• 한국의류학회지
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• 제21권3호
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• pp.641-654
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• 1997

The purpose of this study is to investigate the relationship between the consumer's product knowledge and his/her ability to obtain information when buying clothing. For the purpose of this study, questionnaires were given to 550 university students living in Seoul and the Kwgi area. The questionnaires were designed to measure the consumer's knowledge about examine his/her method of gathering information and to obtain some personal information Vsing a base of 407 students, data was analyzed through cross- tabulation, the chi square test, the t-test, the one-way ANOVA accompanied by a post-hoc analysis with the Tukey method, Pearson's correlation coefficient, and the Spearman rho. The results of this study were as follows. 1) There was a significant difference in the amount of iuormation seeking between groups with different knowledge related to clothing. 2) The use of information sources was found to be significantly related to the consumer's subjective and objective knowledge. 3) The consumer's level of knowledge about clothing was related to the store characteristics that he/she took into consideration. The difference between the groups came from the number of store characteristics taken into consideration, rather than from the contents. The group that had more knowledge related to clothing was more aware of store characteristics than the other level stoup. Price, quality, uniqueness, and variety of clothing were equally important to by groups. 4) A moderate relationship was found between the consumer's subjective and objective knowledge, and between his/her purchasing experience and objective knowledge. There was a relatively high relationship between purchasing experience and subjective knowledge.

• 복식문화연구
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• 제10권5호
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• pp.504-517
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• 2002

The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis fur the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing evaluation criteria and buying place. In this study, a selfㆍadministered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's clothing evaluation criteria were classified according to three characteristics - aesthetic, practical and ostentatious. A consumer's clothing evaluation criteria were significantly different depending on the consumer's lifestyle and demographic characteristics. All lifestyle types except ostentatious purchase type considered practical characteristic like easiness of washing/care, harmony with other clothing, quality and price. The higher education, income and clothing expense, the more a customer considered ostentatious characteristic like fashionability and reputation of brand in selection of clothing.

• 대한가정학회지
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• 제34권5호
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• pp.131-144
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• 1996

The purpose of this study was to identify the effect of psychological characteristics-adolescence egocentrism, self-consciousness, body cathexis, and demographic variables on clothing behavior of adolescence. Adolescence egocentrism was measured by Kim's Imaginary Audience scale, and body cathexis, by selected questionnaires of Secord Jourard's Body Cathexis Scale. Buss's self-consciousness scae was slightly modified to assess public and Private self-consciousness, and five aspects of clothing behavior were assessed with the questionnaires from the previous studies dealing with clothing interest, psychological dependence, conformity, exhibition, dressing for others. The questionnaire were administered to 498 middle and high school boys and girls living in Seoul and the data were analyzed by Frquency, Factor Analysis, Pearson's Product Moment Correlation, ANOVA, Multiple Regression Analysis and Duncan test. The results of this study were as follows: 1) There were significant positive correlation between clothing behavior and adolescence egocentrism, self-consciousness whereas body cathexis generally were negatively related to clothing behavior. 2) Public self-consciousness and sex were the most influencial variables to clothing behavior among psychological characteristics and demographic variables. Also adolescence egocentrism was proved to be one of influencing factors on adolescence clothing behavior.

• 복식문화연구
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• 제27권4호
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• pp.384-397
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• 2019

The purpose of this study is to analyze the eco-friendly design characteristics of contemporary children's collections. Photos from FirstviewKorea were utilized for analysis; 29 brands were selected that included children's clothing collections featuring eco-friendly characteristics from 2007 to 2018. The results are as follows. First, naturalness was the most frequent characteristic of environmentally friendly children's collections. It was not conveyed in an eccentric way in any season, showed a relatively uniform distribution, and was seen in various ways, including printed on the fabric and expressed in $appliqu\acute{e}s$ and embroidery. Second, handcrafted features frequently changed according to seasonal trends. Various methods such as beading, embroidery, applique, sewing techniques, and handbags were used, which enhanced manual workability, discrimination from other designs. Third, traditionality is divided into the characteristics of ethnicity and revivalism. National traditions were expressed in the clothing and reflected the current generation while connecting to the past. Fourth, simplicity appeared in classic designs such as simple silhouettes, sparse decoration, natural colors, and comfortable dress length that is not tight on the body. Simplicity was not a frequent feature due to the characteristics of the children's clothing collections. Fifth, playfulness functioned to enhance the children's clothing's wear frequency. Although it was the least frequent of all the characteristics, it seemed to increase the design fun and the clothing's value by fusing with other characteristics such as handcraftedness and naturalness.

• 한국의상디자인학회지
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• 제7권3호
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• pp.145-156
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• 2005

The purpose of this study was to identify the characteristics of export clothing articles in Korea. For the purpose, the proportion and unit price of each export clothing articles were analyzed to each important market. The results of the study were as follows : First, on the proportional aspect, to all world market, SITC 845(Articles of apparel, of textile fabrics, n.e.5.), 842(Women's clothing, of textile font knittedabrics), and 841 (Men's clothing of textile fabrics, not knitted), 844(Women's clothing, of textile, knitted or crocheted) and 846(Clothing accessories, of textile fabrics), 848(Articles of apparel, clothing access., excluding textile), 843(Men's or boy's clothing, of textile, knitted, crocheted.) in order were in large exported, after the mid-1990's. To each important market, the proportion of export clothing articles was varied. Second, on the unit price aspect, to all world market, the unit price of export clothing articles went down slightly. For each item, 844(Women's clothing, of textile, knitted or crocheted) went up a little, 843(Men's or boy's clothing, of textile, knitted, croche.) and 845(Articles of apparel, of textile fabrics, n.e.s.) went down a little, 841(Men's clothing of textile fabrics, not knitted), 842(Women's clothing, of textile fabrics), 846(Clothing accessories, of textile fabrics) and 848(Articles of apparel, clothing access., excluding textile) went down greatly. The unit price to industrialized countries, newly industrializing countries, developing countries in order was high, reflecting the developing stage of each nation's.

