• 한국의류학회지
• /
• 제19권6호
• /
• pp.1040-1050
• /
• 1995

The Purposes of this study were to investigate the choice dimensions in purchasing the medium-low priced casual clothing, the influence of them on the preference of medium-low priced casual clothing, and the brand images of six medium-low priced casual clothing using the perceptual map. The Questionnaires were administered to 540 college students living in Seoul (340) and County of Chungnam(200). The data were analyzed by frequency, factor analysis and multiple regression analysis. The results were summarized as follows: 1) The choice dimensions in purchasing the medium-low price casual clothing were identified as exclusiveness/style, intrinsic characteristics, promotion and price/distance. 2) Exclusiveness/style dimension influenced most on the preference of medium-low priced casual, intrinsic characteristics, price/distance dimension were followed. Promotion dimension appeared to have an insignificant influence. These results were consistent in both Seoul and the County of Chungnam. 3) Perceptual mapping showed Hunt and J-vim had the best brand images, Maypole and Omphalos were followed. Tipi Cosi and I-land appeared to have the worst brand image. The college students living in the County of Chungnam perceived that all six brands of medium low priced casual clothing to be exclusive in their style. In addition, it was perceived less promoted, more expensive and farther than Seoul counterparts.

• 복식문화연구
• /
• 제25권4호
• /
• pp.529-542
• /
• 2017

The purpose of this study is to utilize technology as basic data for smart clothing product research and development. This technology can recognize user's motion according to characteristics types and functions of wearable smart clothing products. In order to analyze the case of motion recognition products, we searched for previous research data and cases referred to as major keywords in leading search engines, Google and Naver. Among the searched cases, information on the characteristics and major functions of the 42 final products selected on the market are examined in detail. Motion recognition for smart clothing products is classified into four body types: head & face, body, arms & hands, and legs & feet. Smart clothing products was developed with various items, such as hats, glasses, bras, shirts, pants, bracelets, rings, socks, shoes, etc., It was divided into four functions health care type for prevention of injuries, health monitor, posture correction, sports type for heartbeat and exercise monitor, exercise coaching, posture correction, convenience for smart controller and security and entertainment type for pleasure. The function of the motion recognition smart clothing product discussed in this study will be a useful reference when designing a motion recognition smart clothing product that is blended with IT technology.

• 한국의류학회지
• /
• 제23권2호
• /
• pp.284-295
• /
• 1999

The purpose of this study was to investigate characteristics on Department stores consumers and to compare consumer characteristics among shopper types and department store types. For this purpose an ethnographic approach which is a kind of qualitative analysis was performed first. And then The data were collected from 600 female consumers over twenties and residing in Pusan Finally 499 data were used for the statistical analysis. 1. The results of clothing shopping orientations study were as follows : As a result of qualitative analysis those who patronize department stores were recreational/convenience shoppers. From quantitative analysis clothing shopping orientations were factor analyzed. which resulted in eight factors ; Recreational Shopping Convenience Shopping. Sensibility Seeking Well-Known Brand Preference Fashion Seeking Economic Shopping Sel-confidence in clothing shopping Convenient store shopping. 2. The results of store choice criteria study were as follows: As a result of concentrative observation eight store choice criteria dimensions were categorized : Service Store Atmosphere Promotion/Facilities Product Convenience Advertisement VMD Traffic/Location Convenience. From quantitative analysis eight store choice criteria factors emerged; Service Store Atmosphere Promotion/Facilities Assortment Shopping Convenience Advertisement VMD Traffic/Location Convenience. 3. According to the factor scores of recreational shopping and Convenience shopping consumers were segmented into four shopper types ; High Shopping-involved Shopper Recreational Shopper Convenience Shopper and Low Shopping-involved Shopper. Department types were divided into a large enterprise department stores and local department stores. Consumer characteristics such as clothing shopping orientations store choice criteria purchase behavior variables and demographic variables were significantly different in shopper types and department store types were significantly different in clothing shopping orientations and tore choice criteria.

• 한국의류산업학회지
• /
• 제15권1호
• /
• pp.147-155
• /
• 2013

The demand to complement the elderly body shape with comfortable clothing has greatly increased with the growing elderly population and their improved social-economic level. However, apparel industries have not provided significant production and sale strategies that reflect and consider elderly body shape characteristics. This study investigated the demand and complaints of current silver wear. This study was conducted on 100 elderly people 65 and over. The questionnaires were composed of Korean Activities of Daily Living (K-ADL) that reflect the general characteristics of the respondents related to clothing (clothing requirements and demands) and free comments on each question. Subsequently, we found that the most uncomfortable clothing parts were 'sleeve length' and 'crotch' in women and 'neck circumference' and 'pocket' in men when wearing shirts and pants respectively. Respondents felt that the button and zipper knob sizes were too small with the buttons too numerous. The results suggest that we should consider body shape changes caused by aging in order to develop elderly clothing patterns to improve the level of ADL. We anticipate apparel industries for the elderly to expand due to the rapid increase in the elderly population.

