• Journal of the Korean Society of Costume
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• v.50 no.8
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• pp.87-97
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• 2000

The purposes of this study are to classify the male consumers in new generation by evaluating the fashion mania elements and to examine the differences among consumer groups in product attributes, benefits, dressing for self and others, and sensation seeking tendency. Fashion mania elements are compose of purchase frequency, the storage of clothes, the affection toward clothes and fashion knowledge. Data were obtained from 492 adult male living in Seoul and Kyunggi Do. Statistics used for data analysis were frequency, means, one-way Anova, Duncan's multiple range test, factor analysis, cluster analysis using Spss 9.0. The results can be summarized as follows: There consumer groups are identified based on the fashion mania elements: fashion mania, fashion interests, non-fashion mania. The fashion mania group has positive fashion behavior and high fashion attitude, the fashion interests group has high fashion attitude and light fashion behavior, non fashion mania group has light fashion attitude and behavior. Fashion mania group regard intrinsic attributes very highly in order to express individuality, shows the tendency to dress for self strongly rather than to dress for others. And fashion mania group shows a high sensation seeking tendency compared with the remaining groups.

• Fashion & Textile Research Journal
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• v.4 no.6
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• pp.517-523
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• 2002

This study examines whether there are differences in consumer's evaluation price zone on the clothing clue (the type of clothing, brand, time of fashion, place of origin, material. submaterial, place for sale) according to consumer purchasing behavior. Therefore the ultimate goal is to offer help in fixing price when establishing marketing of the clothing industry by grasping the actual price set by consumers under the IMP system. The female consumers of 20s and 30s were chosen as study subjects for their sensitivity to the purchase of clothing. The tests carried out in this research are: SPSSIPC+ is used for frequency Analysis. The Results of this study are showed as the following: It was analyzed that 4 types of consumer are the reasonable consumption oriented consumer, fashion oriented consumer, the no care of fashion consumer and high price oriented consumer Among the several kinds such as the type of clothing, brand, time of fashion, place of origin, material, submaterial, place for sale, only on the type of clothing, there are difference in the type of the consumers, on the time of buying clothes, in the behavior of buying clothes and also on the degree of fashion and the place of origin among such kinds.

• Fashion & Textile Research Journal
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• v.22 no.1
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• pp.94-101
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• 2020

This helps plus-size consumers purchase ready-made clothes and improves fitness by analyzing the upper body shapes of abdomen-obese adult males; in addition, it creates a size system based on each size interval of obesity shapes. The criteria for the 572 male subjects surveyed were over 25 kg/㎡ of the BMI, over 90 cm of waist, and over 0.85 waist hip ratio. The results were as follows. First, the higher the age group, the higher the degree of abdominal obesity in each age group. The degree of obesity decreases age increase; however, was the risk of abdominal obesity increased. Second, Compared to standard body types, the average body size of Abdomen-obese males is significantly larger, especially in the waist area than in the chest area. Third, to propose a size system for abdominal obese adult males, 16 sections with a final 2% rate of appearance were finally adopted as suit-tops size system for abdominal obese adult males by applying a 3 cm dimension gap between each designation as specified in the KS standard. The coverage ratio for the 16 sections was 72.6% and the coverage effienciency was 4.5%. The results of this study can be used in a various clothes; in addition, the activation and segmentation of the plus-size market are also believed to be significant.

• Journal of Digital Contents Society
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• v.18 no.5
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• pp.821-829
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• 2017

In recent, there has been a great change in the shopping market due to the development of the Internet and the generalization of mobile devices. Customers have become more comfortable with online shopping where they can purchase clothes without having to visit their own shop directly. While online shopping is convenient and easy to buy, it is difficult to judge whether it is suitable for you to buy clothes. This paper proposes an application that users virtually coordinate on their own full-body photo or a user-specified model. The proposed application encourages smart purchases by enabling users to see their virtual coordination on their bodies.

