• 한국전자통신학회논문지
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• 제17권4호
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• pp.729-738
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• 2022

기존의 옷장은 단순한 의류를 보관하는 용도로만 사용되어 왔었다. 단순히 옷들을 보관하는 기능만 있기 때문에 습도나 온도 같은 환경을 조절하려면 따로 제습제 등의 물품을 구매해서 비치하는 방법밖에 없어 불편함이 있었다. 본 논문에서는 기존 옷장에서 편의성을 증대시켜 자동으로 온습도 조절 및 여러 편의 기능에 대한 것을 추가하였으며 기능을 효율적으로 동작 시키기 위하여 실험을 통하여 기능을 동작 시키기 위한 센서의 위치를 정하였고 여러 편의 기능과 실험 데이터를 기반으로 센서를 설치한 옷장 개발과 더불어 최근 다년간 성장한 스마트 홈 시장과 스마트 폰 애플리케이션 시장의 흐름에 맞춰 옷장과 스마트폰의 블루투스 페어링을 통한 옷장 내부의 온습도 조절 기능 및 다른 기능을 스마트폰을 사용하여 사용자에 맞춘 의류선택기능과 애플리케이션 내의 날씨 데이터를 통해 옷장 내부의 옷을 날씨에 맞는 코디 추천 기능 등의 편의 기능을 구현하고자 한다.

• 패션비즈니스
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• 제7권4호
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• pp.67-77
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• 2003

This study investigated the difference of the purchasing realities and the degree of satisfaction of maternity dress according to occupation and age. The purpose of this study was to collect data needed to the maternity dress maker for the better quality of their product and the more comfortable maternity dress wearing of pregnant women. The results of study were as follows. The attitude of purchasing and the degree of satisfaction of maternity dress according to age showed significant differences as follows. First, the dress styles were the significant difference in the kind of formal trousers and casual trousers, one-piece dress, jumper skirt+shirt, vest+trousers. Second, the purchase place was the significant difference in the shop of clothes made, market, maternity dress shop, wearing together. Third, at the purchase time of dress, the satisfactory degree of an appraised standard was the significant difference in the period of wearing, the easiness of exchange and repayment, the wearing numeral degree of other people, price, discount sale, degree of brand recognition, encouragement of other people.

• 패션비즈니스
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• 제18권3호
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• pp.104-116
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• 2014

This study investigated the jacket preferences and actual fit according to body image perception of female university students in their early twenties, using a survey questionnaire method to analyze areas of dissatisfaction and improvements based on wearing experience. On the relationship between jacket and body image perception, female students with poor body image expressed the highest rate of "not satisfied" with purchase, which was significant. On buying preferences, the "Internet" was the primary place of purchase and "design" of jacket had highest consideration on the decision to buy. "Princess with a cinched - in waist" was the most preferred silhouette, and the most preferred length was "below the hip line." The most preferred cut was "basic," a jacket with a "tailored-collar of notched lapel shape," and "2-buttons." On discomfort and improvement of jacket fitness, students were most dissatisfied with "arm hole." The studies of production of a jacket which fitness and activities is both considered for female university students in their early twenties who use clothes to make them look more like their ideal body image.

• 복식문화연구
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• 제19권2호
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• pp.346-359
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• 2011

The purpose of this study was to examine students' reasons and standards for purchasing their casual upper garments through online shoppin. A questionnaire composed of 26 items in five-point Likert type (14 items for measuring reasons, and 12 items for measuring standards for their purchase) was administered. The subjects were 422 male and female students attending middle schools, high schools and colleges located in the metropolitan region of Daegu. For a statistical analysis, a $3{\times}2$ two way ANOVA design (3 levels of schools: middle school, high school and college and 2 sexes: male and female) was involved, and Turkey's HFD multiple comparisons were made. The results showed that the reasons for students' purchasing casual upper garments through online shopping malls were as follows: quality, availability of discount coupons and points, other benefits such as special promotions, gifts, the easy return of goods and refunds, and also no trial of wearing shirts even at off-line stores. Significant differences in purchasing reasons through online shopping were found among middle schoo, high school and college students. There were also significant differences between male and female students mostly found in three variations of purchasing reasons: ease of availability of garments in contemporary fashion, convenient shopping without any restriction on time, and the decision to purchase with help from consumers' recommendations. Significant differences among middle school, high school and college students were found in the following standards for the students' decision to purchase their casual upper garments through online shopping: affordability, color, design, style, payment safety, and ease of maintenance (cleaning and ironing). Differences between male and female students were found to be significant in the following categories: affordability, fashionable, brand name, free delivery, product quality, coordination with other clothes, and consumers' recommendations on the products concerned.