• 복식문화연구
• /
• 제6권4호
• /
• pp.50-61
• /
• 1998

This study aims to make clear how consumer's characteristic and involvement in infant's clothing effect on the purchasing behavior. Using questionnaire as a researching tool, I collected the date from 366 housewives who live in Seoul and have kids aged from two to six year-old. The results of the study were as follows : First, they showed a significance on the correlation between sub-variants of involvement in their child's clothing like interest, importance and cognition of danger and those of purchasing behavior like directions to trademark, beauty and practicality, and so that, ti was realized that the involvement have a great effect on their purchasing behavior like. This was of the same opinion that when they think economic significance seriously, they also think practical function importantly. It seems that such a result derived from the fact that infant's clothing is most involved in practicality and economy rather than in trademark, beauty and popularity which are important on adult's clothing because infant's growth is so rapid that it requires to change sooner. Second, as for the correlation between the involvement in their child's clothing and the purchasing behavior according with the consumer's characteristics, they showed a significant correlation according with the consumer's characteristics like husband's profession, average monthly income and monthly expense to purchase infant's clothing. I found, therefore, economic factors like husband's profession, average monthly income and monthly expense to purchase infant's clothing were of most important. It suggests that the higher the consumer's income is, the grater it have an effect on the purchasing behavior.

• 한국가정과교육학회지
• /
• 제17권3호
• /
• pp.97-108
• /
• 2005

본 연구에서는 초등학생의 자아존중감과 의복행동에 대한 일반적인 경향을 살펴보고, 인구 사회학적 특성과 자아존중감 수준에 따라 의복행동에 차이가 있는지 비교해 보고, 자아존중감과 의복행동과의 관계를 분석하였다. 이를 통하여 초등학생의 의복행동을 이해하구 초등학생에게 바람직한 의생활 교육을 시행하는데 필요한 기초 자료를 제공하고자 하였다. 경기도 수원시에 위치한 초등학교 5, 6학년에 재학 중인 남녀 학생 403명을 대상으로 설문조사를 실시하였으며, 본 연구의 결과를 요약하면 다음과 같다. 첫째, 초등학생의 자아존중감과 전체적인 의복행동은 중간 수준으로 나타났다. 의복행동의 하위 요인을 살펴보면 초등학생은 의복자림성이 가장 높게 나타났고 의복편이성, 의복관리성, 의복흥미성, 의복동조성의 순으로 나타났다. 둘째, 초등학생의 인구 사회학적 특성과 자아존중감 수준에 따른 의복행동의 차이를 살펴보면 여학생은 남학생보다 의복동조성, 의복흥미성, 의복관리성이 높게 나타났고 남학생은 여학생보다 의복편이성이 높게 나타났다. 5학년은 6학년보다 의복관리성이 높게, 의복자립성은 낮게 나타났다. 한달 용돈이 2만원 이상인 집단은 다른 집단에 비해 의복동조성, 의복흥미성이 높게, 의복편이성은 낮게 나타났다. 어머니의 직업이 없는 경우는 직업이 있는 경우보다 의복흥미성이 높게 나타났다. 또한 자아존중감 수준이 높을수록 의복관리성은 높게 나타났다. 셋째, 초등학생의 자아존중감은 의복관리성과 정적 상관관계가 있는 것으로 나타났다. 즉 자아존중감이 높을수록 의복을 잘 관리할 수 있다.

• 한국의류학회지
• /
• 제36권6호
• /
• pp.641-652
• /
• 2012

This study took the conceptual framework of acculturation styles into the empirical investigation of international students in Korea. This research identifies the differences in acculturation styles, the characteristics of each segment, the effect of acculturation styles on clothing involvement (clothing involvement and risk probability), and the effect of cultural orientation values (individualism and collectivism) as covariates. The participants were international students attending a university located in Seoul. Data from 153 international students were used for statistical analysis. Respondents were grouped into four acculturation styles (integration, assimilation, separation, and marginalization). The assimilation group had the highest mean score of clothing interest. Cultural orientation values showed a significant covariate effect. With individualism as covariates, the main effect of acculturation styles on clothing interest was significant. In clothing product evaluation criteria, the integration group regarded design, fit and trend as most important. The marginalization group showed a mean score that was significantly lower in brand preference and satisfaction; however, the assimilation group had a mean score that was significantly higher.