• Fashion & Textile Research Journal
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• v.21 no.2
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• pp.237-243
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• 2019

This study analyzed satisfaction with and washing of newborn clothing (especially the innerwear washing behaviors) which are considered to be the most basic items among newborn clothing.The survey was conducted on mothers with children under 24 months old. Using an average of 6.7 innerwear items that were changed average 2.3 times a day with baby formula and breast milk representing the main contaminants. When washing clothes for a newborn, respondents were mainly concerned with: rinsing residual detergent, removing stains and contaminants, and sterilization and disinfection. Items were washed by a laundry label to prevent clothes damage. A baby-friendly or environmentally-friendly detergent was used to wash before being worn after purchase was separated and washed in various washing courses of the washing machine every day, boiled, rinsed an average 3.6 times, and dried mainly in the sun. Environmentally friendly cotton (59.5%) and organic cotton (41.6%) products were mainly used; however, items were washed separately from regular laundry. Respondents were satisfied with methods of washing. Consumers are concerned about washing because they think that washing affects a newborn's health. Therefore, it is necessary to provide consumers with appropriate information on washing and establish regulations for the use of harmful substances in newborn clothing and detergents.

• Fashion & Textile Research Journal
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• v.21 no.5
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• pp.677-686
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• 2019

This study helps out-size consumers purchase ready-made clothes and improve fitness by classifying the lower bodies of abdomen-obese adult males in their 20s and older; in addition, it creates a size system based on each size interval of obesity type. The criteria for the 559 male subjects surveyed in this study were over $25kg/m^2$ of BMI, over 90 cm of waist, and over 0.85 waist hip ratio. The results are as follows. First, the higher the age group, the higher the degree of abdominal obesity in each age group. The degree of obesity then decreases somewhat as their age increases; however, the risk of abdominal obesity also increases. Second, 3 clusters were categorized by cluster analysis, into abdominal obesity, larger oval-type, trapezoid-type and small cylinder-type. Third, the size system establishment according to lower-body types resulted in basic body sizes and reference body sizes being different according to types even in commonly-appeared size names in the sections of respective types. The above research findings show it is necessary to understand obesity types according to waist and hip sizes that represent basic sizes and to design patterns in consideration of the characteristics of obese body shapes when lower-half body clothes are designed among obesity groups.

• Journal of Korean Home Economics Education Association
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• v.22 no.3
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• pp.129-145
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• 2010

In this study, when buying fashion products through internet shopping malls, it is researched about the buying behavior, the awareness of customer review, the use and posting of customer review and the accompanying awareness. The difference of awareness on the customer review according to their involvement of clothes, are examined from high school students in Seoul. And it is examined if they experienced any dissatisfaction after their purchase and what their behavior were. The questionnaire survey was taken by 508 students from 6 high schools in Seoul. The average, the standard deviation, the frequency, the t-test, the One way ANOVA and Duncan's Multiple Test were conducted for data analysis using SPSS 17.0. In the fashion products purchase behavior of the students, The reasons of buying were mainly because of the diversity and the convenience. Some students don't shop online because screen product and actual product are not the same. The awareness of the customer review represented high in the reliability and usefulness. The awareness on the influence of the customer review represented high in the contents direction and the numbers of the customer reviews but represented low in the timeliness. As to the awareness of the customer review, the student using it represented higher in all elements such as the usefulness, the reliability, and the influence than students who not use customer review. The students posting customer review recognized higher on the usefulness and the reliability of the customer review than those who did not post it, and were highly influenced by the numbers of customer reviews. The awareness of the customer review according to the involvement of clothes was the difference only in the usefulness. As to coping actions of students experiencing dissatisfaction, the proportion of the students coping with the public action and those who do not perform any action represented high.

• The Research Journal of the Costume Culture
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• v.6 no.1
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• pp.94-109
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• 1998