• 한국의상디자인학회지
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• 제14권3호
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• pp.161-176
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• 2012

This study aims to find out the influence of satisfaction of the product and shopping mall attributes on mall reliability, repurchase intention, and recommendation intention in internet open market. For this purpose, this study surveyed 266 male and female consumers in their 20's~40's for empirical analysis who have ever purchased clothing through internet open markets. Respondents are selected using the convenience sampling through online survey in August 2011. For statistical analysis, descriptive statistics, reliability analysis, factor analysis, t-test, ANOVA, and regression analysis are carried out using SPSS for Windows 12.0. The results are as follows; First, it was identified that there were Significant differences in consumers' satisfaction on product and shopping mall attributes according to purchase price, degree of purchase, and the demographics. Second, it was identified that performance, sewing condition, the stability of the form, texture, harmony with other clothes, the response of people, fashionability, seller, origin, detailed explanation on products, interaction with shopping malls, and ease-of-use have significant influence on the reliability of open market. Third, it was identified that easiness to be active in, the stability of the food, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the repurchase intention. Fourth, it was identified that easiness to be active in, the stability of the form, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the intention to recommend.

• 대한가정학회지
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• 제44권5호
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• pp.21-33
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• 2006

The purpose of this study were 1) to analyze customer relationship management(CRM) based on the online customer experiences by product types (i.e., men's, women's, casual, sports wear), 2) to analyze CRM based on the off-line customer experiences by product type, and 3) to examine customer purchase behavior of fashion products and internet usage behavior by product types. Survey and 1:1 interview were conducted from January 13th to May 16th, 2005. Six consumers from each brand (i.e., 3 loyal customers and 3 general customers) in a total of 24 customers were selected from each product type. For the data analysis, content analysis and descriptive statistics (i.e. frequency) were used. Among the key study findings first, as a result of the on-line CRM experience, the customers of men's wear preferred receiving customized information through e-mail or SMS service. The customers of sports wear preferred receiving a different level of information and participating in customized product service. Second, as a result of the off-line CRM experience, the customers of men's wear need to be encouraged to join a membership at a sales encounter and the customers of women's wear preferred receiving quick information of new products and participating in a design development planning of the merchandising process. Third, the purchasing behavior of the customers of women's wear are influenced mostly by the salesperson and the store atmosphere when they purchase clothes and the customers of men's wear are price-sensitive. The results of this study can be used when fashion brands perform strategic planning and decision making on CRM.

• 한국의상디자인학회지
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• 제11권1호
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• pp.63-75
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• 2009

This study aims to find out the dimension of consumers' shopping values in internet clothing purchase, and the relation of their relational quality with shopping malls and their shopping behavior depending on the type of their shopping values. For this purpose, this study surveyed 343 male and female consumers in their 20s or 30s for empirical analysis who have ever purchased clothing through internet shopping malls. Respondents are selected using the convenience sampling through internet survey in July 2008. For statistical analysis, descriptive statistics, factor analysis, ANOVA analysis, Duncan test, and $X^2$-test are carried out using SPSS for Windows 12.0. The results are as follows. First, consumers' shopping value dimensions in internet shopping for clothes are found 4 factors of fun, economic utility, information, and shopping convenience. Second, based on shopping value dimensions, consumers are categorized into an practicality-seeking, an economic utility/fun-seeking, a fun-seeking, and an information/fun-seeking group. Third, there are significant differences in relational quality, customer loyalty, favorable word of mouth, and repurchase intention depending on shopping value-based consumer types. In particular, the economic utility/fun-seeking and information/fun-seeking group have higher values on relational quality and shopping behavior variables than other groups. Thus internet shopping mall businesses need to recognize these group of consumers as their core customers and develop programs to maintain a long-term relationship with them.

