• 중국학논총
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• no.61
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• pp.255-277
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• 2019

This paper presented a course plan based on the ideas I gained from conducting a lecture on Chinese language for students in the second semester of the Chinese language department at a four-year university. In the paper, we sought to deviate from the traditional grammar-translation teaching style and find ways for students to enjoy learning without difficulty in all areas by using the 'total language approach' such as writing, speaking, listening and reading through reading skills. Therefore, we discussed the educational significance and expression of the 'Chinese Languages' class, and introduced the class stages and methods of progress. In other words, they suggested introduction of text plots, explanation of vocabulary and grammar, presentation of original text, questions about text, arrangement of words, ordering sentences to fit the plot, and understanding the plot while looking at the picture.

• Journal of Korea Trade
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• v.24 no.6
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• pp.61-81
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• 2020

Purpose - This paper examines how the consumer animosity of partner country influences the purchase of foreign products. We analyzed news sentiment to determine whether Chinese consumer's animosity affect the purchase of the products made in Korea around the time when the U.S. Terminal High Altitude Area Defense missile system was deployed in South Korea. Design/methodology - To measure the tone of Chinese consumer animosity more carefully, we utilized a text mining technique of the Chinese language to read the public's opinion. Using Chinese news paper's editorials of 2015.1-2018.10, we analyzed the sentiment toward Korea and regressed it with Korean export to China. Findings - Empirical results report that Chinese consumers tended to reduce their purchase of consumer goods from Korea when the animosity increased, that is, the sentiments of Chinese news editorials were negative. In contrast, the animosity did not affect the purchase of Korean intermediates or raw materials. We further analyzed the effect by dividing the animosity into three categories; politics, economics, and culture. Among these groups, political news exhibits a unique effect on Chinese purchase on consumer goods from Korea. Originality/value - Existing literature on animosity models has measured the animosity by collecting the consumers' opinions through survey at a given time point, whereas it is measured by analyzing the tone of the press release by sentiment analysis during the time period around the event occurrence in this study.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2007.05a
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• pp.157-160
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• 2007

Based on Nisbett and his colleagues' theoretical model "Holistic" and "Analytic" which show the differences in cognitive style of Eastern Asian and Westerners, the author hypothesized that the differences in cognitive style of people from diverse cultural backgrounds may influence their perception and usage of webpage. An experiment was carried out and the Eye-gaze device was used to assist to explore the relationship. The results revealed the relationship between cognitive style and webpage design. different cognitive style results different viewing pattern on webpage. Chinese people are more likely to have a holistic view of the whole page first and then focus on detail, while French people tend to read the heading information first and then proceeding down the page. Chinese emphasized the background as well as the whole look and feel of the webpage more, while French noticed the independent contents and element designs more on the webpage.

• Korea Trade Review
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• v.42 no.3
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• pp.123-142
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• 2017

This study is to investigate Right to Chinese Name for Foreigners under Trademark Law of the People's Republic of China. The basketball star Michael Jordan sued Qiaodan Sports in 2012, saying the company had built its business around his Chinese name read as Qiaodan in Chinese without his permission. The Chinese supreme court ruled that the trademark for Jordan's Chinese name should be returned to China's State Administration for Industry and Commerce to be re-awarded, and it means Qiaodan Sports Co. must stop using the Chinese characters for Qiaodan on its merchandise. However, the court rejected Jordan's claim to the romanized or pinyin form of the name "Qiaodan," saying in its judgment that this version may not be closely linked with him. People who want to claim the right to Chinese name, he/she must prove the specific name has linked with him/her. Furthermore, he/she must prove the Chinese firm's actions had displayed "malicious intent" by registering trademarks for his/her Chinese name. The courts approve infringement by Chinese firm and stop to use his/her name in the country.

