Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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The Fashion Product Purchase and Fashion Consciousness of Malaysian Muslim Women

말레이시아 무슬림 여성의 패션제품 구매와 패션의식

  • Jang, Seonu (Interdisciplinary Program in Senior Human Ecology, Graduate School of Changwon National University) ;
  • Park, Hyewon (Dept. of Clothing & Textiles, Interdisciplinary Program in Senior Human Ecology, Graduate School of Changwon National University)
  • 장선우 (창원대학교 대학원 시니어 휴먼에콜로지 협동과정) ;
  • 박혜원 (창원대학교 의류학과, 대학원 시니어 휴먼에콜로지 협동과정)
  • Received : 2021.03.12
  • Accepted : 2021.04.14
  • Published : 2021.05.30
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Abstract

In order to expand the overseas market of the Korean fashion industry, it is necessary to investigate the fashion-related purchases and fashion consciousness of Muslim women, who are increasingly attracting attention as global fashion consumers. Therefore a survey was conducted to identify the fashion design preferences and fashion consciousness of Malaysian Muslim women. A total of 245 responses were collected and analyzed. The survey included questions on demographic characteristics, fashion product purchases, design preferences and environmental awareness. The data were analyzed through frequency, average and standard deviation. The analysis showed that the majority of respondents were young Malaysian Muslim women in their 20s and 30s. They preferred a modern, Sophisticated, and sporty image, and their preference for unpatterned fabrics was high. When choosing fashion products, these women seek to both pursue fashion trends and comply with Islamic laws. When the women buy clothes, they consider practicality and design elements. The women also collected fashion trend information through SNS and the Internet, and ues this information to purchase fashion products through the Internet and shopping malls. This study was based on a practical survey of local consumers. Therefore, it is expected that the results can be used as data for fashion-related studies and to expand overseas markets to reach Muslim women in Southeast Asia.

Keywords

Acknowledgement

본 연구는 한국연구재단의 지원을 받아 수행된연구임(NRF-2019R1 F1A1046037).

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