Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Preference and Fitness of Jackets by Body Shape: Focused on the Female University Students

  • Jeong, Jinah (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Choi, Heisun (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Choi, Jeongwook (Dept. of Textile & Clothing Design, Kyunghee University)
  • Received : 2014.06.09
  • Accepted : 2014.07.18
  • Published : 2014.07.30
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Abstract

This study investigated the jacket preferences and actual fit according to body image perception of female university students in their early twenties, using a survey questionnaire method to analyze areas of dissatisfaction and improvements based on wearing experience. On the relationship between jacket and body image perception, female students with poor body image expressed the highest rate of "not satisfied" with purchase, which was significant. On buying preferences, the "Internet" was the primary place of purchase and "design" of jacket had highest consideration on the decision to buy. "Princess with a cinched - in waist" was the most preferred silhouette, and the most preferred length was "below the hip line." The most preferred cut was "basic," a jacket with a "tailored-collar of notched lapel shape," and "2-buttons." On discomfort and improvement of jacket fitness, students were most dissatisfied with "arm hole." The studies of production of a jacket which fitness and activities is both considered for female university students in their early twenties who use clothes to make them look more like their ideal body image.

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References

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