• Korean Journal of Health Education and Promotion
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• v.29 no.5
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• pp.27-36
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• 2012

Objectives: Developing efficient health messages is important for improving health behaviors at a societal level. This study attempts to test a few variables that could constitute the elements for measuring readability of health message. The number of subject-verb relationships in a sentence, placement of jargon, i.e., explication before or after each jargon, and the number of less familiar Chinese characters were manipulated to hypothetically differentiate readability. Methods: In a $2{\times}2$ mixed factorial experiment, 152 college students read two health messages regarding side effect of health functional food and energy drink. The participants' perceived readability was asked, and eight questions were developed to measure the participants' recognition of the health information. Results: Those who read messages manipulated to have high readability rated the message significantly higher than those who read messages with low readability. Also, the former answered the questions more correctly than the latter, implying the association between readability and knowledge acquisition regarding health. Conclusions: Readability is suggested as a factor determining the effect of health messages in affecting the public's health risk perception and relevant behaviors. Further studies to sophisticate the measurement itself and to examine the effect of actual public messages with different readabilities are suggested.

• Cross-Cultural Studies
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• v.37
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• pp.81-107
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• 2014

Freud's' discovery of the unconscious' is a great revolution. Because of this, human beings were able to get the opportunity to look into their inner than honest. Lu Xun and Guo Mo Ruo a pair of realism and romanticism literature representative of Chinese modern literature writers. They then absorb the psychoanalytic theory o Freud along with other Western zeitgeist, introduce them widely inliterary theory and creative practice, which was again. Lu Xun was reflected in the human world of the unconscious Freud uncovered on the basis of strict realism literary spirit, Guo Mo Ruo is in accordance with the romantic literary time for the purpose of 'art for art' depicting a man's inner psychological well did. Although Freud spirit they claim to social and literary artistry of literature based on different yarns in the Acceptance of analytical theory, has the characteristics of a common sentiment analysis method to express and describe the unconscious human potential. 5.4 When Lu Xun and Guo Mo Ruo China Journalism writers, including Freud's psychoanalytic theory has embraced the Enlightenment and the old feudal society was a major contribution to want to read exactly what the human inner hearing. Chinese modern literature writers have to accept sometimes positive, sometimes accepting the psychoanalytic theory was intellectually sharp criticism, which could be a great instrument in time to the 5.4 Enlightenment and psychological fiction novel further development.

• Journal of the Korean Society for Library and Information Science
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• v.41 no.2
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• pp.161-180
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• 2007

The goal of this study is to examine what sort of books people read repeatedly, what are the different preferences between men and women, how much the repeatedly-read books are related to the most memorable books and how the repeatedly-read books are connected to reading habits. A questionnaire was provided to college students and their repeated reading experiences were searched. The results of the statistical analysis are summarized : 1) Most college students have experienced repeated reading more than twice. 2) The number of college students who have experienced repeated reading twice is the highest and next, those who have read repeatedly 3 times. Also, the number of times of repeated reading tends to be similar between male and female students. 3) The books which many students read repeatedly more than twice are : a) Romance of 3 Kingdoms b) Little Prince c) Da Vinci Code d) Alchemist e) Chinese nine spine stickle back f) Meu Pe do Larania Lima g) Harry potter. 4) About half of the students have read the most memorable books many times. 5) The importance of books was evaluated on the basis of the number of repeated readers and the number of readings. The order of the important books is Three Romans of 3 kingdoms, Little Prince, Da Vinci Code, Meu Pe do Larania Lima, Tuesdays with Mollie, Harry Potter, and The Myth of Greece and Rome. 6) The preferred books by male college students are mostly the stories of fighters while female likes books that contain deep emotion and morality. More than half of the males' repeated reading was Romance of 3 Kingdoms while the preferred books of females are distributed widely.

