information at bonded goods stores and small shops in the area, and laggards prefered to visit small stores in the market. At the alternative evaluation stage, students with higher fashion leadership reported to use higher number of evaluative criteria and consider brand name, acknowledgment of others, becomingness with wardrobe as important criteria for evaluating apparel products; those with lower fashion leadership thought utility, comfort, size, sewing quality an6 fit as key criteria.

• 복식문화연구
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• 제3권2호
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• pp.323-346
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• 1995

The increasing number of senior citizens, combined with the power of purchasing due to discretionary income have vaulted the elderly into the position of an attractive future target market. Therefore, it would be crucial for marketers to understand elderly's purchasing behavior. The purpose of this study was to identify clothing purchasing behavior of elderly women. For this study, questionnaires were administered to 600 women over 55 years of age. However, the sample that was analyzed fer statistical analysis was involved 418 elderly women. Statistical analysis were majorly descriptives such as frequencies and percentages. The major results of this study were summarized as follows. 1. In relation to problem recognition in purchasing process, motives of purchasing apparel were identified as a happy event in home such as a wedding and a birthday, a change of seasons and a casual discovery of a suitable clothing in shopping, in orders. 2. In relation to information search, important information on apparel and fashionability were thought as display racks in a store, opinion from friends and family and fashionability from others or streets, in orders. 3. In relation to selecting a store in purchasing process, older consumers assessed that attractive price, design suited to my age, variety in one store and apparel product quality were important store attributes, in orders. In terms of a purchase place, older consumers purchased clothing mainly on department stores, wholesale stores such as Namdaemoon or Dongdaemoon market, mainly retail stores located close to home and discount stores of well known brand, in orders. 4. In relation to alternative evaluation in purchasing process, older consumeres considered that style or appearance suited to me, color, design, comfort and fitness were important selection criteria, in orders. 5. In relation to purchase choice, 61.7% of the respondents paid money by themselves and 68.9% paid on cash in purchasing apparel. 6. In relation to outcomes of purchase, older consumers solved their complaint against a unsatisfactory product mainly by returning the unsatisfactory clothing. Also, there were those who took no action against the unsatisfactory product and who altered the clothing for fitness by themselves.

• 패션비즈니스
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• 제8권1호
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• pp.34-48
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• 2004

The purpose of this study is to explore emotion aspects of consumers purchasing clothing through cable television home shopping. Qualitative research method is used to widely understand how emotion aspects of consumers have effected on their purchasing behavior. The results of depth interviews may be classified into 13 feelings factors satisfaction, pleasure/delight, respect, attraction, fresh, convenience, unburdened, emptiness, displeasure/temper, anxiety, tedious, distrust, regret. The content of information acquiring from the process of clothing purchase decision making is analysed. In the problem recognition stage, purchase motivation were physical space (around people) and imaginary space(by how clothing goods are introduced to consumers thorough TV monitor). In the information search stage, purchasing action patterns to search information were situational pattern and habitual pattern. In alternative evaluation stage, the considering best important factors to choice clothes were quality, price, design, and color. In purchase stage, consumers said they felt anxiety, because of characteristics of purchase way that they should pay first and then received the ordered goods a fews days later. In post-purchase behavior stage, if consumers satisfied goods purchased through TV home shopping, they recommended it to around others, but unsatisfied with ordered goods, they tried to refund, exchange with anther one, or write it on homepage of the home shopping company.

• 한국의류산업학회지
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• 제20권3호
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• pp.279-286
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• 2018

This study conducted a qualitative research based on interviews with school teachers and instructors operating external activities about how the management of one's own appearance influence the changes in subjective happiness and self-esteem by focusing on maladjusted students of two alternative schools and ordinary middle and high schools in Gyeongsangnam-do province. Happiness refers to a positive emotion that can be felt continuously throughout life such as life satisfaction, good experience, and positive way of thinking. The sense of happiness is the satisfaction that one feels by interpreting and evaluating his or her experience in a positive way and can be defined as the positive emotions that can be felt when one perceives and uses the strengths and resources that he or she has. Although the self-esteem is formed, changed, and developed throughout life, the self-awareness and self-evaluation develop more actively than other stages of development particularly in adolescence, and the adolescents with low self-esteem are faced with more serious behavioral, scholastic, and psychological issues. I hope the results of this study not only help current adolescents at risk to improve their self-esteem but also become a chance to see the issue of adolescents at risk as a part of social issue instead of limiting the issue as personal or domestic issue by expanding the application scope of the results to adolescents in middle schools and high schools who have the potential of going astray in order to approach the issue on the level of the entire society.

• 한국가정과교육학회지
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• 제28권1호
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• pp.41-57
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• 2016

본 연구는 탈북청소년들의 가족기능과 생활역량의 강화를 통하여 남한사회에의 적응을 돕는 가정생활교육프로그램의 개발을 목적으로 하였다. 이를 위하여 탈북청소년들과 탈북청소년을 위한 학교 교사들과의 인터뷰를 통하여 그들의 필요를 파악하였으며, 이를 근거로 교육 내용을 선정하였다. 교육은 2015년 4월부터 7월 사이에 탈북청소년을 위한 대안학교인 여명학교에서 시행되었다. 청소년들이 실생활의 여러 측면에서 적용할 수 있는 프로젝트를 중심으로 식생활, 의생활, 주생활, 가족생활 및 대인관계, 소비생활 등의 주제로 10차시 분량으로 준비되었다. 사전-사후 평가에서 의생활 및 가족생활을 제외한 모든 분야에서 학생들의 지식 및 역량 면에서 유의한 효과가 있었으며, 학생들의 구술 응답에서도 프로그램의 내용이 실생활에 도움이 될 것이라 하였으며 다른 학생들에게 추천할 의향이 있다고 답하였다. 이 프로그램은 북한의 청소년들에게 가족기능 및 생활역량 강화를 위한 정보를 제공함으로써 앞으로 다가올 미래의 통일한국을 대비하는 프로그램으로서도 활용될 수 있을 것으로 기대된다.