• 복식
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• 제26권
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• pp.123-143
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• 1995

Clothing as one of elements of culture has been interwoven with cultural diffusion, and accompanied the most visible change. In this paper, it was focused that the process and the characteristics of western clothing adop-tion of Korea from 1876 to 1945 corelating with cultural diffusion theory. They were analyzed through the change of clothing reformation system by government, school uniform, and social phenomenon. The finding of this paper were as followings; 1. The process of western clothing adoption was forcibly demanded by Japan, therefore influenced by Japan. 2. The clothing reformation which was forced to accept western style was confronted by complex of cultural, psychological and economical resistance. 3. The fashion leaders of this period were Korean students studying abroad, diplomatic officials, members of the armed forces, government officials, students of western educational systemed school, and lady of evangelist. 4. Man adopted western clothing earlier than woman. 5. Western clothing adoption was took precedence in case of formal wear, diplomatic official's attire, military uniform, and school uniform. 6. In this process, we can find 'transculturation' by Malinowski and 'reinter-pretation' by Herskovits. 7. This process was a kind of 'reorientaion'. 8. The change of clothing which was affected by the tradition, for example, robe for the ancestral rites was evolutionary than others. 9. Clothing elements based on mental or internal characteristics like which clothing was hardly changed by compulsion or extortion. 10. The external trends of clothing change during this period were simplicity, utility, and decrease of status symbols.

• 한국의류학회지
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• 제32권11호
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• pp.1814-1824
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• 2008

The purpose of this study was to investigate the information search behavior in functional sportswear purchasing by clothing and sports concern variables. Functional sportswear means sportswear made of functional clothing materials. The information search behavior in this study included information sources, information seeking attributes, information search differences between when consumers buy functional sportswear and when they purchase nonfunctional sportswear, and information characteristics. For this purpose, 500 questionnaires had been distributed to university students and 409 of which were used in the study. For data analysis, frequency, reliability analysis, factor analysis, and t-test were used. The results were as follows: first, the friends showed to be the most effective information source of functional clothing materials sportswear and internet revealed to be the information source that made the most frequent use of. The experts appeared to be the most reliable information source. Second, the more the students were concerned about clothing and sports, the more important they considered information seeking attributes. Third, in the aspects of information search differences between when consumers bought functional sportswear and when they purchased nonfunctional sportswear, only sports concern variables showed to be significant. The last, regardless of clothing and sports concern variables, it was found that customers considered all the information characteristics important.

• 대한가정학회지
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• 제49권1호
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• pp.93-106
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• 2011

The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20's to 60's in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and the Scheff$\'{e}$ test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

• 한국의류학회지
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• 제24권8호
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• pp.1242-1253
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• 2000

The purpose of this study was to find out the shopping motive factors of clothing and to classify consumer groups according to clothing shopping motives, and also to analyze demographic characteristics, conspicuous consumption and clothing purchase behavior among consumer groups. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, Factor Analysis, Cluster Analysis, $\chi$$^2$-test, ANOVA, Duncan test were conducted. The results are as follows; 1. Three factors of clothing shopping motives were identified: fashion/leisure pursuit, economic, and personal motive. Consumer groups are classified into the following four subdivisions: personalizing group, apathetic group, fashion/leisure pursuit group, economic group. 2. Among consumer groups, there were significant differences in demographic characteristics according to age, occupation of the subjects. 3. Among consumer groups, there were significant differences in conspicuous consumptions according to factors such as brand intention, status symbol intention. 4. Among consumer groups, there were significant differences in clothing purchase behavior according to use of information sources. Regardless of clothing shopping motives, consumer preferred department stores in purchasing formal dress, and preferred haberdashery.bonded store in purchasing casual wear.

• 한국의류학회지
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• 제33권7호
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• pp.1164-1179
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• 2009

This study presented the characteristics of a mobile fashion shopping mall as perceived by those in charge of fashion brands, clarified the effect of the characteristics on the intention 'Of introduction, and indicated the differences in the intention of introduction according to the characteristics of brands. This study surveyed individuals in charge of fashion & clothing brands. It utilized SPSS 12.0 program for data analysis and performed frequency analysis, validity analysis, reliability analysis, multi regression analysis, ANOVA, and hierarchical adjustment regression analysis. A summary of the results of this study are as follows: First, the results of the factor analysis are shown to clarify the characteristics of mobile fashion shopping mall; four factors such as facility/usefulness, instant accessibility, personalization, and playfulness were also represented. Second, it showed that facility/usefulness, instant accessibility and personalization generate a positive influence on the intention of introduction. Of the factors, facility/usefulness displayed the highest influence. Third, regarding the effect of the characteristics of a mobile fashion shopping mall on the intention of introduction according to the characteristics of brands (in the case of women's wear) the intention of introduction is strong as instant accessibility and facility/usefulness is highly recognized. Lastly, there is a difference in the intention of introduction according to the characteristics of brands. According to items, casual wear shows the highest intention of introduction as followed by women's wear and sportswear. According to age, brands targeting a 24-29 year old group show a higher intention. Companies with average sales of 50 billion won to 750 billion won (or more) for three years showed a high intention. In addition, the possibility of introduction as a new distribution line was investigated.