• 한국의상디자인학회지
• /
• 제26권1호
• /
• pp.17-31
• /
• 2024

The purpose of this study is to propose a modern use of traditional culture by developing creative fashion designs that combine modern and traditional styles based on an analysis of traditional costumes of women in the Tang Dynasty of China. The characteristics of the Tang Dynasty women's costume are as follows. The Tang Dynasty women's costume consists of a short coat (衫, Shan), skirt (裙, Qun), half-arm shawl (半臂, Banbi), and short embroidered cape (帔, Pei). The colors are succinct and elegant, commonly red, yellow, green and navy blue in its entirety. It may be classified by pattern that blend plant patterns, animal patterns, geometric patterns, and two or more mixed patterns. On the basis of the characteristics for traditional women's costume during the Tang Dynasty, the CLO 3D program is employed to develop digital fashion design for four pairs of 3D digital clothing and the production of two pairs of work product. The results are as follows. First, the development of fashion design reflecting the design characteristics of traditional women's clothing in the Tang Dynasty of China could be expressed as fashion design reflecting unique values while connecting tradition and modernity. Second, the 3D virtual clothing program displays an extremely important effect in design deployment and pattern arrangement by having efficiency and convenience in clothing production. The CLO 3D program is closely combined with the 2D design and 3D effect and heightened efficiency while being appropriate to realize sustainability while saving processing time and energy for the sample products. Third, the production of an actual product by facilitating the 3D virtual clothing design may lead to time savings and an effective economy and may allow for the comparison of digital fashion design and actual products as well as confirming the effects of digital fashion design.

• 한국의류학회지
• /
• 제34권11호
• /
• pp.1786-1797
• /
• 2010

This study investigates the historical formation and characteristics of modern Korean consumption culture by reviewing previous literature about consumption spaces and conspicuous consumption in modern Korea. This study examined the historical formation and characteristics of three different periods of time: from 1876 to 1919, from 1920 to 1936, and from 1937 to 1945. In addition, the current study reviews previous literature related to advertising, poems, novels, historical events, and Orientalism. Based on this, the historical characteristics were also analyzed. The overall results were as follows: The first period from 1876 to 1919 was the beginning of modern Korean consumption culture, in which exotic goods such as foreign fabrics were preferred and consumed. In addition, clothing was simplified and westernized through modern reform. The second period of time, 1920 to 1936, was the development stage of modern Korean consumption culture that formed the foundation of modern consuming spaces where the recognition of the human form became more modern, and 'modern girls' styles appeared. The final period, 1937 to 1945, was the regression stage of Korean modern consumption culture, in which consumption decreased during the Sino-Japanese War and World War II. The results of this study' conclude that the leading-consumer items hold symbolic value as well as became signifiers within modern consumption spaces such as modern Korean department stores and that women were recognized as modern leading-consumers as shown by the dramatic increase in the number of products that targeted women.

• 한국의류학회지
• /
• 제16권4호
• /
• pp.471-484
• /
• 1992

The purpose of this study was 1) to find out Market segmentation possibilities according to consumer's store selection factors by analysis of Consumer's attitude and oriteria of apparel store selection, 2) to provide marketing strategies of segment marker for apparel stores Research problems were as follows. 1) To find out the important factors of consumer's store selection and to segment markets according to their factors. 2) To find out consumer characteristics (demographic variables, clothing life factors, cloth-ing purchase behaviors) according to segment markets. 3) To find out preference store types and preference factors according to segment markets. 4) To provide marketing mix strategy for retail apparel store sales. The subjects selected for the final analysis were 586 female college students, housewives, and workers living in Seoul. A questionnaire was developed in order to measure consumer's selection criteria of apparel store, consumer characteristics and preferred store types and preferential factors. The results of this study were as follows: 1. There were 8 factors of consumer's store selection such that: the high quality, convenience, store atmosphere, economy, dependency commercials, store patronage, the conformity, product assortment. the result of cluster analysis based on these 8 factors of store selection verified that market was able to be segmented as four different market, which were the store loyalty group, the aligned economical group, the assortment pursuing group, the store fame dependent group. 2. There were significant differences among four groups, for 4 variables related to consumer's characteristics such as demographic characteristics (sex, age, job, level of education, the living quarters, marrige or unmarrige), clothing life factors, clothing evaluating criteria, and favorite fashion information sources. 3. There were significant differences among four groups for 2 variable related to store preference such as preference types of store and preference factors of store.