The objective of this study is to measure self-image of adolescence, analyze empirically clothing-purchasing-behavior of adolescence and clarify correlation of two variables, self-image and clothing-purchasing-behavior. For this purpose, the techniques involve theoretical studies and researches based on historical obtained from previous related studies and surveys, 431 high school female students who reside in Seoul are asked to answer selected survey questions to examine three aspects, clothing-purchasing-behavior, self-image and demographics. The evaluation of surveyed information is analyzed by statistical techniques to improve the accuracy of data. Statistical methods used are as follows; Descriptive(frequency, mean, percentage), Factor Analysis(varimax rotation), Crosstabs(Chi-square), T-test, One-Way ANOVA< Correlation Analysis, Reliability Analysis and Duncan's Multiple Range Test. The mjor results of this study were as follows: Firstly, there is a discrepancy between real self-image and ideal self-image. Furthermore more significant differences is seen from physical aspects than psychological aspects. Consequently, research proves that the difference derived from their ideal situation and real situation leads to psychological unstableness. In addition, making their real self-image is dependent upon several elements such things as family economic level, pocket money, expenditure on clothing. Therefore, it is critical to combine all factors in order to decide how much to spend for children's clothing and pocket money in parents point of view. Secondly, research shows that shows hat there is correlated relationship between average expenditure on clothing and presence of mother's job. Average expenditure on clothing is, generally, influenced by vogue which is tend to be changed seasonally. It, also, shows that there is positive linear regression between expenditure on clothe and sensitivity for vogue. That is to say, dependent variable, expenditure on clothing, is varied as independent variable, sensitivity for vogue, changes. Female high school students are likely to give much value on brand. Moreover people who are spending more money on clothes have higher tendencies in prompt purchases than who are not. Thirdly, the analysis of clothing-purchasing-behavior and self-image shows that the difference between real self-image and ideal self-image draws the main reason of dissatisfaction after purchase of clothes. As a consequence, their unfilled needs lead them to keep making another purchase to satisfy themselves. Therefore, it is strongly recommended that parents' advices and directions on their children's money spending on clothes are imperative to establish well-behaved purchasing patterns.

• Journal of Families and Better Life
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• v.5 no.2
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• pp.45-64
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• 1987

In this study the phenomenon of commodity substitution of housework is approach in the contexts of economic system, patriachal family system and housework-related human resources. the objectives of this study are as follows: (1) To measure the level of commodity substitution of housework in large cities. (2)To investigate the factors influencing commodity substitution of housework. The samples were composed of 982 housewives dwelling in 6 large cities including Seoul. The statistics used for data analysis were frequency distribution, percetile. multiple regression analysis. The major findings are the following; (1) When the housework was divided into two subdomains , in the domain of food the purchase level was for below average while in the domain of clothes, the level was quite higher than average. This result hows that commodity substitution has become more common in the domain of clothes by mass production of clothes on a commercial scale. (2) the level of commodity substitution of housework was influenced by the family attribute variables such as housewife's age, family income. housewife's education, family types, housewife's brought-up regions, presence of sewing machine, employment status of housewife, by one patriarchal norm variable such as home-orientedness, and by tow human resource variables such as importance of housework and household tasks performance competnecy. Among variables house wife's age was the most influential one and such variables as family income, housewife's education, household task performance competency, importance of housework, and home-orientedness were also important. Considering that the influence of home-orientedness demonstrates the importance of patriarchy and that importance of housework and that performance competency also are determined by the patriarchal variables such as sex-role attitude and home-orientedness, we can conclude that Hartmann's theoretical approach with which the changes of housework were explained in the two contexts of economic system and family system is applied to the changes of housework in Korea.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.596-605
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• 2013

This study investigates the wearing trend and purchase facts for adult females in their 20s and 30s along with their fitting satisfaction for woven jackets and circular knitted jackets. A questionnaire survey on consumers investigated satisfaction with jackets according to clothing materials and repair trend after wearing. Subsequently, a preference for circular knitted jackets was shown higher than woven jackets. Females in their 20s preferred woven jackets than those in their 30s; however, the latter preferred circular knitted jackets than the former. For woven jackets, they showed the highest satisfaction with size; however, for circular knitted jackets, they showed the highest satisfaction with fitting. In the question on their satisfaction by jacket part, satisfaction with circular knitted jackets was higher in all items except for bust measurement, bottom edge measurement, elbow circumference, shoulder width, and clothes length. Circular knitted jackets had lower repair rates than woven jackets and woven jackets had significant differences by age in satisfaction with back width. The research results indicate that females in their 20s and 30s who value fit preference and practicality will increasingly wear knit clothes. Therefore, we can address the fitting satisfaction requirement of females in their 20s and 30s by taking the clothing material properties of circular knitted clothes into consideration. In addition, further research is required on jacket patterns in consideration of clothing materials.