• 패션비즈니스
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• 제22권1호
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• pp.41-55
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• 2018

The purpose of this study was to investigate the trends of product design for textile convergence wearable smart textile fashion products according to college students' fashion life style. In this study, we used information obtained from a questionnaire issued to 201 female college students who were 20 years old for the final analysis. The questionnaires were to classify female college students groups according to the fashion life style, to examine characteristics, needs and wants of each group. The survey on the tendency of wearable smart textiles consisted of 22 items about concept and type of smart clothing product, functional material and intelligent material, recognition, preference, purchase intention, purchase factor and brand preference tendency. A total of 201 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $x^2-test$ using SPSS package program. 'brand preference oriented type was found to be interested in 'wearable' smart clothing product with monitoring function of bio-signal' and 'high functional fiber and textile product', but the credibility of 'smart clothes that can be worn and smart textile products to be useful in modern life' was low. 'fashionable individuality oriented' type showed interest in 'smart clothing and smart product', 'intelligent fiber' and 'wearable smart clothing product with monitoring function of bio-signal', but the preferences of 'light emitting fiber products' was low. 'practically purchasing-oriented' type was very interested in 'high-functional fiber and its textile products', but had inadequate knowledge on 'smart clothing and smart textile product' and showed low interest. Despite the fact that 'wearable smart clothing and smart textile products' are expensive, they were willing to purchase considering practicality and sophisticated style.

• 패션비즈니스
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• 제25권2호
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• pp.63-79
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• 2021

In order to expand the overseas market of the Korean fashion industry, it is necessary to investigate the fashion-related purchases and fashion consciousness of Muslim women, who are increasingly attracting attention as global fashion consumers. Therefore a survey was conducted to identify the fashion design preferences and fashion consciousness of Malaysian Muslim women. A total of 245 responses were collected and analyzed. The survey included questions on demographic characteristics, fashion product purchases, design preferences and environmental awareness. The data were analyzed through frequency, average and standard deviation. The analysis showed that the majority of respondents were young Malaysian Muslim women in their 20s and 30s. They preferred a modern, Sophisticated, and sporty image, and their preference for unpatterned fabrics was high. When choosing fashion products, these women seek to both pursue fashion trends and comply with Islamic laws. When the women buy clothes, they consider practicality and design elements. The women also collected fashion trend information through SNS and the Internet, and ues this information to purchase fashion products through the Internet and shopping malls. This study was based on a practical survey of local consumers. Therefore, it is expected that the results can be used as data for fashion-related studies and to expand overseas markets to reach Muslim women in Southeast Asia.

• 복식문화연구
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• 제11권1호
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• pp.47-65
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• 2003

The purpose of this study was to examine the characteristics of consumer evaluative criteria based on clothing quality perception of adult males and females. A demonstrative study was conducted using a questionnaire on adults over 20 years old who were considered to afford to purchase clothes. A total of 650 questionnaires were distributed, and among them, 380 were used for the demonstrative analysis. The study used SPSSWIN V.8.0 for the analysis. Factor analysis and reliability analysis were introduced as analysis methods using the varimax rotation to classify consumer evaluative criteria for clothing purchasing. In addition, frequency analysis, correlation analysis, 1-test, multiple regression analysis, and duncan test are executed. The study result is as follows. First. expectation, importance and performance are examined by customer quality perception. Four factors- practicability, care, aesthetics, and symbolism- are classified through the factor analysis of 19 evaluative attributes based on importance. Second, differences of quality perception f3r expectation, importance and performance were found partly in customers' demographic characteristics. Third, the influential relation of satisfaction and quality perception is examined. Aesthetics and practicability have significant influence on the general satisfaction of evaluative attributes by performance.