• Research in Community and Public Health Nursing
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• v.12 no.3
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• pp.670-679
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• 2001

This study examined the readability of 4 different kinds of patient education handouts about computer tomography tests from 5 different university-affiliated hospitals in Korea. Readability was evaluated in terms of syntax. length of sentence, usage of unfamiliar words. foreign words. Chinese words, abbreviation, and technical jargon. This study found that all of the handouts were very difficult to read. An excessive use of complex and long sentences was found. Unfamiliar words, rarely used in everyday life, were recklessly used. Most of the unfamiliar words were Chinese words and can be exchanged with Korean language. Excessive medical terminologies were used without any explanations. Based on the study results, guidelines to make the handouts easier and more accessible to patients and their family were recommended.

• Korean Journal of Oriental Medicine
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• v.18 no.2
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• pp.17-24
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• 2012

Research on Seokgok(石谷), Lee Gyu Jun(李圭晙, 1855~1923)'s thought and medicine was progressed from various angles. There is no research on Chinese poem(漢詩) accounting for the half of his collection of literary works, "Seokgoksango(石谷散稿)" yet. Hence, the article reviewed concerns on his life and what life he lived as a Confusion(儒家) writer through his Chinese poem. Should read "Seokgoksango", Seokgok's spiritual orientation and attitude to life were found to have its core in the Confusion(儒家的), especially ethical(道學的) aspect. Seokgok's Chinese poem materialized his spiritual composition more, able to access up to general emotional state, representing concerns and frustration of intellectuals in the latter era of the Choson Dynasty. Anxiety consciousness(憂患) of patriotism and love of the people which traditional intellectuals implicated enough at the turbulent era of early modern time appeared strongly in his works. Also works seeking for devotion(歸依) toward the clean world(淸明世界) staring at the corrupt world losing the national sovereignty at the same time and the expansion(擴散) was able to be found many. The latter half of the 19th century and the early 20th century when Seokgok lived was the period of changeover in the history of civilization called intersection between traditional era and modern times. His Chinese poem showed traditional intellectuals' anxiety, frustration, conflict, and hope based on such times. Along with the status of an Oriental, medical doctor and thinker, up to discussion on the quality of a writer, the intensified research on him is expected.

• Journal of Ginseng Research
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• v.41 no.3
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• pp.339-346
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• 2017

Background: In this study, we investigated how to convert the Panax ginseng DNA sequence code and chemical fingerprints into a two-dimensional code. In order to improve the compression efficiency, GATC2Bytes and digital merger compression algorithms are proposed. Methods: HPLC chemical fingerprint data of 10 groups of P. ginseng from Northeast China and the internal transcribed spacer 2 (ITS2) sequence code as the DNA sequence code were ready for conversion. In order to convert such data into a two-dimensional code, the following six steps were performed: First, the chemical fingerprint characteristic data sets were obtained through the inflection filtering algorithm. Second, precompression processing of such data sets is undertaken. Third, precompression processing was undertaken with the P. ginseng DNA (ITS2) sequence codes. Fourth, the precompressed chemical fingerprint data and the DNA (ITS2) sequence code were combined in accordance with the set data format. Such combined data can be compressed by Zlib, an open source data compression algorithm. Finally, the compressed data generated a two-dimensional code called a quick response code (QR code). Results: Through the abovementioned converting process, it can be found that the number of bytes needed for storing P. ginseng chemical fingerprints and its DNA (ITS2) sequence code can be greatly reduced. After GTCA2Bytes algorithm processing, the ITS2 compression rate reaches 75% and the chemical fingerprint compression rate exceeds 99.65% via filtration and digital merger compression algorithm processing. Therefore, the overall compression ratio even exceeds 99.36%. The capacity of the formed QR code is around 0.5k, which can easily and successfully be read and identified by any smartphone. Conclusion: P. ginseng chemical fingerprints and its DNA (ITS2) sequence code can form a QR code after data processing, and therefore the QR code can be a perfect carrier of the authenticity and quality of P. ginseng information. This study provides a theoretical basis for the development of a quality traceability system of traditional Chinese medicine based on a two-dimensional code.